What was the scope of their involvement?
Our collaboration was rather dynamic. First, we wanted a general audit to determine how we could improve on-page SEO and AdWords. Most of our paid ads are AdWords, along with some social media like Facebook and Instagram.
We first set up analytics, including go-to-markets, Google Analytics, events, and e-commerce tracking. After we gathered data, we started to optimize some metadata from the website for Google and restructured all our paid AdWords campaigns. We’ve also recently launched Facebook and Instagram campaigns. They retargeted our web page, which brought in more traffic from blog posts and articles.
have also collaborated on SEO, mostly with content marketing. We reached out to bloggers and websites to create and share our content. We gathered a lot of traffic from those articles and guest posts.
We’ve gotten backlinks from websites by reaching out to them and asking for guest posts to get a link from our article. They acquired around 20 links from pretty good domains. They also bought some. We ultimately gave up this approach, because we preferred to create good content and gather links organically rather than perform outreach.
What is the team composition?
I have worked with three or four specialists from their team: a person who handled paid ads, someone for content, someone for SEO, and someone for analytics. I have one main contact person, but I’ve also had direct contact with each member.
We plan in the beginning and maintain constant contact through tools like Trello. At the end, we have final reports and planning for the next month.
How did you come to work with MTA Digital?
We didn’t want to work with an agency that we would pay monthly, but not have any idea of what they were doing. We also didn’t want to work with one that had no impact and only handled basic work. We didn’t want a typical subscription-based collaboration, where the agency would tell us that we are ranking higher without telling us what they were doing. In this case, we wanted contact with specific specialists and closeness to the strategy, product, and vision.
MTA Digital is an external team, but they understand what we want to do. We work closely together, and we budget based on what’ve actually done. They bill us for working hours and results, so it’s not just a subscription. We pay for specific actions, then plan and approve the work.
We’ve appreciated working with MTA Digital because they are flexible their work hours and activities each month.
How much have you invested with them?
The cost of their work was €3,000 ($3,600) per month, per project, from the beginning of the collaboration until January or February 2018. We were working on two projects, with a total cost of €6,000 ($7,200) per month. Starting in January or February 2018, we have been paying €3,000 ($3,600) per month.
What is the status of this engagement?
We started working with MTA Digital in July or August 2017. We are continuing the collaboration with a project for Discover Cracow and a different e-commerce website. The current project started in September or November 2017.