What evidence can you share that demonstrates the impact of the engagement?
Our sales have grown, our ROI has increased substantially, and we're very happy with them. I give them the goals and KPIs, which they try to achieve. So far, they've made good progress.
How did MTA Digital perform from a project management standpoint?
They've been very good—they're very responsive and clear. They always know what we want, so we haven’t had any problems.
We decided to have weekly goals with a Google Sheet that has the campaigns listed. We detail the campaigns and then they take it from there. During our weekly calls, we clarify everything and have good communication with them. They're very transparent in what they do, so I don’t have to control them.
They have good connections with Google and have a dedicated team. They handle any problems we encounter with our Google Merchant account quickly, even if it's something they're not responsible for.
We also have a constant open channel in Google Hangouts where we can message them with any ideas or problems. We use email and have phone calls from time to time, and I visit them when I am in Poland.
What did you find most impressive about them?
They're very well structured and always eager to help. They're very professional, always well-prepared, and know what they are doing. For them, the customer comes first. I feel important; like I can call them and they will answer, then try to do their best.
Google AdWords is a very specific operation and we've had situations before when a previous company has optimized the account once and put a script on it so that it ran automatically. MTA is not like that; they want to do more and more, so they keep improving and test different things. They come to us with ideas that they would like to test and often, they work very well.
Do you have any advice for potential customers?
People should create clear goals, clear KPIs, and demand the inclusion of these in the contract. MTA, together with their customer, can achieve goals if they are doable, and will do everything they can to reach that goal. We gave them specific, reasonable goals and timeframes, which they achieved.