Mperativ

Achieving successful marketing analytics and revenue attribution hinges on a meticulously crafted strategy, a well-defined lead plan, and measurable KPIs that serve as benchmarks for success. Unfortunately, existing vendor analytics and attribution solutions have often operated in isolation from the overarching go-to-market strategy, making it challenging to convey the impact of marketing at the executive level. Enter Mperativ, a groundbreaking revenue marketing platform designed to operationalize your end-to-end marketing strategy and bridge the marketing credibility gap. Founded by the visionary marketing duo Jim McHugh and Daniel Raskin, the Mperativ platform incorporates our Trusted Marketing Credibility Framework principles.