Motionlab Studio

BACKGROUND

Please describe your company and position.

I am the Creative Director of Supersolid

Describe what your company does in a single sentence.

Supersolid is an independent creative agency that delivers ROIdeas®.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Motionlab Studio to accomplish?

• Character Design & Illustration
• 2D Animation

SOLUTION

How did you find Motionlab Studio?

Online Search

Why did you select Motionlab Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Motionlab Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Motionlab were tasked with developing an animated series for the National Rugby League (NRL) Club Rugby League program for kids aged 5-9, working from approved 30" scripts that showcased "The Power of Club Rugby League" through the Five Cs of Connection, Confidence, Character, Competence, and Contribution.Motionlab designed the characters and environment and animated each episode of the series with a combination of animation techniques to deliver 100+ animation variations.

The animations were required to be designed to work on two simultaneous levels, at once providing parents with a micro-lesson in CRL – giving them a reason to reconsider the game for their kids – and giving the kids themselves a sense of the fast-paced fun they could have by playing footy at their local club. Deliverables: 5x 30" Animations with 15" cutdowns (incl. a total of 100+ variations for messaging and branding).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The first 2x Animations (Connection and Confidence) were premiered on the biggest stage in all of rugby league (and one of the biggest moments in Australian culture): State of Origin half-time.
• Future episodes were immediately green-lit for production and will be released later in the 2023 NRL season.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Motionlab delivered each and every asset on-schedule, and were highly and helpfully responsive to changes in production timeline and asset variation. If we needed it, they could make it happen.

What was your primary form of communication with Motionlab Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From a creative standpoint, the Motionlab Studio team surpassed our expectations in every way. Their obsessive attention to detail and pride in their craft elevated the final output considerably. Notably, their self-directed decision to include moments of (hand-drawn) cel animation sequences into the episodes created an eye-catching and high-quality piece of storytelling.

Are there any areas for improvement or something Motionlab Studio could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Four Leg is a video production company based in Sydney Australia. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio, and what were your goals?

Motionlab were the animation company that created all of the assets and animation work for a large Australian tech company. They had to comply with specific brand guidelines.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have known about Motionlab for years and finally got the right project to team up with them on. The defining feature for me is Motionlab's ability to create high-quality and unique work while still staying within strict brand guidelines. They are also very well organised and great communicators.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Once I had been briefed by the client, I approached Motionlab. From that point, they did all of the storyboarding and an animatic so we could get the timing right. Once this was approved, they created the assets and animated the production. The client had very little feedback as the storyboards were very well explained and were extremely close to the finished product. The whole process went really smoothly.

Who did you work with and what was the feedback process like?

I worked with Luke from Motionlab predominantly and the head of marketing from the tech company. I was the go-between and the communication was simple and clear. The feedback process was painless and on time, and on budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is being used throughout the organisation including its website and as a part of their onboarding process. I received great feedback from the client.

Describe their project management style, including communication tools and timeliness.

We communicated via email and phone, sharing files over Dropbox.

What did you find most impressive or unique about this company?

Their ability to turn around extremely high-quality work fast and on time was impressive. The animation was quite complicated however they were always on schedule.

Are there any areas for improvement or something they could have done differently?

Not from my experience.

BACKGROUND

Introduce your business and what you do there.

I’m a brand and campaign team leader for a charity organization in Australia that provides services for young people.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Motionlab Studio?

We hired Motionlab to create a video animation for our Kids Helpline.

SOLUTION

What was the scope of their involvement?

Motionlab animated videos that we could use to highlight and raise awareness around the Kids Helpline, which is a national online and phone counseling service for young people aged 5–25 years old. 

We provided the topic we wanted to cover. For instance, we wanted the video to talk about how hard it is to make friends when starting out in high school, so we gave Motionlab a script that was good for a 30-second video along with our brand guidelines. The team came back with storyboards on how they would execute the script in an animated form. 

After some minor tweaks or requests to include particular imagery, Motionlab then proceeded to build out the animatic itself, with us overseeing the product as it was being created. After the final version was approved, we then distributed it to various media sources and posted it on our website and on our YouTube channel. 

What is the team composition?

We were directly in contact with Luke (Executive Creative Director), though I’m not sure how many people were on his team. 

How did you come to work with Motionlab Studio?

Back in 2018, Motionlab had done some animatics for Nickelodeon, who was a partner of ours. We approached them a year later to ask if they could help us animate some videos for the Kids Helpline.

 view shouldHow much have you invested with them?

We’ve spent $100,000 AUD (approximately $75,000 USD) for 10 videos.

What is the status of this engagement?

We began working with them in February–March 2019, and the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Pretty much every video that they've created for us has had a tremendous amount of views. Even the one that had just been released last month now already has 68,000 views. Following that, we've definitely seen an increase in the engagement with the helpline service. It's been a very successful partnership to date.

How did Motionlab Studio perform from a project management standpoint?

Luke has been brilliant. On the rare occasion where he's missed a deadline, he's kept me informed of his progress. Even then, he’d only been delayed by a couple hours, no more than a day. There have also been other times where he’s surpassed the deadline by a considerable amount of time, which has been very, very pleasing. 

We communicate via phone and email, and we maintain regular contact whenever we're working on a particular campaign or video. 

What did you find most impressive about them?

Overall, the one thing that makes them stand out from other providers is their professionalism. The quality of their work seems to level up at each new brief that we supply. We’re extremely happy with our relationship with them.

Are there any areas they could improve?

No. A lot of people underestimate how long animation takes from start to finish, but Motionlab has always been very clear with their timelines. 

Do you have any advice for potential customers?

Be honest with what your requirements are, what you want Motionlab to produce, and how you want it to be produced. Have clarity in your directions because animation is one of those projects where any changes made can affect the entire flow of the final product. It's best to make sure that you are briefing is as customized as it can be at the outset.

BACKGROUND

Please describe your company and your position there.

MEBO® is an emerging global brand of traditional medicine and consumer health products, with scientifically approved skin regenerative technology developed by the MEBO group of companies. We aim to bring the best natural healing solution for skin injury. My position: marketing manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio?

Motionlab helped us with our Slogan writing and the development of an product animation.

What were your goals for this project?

Our goal is to develop an animation to promote our products and brand in social media. So， the received animation developed by motionlab well state our product in publicity.

SOLUTION

How did you select Motionlab Studio?

A friend of mine recommended Motionlab studio.

Describe the scope of their work in detail.

Motionlab provided an excellent service and job with committed services. We had a tel-meeting discussing with our project and goal. Also what was our company background and believes, products details and uniqueness.

After that they following a structure to make the project with professional advice.

1. An agreed script would be created based on customers requirement.
2. Based on the script, Motionlab developed the storyboard and make changes in accordance with our requirement in details.
3. A great quality of this first version animation was greatly developed and they are also responsive to any changes.

What was the team composition?

I work with Motionlab's director to make the project. But I am not sure how many team members from them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully demonstrated our animation in CIIE and attracted many audience. As we have not launched this animation in social media, not sure the result. But I believe viewer will like this video.

How effective was the workflow between your team and theirs?

Their project manager is very friendly and easy to communicate. Also ,their project manager is very responsive and reliable. Although feel flaws during the project in communication, I guess it is because of culture barrier and word translation. Overall， the communication was good.

What did you find most impressive about this company?

We were impressed with their capability of sourcing the dubber for the voiceover and the quality of the artwork.

Are there any areas for improvement?

Only thing is that sometime, they misunderstood and missed our requirement during email communication. But it did not affect our project time schedule.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager of a respiratory health (Pharma) company called ENT Technologies. We take pride in educating our various audiences (consumers, trade and health professionals) on the benefits of using evidence-based preservative-free nasal products such as saline sprays and sinus washes. Our purpose is to make peoples lives easier, by helping them breathe easier.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio?

I engaged Motionlab in a couple of projects prior to my work at ENT Technologies for a previous employer. They were so easy to work with that I knew I'd use them again in my role at ENT.

I wanted to bring our Flo mascot (elephant) to life in digital whilst promoting the benefits of Flo nasal salines in children. The advert even was nominated for an International animation award.

What were your goals for this project?

As above - I wanted to bring our Flo mascot (elephant) to life in digital whilst promoting the benefits of Flo Baby and Kids nasal salines for children.c

SOLUTION

How did you select this vendor?

I had already worked with Motionlab before. Prior to that we spoke with the Director, Luke Heise a number of times and also met him in Sydney. There was a good synergy and Luke really listened to what we were aiming for within the digital ad.

Describe the scope of their work in detail.

We had a few discussions by phone, shared marketing collateral and shared ideas with regards to the script. We were quite loose in our creative brief as we did not want to constrain Motionlab in their creativity.

The main constraints were the script, which involved quite a bit of back and forth due to having to stick with rigorous TGA ad guidelines. We had a selection of voice overs to choose from too and this was quite a quick process too from memory.

What was the team composition?

I worked closely with Luke, a copy writer of theirs and that's about it! It was efficient and simple.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our You Tube ads get excellent view rates and an extremely high (about 80-90%) of viewers watch the advert all the way through! The advert was also nominated for an international animation award. It is often requested by Pharmacies to include in their stores as the pharmacy staff and customers really relate to the elephant and animation.

As a result of the advert's success, we used Motionlab for another 2 projects, Flo Travel and also Flo Adult Salines.

How effective was the workflow between your team and theirs?

Seeing as it was just myself working with Luke, it was very efficient. He always responded quickly and was available to talk about any of the projects when I needed to.

What did you find most impressive about this company?

Ease of working together and also quality of the animation. It was definitely a great value for our money too.

Are there any areas for improvement?

Its been awhile since I worked on these projects but nothing I can recall. Like I said the whole process was very simple and streamlined but I think it helped that we were quite relaxed and flexible with our brief as we wanted to see what Motionlab could come up with. They definitely provided the goods!

BACKGROUND

Please describe your company and your position there.

I work for Redflex Traffic Systems. Redflex develops and provides innovative Intelligent Transport System (ITS) solutions and services. My position in the company is the graphic designer and I am part of the marketing department. My responsibilities include:

- working closely with the marketing manager to execute marketing strategies for the company

- overseeing internal design requirements

- providing design support for to other departments

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio?

We hired Motionlab to create a series of animations of our flagship products.

What were your goals for this project?

Our goals were to create a visually engaging animation that the public would be able to easily understand.

SOLUTION

How did you select this vendor?

I cam across Motionlab via google search. There were enough examples on their work on their website to warrant me to shortlist them and give them a call. After the initial conversation I felt that they would be a top candidate for the job.

We then continued to find another two more vendors. In the end we went with Motionlab because of their past work examples and the initial phone call with them. I felt like they could fulfill our needs best.

Describe the scope of their work in detail.

After we selected the Motionlab we had a meeting just to discuss what would be required from us from a storyboard point of view. This was very helpful as we have never done something like this before. We also outlined that the animation needed to be technically accurate. Because of this we needed sign off from the engineer department in regards to the flow of the animation.

What was the team composition?

Since the animation company working on our job was based overseas we just communicated over email and phone. We didn't have any issues whatsoever. The team were prompt in their responses and were happy to jump on a call for the more detailed parts of the brief.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched the new series of product animations at our largest expo we attend. It had high visibility from everyone including the public, executive team and board members. Their feedback was that it really elevated the brand in their eyes. It's been such a success that we have gone on to do more animations with Motionlab.

How effective was the workflow between your team and theirs?

The workflow we had worked very well. We provided them with our brief and Motionlab and interpreted as they saw fit. We then fine-tuned from there over emails and phone calls. They were very accommodating at the finessing stage.

What did you find most impressive about this company?

The quality of work they produce is at a very high level. This is obvious when you look at the animation's look & feel compared to our competitors.

Are there any areas for improvement?

There's nothing I would change about our experience with Motionlab. They were always accommodating even with some of our tight deadlines.

BACKGROUND

Introduce your business and what you do there.

I’m the creative partner of the advertising agency ScienceFiction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Motionlab Studio?

We’ve worked with Motionlab Studio on a few animated video projects for our clients. One involved the launch of a new brand while another was part of a brand’s awareness campaign.

SOLUTION

What was the scope of their involvement?

Motionlab Studio helped us with the 2D animation for both videos. In one project, they did a great job adding high-quality 3D animation elements against a challenging budget. In each case, we provided their team with storyboards and scripts. They produced their own storyboards to give our clients a better picture of what they’d receive.

What is the team composition?

We dealt directly with Luke (Executive Creative Director, Motionlab Studio). He led a team of animators behind the scenes.

How did you come to work with Motionlab Studio?

We approached a number of different advertising animation houses, and we felt like Motionlab Studio’s proposal and quality work made them the best fit for us. 

How much have you invested with them?

We spent about $15,000–$20,000.

What is the status of this engagement?

The projects ran from May until June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw excellent responses from our clients. They were very happy with the production quality and the view rate that each video received—they saw a high number of total views and a large percentage of viewers watching the entire video. I believe that the quality of Motionlab Studio’s animation helped people pay attention for much longer. 

Motionlab Studio over-delivered on each brief and against budget constraints. Their team was highly adaptable to any feedback that our agency and clients gave them. They responded well and made any necessary changes based on our comments.

How did Motionlab Studio perform from a project management standpoint?

We communicated either by phone or email. Luke updated us daily, if not twice daily. He had some tight timelines to turn around our projects, and Luke was great in keeping us updated along the process. Because of that open line of communication, we could manage our clients’ expectations and had confidence in the production throughout the project.

What did you find most impressive about them?

The little extras that they added outside the client’s brief stood out to us. Motionlab Studio sometimes added a little reaction or extra character that gave the final video an additional level of quality. Their willingness to go above and beyond in the work was something we appreciated.

Are there any areas they could improve?

No, nothing comes to mind. Motionlab Studio was quite upfront in saying that we’d given them a challenging budget, but they worked around it for our sake and the client’s sake. 

BACKGROUND

Please describe your company and your position there.

I am the Global Brand Specialist for Navitas, a global education provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio, and what were your goals?

We were creating a suite of new websites for our SAE campuses and wanted to include some 3D animated videos on the home page as well as key course pages in order to help these websites stand out from competitors.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this vendor after researching providers online and seeing some of the work they had produced for other clients.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I submitted a brief and we then met to discuss the brief in more detail. Motionlab then supplied some initial concepts which we were able to provide feedback on. We then met weekly to view the progress of the video designs until they were completed.

Who did you work with and what was the feedback process like?

I worked with Luke from MotionLab. The feedback process was easy and they really listened to what we were wanting, even accomodating some changes to the brief along the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The home page of the new SAE website (sae.edu.au) looks unique and impressive, particularly aimed at a young creative audience.

Describe their project management style, including communication tools and timeliness.

The project manager was great to work with, kept me informed of the team's progress along the way and contributed with innovative and creative ideas.

What did you find most impressive or unique about this company?

They were able to produce a fantastic suite of videos and by the deadline we had set for them. They really understood our objectives and correctly applied our feedback to the project as it progressed.

Are there any areas for improvement or something they could have done differently?

No, we were very happy with the process and the outcome.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a restaurant called ESC.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Motionlab Studio?

I was trying to promote my business through an animated video.

SOLUTION

What was the scope of their involvement?

We had a meeting with Motionlab Studio at first to talk about our expectations. They later provided me with plenty of ideas based on their experience to help me envision what we were going to do. 

They delivered two videos, and they went into extra work without charging me extra. After that, I requested a couple of changes, which they went out of their way to go even further with the project.

What is the team composition?

We worked with Luke (Executive Creative Director), and he delegated work to his animation team.

How did you come to work with Motionlab Studio?

I found them on Google and chose them because they were locally-based and had great reviews, so I reached out to them.

How much have you invested with them?

We spent $45,000 AUD (approximately $32,000 USD) with them on this project.

What is the status of this engagement?

We worked together from June 2020–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their videos is excellent — they’re well made. They led the whole process and ended up delivering something that went beyond my expectations.

How did Motionlab Studio perform from a project management standpoint?

They were excellent; I could always expect a fast reply from their team every time I had a question, and I was never out of the loop. Additionally, they adapted to my timeframes; I couldn’t open my restaurant due to the COVID-19 pandemic, and they were able to stick to my deadlines. In terms of tools, we used Dropbox to send updates on the project and Zoom and emails for communication.

What did you find most impressive about them?

Their artwork and animation style for the video looked great.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they did well, and I’m pleased with their work.

Any advice for potential customers?

Have fun with the project!

BACKGROUND

Please describe your company and your position there.

Producer at an advertising agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motionlab Studio?

Helping to splice together deck videos with actual footage to tie in the content in a seamless manner

What were your goals for this project?

Take existing client decks and footage to make a cohesive educational video

SOLUTION

How did you select Motionlab Studio?

We have worked with Motionlab before, we compared several vendors but decided Motionlab was the best for this project as they could turn it around so quickly and were able to provide insights into how to improve the quality of the video

Describe the project in detail.

We briefed the edit of the video, what content to keep - Motionlab was responsible for the edit and ensuring the creative integrity across that

What was the team composition?

Luke managed and edited the project, working directly with our creative teams

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client was very happy with the videos and asked us to do several more

How effective was the workflow between your team and theirs?

They have really good workflow.

What did you find most impressive about this company?

They are very responsive to requests and have a quick turnaround.

Are there any areas for improvement?

All good.