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Transforming brands beyond business with Rebrands

Motif Brands — Transforming Brands Beyond Business™
Motif Brands is a rebranding agency based in California that creates imaginative and award-winning brands that transform businesses. Rebrands that are unforgettable, foster loyalty, and inspire extraordinary results. Motif (Reilly Newman and Scott Saunders) rebrand businesses through brand strategy, design, and psychology to help unlock profitable growth for small businesses.

  • Min project size
    $25,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    Paso Robles, CA
  • Year founded
    Founded 2011
  • Languages

Overview by:

Reviewer avatar
Reilly Newman
Founder, Brand Strategist About the Team

2 Languages that we service

  • English
  • Spanish

1 Locations

  • Paso Robles , CA

Service Lines
Branding
80%
Logo
20%
Select Focus Area
Branding Focus
Corporate identity
45%
Brand strategy
30%
Brand messaging
10%
Product branding
10%
Naming
5%
Industries
Business services
30%
Consumer products & services
20%
Other industries
15%
Construction
10%
Dental
5%
Food & Beverage
5%
Home Services
5%
Hospitality & leisure
5%
Retail
5%
Clients
Small Business (<$10M)
95%
Midmarket ($10M - $1B)
5%

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Our Story

Motif Brands grants a competitive edge by transforming brands beyond business with award-winning creativity. Rebrands that are unforgettable, foster loyalty, and inspire extraordinary results.

Reilly Newman founded Motif Brands based on the principles of strategy, behavioral science, and design theory. Scott Saunders joined Motif as the Brand Designer, and together Motif Brands has transformed countless companies through powerful rebrands.

Meet the Team

Reilly Newman

Reilly NewmanFounder, Brand Strategist

Strategist, speaker, author, and a trusted source for Inc, Forbes, Fortune, and more for insights on brand, marketing, and psychology, who enjoys reading, people-watching, and a game of chess.

What Sets Us Apart

The Positioning Flywheel™

As developed by brand strategist Reilly Newman, the Positioning Flywheel™ is a cornerstone of the Motif Brands methodology for transforming brands through comprehensive rebranding experiences for companies.

Brandy Book and Podcast

Reilly Newman and Scott Saunders of Motif Brands are the authors of the award-winning business book "Brandy: 101 Sips of Wisdom for Attaining a Successful Brand" and co-host the brand marketing podcast "Brandy" that is ranked in the Top 3% of Global Podcasts.

Award-winning Rebrands

Motif Brands regularly wins design awards for their rebrands, as their brand identity transformations not only improve the business but also overall visual appeal through design expertise from 40+ years of combined industry experience.

Quick Facts

14 years in business

Tools and Technology

Zoom
ClickUp
Adobe Creative Cloud

Commonly Asked Questions

Each client has different goals when they desire a brand transformation. They want to get to a different level in their business, and a rebrand can help them accomplish that because it not only addresses their visual appeal, but also the strategy that drives their positioning in the market and how they should signal their company in order to attract their ideal audience at the perfect price point. Through the rebrand, success is measured by each client's desired outcome, whether that is profitability and pricing power, public perception, or taking the company in a new direction.

Motif Brands specializes in rebranding projects for companies that feel they are ready to take things to the next level. The company may feel stuck or just ready for more growth, and the brand transformation with Motif Brands is exactly what they need. Motif Brands only takes on 7 clients per year and is only interested in rebrands.

Communication is done via meetings, email, and phone on a weekly basis. Clients receive a custom weekly update through the process, and since Motif Brands only works with 7 companies per year, Reilly Newman is made available for the needs of each client and is more than happy to have a phone call or meet.

Motif Brands can do a complete rebrand in 3 months(90 days) for smaller companies, while larger organizations can take up to 9-12 months for a complete rebrand and brand transformation that includes a website and dozens of touchpoint printed materials.

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Business Entity

Business Entity Name Motif Brands Inc.
Source California Secretary of State
Jurisdiction of Formation California
Date of Formation December 22, 2020
Status Active
Last Updated December 10, 2025
ID 4684777

Credit Report Results

International Credit Risk Assessment Moderate Risk
Source Creditsafe
Last Updated December 10, 2025
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Locations (1)

1244 Pine Street Paso Robles, CA, United States 93446

2 - 5

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