We design motifs
We design state-of-the-art visual identity systems. By combining a communication strategy and graphic design, we create the brand's motif.
We believe that form should cause an emotional reaction. In the age of informational overload, it is that emotional engagement which gives the company competitive edge.
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Portfolio
Fitly
FITLY is a healthy premium quality dietary catering. The product design, logo, key visual and website were within the scope of our project.
Dziak
Branding, website and advanced web configurator for modifying car engines.
Hugo
HUGO is a newly founded startup committed to dog well-being and happiness. The team of experienced dog behaviorists, animal care professionals, A.I. specialists, and entrepreneurs, all committed to bringing more love and understanding to relationships between humans and dogs.
Dogs have always been part of our lives – in both private and professional contexts. They taught us lessons in loyalty and unconditional love. Now HUGO wants to give back and help make their lives better through education and thoughtfully designed technology.
Pure Plant
Pure Plant is a series of all-natural, raw Cannabium hemp oils.
The packaging is made of environmentally friendly paper made of 60% wood-free cellulose pulp, 30% recycled pulp and 10% cotton fibers. The embossing is the only decorative element of the packaging.
Kamil Barczentewicz
Visual identification of the Kamil Barczentewicz winery located in Dobre, near Kazimierz Dolny. Wine labels are a key part of the project.
Kamil often says that “Wine is primarily made in the field – in the vineyard”. The illustrations on the labels are inspired by the flat landscapes and folds of the picturesque hill in Dobre. We refer to the idea that wine is the fruit of terroir. The strong, contrasting colours bring to mind the vineyard environment, changing with the seasons. To show the climate of the habitat and the taste of wine, we need a simple but penetrating means of expression. The graphic forms illustrate small landscapes. Each illustration also refers to the way the wine is produced. For example, the Pinot Blanc Barrique label refers to the ageing process and yeast sediment, and the Pinot Noir to the time lapse motif, thus illustrating the maceration process.
Wzywamy Posiłki
Branding of the #WzywamyPosiłki (#MealsOnCall) action – a nationwide, grassroots civic initiative supporting medical staff during the fight against the coronavirus pandemic. It was created at lightning speed by people united by caring for those who were the first responders.
The leitmotiv of the project includes four incredible heroes reminding us the packaging used in gastronomy. Light brush strokes and strong colors are designed to bring the brand closer to people by being friendly to medical staff, gastronomes and volunteers delivering meals to medical facilities.
AM
AM is an innovative serum combines both vecticell system to reach deeper layers of skin nad hyaluronic acid to release more moisture.
The simple composition and use of two differently textured papers, Majestic Anthracite and Sirio Pearl Coal Mine, reflect the product’s features.
Cannabium
Cannabium products are made from natural ingredientsextracted from the highest quality of fibre hempinflorescences. They are used to treat autoimmune and neurodegenerative diseases, such as epilepsy, diabetes, schizophrenia or depression.
The name is a mix between the Latin words “Cannabis” (hemp), and “Aurum” (gold), which is meant to signify that the brand is safe to use and of high quality.
The logo refers to motifs representing a plant and the process of extraction. The packaging underlines the medicinal use of the product. The name and signet are seperated, the name being positioned vertically with the signet placed in the upper right corner. This layout was designed to differentiate the brand from other products available on the market.
Trzask
Studio Trzask designs all types of Internet advertisements, including top-quality animated banners. The studio’s branding needed updating. We decided to simplify it.
The design’s key element is Trzask, the brand hero communicating with the studio’s target audience. Trzask is accompanied by Banner who, just as other banners, can take various forms. Apart from the characters, we also designed the logo, color palette, illustrations and patterns, creating a new visual branding language.
Jezuicka 16
Jezuicka 16 is a restaurant and garden in one of the most beautiful parts of Lublin’s old town. The visual identity fits in with the surrounding architecture and greenery of the garden. It does not compete with the surrounding space, but only supports the brand in communication with its recipients. We hid the restaurant address and the OK symbol in the logo.
The visual language is based on illustrations of plants taken from public domain collections and simple geometric forms referring to the architecture of the interior and the garden. The identity consists of a number of prints, simple wayfinding, regional souvenirs and communication on social media.
Stick&Wolf
Stick&Wolf creates minimalist, handcrafted jewellery for strong and independent women. They offer a unique range of one-off pieces and limited editions of gold necklaces, bracelets, earrings and rings.
The brand name comes from a calque translation of its cofounders’ surnames – Kasia Kijek (Stick) and Ania Wilczewska (Wolf). The design is based on an art technique called Ebru – a traditional Turkish method of aqueous surface design, widely known as paper marbling. The pattern represents the surface of setting gemstones into jewellery. Both Kasia and Ania took an active part in creating the pattern.
Reviews
the project
Branding & Graphic Design for Animation Studio
"They listened to us, but they also gave honest feedback."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Trzask is a professional animation studio specialising in internet advertising. We deal with everything related to it - interactive rich media, playable ads, games on landing page, TV commercials and spectacular animations of all kinds.
For what projects/services did your company hire Motyw Studio, and what were your goals?
We needed new approach in branding - be more modern but also universal. Our communication had to be close our values and included our brand hero. Old hero was in 3D so every changes (like social media) require a lot of time to adapt. New one must to be more adaptable.
How did you select this vendor?
Motyw Studio didn't killed our brand hero just redraw it. Make it universal flat version. From now on we can make in easy way to move brand hero in social media communication. Motyw idea was to made a friend Mr Banner for our Mr Trzask to make a funny stories on social media.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start they spent many hours to talk with us to our expectations. Then we get from Motyw a package with draw of few ideas in description and also graphis draw. In next step we choosed one of them with a comments. After that they prepare brand book with new font, new clolours, brand heroes use in many use, propositions of communication in social media and new logo!
How many people from the vendor's team worked with you, and what were their positions?
3 person.
Can you share any outcomes from the project that demonstrate progress or success?
You can see final work on our website www.trzask.com
Describe their project management style, including communication tools and timeliness.
Motyw Studio was very helpful in leading us through the whole process. They listened to us, but they also gave honest feedback.
What did you find most impressive or unique about this company?
Very patient and working as a profesional partner.
Are there any areas for improvement or something they could have done differently?
I'd have liked if we got more interactive brand book.
the project
Branding & Design for Cosmetic Production Company
"They are very cooperative and always on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We're experts in creating unique products for the global cosmetic market. Adopting a comprehensive approach, the company encompasses top-quality products within the beauty brands that together form the House of Brands. I'm a Brand Development Team Leader and a Project Manager in our company.
For what projects/services did your company hire Motyw Studio, and what were your goals?
As our company creates cosmetics, we were looking for a creative studio that would work perfectly with the concept for a new cosmetics brand idea. We entrusted Motyw Studio to conduct strategic workshops, create the name, logo, and KV and design the packaging.
How did you select this vendor?
They caught our eye with the aesthetics of the products they design, their attention to detail, and the variety of projects they have in their portfolio. Their friendly and at the same time professional communication only strengthened our decision to choose Motyw Studio.
Describe the scope of their work in detail, including any steps and the final deliverables.
The first step was to conduct a strategy workshop, after which we received a very precise summary and outline of the direction our brand would take. Then, after a detailed discussion and confirmation of all the key elements, Motyw Studio created three visual proposals for the brand, which contained all the necessary elements to help us decide on which direction to take. Once selected, we received a brand manual. The next steps are ahead.
How many people from the vendor's team worked with you, and what were their positions?
We work mainly with the Managing Director of Motyw Studio.
Can you share any outcomes from the project that demonstrate progress or success?
The project is ongoing. So far we have a wonderful name, strategy and design, but we are waiting for all stages to be completed to be able to announce full success.
Describe their project management style, including communication tools and timeliness.
We communicate mainly by e-mail and by phone. Each stage is discussed in detail in online meetings. Each project is on time. If any difficulties arise or any work requires a bit more time - we are always informed about it.
What did you find most impressive or unique about this company?
Their commitment, a broad overview of the market and trends before starting work is amazing. Understanding the needs of us as a client and going above and beyond to render the best possible design. Their communication is always specific, direct, and friendly. They are very cooperative and always on time.
Are there any areas for improvement or something they could have done differently?
None.
the project
Branding & Design for Digital Marketing Agency
"Their branding ideas were fresh, innovative, and comprehensive. They think beyond graphic design."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a co-owner of a marketing agency working for various clients from different sectors.
For what projects/services did your company hire Motyw Studio, and what were your goals?
At the time of the outbreak of the Covid-19 pandemic, my agency was a co-initiator of a charity social initiative called #WzywamyPosiłki. We wanted to support medical staff in their daily fight with the pandemic as well as the gastronomy industry by delivering meals to hospitals and those most in need in the health service. Motyw Studio designed the branding of the campaign and then cooperated with us in the field of designing graphics, including those for social media channels. The goal was to create a cheerful branding that would illustrate "meals on the go" but at the same time - a logo with a potential to animate and translate into other forms and tools of communication.
How did you select this vendor?
As we all worked pro bono for this charity initiative, we were looking for a good branding studio that would not only do the great job, but at the same time commit to work pro bono at all stages of communication. And we even didn't know how long it would last as it was only the very beginning of the pandemic. Motyw Studio volunteered and committed to the initiative without hesitation.
Describe the scope of their work in detail, including any steps and the final deliverables.
From the day one we understood each other perfectly. The design was absolutely genius and there was almost nothing to correct in the process of creating the final project.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the co-owner of the agency and occasionally with the designers .
Can you share any outcomes from the project that demonstrate progress or success?
The logo was well received by the audience and was a great basis for creating our social media channels. Graphics designed for Facebook and Instagram were so good, that people loved to share it on their private channels. The logo appeared also on t-shirts, diplomas, stickers and other materials and quickly became a recognizable element of the initiative.
It was easy to fall into pompous style with such a sensitive topic of initiative when designing a logo related to a global pandemic, and yet Motyw Studio managed to get the pleasant and somewhat funny character of the logotype, which later also harmonized perfectly with the tone of the communication.
Describe their project management style, including communication tools and timeliness.
The project management was always to the point, projects were on time and as scheduled. We used only remote communication and it worked perfectly.
What did you find most impressive or unique about this company?
Motyw Studio not only participated in the process of creating the logo and graphic design for 3 months of the daily work (and did it all pro bono!). The best thing about this cooperation was that they had and shared their own ideas (beyond only graphic design) so we could feel like we are in one team with a common goal.
Are there any areas for improvement or something they could have done differently?
I highly recommend Motyw Studio as a partner. Their branding ideas were fresh, innovative, and comprehensive. They think beyond graphic design. They think "marketing".
the project
Rebranding & Web Redesign for Software Dev Company
"Motyw Studio worked at a very high level."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of software house Akanza. Akanza is an experienced software house, capable of selecting tools and technologies, so our client’s vision efficiently transforms into a completed product.
For what projects/services did your company hire Motyw Studio?
We have been working with Motyw Studio for 5 years. A year ago we decided to do a rebranding. Motyw created a new logo, visual identity and website for us.
How did you select this vendor and what were the deciding factors?
We have been using Motyw Studio's services for many years. They have completed over 20 projects for our clients. Motyw offers a very high quality of service. That is why we have decided to use their studio services once again.
Describe the project in detail and walk through the stages of the project.
At the first stage, Motyw Studio proposed us 3 different concepts of a new visual identity for our company. We chose one of them. Motyw continued to work on the concept we had chosen. When we had a fully approved identity, Motyw suggested a new look for our home page. After some minor corrections we had our homepage ready. This is how we worked on the next pages of our new website.
How many resources from the vendor's team worked with you, and what were their positions?
On our side, one person was responsible for the project. On Motyw Studio side it was a few people.
Can you share any outcomes from the project that demonstrate progress or success?
Our new website has received very positive feedback from our customers. We have noticed more traffic to our site after the redesign.
How effective was the workflow between your team and theirs?
At Akanza, one person (CEO) was responsible for communications. At Motyw Studio, there was also one person responsible for contact. The communication went very smoothly and effectively.
What did you find most impressive or unique about this company?
High Culture of Work. Very good quality of design. Huge experience. Speed of work.
Are there any areas for improvement or something they could have done differently?
Motyw Studio works at a very high level. We do not have any comments.
the project
Visual identification for Vineyard
"Michał was always willing to help, full of understanding and doing things on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am an owner and winemaker at Kamil Barczentewicz Vineyard responsible for production, marketing and selling of wine.
For what projects/services did your company hire Motyw Studio?
Creating a visual identity for the Kamil Barczentewicz Vineyard located in Dobre, Poland.The key part of the project was designing the wine label, which is the main identifier of the brand. The identification included the logo design, signet, colors, font selection, additional glyph design, illustrations, printed materials, packaging, car marking, website and social media communication.
How did you select this vendor and what were the deciding factors?
I had several meetings with other graphic studios and decided to work with Motyw.
Describe the project in detail and walk through the stages of the project.
Motyw gave me the list of question to better understand the brand and then we had a workshop together at the place where are the vineyards. Afterwards studio proposed me three different versions of visual identification. We chose the one the best suited to our vision.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with all of the members of the studio. Creative director Michał Martynowski who was responsible on contact between our companies, with the main graphic of the studio Jacek Rudzki and Kasia Grzegorczyk who was the author of the version we chose. Her commitment and understanding of our needs made a great impression on us
Can you share any outcomes from the project that demonstrate progress or success?
Project prizes and awards:
- Polish Graphic Design Awards in the 2020 serial packaging category
- Awwwards Honorable Mention Award
- Mobile Excellence award of the Awwwars website
How effective was the workflow between your team and theirs?
Michał was always willing to help, full of understanding and doing things on time.
What did you find most impressive or unique about this company?
Their ability to adapt to the needs and tastes of customers.
Are there any areas for improvement or something they could have done differently?
I hope that more polish companies will work with similar values as Motyw Studio and it shows the future of new quality in Poland.
Motyw Studio was extremely helpful in guiding the client throughout the whole process. They listened to the client's feedback and offered their honest opinion when needed. Overall, they were very patient and professional.