Motyw Studio

Please describe your company and your position there.

We're experts in creating unique products for the global cosmetic market. Adopting a comprehensive approach, the company encompasses top-quality products within the beauty brands that together form the House of Brands. I'm a Brand Development Team Leader and a Project Manager in our company.

For what projects/services did your company hire Motyw Studio, and what were your goals?

As our company creates cosmetics, we were looking for a creative studio that would work perfectly with the concept for a new cosmetics brand idea. We entrusted Motyw Studio to conduct strategic workshops, create the name, logo, and KV and design the packaging.

How did you select this vendor?

They caught our eye with the aesthetics of the products they design, their attention to detail, and the variety of projects they have in their portfolio. Their friendly and at the same time professional communication only strengthened our decision to choose Motyw Studio.

Describe the scope of their work in detail, including any steps and the final deliverables.

The first step was to conduct a strategy workshop, after which we received a very precise summary and outline of the direction our brand would take. Then, after a detailed discussion and confirmation of all the key elements, Motyw Studio created three visual proposals for the brand, which contained all the necessary elements to help us decide on which direction to take. Once selected, we received a brand manual. The next steps are ahead.

How many people from the vendor's team worked with you, and what were their positions?

We work mainly with the Managing Director of Motyw Studio.

Can you share any outcomes from the project that demonstrate progress or success?

The project is ongoing. So far we have a wonderful name, strategy and design, but we are waiting for all stages to be completed to be able to announce full success.

Describe their project management style, including communication tools and timeliness.

We communicate mainly by e-mail and by phone. Each stage is discussed in detail in online meetings. Each project is on time. If any difficulties arise or any work requires a bit more time - we are always informed about it.

What did you find most impressive or unique about this company?

Their commitment, a broad overview of the market and trends before starting work is amazing. Understanding the needs of us as a client and going above and beyond to render the best possible design. Their communication is always specific, direct, and friendly. They are very cooperative and always on time.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I am a co-owner of a marketing agency working for various clients from different sectors.

For what projects/services did your company hire Motyw Studio, and what were your goals?

At the time of the outbreak of the Covid-19 pandemic, my agency was a co-initiator of a charity social initiative called #WzywamyPosiłki. We wanted to support medical staff in their daily fight with the pandemic as well as the gastronomy industry by delivering meals to hospitals and those most in need in the health service. Motyw Studio designed the branding of the campaign and then cooperated with us in the field of designing graphics, including those for social media channels. The goal was to create a cheerful branding that would illustrate "meals on the go" but at the same time - a logo with a potential to animate and translate into other forms and tools of communication.

How did you select this vendor?

As we all worked pro bono for this charity initiative, we were looking for a good branding studio that would not only do the great job, but at the same time commit to work pro bono at all stages of communication. And we even didn't know how long it would last as it was only the very beginning of the pandemic. Motyw Studio volunteered and committed to the initiative without hesitation.

Describe the scope of their work in detail, including any steps and the final deliverables.

From the day one we understood each other perfectly. The design was absolutely genius and there was almost nothing to correct in the process of creating the final project.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the co-owner of the agency and occasionally with the designers .

Can you share any outcomes from the project that demonstrate progress or success?

The logo was well received by the audience and was a great basis for creating our social media channels. Graphics designed for Facebook and Instagram were so good, that people loved to share it on their private channels. The logo appeared also on t-shirts, diplomas, stickers and other materials and quickly became a recognizable element of the initiative.

It was easy to fall into pompous style with such a sensitive topic of initiative when designing a logo related to a global pandemic, and yet Motyw Studio managed to get the pleasant and somewhat funny character of the logotype, which later also harmonized perfectly with the tone of the communication.

Describe their project management style, including communication tools and timeliness.

The project management was always to the point, projects were on time and as scheduled. We used only remote communication and it worked perfectly.

What did you find most impressive or unique about this company?

Motyw Studio not only participated in the process of creating the logo and graphic design for 3 months of the daily work (and did it all pro bono!). The best thing about this cooperation was that they had and shared their own ideas (beyond only graphic design) so we could feel like we are in one team with a common goal.

Are there any areas for improvement or something they could have done differently?

I highly recommend Motyw Studio as a partner. Their branding ideas were fresh, innovative, and comprehensive. They think beyond graphic design. They think "marketing".

Please describe your company and your position there.

I am the CEO of software house Akanza. Akanza is an experienced software house, capable of selecting tools and technologies, so our client’s vision efficiently transforms into a completed product.

For what projects/services did your company hire Motyw Studio?

We have been working with Motyw Studio for 5 years. A year ago we decided to do a rebranding. Motyw created a new logo, visual identity and website for us.

How did you select this vendor and what were the deciding factors?

We have been using Motyw Studio's services for many years. They have completed over 20 projects for our clients. Motyw offers a very high quality of service. That is why we have decided to use their studio services once again.

Describe the project in detail and walk through the stages of the project.

At the first stage, Motyw Studio proposed us 3 different concepts of a new visual identity for our company. We chose one of them. Motyw continued to work on the concept we had chosen. When we had a fully approved identity, Motyw suggested a new look for our home page. After some minor corrections we had our homepage ready. This is how we worked on the next pages of our new website.

How many resources from the vendor's team worked with you, and what were their positions?

On our side, one person was responsible for the project. On Motyw Studio side it was a few people.

Can you share any outcomes from the project that demonstrate progress or success?

Our new website has received very positive feedback from our customers. We have noticed more traffic to our site after the redesign.

How effective was the workflow between your team and theirs?

At Akanza, one person (CEO) was responsible for communications. At Motyw Studio, there was also one person responsible for contact. The communication went very smoothly and effectively.

What did you find most impressive or unique about this company?

High Culture of Work. Very good quality of design. Huge experience. Speed of work.

Are there any areas for improvement or something they could have done differently?

Motyw Studio works at a very high level. We do not have any comments.

Please describe your company and your position there.

I am an owner and winemaker at Kamil Barczentewicz Vineyard responsible for production, marketing and selling of wine.

For what projects/services did your company hire Motyw Studio?

Creating a visual identity for the Kamil Barczentewicz Vineyard located in Dobre, Poland.The key part of the project was designing the wine label, which is the main identifier of the brand. The identification included the logo design, signet, colors, font selection, additional glyph design, illustrations, printed materials, packaging, car marking, website and social media communication.

How did you select this vendor and what were the deciding factors?

I had several meetings with other graphic studios and decided to work with Motyw.

Describe the project in detail and walk through the stages of the project.

Motyw gave me the list of question to better understand the brand and then we had a workshop together at the place where are the vineyards. Afterwards studio proposed me three different versions of visual identification. We chose the one the best suited to our vision.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with all of the members of the studio. Creative director Michał Martynowski who was responsible on contact between our companies, with the main graphic of the studio Jacek Rudzki and Kasia Grzegorczyk who was the author of the version we chose. Her commitment and understanding of our needs made a great impression on us

Can you share any outcomes from the project that demonstrate progress or success?

Project prizes and awards:

• Polish Graphic Design Awards in the 2020 serial packaging category
• Awwwards Honorable Mention Award
• Mobile Excellence award of the Awwwars website

How effective was the workflow between your team and theirs?

Michał was always willing to help, full of understanding and doing things on time.

What did you find most impressive or unique about this company?

Their ability to adapt to the needs and tastes of customers.

Are there any areas for improvement or something they could have done differently?

I hope that more polish companies will work with similar values as Motyw Studio and it shows the future of new quality in Poland.