What was the scope of their involvement?
To start, they revitalized the website. They were able to fix all of those issues and give us a mobile presence. Specifically, they repaired years and years of problematic backlinks, which were doing a disservice to us, as far as the search engines were concerned. Then we did a massive content and physical makeover that complied with industry standards, and made us easier to find through organic searches. We're still using a website with foundational code is from 1997. The astounding results that we were able to get within the construct and the constraints are pretty amazing.
They also help us specifically with our paid search as well. They were able to analyze our industry and see what companies around the nation were trying to bid on and what the results were.
Additionally, they help us with printed marketing collateral, content, and concepts. I don't have to do any of our social media, including Facebook, twitter, and our blog. I'll check on their work once in a while, but Motava mainly oversees it. They took an interest in our company and what we do for our clients and are able to translate that. I'm thrilled with what they were able to provide. Our next step is to build a new digital presence from the ground up.
How did you come to work with Movata?
As a CFO running numbers and as V.P. whose sole responsibility is to make sure that this company runs a profit, I have to make sure that everybody involved in the company is taken care of. A highly trusted referral vetted them very well, and I knew at least one other company they were working with and I respect the business owner of that company. We ended up interviewing them, and they had the most comprehensive proposal of any of the number of companies that I met with.
How much have you invested with them?
We spend $3,000 per month for their services.
What is the status of the engagement?
We started working together around March 2015 and the collaboration is ongoing.