MU Interactive

BACKGROUND

Please describe your company and your position there.

I'm a Brand Manager responsible for Software in Sony Interactive Entertainment Polska. PlayStation delivers innovative products since its launch in Japan in 1994. Products and services within the Sony PlayStation family include, but are not limited to, among the others, PlayStation 4, PlayStation VR, PlayStation Store and PlayStation Now.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MU Interactive?

Initially, MU Interactive has been contacted as technical support for events dedicated to consumers. Over the years, as a result of excellent service and agency's openness for increasingly difficult challenges, the scope of tasks has been continuously growing.

What were your goals for this project?

• Nationwide promotion of the PlayStation brand - consoles, accessories, PS VR and games with professional support. • Strengthening sales in peak seasons. • Building a positive brand message by organization of dedicated consumer and media events.

SOLUTION

How did you select this vendor?

The outstanding cooperation with MU Interactive as a subcontractor made it an easy choice to strengthen the cooperation even more by selecting MU Interactive as our direct vendor.

Describe the project in detail.

The MU Interactive team cooperates with PlayStation Polska within two essential areas: 1. Events (nationwide) – full technical (software and hardware) and human resources (promotors teams) service at commercial events – e.g., exhibitions, free-stands in shopping malls, closed preview tours for the media, influencers, and developers. The agency has also created animated video materials and conducted live streams for our social platforms. 2. Operation and maintenance of our equipment stock in Poland – technical support and distribution. That includes their own initiative of a dedicated tracking system, which monitors consoles rented for testing.

What was the team composition?

MU Interactive is a team of truly great people, including a Project Manager, Technical Manager, Supervisor, Soft Developer and a Traning Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the critical measures of success within the agency’s scope of work is their efficiency and lack of significant problems with event’s handling. Our stands are very popular, which is, among others, a result of proper promotor’s training. Moreover, thanks to the system implemented by the agency, we have a greater control over the equipment in and out of stock.

How effective was the workflow between your team and theirs?

MU Interactive team is one to always rely on - they do not require being reminded about goals and always they stay in touch. I know that I can trust them, there is no need to control them every step of the way, and tasks will be carried out with due diligence.

What did you find most impressive about this company?

They are open to expanding their practical knowledge and are always available for advice. The team cares about our needs and they're involved in all they do.

Are there any areas for improvement?

So far we are more than pleased with MU Interactive’s performance.

BACKGROUND

Please describe your company and your position there.

I work for global ICT company focusing on products and solutions for B2B. I manage marketing and communication projects for Central and Eastern Europe as well as Nordics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MU Interactive?

We turned to MU Interactive after starting the content marketing campaign featuring the series of local experts webinars dedicated for technical engineers and partners. We were already in preparation stage and we struggled with previously chosen agency. We asked MU Interactive to step in and take over the webinar production, campaign minisite set up and later - lead generation campaign in digital as well.

What were your goals for this project?

Create high quality video content material, fast project initiation and optimising existing campaign towards leads generated online.

SOLUTION

How did you select this vendor?

MU Interactive is the agency I had some limited experience before, on other project in another company. Good experiences and their knowledge of our type of business, together with a high level of professionalism, made them outstand the others.

Describe the scope of their work in detail.

The scope included: Project preparation work - video production onsite with very limited ddl, website setup based on existing design, project co-management with another agency.

Campaign management, optimizing the campaign performance towards new leads generated onine, media buying, campaign execution, and everyday optimization and most importantly, preliminary sales research and leads verification, something very unique that allowed us to get a set of marketing validated leads ready to be followed up directly by sales.

What was the team composition?

We were cooperating usually through single point of contact set up - account manager was our main interface on everyday basis. The campaign setup and project milestones were managed also by the company CEO. It is hard to tell how many team members in the agency were included.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The key takeway was the marketing validated leads list that exceeded our initial KPIs. Unfortunatelly I cannot share specific numbers.

How effective was the workflow between your team and theirs?

We had no problems with everyday communication. They made sure to adjust to our schedules and be available to us when needed. They demonstrated a lot of willingness to smoothly cooperate with external agency who worked on the project first as well.

What did you find most impressive about this company?

The level of attention to detail, the willingess to share their know how with us, the complexity of service they can provide and flexibility in adjusting to the project needs.

Are there any areas for improvement?

The agency needed to step in into already begun process and therefore there were very little time to plan the future development of the campaign. However, it is very much external factor and despite that agency tried to address this topic later on, which I appreciate.

BACKGROUND

Please describe your company and your position there.

I'm CEO of WebCrafters - software house from Poland with specialization on e-commerce and custom web development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MU Interactive?

We're expanding our services in Poland, EU and US markets and because we're focusing on web and e-commerce development, we required various creative and digital marketing services to be able to reach new clients.

What were your goals for this project?

We needed to develop marketing strategy with the purpose of acquiring new leads using content marketing and help in implementing it, creating content and weekly marketing operations.

SOLUTION

How did you select this vendor?

I've met CEO of MU during Software House breakfast in Warsaw, which I'm organizing and learned about the MU values, case studies and workflow during the meetings. We were checking the market at that time and MU presented most insights into our market and earned our trust.

Describe the scope of their work in detail.

We've had several meetings discussing our needs, local and global markets. Because of their experience with software houses they knew what are the key points in customer journey and what to address.

They suggested focusing on quality content marketing, website optimization (SEO and for SEM purposes) and using more graphics and animation to explain our services and focusing on educating clients, helping them choose the most efficient solution.

What was the team composition?

I've worked mostly with Marketing Manager, who is dedicated to our cooperation discussing ongoing operations and getting results, but the team also involved their Chief Content Officer, Graphics & UX Designers, Animation Producer & team, copy-writers and even CEO during strategic meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still implementing our new website but the content we created together already brought attention to our company and projects. We're convinced that digital storytelling in form of the animation and content with educational value are great tools to promote B2B services.

How effective was the workflow between your team and theirs?

I appreciate how effective MU is in communication. They do not require being reminded about goals, they stay in touch and they keep an eye on current developments and keep us in the loop.

While most of the agencies I've worked with need constant "pushing" with MU I can forget about a lot of things, because they just work and they will remind me if necessary.

What did you find most impressive about this company?

They care about what we need and how to get those things done. They are really involved in the project. We've hired them for digital marketing and content production, but also got consulting and acquired experience in those areas.

Are there any areas for improvement?

Currently I do not see such areas in our cooperation.

BACKGROUND

Please describe your company and your position there.

We are a worldwide provider of advanced IT systems for over thirty years. The software developed by us enables more efficient management of the essential IT and Human Resources in companies and government institutions. The software combines a broad spectrum of features, the most professional technologies, and an innovative user-friendly interface. I am a marketing manger, responsible for all the marketing activities (online,offline,digital,events etc)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MU Interactive?

To create innovative explainer video about all the features in our software

What were your goals for this project?

I want to create video, which going to be a animated advertising of our software. Video should show all the features in a easy to user way

SOLUTION

How did you select this vendor?

I have make a market research. I send brief to 5 companies. After negotiations and after scheduling all the details and priorities i decided to work with MU Interactive

Describe the scope of their work in detail.

I just gave them an outline of the script and specified exactly what I want to show in the video. MU Interactive done the rest - scenario, animations, drawing etc

What was the team composition?

I work with project manager from MU, and as far as i know they work with graphics, person responsible for screenplay, animations and drawings. So a creative team + scenarist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After starting the marketing campaign, the website traffic increased, the youtube channel and social media recorded a huge increase in interest. It also accelerated the client's decision-making process, where the employee showed the film to his supervisor and, without having to explain what our software is, accelerated his purchase

How effective was the workflow between your team and theirs?

The workflow has been amazing. they responded to emails very quickly, they also offered professional advice in crisis situations

What did you find most impressive about this company?

They are professional from beginning to end. They consulted all ideas with me and kept their deadlines very tightly. What also surprised me positively was the fact that after months from the end of the project, when I need something from them (individual graphics from the film, a separate voice of the rector) are always available and very helpful

Are there any areas for improvement?

I don't think so, I am more than happy to work with MU Interactive with this crucial for me project