In Motion Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of ZenCentiv

Describe what your company does in a single sentence.

Our company automates incentive compensation for mid to large sized companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Motion Marketing to accomplish?

• Build a professional, high-converting website for ZenCentiv
• Improve brand positioning through updated branding
• Increase organic traffic and visibility through SEO-focused blog content
• Develop an explainer video to communicate the company's value proposition effectively

SOLUTION

How did you find In Motion Marketing?

• Referral
• saw on linkedin

Why did you select In Motion Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from In Motion Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved designing and developing a new website for our company, establishing a strong brand identity, and implementing marketing strategies to increase website traffic and generate sales leads. The project began with the creation of a modern, user-friendly website with intuitive navigation, clear messaging, and optimized performance to enhance the user experience.

In parallel, we worked on developing a cohesive brand identity, including a refined logo, color palette, typography, and brand voice to ensure consistency across all platforms. To maximize visibility, we created compelling content and implemented SEO best practices to improve search rankings and drive organic traffic.

Beyond the website, the marketing strategy focused on increasing brand awareness and engagement through social media, paid advertising, and email campaigns. Additionally, lead capture forms, CTAs, and dedicated landing pages were designed to convert website visitors into qualified leads. The overall goal was to strengthen our online presence, build brand recognition, and create a scalable inbound sales funnel that drives business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic and engagement

Higher search engine rankings for relevant keywords

Improved brand consistency and recognition

Increased time on page and reduced bounce rates on blog content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great. Deliverables were timeline and very high quality

What was your primary form of communication with In Motion Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their attention to detail and ability to think outside the box to achieve results. Also great communication throughout

Are there any areas for improvement or something In Motion Marketing could have done differently?

Can't think of any areas for improvement. In Motion Marketing was a gamechanger for us! Highly recommend to any organization

BACKGROUND

Please describe your company and your position there.

I work as the marketing manager for a specialist recruitment agency providing recruitment services for the life sciences sector in Australia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire In Motion Marketing, and what were your goals?

We are going through a growth period and the company required monthly marketing services such as content, social media, SEO and paid advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

From the top 3 shortlisted companies, we decided to go ahead with in-motion marketing, - primarily because of their agile approach - knowledgable and has experience in the recruitment industry - Fit the budget

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Annual Job Satisfaction & Salary Survey report - the agency designed and put the report together with the stats and data produced by the survey. Content writing for On Qs social media, newsletters and website SEO services

How many resources from the vendor's team worked with you, and what were their positions?

We work with the account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This year's salary survey got over 1,800 contributors, through paid campaigns, email marketing and other channels. Launched a new website and we are in the process of updating the content Email marketing campaigns achieve a generally high rate of opens with an engaged audience

How effective was the workflow between your team and theirs?

We have weekly catch-ups to go over open projects and tasks. We have daily stand-ups if needed for bigger projects that require close monitoring when needed.

What did you find most impressive or unique about this company?

They are an agile company that can very quickly customize their services based on our needs.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a SaaS company that provides a scheduling and rostering software to professional orchestras.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Motion Marketing?

We didn’t have digital marketing experience or the capacity to form our own strategies, so we needed someone to help us improve our online presence.

SOLUTION

What was the scope of their involvement?

In Motion Marketing is helping us create marketing strategies and campaigns to move our business forward. They’ve been providing us with web development, CRM implementation, and improving our lead generation efforts.

Part of their key deliverables is reporting the results of the platform’s traffic and conversion rate.

What is the team composition?

I’m mainly working with Bryan (Head of Marketing).

How did you come to work with In Motion Marketing?

We found In Motion Marketing through a local startup group.

What is the status of this engagement?

Our ongoing partnership started in December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have no digital experience and what we’re doing at the moment is creating KPIs to measure their performance. Everything is new so we don’t have any metrics to share.

How did In Motion Marketing perform from a project management standpoint?

They’re excellent from a project management perspective, and it’s been the best part about working with them. We meet up with Bryan regularly to get updates and see the progress of the project, and they’ve done a lot of work to educate us on what we needed to know in this space.

What did you find most impressive about them?

We’re very impressed with their clear communication skills and digital marketing knowledge.

Are there any areas they could improve?

I would love it if they could put out a retainer moving forward so we can have a closer relationship. They’re doing a really good job on this project, but I want more of it outside of what we’ve already agreed to.

Do you have any advice for potential customers?

The advice I would give is to just be clear about where you are and what your expectations are. Make sure to be clear about what you don’t understand so they can support you in pushing the project forward.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing of Performio, a leading incentive compensation management solution. We were founded in Australia, but we’re now headquartered in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Motion Marketing?

We were looking for a marketing partner.

SOLUTION

What was the scope of their involvement?

In Motion Marketing handles all of our PPC ads on Google Ads, Capterra, G2, and other ratings and reviews sites. On HubSpot, they manage our marketing, email campaigns, landing pages, and so on. The team also uses Salesforce to create reports, conducts lead uploads, and works with various marketing data.

Furthermore, the In Motion Marketing team also helps us with SEO. They enable our content writers to produce optimized blogs that go out to all of our social media channels, and the team also manages our blog’s subscriber list.

What is the team composition?

We only work with Bryan (Head of Marketing), who works with us for 50 hours a month.

How did you come to work with In Motion Marketing?

Bryan was our full-time marketing manager in Australia before a private equity firm acquired us. When our company moved to the US, he started In Motion Marketing, and we decided to hire them. 

How much have you invested with them?

Their monthly fee is $7,500.

What is the status of this engagement?

The engagement started in March 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to all the work they’ve done, our organic traffic has gone up by 50% in the past year. The team is excellent at SEO — their help on our blogs has allowed our subscriber list to grow significantly. We’ve also gotten more high-quality leads. 

How did In Motion Marketing perform from a project management standpoint?

They’ve done an excellent job. We use Trello to manage our projects, and the team is super organized and gets everything done. I meet with them every week.

What did you find most impressive about them?

In Motion Marketing is a significant part of our team. It’s been awesome having them as a resource — they charge less than other vendors but provide better services. Bryan’s marketing expertise is solid and comprehensive, so he’s able to cover all the bases. They’re not only data-driven, but they’re also excellent at technical execution. Overall, we’re happy with In Motion Marketing.

Are there any areas they could improve?

No, there’s nothing they could do better.

Do you have any advice for potential customers?

Leverage In Motion Marketing for any marketing, advertising, and SEO work you need.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a back-linking software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Motion Marketing?

We needed help with a marketing plan. 
 

SOLUTION

What was the scope of their involvement?

They used HubSpot, Asana, and other website tools to help us build our website. The team also helps us with colors on Adobe. 

We already had a brand where we re-did the logo. In Motion Marketing is helping guide our branding journey to make it more user-focused. 

What is the team composition?

We work with Brian (Content Creator). 

How did you come to work with In Motion Marketing?

I don’t recall where I first came across them. 

How much have you invested with them?

I spent $10,000 on the initial project. 

What is the status of this engagement?

We started working together in November 2020, and our work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It's nice that we don’t have to do much on the website ourselves. We weren’t expecting them to redo our logo or introduce us to HubSpot. Their automation was really useful in helping us get our marketing in order. It’s been a very successful and impactful business engagement.

How did In Motion Marketing perform from a project management standpoint?

Brian is very organized from the start. He created a color-coded spreadsheet that was very useful in managing the engagement from the start.

What did you find most impressive about them?

Brian is a genuine and nice guy. It feels like he can get along with a lot of different types of people. He’s a very personable and helpful person. He’s very compassionate with us.

Are there any areas they could improve?

No, Brian was very flexible. We changed our minds a lot, and he adapted well to all of it.

Do you have any advice for potential customers?

No, Brian provides good service every time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Motion Marketing?

We were establishing ourselves, and we needed to set up our site where we could also convey our value proposition as a business.

SOLUTION

What was the scope of their involvement?

In Motion Marketing developed our website from scratch on WordPress, applying a style guide that a creative agency provided. They also helped us think about the value proposition we want to communicate to the market as a startup company. In addition to that, they’re currently doing SEO for us as well.

What is the team composition?

I’ve been working with Michelle (Owner).

How did you come to work with In Motion Marketing?

They were referred to us by someone who worked with them before; I reached out and chose them because they got what I was trying to achieve with this project. 

How much have you invested with them?

We’ve spent around $3,000 AUD (approximately $2,200 USD) with them so far.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re helping us determine everything in terms of the site’s flow and communication. We didn’t have a brief of what we wanted to do, and they could accurately interpret what we had in mind.

How did In Motion Marketing perform from a project management standpoint?

They’re excellent; we have constant communication via Trello and email, so we always know exactly where things are with them.

What did you find most impressive about them?

They were able to turn something challenging into a simple thing. In Motion Marketing understood what we wanted to do and simplified it to provide fantastic results.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I got what I wanted.

Any advice for potential customers?

 Have an open mind and make sure you’re getting what you need ahead of what you want.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Building Spaces Group. We provide apps that help owners manage their buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Motion Marketing?

We hired them to help us with our go-to-market strategy (GTM).

SOLUTION

What was the scope of their involvement?

First, In Motion Marketing assessed our competitors and fashioned a GTM strategy from there. The team then set us up on a few testimonial sites to help us promote our business. They now help us with our on-site SEO efforts.

What is the team composition?

We work with Bryan (Head of Marketing).

How did you come to work with In Motion Marketing?

A friend recommended In Motion Marketing. We then reached out to them and found they were a good fit.

How much have you invested with them?

We’ve spent less than $5,000.

What is the status of this engagement?

The project started in June 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we just started working together, we don’t have many metrics yet. However, we’ve seen how the In Motion Marketing team works, and we believe the project will be a success.

How did In Motion Marketing perform from a project management standpoint?

Their project management is excellent. We track the team’s progress using Asana, which has been really effective. We also use email to communicate and Google Drive to share files. The team’s very accessible and responsive.

What did you find most impressive about them?

In Motion Marketing is a very experienced team. They’ve been able to explain things very clearly and concisely to help us understand what they’re doing.

Are there any areas they could improve?

No, they’re doing a great job.

Do you have any advice for potential customers?

Have a clear understanding of what you want to do.

BACKGROUND

Please describe your company and your position there.

Crew is a Recruitment agency for the technology market in Melbourne. I'm the founder/owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire In Motion Marketing, and what were your goals?

We're in a highly competitive space but we're also slightly different to our competitors. We needed a way to improve our web site, our SEO, our web ranking, our content and also the way we generate leads. InMotion has helped with all of these.

SOLUTION

How did you select this vendor and what were the deciding factors?

I spoke to several agencies and they all started trying to upsell straight away, I felt like they weren't really listening to what I needed. It was more about them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We mapped out the business problems and the priorities, then built a timeline of activities to start resolving them. We still do a call once a week and go through activities and outcomes and agree a plan for the coming week.

How many resources from the vendor's team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Improvements in domain authority, lead generation numbers have increased dramatically, and a lot more clarity on how we communicate what the business does.

How effective was the workflow between your team and theirs?

They have a brilliant workflow. We're in on shared slack and g drives so everything keeps moving.

What did you find most impressive or unique about this company?

I think there's always a difference when you're dealing with the owner of the business, a lot more connection.

Are there any areas for improvement or something they could have done differently?

Keep being themselves.

BACKGROUND

Introduce your business and what you do there.

I’m the director of The Training Store, an in-person and online training company that works with businesses looking to improve their staff morale. We also help them enhance their customer experiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Motion Marketing?

We were looking to expand our reach and clarify our message. As a result, we hired In Motion Marketing to update our marketing strategy.

SOLUTION

What was the scope of their involvement?

We had an existing website, but it was confusing and clunky. Since we wanted it to be streamlined, we opted to have a fresh and new platform. In Motion Marketing then built a new website using Elementor and they used a new domain. They also introduced the StoryBrand framework and we used that philosophy in building the website and as a way to understand our marketing. Furthermore, they ensured the text and content of the platform had a modern look and a clear message. We then gave them directions regarding the color and the branding of the site. After we gave them our guidelines, they put it all together.

They also helped us with our e-commerce site because it wasn’t working properly. They helped us link our Shopify site to our online learning platform, and they implemented the necessary integrations we needed. The team also helped us with setting up our shared email platform for improved efficiency.

They now continue to help us improve our SEO and ensure that we maintain our status on Google’s first page. That includes leading our keyword research process. We’re also looking at tools they can use in order to help us write content that Google wants to see. They create an outline for the articles we need to write, and they break it down into a number of headings so that we can input the information we need since we’re the subject matter experts (SMEs).

They also help us with our social media campaign and it’s focused on posting an evergreen type of content. That way, we can circulate the existing content that we have on multiple platforms. On top of that, they give us insights into the latest trends and marketing approaches such as identifying new technologies that can help us automate our processes. Then, when we’re looking at new marketing tools, they help us research and identify what’s the best course of action and what’s going to bring us the best value for our investment.

What is the team composition?

We’re only working with Bryan (Head of Marketing).

How did you come to work with In Motion Marketing?

I advertised for a part-time digital marketer, and Brian submitted interest in the position. When I met him, he convinced me to bring him on as a contractor. As a result, I decided to work with him and his organization separately instead of hiring them internally.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started collaborating in November 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We now have more people who visit our site — they click and sign up. As such, our rankings have improved and our website is attracting organic leads. The team really helps us track that whole journey and that has been a big improvement because we only track our end-users using the contact us form before. Today, we’ve got every component we need to see how our third-party stakeholders interact and engage in our platform. As a result, we’ve achieved better transparency when it comes to our lead generation journey.

In Motion Marketing is a reliable partner when it comes to marketing. We always go to them whenever we want to know what we need to do; they give really trusted guidance and support. On the financial component side, there hasn’t been a massive payoff since we’ve invested a lot, but we’re hoping to get our ROI soon.

How did In Motion Marketing perform from a project management standpoint?

We communicate on Google Chat, and we have weekly catch-ups. They’re definitely on track with meeting deadlines. If we’ve missed deadlines, it’s probably because we don’t get information to them in time. Moreover, they’re good at keeping us moving forward by using tools such as Asana.

What did you find most impressive about them?

In Motion Marketing offers tailored services that meet our needs. They’re also flexible when it comes to our budget, and with their support, we’ve accessed services that normally only larger companies can access.

Are there any areas they could improve?

Aside from focusing on the marketing side of the engagement, there’s an area of opportunity for In Motion Marketing to consider the investment side of our business. Just like any business owner, we want to receive our ROI as soon as possible. However, we know that it can be a challenge to do that when they’re busy setting up everything.

Do you have any advice for potential customers?

Make sure you dedicate enough time to do the work you need to do with In Motion Marketing. In addition, ensure that you are clear about the results that you want. Above all, commit to the project wholeheartedly.

BACKGROUND

Please describe your company and position.

I am the Managing Director of PowerRoo

Describe what your company does in a single sentence.

12 Volt Power Made Simple for Aussie Adventurers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Motion Marketing to accomplish?

• Online Business Expansion

SOLUTION

How did you find In Motion Marketing?

Online Search

Why did you select In Motion Marketing over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from In Motion Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables included: 

• ensuring impactful messaging for brand consistency
• crafting a strategic attraction for lead generation
• positioning products/services in a compelling way for demand generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success metrics include: 

• increased website traffic
• improved user engagement
• enhanced lead generation
• higher search rankings
• consistent brand messaging
• positive testimonials
• a favourable ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In Motion Marketing managed the project using Asana, delivering items on time and responding promptly to our needs.

What was your primary form of communication with In Motion Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their professional and personalized services, efficient workflow and transparency were particularly noteworthy, ensuring clarity and confidence in project progress.

Are there any areas for improvement or something In Motion Marketing could have done differently?

No improvement suggestions for what In Motion Marketing could have done differently.