Motionify

Introduce your business and what you do there.

I'm the media relations lead for an international NGO. 

What challenge were you trying to address with Motionify?

We were looking to hire an animation company to produce a video for us. 

What was the scope of their involvement?

Motionify produced a 6–7 minute informational animated video. Initially, Motionify's team developed a script, but in the end, we utilized one my in-house team created. We were very particular about our voice-over and content requirements. Once the script was finalized, Motionify turned it into an animated video — their team handled all of the audio mixing and editing. 

What is the team composition?

I worked closely with Saravanan (Co-Founder & Head of Creative), but 4–5 teammates were on several of our project calls. 

How did you come to work with Motionify?

I found Motionify through a Google search — their reviews and portfolio were good.

What is the status of this engagement?

Our partnership with Motionify was from December 2021–February 2022.  

What evidence can you share that demonstrates the impact of the engagement? 

The video Motionify produced perfectly communicates our organization's mission. We primarily use the video internally. 

How did Motionify perform from a project management standpoint?

Motionify was very patient and applied our feedback well, although our changes delayed our project. We typically communicated through Google Meet.

What did you find most impressive about them?

I was pleased with how patient Motionify's team was. We made many changes to the video throughout the project, but they accommodated us. Motionify's patience made my work a lot easier. 

Are there any areas they could improve?

Motionify needs to improve the quality of their animations — their videos are good quality, but could be great.

Do you have any advice for potential customers?

I'd suggest customers hire Motionify. 

Please describe your company and your position there.

I'm the founder and creative director. We're a design and development company based in Bangalore.

For what projects/services did your company hire Motionify, and what were your goals?

We hired Motionify for multiple projects, mainly to help us with video production of SaaS product demo videos, product explainer videos, motion graphics animation and product feature explainer videos.

How did you select this vendor and what were the deciding factors?

We wanted to work with a company that had prior experience working on SaaS products and who can interact with the client directly. We looked into their portfolio and their clientele. We selected Motionify because they matched to all our expectations. They understood the requirements and took the project to its completion smoothly.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project involved Motionify to understand the client's design language, their product and their audience. The first step was to understand our creative direction, because we worked with the client for sometime. The second step was to storyboard the visuals. Then the voiceover script writing. Then the voiceover recording and finally the post-production of putting all things together.

Who did you work with and what was the feedback process like?

We worked with Saravanan, who's the founder of Motionify. The feedback process was smooth and Saravanan and his team were receptive to our inputs, contributed with their own ideas and took the project forward diligently.

Can you share any outcomes from the project that demonstrate progress or success?

The videos Motionify did for our clients helped solidify their presence online and with lead generation. The client is using the videos Motionify did for us on their website's homepage and use it as their demo for their customers.

Describe their project management style, including communication tools and timeliness.

Motionify was agile in their project management. They assigned a resource who'd be available for us and the client all the time. Take our inputs and shared progress update. For communication, we used Google chat and email. For file transaction we used Google drive.

What did you find most impressive or unique about this company?

They came with a lot of experience working on video production projects. They understood the process and asked the right questions.

Are there any areas for improvement or something they could have done differently?

Motionify doesn't own a studio. It'd be great if they did. Because it'd help clients to get the voiceover and music recording with them.

Introduce your business and what you do there.

I am the former growth marketing manager for a data provider that owns a number of different brands. I was responsible for marketing for small startup companies under the business.

What challenge were you trying to address with Motionify?

We wanted explainer videos for one of the brands I was working for. We had built a SaaS tool for the client and it was unique to us, so we wanted to explain how the feature worked through a video.

What was the scope of their involvement?

I wrote the script and they came back with a storyboard, which we went through together and I provided a bit of feedback on. Then, they made amends to it and worked with us until we were happy with the storyboard. From there, it went on to production, which they handled fully. All of the editing and post-production was managed by their team, including the animation and text within the video. 

What is the team composition?

I believe I worked with one person from their team. 

How did you come to work with Motionify?

I think a sales email they sent to my boss was forwarded to me. I had a look at their website and decided to give them a call.

How much have you invested with them?

I believe we spent £750 (approximately $1,000 USD).

What is the status of this engagement?

We worked together from October–November 2019. 

What evidence can you share that demonstrates the impact of the engagement? 

We were supposed to show the video at an event, but we didn’t end up using it. We had planned to use it but made a last-minute change. However, their service was great and the price was really affordable. Even though we were looking for something cheap and quick, the video and the animation were okay.

How did Motionify perform from a project management standpoint?

They used a video conferencing software and we had regular conversations and calls as needed. The project manager was clear about the schedule and whenever my input would be needed. We didn’t have any language barriers and they were always really responsive over email. From a project management perspective, they were great. 

What did you find most impressive about them?

I was initially concerned about communication barriers since they weren’t based in the UK, but we didn’t experience any problems at all. Service-wise, they were excellent. Quality-wise, it wasn’t amazing but they certainly delivered value for the money spent. 

Are there any areas they could improve?

It’s difficult to say, but for the price we paid, we got a good value. If they raised their prices, the quality would have to improve, but I don’t have any criticism. 

Please describe your company and your position there.

i am the production manager for a finical services company.

For what projects/services did your company hire Motionify, and what were your goals?

we wanted to create a longform animated video series to communicate our new course offerings to clients. motionify were tasked with bringing this animated vision to life, without them we would not of been able to launch our new product.

How did you select this vendor and what were the deciding factors?

having assessed the other options available to us, motionify had the strongest body of work and their prices were great value for money

Describe the video(s) and the process in detail, including the project steps and all stages of production.

we arranged a kick off meeting and established the requirements we needed from motionify. the timeframe for delivery became squeezed but motionify were always adaptable in order to deliver to us on time.

Who did you work with and what was the feedback process like?

feedback came from internal stakeholders that was passed directly onto motionify. motionify were able to take this feedback on board and re-deliver in a very fast fashion.

Can you share any outcomes from the project that demonstrate progress or success?

the project was a success, the feedback from our clients have been extremely positive. the overall quality is a step up from our last project which motionify was not involved with.

Describe their project management style, including communication tools and timeliness.

motionify were always contactable, they gave clear communication with how each section of the project was going.

What did you find most impressive or unique about this company?

I was impressed with how quickly Motionify understood our brief and started working on our project.

Are there any areas for improvement or something they could have done differently?

i feel the project went well and the overall outcome was what we set out to achieve.

Please describe your company and your position there.

Marketing Manager

For what projects/services did your company hire Motionify?

Video Making

What were your goals for this project?

to create a milestone video for the company

How did you select Motionify?

by evaluating on an internal parameter table

Describe the scope of their work in detail.

to create a milestone video for the company

Can you share any outcomes from the project that demonstrate progress or success?

Good

How effective was the workflow between your team and theirs?

Good

What did you find most impressive about this company?

Ability to improve over the feedback