What evidence can you share that demonstrates the impact of the engagement?
Eighty percent of our revenue is a direct result of the website that they built. That also correlates directly to our AdWords spend and the small amount of SEO work Mr. Technique handles for us.
We look at our analytics and Google AdWords status closer than $100 million companies. I want to know where users are going, what they’re doing, why, and what it costs me per visit. We also look at data like bounce rates and make monthly improvement goals accordingly. Our internal analytics team member works directly with Tom on specific changes to enhance overall site performance.
How did Mr. Technique perform from a project management standpoint?
Tom is reliable, meets his deadlines and stays within budget. I’ve never questioned one of his bills in the entire time we’ve worked together. I can’t say it will never happen, but I’ve never done it so far, even though my two-person accounting department questions bills every day.
It’s easier for me to communicate via email because of my hectic schedule, but Tom can call me at any time, and vice versa. He’s always been a reliable communicator.
What did you find most impressive about them?
Tom’s generally been able to understand my thinking and design flow preferences and has followed them methodically. By year three of our partnership, Mr. Technique became so familiar with my thought process that I could simply ask them to create something I liked. The graphics and animations they provided were all theirs, and not my own.
They have a high level of integrity, which is refreshing. Tom’s not a “yes man.” He’s been nothing but open and honest with our entire company. I’ve never had anyone bill in increments like him. He bills for a tenth of an hour if it only takes six minutes. I appreciate that, especially compared to my attorneys and accountants who bill me $350 for a single phone call.
He’s not only honest with his billing rates, but also with his level of knowledge. It’s difficult for vendors to admit when they’re not familiar with a process. Years ago, when Tom didn’t know much about PHP or Java, he told me so but promised to research them, and he never billed me for that time. He gives me alternatives when he can’t figure something out.
With around 40 employees and $10 million in revenue per year, we’re not a huge company. That’s one reason Mr. Technique is a good fit for us.
Are there any areas they could improve?
No. In fact, they’ve held my rate at the same level for eight years now. I was an early customer, but I’ve never made it a prerequisite for working together. They’ve since raised their rates with other customers, but I’d say they’re still worth more than they charge.
Do you have any advice for future clients of theirs?
I would recommend that they price the project with another party, just to see how much better their cost-to-value ratio is compared to the majority of vendors. Working with them is a pleasant experience, and I would recommend it to anyone.