MTA Digital

BACKGROUND

Please describe your company and your position there.

At SGB-Bank I work in a role of a chief marketing and communication specialist. I am responsible for creating marketing and communication strategy for all banks associated within the group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

Specialists from MTA Digital were hired to support us in creating most effective annual marketing strategies as well as gathering and analyzing data.

I am extremely focused on good communication and close cooperation, and working with MTA Digital team allowed me to fully focus on my tasks without being worried about the service provided.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was given recommendation to hire MTA Digital from a close collaborator of our company. This recommendation was followed by our own research that confirmed high level of expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Specialists from MTA Digital support us on each step of planning, implementation and evaluation of our bank's digital marketing strategy. Together, we choose which aspect of the omnichannel strategy should be boosted to provide us with the best outcomes.

We are also much supported with data analysis wish helps us in creating better strategies for the next period.

How many resources from the vendor's team worked with you, and what were their positions?

1.  project manager - Jakub Bendlewski
2.  Facebook Ads Specialist - Hubert Grygielewicz
3.  Programmatic Specialist - Marta Janek
4.  Google Ads Specialist - Klaudia Szlendak

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am very pleased with the general outcome of our collaboration. We work together several years already and plan to continue this partnership. Thanks to the data gathered by us, we see clearly, that all actions provided by specialists from MTA Digital help us in creating sustainable business.

How effective was the workflow between your team and theirs?

MTA Digital is as far as I am concerned the only teal digital marketing agency providing services on Polish (and international) market. I especially value close collaboration, frequent communication and dialogue.

We are free to discuss our ideas and feel safe hearing meritorious feedback. As a person responsible for my companies annual marketing results, I am very pleased with the form of our collaboration.

What did you find most impressive or unique about this company?

Flexibility, high level of knowledge and approach - I feel as they think of our business as their own, as they are 100% devoted to supporting us.

Are there any areas for improvement or something they could have done differently?

At the movement, I do not feel like there is anything to be improved.

BACKGROUND

Please describe your company and your position there.

I'm a Social Media Lead in a marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We needed help with TikTok and Google ads campaign to promote big drugstore beauty brand and it’s new product.

SOLUTION

How did you select this vendor?

We lacked people who create and execute digital strategies with PPC involvement in our company. We managed to connect with the MTA team through our employee who knew someone from the agency. The way of communication and its responsiveness played a huge role in the cooperation choice.

Describe the scope of their work in detail.

In the first place, MTA Digital tried to define our needs and than has prepared a transparent offer with recommendations, KPIs and tactics at the initial stage of conducting a PPC campaign. Next steps were to increase the budgets and focus on additional variations of campaigns that could take us to the maximum efficiency of good traffic and to increased conversions. We did notice a very good influence of this campaigns

What was the team composition?

We worked with Google Ads Specialist and Tiktok Ads Specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The information is confidential but we definitely have increased the number of conversions over these months.

How effective was the workflow between your team and theirs?

We had few meetings during these months but also MTA Team kept us updated via emails.

What did you find most impressive about this company?

The MTA team certainly had professional specialists on board who were qualified in their areas. That’s why we didn’t have a problem with trusting them about this area.

Is there any area for improvement or anything that could have been done differently?

Honestly I don’t see any areas for improvement

BACKGROUND

Please describe your company and your position there.

GetResponse is a SaaS company, producing Marketing automation tools for all sort of businesses (SMB, as well as Large enterprises). My role is there is leading Performance Marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

With relatively small internal Performance team - MTA was helping us on a daily basis with PPC campaigns implementation on META, Google and LinkedIn networks, as well as ongoing optimization, results reporting and any analytics-related issues.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an agency who previously worked with other SaaS companies to be sure they understand core performances metrics we take into account. Additionally, their data-driven approach and positive reviews played role, too in decision making process.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Besides ads accounts daily management (campaign performance optimization) we were having regular calls on a weekly basis. During these sync-up calls MTA specialists were introduced to any upcoming campaign ideas/ problems, so we could brainstorm together the topics and get some tips on what would be better in terms of targeting strategy. Afterwards - we (internally) were taking care of preparing all advertising assets, depending on the channel (keywords, text ads or banners and video ads for display campaigns).

Once all necessary assets were ready - we were using Jira project management software to proceed - specific tasks with detailed description and scope were prepared and assigned to specialist taking care of particular advertising channel. Campaign performance was being checked on a weekly basis using Google Data Studios created by MTA and based on their results - specific steps were taken, communicated via Jira PM software.

How many resources from the vendor's team worked with you, and what were their positions?

We cooperated with Paid Social Media specialists, SEM specialist and Data analysts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've managed to unify conversion tracking across all of our PPC platforms which was a great step forward for getting clearer and easier to analyse data.

How effective was the workflow between your team and theirs?

The workflow was neat - besides weekly meeting - we could always communicate significant project-related changes via comments to existing Jira epics/ tasks. If needed - we used Slack to discuss some urgent matters.

What did you find most impressive or unique about this company?

Their specialist had good knowledge and understanding of our product. Additionally, they were very easy to approach and very communicative. Sometimes I really felt like they are a part of our team, nor an external agency doing their job.

Are there any areas for improvement or something they could have done differently?

Sometimes we lacked experimentations but it's hard to tell that it's on MTA's side - I believe that the blockers for doing proper experiments were mostly caused by us (being tight on time, too small budgets, etc.)

BACKGROUND

Please describe your company and your position there.

I am a Content Manager and I deal with the management of communication projects for clients from B2C and B2B sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We were looking for an experienced partner who would shares with us knowledge and experience in running PPC campaigns and effectively conducts them for our clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We see MTA as a market leader in its field and we had the opportunity to meet the team to discuss the performance marketing offer for one of our clients. We were impressed by their insightful approach to the subject and thorough preparation for the meeting. After discussing the scope, we received proposals tailored to the needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we worked on creating offers tailored to our clients. At this stage, MTA Digital has prepared a transparent offer with recommendations, KPIs and tactics at the initial stage of conducting a PPC campaign. Work on the implementation of arrangements for our clients was reported on an ongoing basis and the data was analyzed. Based on the conclusions, the campaigns were optimized to achieve satisfactory results. During the cooperation, we receive clear guidelines as to technical requirements (for example regarding content) and information on what results we can expect. We operate on tools such as Asana, Notion and Slack.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Facebook and Google Ads Specialists, Lead Generation & Content Specialist and Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results of the campaign are clearly presented in regular meetings. During the meetings, in addition to the results, we receive recommendations for further actions. We also discuss tactics for subsequent campaigns and how we can optimize campaigns.

How effective was the workflow between your team and theirs?

We had weekly meetings to discuss ongoing projects and the tactical and process approach. We also had regular meetings to discussed the campaign results and indicated areas for optimization.

What did you find most impressive or unique about this company?

They demonstrate extensive analytical knowledge and react to the results of the campaign on an ongoing basis. They follow trends and propose new solutions. They can share knowledge about complex technical issues with others in a simple and understandable way.

Are there any areas for improvement or something they could have done differently?

For now, I don't see any areas for improvement.

BACKGROUND

Please describe your company and your position there.

DH MKT is an in-house 360 marketing agency serving a varied group of companies belonging to the Duda family, ranging from real estate development to HoReCa. As the copywriter in the team, I work closely with MTA Digital on a daily basis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We engaged MTA Digital to help us grow our web presence by maximizing organic traffic and conversions through a series of strategic SEO-related operations.

SOLUTION

How did you select this vendor and what were the deciding factors?

After an extensive interview process, we chose MTA Digital for their overwhelmingly positive client reviews and overall pleasant communication from the very beginning.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We work closely with Anchor Team on both SEO-friendly content creation, PPC campaigns and mostly everything related to SEO.

How many people from the vendor's team worked with you, and what were their positions?

We work mostly with their Project Managers and SEO Specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the very beginning of our relationship MTA Digital has consistently met or even exceeded our set goals across all metrics.

Describe their project management style, including communication tools and timeliness.

Friendly communication style, timely reporting and reviews, readiness to explain even the most intrinsic details in simple lay terms really made this cooperation a pleasant experience for our team. We really appreciate MTA Digital team's willingness to use our preferred project management tools for communication.

What did you find most impressive or unique about this company?

We are a team of fun and creative but also goal-oriented people, so we highly value cooperating with a like-minded group. They bring interesting ideas to the table and are both patient and quick to act.

Are there any areas for improvement or something they could have done differently?

Not to my knowledge. We are perfectly happy with them.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Magento development company called Panda Group. We provide our services to clients from Europe and the USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We needed help to scale the business by promotion and increase the conversions. Therefore we connected with MTA Digital.

SOLUTION

How did you select this vendor and what were the deciding factors?

We lacked people who create and execute digital strategies with PPC involvement in our team. We managed to connect with the MTA team through our employee who knew the agency and how efficient they are. The way of communication and its responsiveness played a huge role in the cooperation choice.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In the first place, we focused on auditing both Facebook and Google accounts to gather essential information how we could improve the performance of current campaigns and build direction of new strategy.

Next steps were to increase the budgets and focus on additional variations of campaigns that could take us to the maximum efficiency of good traffic and to increased conversions. The strategy was built around display & products campaigns in combination with higher funnel stages management via facebook ads awareness campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

One of the important functionalities in communication was the main PM of the project, who directly updated me with all activities, we were able to arrange regular meetings and without any problems, using tools, also be in touch with executing specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

By keeping the information confidential, we have increased the number of conversions over the course of several months, maintaining the downward trend in CPA and CPC.

How effective was the workflow between your team and theirs?

Huge transparency of cooperation and partnership approach as well as awareness of the need to understand the client's business. Messages, replies and additional information always provided in a timely manner.We had the opportunity to contact directly by e-mail, phone and also used the Asana tool to keep each other updated.

What did you find most impressive or unique about this company?

The MTA team certainly has professional specialists on board who are qualified in their areas. We could learn a lot from them and also pass this knowledge on to our team, because they've been able to adapt very efficiently to changes in the market and the functions of the campaign.

Are there any areas for improvement or something they could have done differently?

Everything happened in real time, if we wanted to talk about the changes, we talked about them live and we could clash our needs with the possibilities offered by the platform we use.

BACKGROUND

Please describe your company and your position there.

I am Michał Romanowski and I am the CEO of my company - ECOM SPEC (https://www.ecomspec.pl/). I have been dealing with digital marketing for several years. I have worked both for large corporations and small e-commerce that are just starting out. Furthermore, I usually don't have one strategy on which I rely that will lead me to success.

Experience has taught me that every project requires careful planning and constant changes to the plan. On the regular basis, I perform analysis, diagnosis, and performance optimization for e-commerce in many industries. I believe that you can always improve something to increase sales. As a professional, I have 15 years of experience in this field, so I can help you find solutions that will increase the efficiency of your online activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

MTA Digital helped me in the early stages of designing a new website for my business and its optimization in the field of SEO in order to increase its visibility on the web for potential clients. For now, I can say that some goals were achieved, but our cooperation is still ongoing, so there is definitely a field for further collaboration and even better results.

SOLUTION

How did you select this vendor and what were the deciding factors?

I choose MTA Digital, because I knew one of the people working there and from time to time we were talking about digital marketing solutions that they used with their clients and how effective they are. I decided to give it a try and hired MTA Digital to help me with setting up my website in terms of SEO guidelines.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, we broadly discussed all the possibilities in digital marketing to help my website perform better and attract more clients. Together with MTA Digital, we decided that engaging the given budget in SEO at first would be a good idea. Then we had a kick-off meeting, in which we outlined the strategy and steps for the cooperation for the initial three months.

We discussed, among other issues, the length of copy on the website and H1, H2, H3 titles, we choose the proper keywords, and focused on backlink strategy. Then, together with help of MTA Digital SEO team, we started implementing changes to my website. I believe after the first three months we saw the first positive results, which were an increase in the search position in Google, so I decided to continue cooperation with MTA Digital.

We still cooperate - MTA sends me guidelines to improve my website in terms of SEO, and since I gained new knowledge from their team of specialists, I’m able to implement the changes to my website on my own now.

How many people from the vendor's team worked with you, and what were their positions?

There are two people working on my project since it is a rather small one. I am in touch with one PM - Maciej all the time, and there is also one more SEO specialist working on this project from time to time with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My online sales in 2021 increased by 50% and still continue to grow. My website is also more visible in the Google search engine, which attracts more clients to it, so I observe the increase in daily visits to my website, as well as a growing interest in my services.

Describe their project management style, including communication tools and timeliness.

The SEO specialists at MTA Digital with whom I had the opportunity to work are always very flexible and open to a discussion. They also always have the time to explain to me some technical SEO details which are not clear to me at first. They never do anything on my website, until we both agree on the importance and legitimacy of the steps to be taken. I also much appreciate their timeliness, there are never any delays, and I’m well-informed about the strategy which we execute.

What did you find most impressive or unique about this company?

The most impressive is the level of technical knowledge that their specialists have. Also, the transparency when it comes to settling projects is quite unique. Worth mentioning is also the smoothness of ongoing communication between me (client) and them (agency).

Are there any areas for improvement or something they could have done differently?

Probably there is always something to improve, but for now, the positive results speak for themselves. I am fully satisfied with the cooperation with MTA Digital, so I have nothing negative to point out. There is also nothing that should be for now improved.

BACKGROUND

Introduce your business and what you do there.

I am a growth marketing manager for a web and mobile push provider in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We needed to promote our webinars, so we hired MTA Digital to help us.

SOLUTION

What was the scope of their involvement?

We first established the topic, details, and schedule for the webinars. We also discussed with MTA Digital which channels we wanted to promote the webinars through, and their agency offered suggestions for how we could best advertise the event.

MTA Digital then gave us a proposal for a campaign, offering to use Google, Facebook, and LinkedIn as our main channels. Based on our budget, we chose to run ads on Facebook and Google. After signing the contract and discussing our campaign agenda, we went into preparing the digital banners and ad content. Their team worked closely with us to refine the advertisements and make them more attractive. 

We kicked off the campaign, and MTA Digital reviewed the ads’ performance after the first week to see what changes needed to be made. We continued to do this up until the first webinar was finished. At that point, they again provided us with more suggestions on what could be done better for the next one. 

What is the team composition?

We were assigned a  Google ads manager and a Facebook ads manager. I was the main person from our side who was involved with MTA Digital, but our copywriters, financial department, and designers were also involved. 

How did you come to work with MTA Digital?

The person we had been partnering with for our performance campaigns could no longer continue working with us, so he recommended MTA Digital. We contacted the team and liked their fast response. We only had a short amount of time to prepare before the next webinar, so we really appreciated that.

How much have you invested with them?

We spent 17,000 Polish złoty (approximately $4,000 USD).

What is the status of this engagement?

We worked with them from November 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was key for us to drive down the cost per lead since, at that point, we haven’t done any advertising for a long time. When we started, the cost per lead was very high, but with MTA Digital, the cost decreased. 

With every webinar, we had more and more leads registering for the event via the ad campaign. MTA Digital targeted the participants very well, which resulted in more people ultimately attending the webinar. As the cost of advertisements decreased, the results increased, which was very important.

How did MTA Digital perform from a project management standpoint?

We were very satisfied with their project management. Everything was done on time and as needed. We would discuss the details at the start of every campaign, and their team would keep me updated as it was taking place, especially if we needed to make certain changes. I also consistently received reports from them at the end of each event, which saved me a lot of time since I also needed to prepare a report on our side.

Our communication was mainly done through email and Google Meet.

What did you find most impressive about them?

They were impressively professional, and we could rely on them fully because they knew what they were doing in terms of advertising. They also had a lot of skilled people on their team who helped us whenever we needed to find a solution to a certain problem. 

Are there any areas they could improve?

No, I don’t have any suggestions for them at this time. They established their process very well and, it was perfect for our company,

Do you have any advice for potential customers?

I definitely recommend choosing MTA Digital. They can help any company achieve their goals of effectively advertising projects and products.

BACKGROUND

Please describe your company and your position there.

I am marketing specialist in my comapny named Wertui. My company is the small one but with a good vibe and ambition to grow. My main responsibility is to take care of the process of website development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We want to upgrade our skills in SEO analysis and SEO tools. So we find the proper training in Screaming Frog and Ahrefs.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was simple. We choose MTA Digital cause we have experience with their services and we know that it will be a good choice and satisfying training.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Screaming Frog from A to Z (tool configuration, types of crawling reports planning etc.); Ahrefs from A to Z (tool configuration, reports, website analysis, competition analysis, word research, auditing etc.)

How many people from the vendor's team worked with you, and what were their positions?

There was one person, Wiktor Jacheć, who is a great person and great trainer. He shows us everything he knows about SEO tools, and even more, including the newest trends in the SEO world.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After training, we started to use Screaming Frog and Ahres in day-to-day work. It makes our analysis and services even more professional. We are happy to have more data to choose the best SEO strategy we can bring to our clients.

Describe their project management style, including communication tools and timeliness.

Deadliness was always clear and kept. There was no place for delay or others issuses. But the best thing about project management style was that it was fully flexible to our time, place and equipment in office. We apreciate this very much.

What did you find most impressive or unique about this company?

Communication skills. There always was a person to answer our most specific questions. And they were never bored, even when we asked second time the same question. They are a fully professional team with infinite patience.

Are there any areas for improvement or something they could have done differently?

There are little places to improve more, but maybe a few more exercises with presented tools give us more opportunities to learn how to use them better.

BACKGROUND

Please describe your company and your position there.

The company thyssenkrupp Materials Poland distributes metals and plastics. Our goal is to quickly and efficiently supply our customers with the widest possible range of products and services. We deliver materials from our warehouses, both in standard formats and in special sizes tailored to individual customer needs.

In our continuous stock offer we have metallurgical products made of carbon steel, stainless steel and non-ferrous metals, such as pipes, sheets, sections and plastic sheets for advertising, industry and construction. The offer is completed with welding materials. I am a marketing specialist, I do SEO and product promotion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We hired MTA Digital to run our Google Ads campaigns. Our goal was to improve our site’s visibility, increase traffic, and boost the efficiency of our Google Ads campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

A company that works with the MTA recommended them to us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The MTA oversees our Google Ads campaigns. Thanks to monthly reports, we are up to date with the current situation. Thanks to this we can immediately react and adjust the campaigns to the client's needs.

How many people from the vendor's team worked with you, and what were their positions?

Initially we worked with another team, and at the end of the year the team was changed to new people. Currently we are in contact with Patryk (PPC Specialist) and Paulina (Google Ads Specialist).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with MTA, the quality of our campaigns has improved and we have increased the number of conversions.

Describe their project management style, including communication tools and timeliness.

The MTA understands our needs very well. We communicate primarily by email or phone. All comments we make are immediately taken into consideration. The team meets the agreed upon deadlines.

What did you find most impressive or unique about this company?

The team approached the project professionally, they familiarize the industry in detail, which helps them better understand the specifics of our company. They are happy to offer advice and share their knowledge.

Are there any areas for improvement or something they could have done differently?

We would like them to present their campaign ideas a bit more so that together we can choose the best solution.