Animation and Motion Graphics Production

Motionlab is an award-winning animation and motion graphic studio specialising in Explainer Videos, Commercials and Branded Video Content.

We produce strategy-driven animated videos that engage audiences and get results.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2010
Show all +
Sydney, Australia
headquarters

Portfolio

Key clients: 

Ebay, Coca-Cola, Linkedin, Sony Music, Visa, Amex, Qantas Credit Union, Sydney Airport, HotelClub, NSW Government, RedBalloon, Mambo

We had a heap of fun animating this explainer video for Scooti, a ridesharing app that connects scooter drivers with passengers.

SEPP - Neighbour Consultation

Anyone who doesn’t enjoy the noise, disruption and inconvenience that inevitably accompanies property work is obviously just being contrary, but the NSW Government thinks it’s a good idea to give your neighbours advance notice of your plans in order to minimise the impact and avoid disputes. As big believers in the value of consultation ourselves, we put together this clear and eminently rational primer on the benefits of being

a good neighbour.

Protect Plus

A family, a dog and an array of unfortunate events demonstrate why it’s a great idea to have comprehensive car insurance from Protect Plus.

Australian Hearing

We partnered with the folks at Australia Hearing to let people know about all the great free services they offer, which are available not only to two-dimensional people without faces, but to anyone who needs them.

Right 2 Drive

Getting bananas, velociraptors and zombies into one 45-second spot wasn’t easy, but we managed it in this whimsical and highly informative advert for an accident rental car company. It’s also very reassuring to know that the Pentagon has a plan for surviving a zombie apocalypse.

Kids Helpline

Being a kid isn’t always easy (just ask anyone who’s ever been one). We reached back to our own memories of childhood for inspiration in creating this spot for Kids Helpline, which uses such familiar elements as drawings, puzzles, and cutouts to tell a story of youthful hurts and where to find help.

Georgie

Getting a new car is a great feeling, but shopping for it can be a lot of work. In this spot, we highlight the virtues of a car-buying app that helps relieve the stress. 

NSW Rural Fire Services

Told from the point-of-view of a rural firefighter, this public service spot highlights how a well-designed Asset Protection Zone (APZ) can help protect a house from a devastating bush fire. The RFS provided the story and we brought it to life.

Electronic Housing Code

Any system that speeds up a bureaucratic process and spares you from visiting an office is going to pretty much sell itself, so it was a pleasure helping the NSW Government publicise its new online Electronic Housing Code that makes it easier to build and renovate homes.

HotelClub Future State

From trip planning to memory sharing, this chilled-out spot for HotelClub takes a sneak peek at all the great things travellers can look forward to in the wonderful world of the near future. The only bad news… still no flying cars.

Hydrodol

Nothing says whimsical like hangover relief and in this spot for BioRevive’s popular Hydrodol preventative, we used a little quirky humor to spread the word about how to avoid a condition that’s no laughing matter.

Coast II Coast

If you can’t get out on the road yourself, the next best thing is to chronicle the journey, which is what we did in this kinetic, landmark-packed piece for Keller Australia’s annual ‘Coast 2 Coast’ charity motorbike ride.

Raw Challenge - Ident

Over fifty thousand fit bods take on Raw Challenge obstacle courses each year. If cel-animated, colourful wolf logos could complete, we think this one would take home the gold.

Reviews

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Animations for Safety Solution Provider

"There's nothing I would change about our experience with Motionlab."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Nov. 2019
Project summary: 

Motionlab Studio delivered a series of animations for a safety solution provider's line of products. Beginning by outlining a storyboard, the team worked to showcase their company's product offerings. 

The Reviewer
 
201-500 Employees
 
Melbourne, Australia
Paolo Valle
Graphic Designer, Redflex Traffic Systems
 
Verified
The Review
Feedback summary: 

MotionLab's work gained high visibility at a major expo, where it was received warmly both internally and externally. Thanks to their work, the client's brand has been elevated in the eyes of both the board and the public. The high quality of their work has secured them an ongoing relationship.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for Redflex Traffic Systems. Redflex develops and provides innovative Intelligent Transport System (ITS) solutions and services. My position in the company is the graphic designer and I am part of the marketing department. My responsibilities include:

- working closely with the marketing manager to execute marketing strategies for the company

- overseeing internal design requirements

- providing design support for to other departments

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio?

We hired Motionlab to create a series of animations of our flagship products.

What were your goals for this project?

Our goals were to create a visually engaging animation that the public would be able to easily understand.

SOLUTION

How did you select this vendor?

I cam across Motionlab via google search. There were enough examples on their work on their website to warrant me to shortlist them and give them a call. After the initial conversation I felt that they would be a top candidate for the job.

We then continued to find another two more vendors. In the end we went with Motionlab because of their past work examples and the initial phone call with them. I felt like they could fulfill our needs best.

Describe the scope of their work in detail.

After we selected the Motionlab we had a meeting just to discuss what would be required from us from a storyboard point of view. This was very helpful as we have never done something like this before. We also outlined that the animation needed to be technically accurate. Because of this we needed sign off from the engineer department in regards to the flow of the animation.

What was the team composition?

Since the animation company working on our job was based overseas we just communicated over email and phone. We didn't have any issues whatsoever. The team were prompt in their responses and were happy to jump on a call for the more detailed parts of the brief.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched the new series of product animations at our largest expo we attend. It had high visibility from everyone including the public, executive team and board members. Their feedback was that it really elevated the brand in their eyes. It's been such a success that we have gone on to do more animations with Motionlab.

How effective was the workflow between your team and theirs?

The workflow we had worked very well. We provided them with our brief and Motionlab and interpreted as they saw fit. We then fine-tuned from there over emails and phone calls. They were very accommodating at the finessing stage.

What did you find most impressive about this company?

The quality of work they produce is at a very high level. This is obvious when you look at the animation's look & feel compared to our competitors.

Are there any areas for improvement?

There's nothing I would change about our experience with Motionlab. They were always accommodating even with some of our tight deadlines.

4.5
Overall Score Very pleased with Motionlab efforts.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We had no issues with scheduling at all.
  • 4.0 Cost
    Value / within estimates
    Price is on the higher end but the quality of work is top level.
  • 4.5 Quality
    Service & deliverables
    The quality of work they are producing is at a very high level.
  • 5.0 NPS
    Willing to refer
    No hesitation with referring Motionlab

2D & 3D Video Production for Marketing Agency

"Motionlab Studio over-delivered on each brief and against budget constraints."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - July 2018
Project summary: 

Motionlab Studio created two animated videos to enhance the brand of an advertising agency’s clients. Using existing scripts, they handled end-to-end production against tight timelines budgets.

The Reviewer
 
1-10 Employees
 
Sydney, Australia
Matthew Arbon
Creative Partner, ScienceFiction
 
Verified
The Review
Feedback summary: 

The videos delivered achieved a high view rate and level of production quality, satisfying the agency and its clients. Motionlab Studio worked around restrictions in deadlines and budgets to turn out top-notch animation work. Open communication and flexibility made for a smooth workflow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative partner of the advertising agency ScienceFiction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Motionlab Studio?

We’ve worked with Motionlab Studio on a few animated video projects for our clients. One involved the launch of a new brand while another was part of a brand’s awareness campaign.

SOLUTION

What was the scope of their involvement?

Motionlab Studio helped us with the 2D animation for both videos. In one project, they did a great job adding high-quality 3D animation elements against a challenging budget. In each case, we provided their team with storyboards and scripts. They produced their own storyboards to give our clients a better picture of what they’d receive.

What is the team composition?

We dealt directly with Luke (Executive Creative Director, Motionlab Studio). He led a team of animators behind the scenes.

How did you come to work with Motionlab Studio?

We approached a number of different advertising animation houses, and we felt like Motionlab Studio’s proposal and quality work made them the best fit for us. 

How much have you invested with them?

We spent about $15,000–$20,000.

What is the status of this engagement?

The projects ran from May until June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw excellent responses from our clients. They were very happy with the production quality and the view rate that each video received—they saw a high number of total views and a large percentage of viewers watching the entire video. I believe that the quality of Motionlab Studio’s animation helped people pay attention for much longer. 

Motionlab Studio over-delivered on each brief and against budget constraints. Their team was highly adaptable to any feedback that our agency and clients gave them. They responded well and made any necessary changes based on our comments.

How did Motionlab Studio perform from a project management standpoint?

We communicated either by phone or email. Luke updated us daily, if not twice daily. He had some tight timelines to turn around our projects, and Luke was great in keeping us updated along the process. Because of that open line of communication, we could manage our clients’ expectations and had confidence in the production throughout the project.

What did you find most impressive about them?

The little extras that they added outside the client’s brief stood out to us. Motionlab Studio sometimes added a little reaction or extra character that gave the final video an additional level of quality. Their willingness to go above and beyond in the work was something we appreciated.

Are there any areas they could improve?

No, nothing comes to mind. Motionlab Studio was quite upfront in saying that we’d given them a challenging budget, but they worked around it for our sake and the client’s sake. 

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer