MOWE Studio

BACKGROUND

Introduce your business and what you do there.

I’m the VP of global platforms for an internal technology group within a large pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MOWE Studio?

My team found it a challenge to articulate technical topics and what our more abstract platforms do.

SOLUTION

What was the scope of their involvement?

MOWE Studio created short animated videos that were less than five minutes in two different initiatives. In both projects, they own the creative process.

In the first case, we needed to explain an abstract platform that we needed to get internal funding for. MOWE Studio created a 90-second video. The next initiative involved a series of monthly explainer videos. They talked about different topics that were of interest to our larger organization, from cybersecurity to program delivery to futurism in technology. The full end-to-end production takes five months for each video, and MOWE Studio is involved in every step of the way. 

What is the team composition?

We have a main point of contact and speak to the two owners of the company. There are more behind the scenes.

How did you come to work with MOWE Studio?

I found some of Felippe’s (Co-Founder, Executive Creative Director) materials on Instagram or a website. I was impressed with the stuff he was doing and messaged him about our first project.

How much have you invested with them?

We’ve spent around $300,000–$500,000.

What is the status of this engagement?

The first project took place around the summer of 2015. The second project started 18 months ago and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first project went extremely well. The people understood this concept, and the platform got unanimously funded, which led to a company-wide transformation initiative. The second project has resulted in 20 videos viewed internally and externally with the public. We’ve gained over 15 million views and over 500,000 subscribers on YouTube.

How did MOWE Studio perform from a project management standpoint?

Everything is well-structured to get things done and meet our deadlines while leaving time for reviews. They brought on a producer that runs things day-to-day and set a schedule. The team has never missed deadlines or a video release. 

What did you find most impressive about them?

I appreciate the creativity and attention to detail MOWE Studio put into each video. Every time you watch one of their clips, you find a new detail you overlooked previously.

Are there any areas they could improve?

I think they could improve their ability to scale. If I started asking for five videos to be produced per month, I’m not sure they’d be able to do it. They’ve done everything I’ve needed them to do now, however.

Any advice for potential customers?

Be really clear on what you’re after. If you want a quick video slapped together, don’t use them. If you want a team that will dive into what you want to achieve and produce something impactful, go with MOWE Studio. The project will need two-way communication. They will add value, contribute ideas, and be actively involved in the creative process.