MTA Digital

What evidence can you share that demonstrates the impact of the engagement?

MTA Digital is an excellent resource. With Google Ads, for example, I have the knowledge to handle most projects myself, but it’s always a timing issue if two clients have huge campaigns happening at the same time. It’s nice to hand over everything to someone that’s able to do things at the same level as I do it. I’ve never had any issues with their delivery.

They work on all of my accounts. I have three large clients and several other smaller ones, and I see growth in all of them. It’s difficult to gauge whether it’s because of the clients themselves or MTA but their efforts definitely impact my side of the business. 

How did MTA Digital perform from a project management standpoint?

They’re very easy to reach on Slack or on the phone and always make themselves available. If I need something fast, it’s never a problem. They always push for higher engagement on Trello or Asana, and through weekly calls. My own hectic schedule doesn’t allow for much planning, so I don’t take advantage of all of the engagement they offer.

What did you find most impressive about them?

I really appreciate their trustworthiness. They always send me reports of exactly how much time they spend on each task they do, even on small tasks like meetings or writing emails. They never exaggerate anything. If a task really needed to be done, they’ve worked weekends to accomplish it.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to set timeframes for project management, like in any business relationship. Especially when you’re not in close proximity to one another it’s important to instill a rhythm of prioritization.

Can you share any information that demonstrates the impact that this project has had on your business?

Since the beginning of the engagement, we’ve consistently realized our monthly goals for our branch locations. We’re able to optimize our advertising weekly by adapting to the market, comparing revenues, and responding quickly to decreases in sales. This helps us implement our sales goals.

How was project management arranged and how effective was it? Did you use any specific project management tools?

In our company, we value frequent contact and collaboration. Our project management relies on constant cooperation, telephone conversations, email communication, and meetings.

What did you find most impressive about this company?

MTA Digital has been very helpful and responsive for any issue we’ve encountered. They support us during our time of need and always help us find solutions. I appreciate their flexibility, customer focus, knowledge, and commitment.

Are there any areas where they could improve?

No, not that I can think of. At the moment, everything is going well.

What evidence can you share that demonstrates the impact of the engagement?

They didn’t just launch a campaign and leave it alone like I have experienced in the past with larger agencies. They kept watch and optimized the campaigns. Sometimes we had a problem achieving our KPI and the results we wanted, so we had to change our campaign or do things to optimize it. It’s not always been easy to achieve our goals, but in most cases, we experienced good results. 

We wanted to maximize our sales with higher cost per sale (CPA) rates. In some lower months, like during the summer, we set a lower CPA and spent much less. I was satisfied with that.

How did MTA Digital perform from a project management standpoint?

Project management is very good. It’s a very competitive market and not easy to deliver good results in this kind of campaign. We have a weekly chat to discuss every problem, new issues, results, and the plans for the next week. We had an in-person meeting once a month to go over new ideas for the next period and use Hangouts if something is urgent. They were always available when we needed to talk—responding within a few minutes or a couple of hours. I’ve never had issues with communication or responsiveness.

What did you find most impressive about them?

They have an individual approach for each client, which is a big plus for me. They tried to understand the specifics of our business and do the best campaign they could.

Are there any areas they could improve?

Sometimes the response time was too long. They could also provide new ideas to try out.

Do you have any advice for potential customers?

Cooperate really closely with the agency.