Could you share any statistics or metrics from this engagement?
We set different targets for each quarter. Mr. Marketing has helped our company achieve those targets. Many vendors come and go, but Mr. Marketing has remained with us.
The internet is ever-changing, so we always have to analyze what worked in the past, making a logical inclusion for the future, which is what Mr. Marketing does. On many occasions, they've been the first ones to identify an issue and bring it to our attention. Mr. Marketing has been a very good alarm bell for site downtimes or keywords which weren't performing properly. In one instance, our Google Ad Words account was blocked. Mr. Marketing brought it to our attention fast and we were able to get the campaign back online. Mr. Marketing uses a number of tools in order to provide metrics.
We had a database error which wasn't within Mr. Marketing's responsibilities. We locked out every developer except for Mr. Marketing in order to eliminate the possibility of further issues. Mr. Marketing was able to service the updates needed for every franchisee, such as creating pages, adding testimonials and changing contact information. Even though the service was out of contract, Mr. Marketing helped without nickel-and-diming us.
How did Mr. Marketing perform from a project management standpoint?
Mr. Marketing provides us reports broken down for each franchisee. Our franchises contact Mr. Marketing individually, acting as individual businesses. Not every location is the same, so Mr. Marketing has to be able to localize keywords, phrases, and campaigns, providing reporting on broken links, website functionalities, campaign progress, and so on. Mr. Marketing will then discuss next steps with each member.
What distinguishes Mr. Marketing from other providers?
I have nothing negative to say about Mr. Marketing. Their company has been able to service a national brand which has been included in Forbes magazine. Finding a partner with integrity can prove difficult. I've seen many vendors during my career, but Mr. Marketing is pretty up-and-up. This is an industry in which providers will try to charge as much as possible. Even Google Ads can prove to be a black hole, and getting a return on investment can be difficult. Mr. Marketing has always found ways of optimizing our campaign in order to cut costs, which is atypical for a vendor.
I've taken part in the hiring process for a long time and saw many people come across my desk. I can count on one hand the number of stars that came through, but Mr. Marketing is one of them. They're honest, which is hard to find, have a good sense of business, and want to make sure that the client is getting the best. They know how hard it can be to get a business off the ground, so they throw as much as possible into helping us out.
Is there anything Mr. Marketing could have improved or done differently?