Could you share any statistics or metrics from this engagement?
I'm generally satisfied with their services. I wouldn't be spending such a large amount of money otherwise. Mproven has been responsible for the online segment of our business taking off and doing well.
Sales trends may not be completely relevant in measuring Mproven's contribution. We continually change our product lines, so they perform differently. Our business has increased by about 10 percent every year, but this is due to many factors. Comparing one year to another may not be relevant though. We sell expensive equipment, including single items that cost more than $100,000. A few of these sales in a year can significantly skew results.
Any sales increase we see will be due to a number of factors, among them being SEO work. To point a finger at this area alone would be wrong.
How did Mproven perform from a project management standpoint?
Mproven has done a good job of monitoring our online presence and keeping tabs on a number of items like our SEO, what ads are effective and what ones aren't, what products are selling effectively, and so on.
What distinguishes Mproven from other providers?
They're very knowledgeable about their field and about business in general. Many IT [information technical] firms have good IT expertise, but won't necessarily know much about how a business works. This quality has helped us because we can relate better to Mproven.
Is there anything Mproven could have improved or done differently?
I can't think of anything offhand. There are no major mistakes.