Most Likely To

BACKGROUND

Introduce your business and what you do there.

I'm the founder and managing partner of Juno Capital Partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We were trying to create a brand new entity in the sports industry. Therefore, we needed help building the identity, name, and other branding elements of the business.

SOLUTION

What was the scope of their involvement?

Most Likely To first helped us with our strategy. We planned to create a large media company, raise $50 million, and forge strong partnerships. Alongside the team, we refined our goal and how we were going to accomplish it, and they then came up with a strategic overview based on our ambitions. It was complete with a structured set of questions and a framework to help us enter the market. Furthermore, it explained how to go about funding, ownership stakes, and partnering with media companies. The subsequent deliverables focused on branding and identity using the strategy they created as a foundation.

What is the team composition?

We primarily worked with Joseph (Founder & Chief Strategist), a copywriter, a creative specialist, and a designer.

How did you come to work with Most Likely To?

We worked with Joe in a previous incarnation of his agency. He helped me start another company, for which he also did the branding and logo. His work was exceptional, and he had already proven his expertise, so we trusted him.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

The project was from June–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It was a very ambitious and complicated business project, and we didn’t end up launching it. However, Most Likely To created a strategy and branding materials that were exceptionally useful in our attempt to found the company. We felt good about their work, and it allowed us to create a pitch deck for investors and partners. The deck was incredibly well-received — we had people lining up to provide us with capital and who wanted to participate because of the work Most Likely to did.

How did Most Likely To perform from a project management standpoint?

The project management was excellent — they were solid communicators and very well-managed. There were times where they needed a few days more than they had initially planned, but they were transparent about it. Overall, we felt that the team was very efficient with our time and managed to do their job well. Additionally, they were an organized team. Whenever we got on calls or meetings, they had prioritized agendas made in advance.

What did you find most impressive about them?

Most Likely To provided exceptional value and didn’t waste our time.

Are there any areas they could improve?

I would have loved it if Most Likely To had more experience with the video game and sports industry. It took them a bit longer to get caught up, but the quality of work they provided was more important than the discovery phase.

Do you have any advice for potential customers?

Invest time to explain goals, priorities, and context to the team. The more they understand your business, the better the work they’re going to do.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and managing director of a brand strategy agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We had a client that was in desperate need of telling their brand story in a compelling and engaging way. There was a limited time frame to create that story.

SOLUTION

What was the scope of their involvement? 

Most Likely To took a lot of information and distilled it into a very succinct and modular story, so it ended up being 60 slides of a PowerPoint that could be modularized and sections could be taken out.

What is the team composition? 

We had a team of three: the founder and strategist, a creative director, and an overall account manager. There was also a creative and production team, but we didn’t work directly with them.

How did you come to work with Most Likely To? 

We had some experience working with them in the past and also knew of their reputation, and I think a key part of it was that they were very nimble. Their ability to move at an accelerated pace and take good direction but deliver exceptional creative products in a short time frame made us want to work with them, and we would work with them again. 

How much have you invested with them? 

We invested $60,000 in this project.

What is the status of this engagement? 

The project timeframe was March–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first time the results were presented to our client, they were exuberant and gushed, and very excited about the outcome. It was a very creative way and very human way of telling the story to people who are not necessarily marketers so that they would understand the value and the importance of the brand story. 

However, that's a very subjective response. The work itself was well-received and it was used as the introduction to other agencies and partners that this client worked with. For example, their major global PR team came in and this presentation was shared with them. It was used as a briefing opportunity for anybody that they would be working with.

And then finally, a very important part was that the client took a component of this story and integrated it as part of the onboarding experience for every single employee around the world. The client was a company with 18,000 employees, so a lot of people got to see it and experience it.

How did Most Likely To perform from a project management standpoint?

It was a very short timeframe, and we had to work closely with Most Likely To. We didn't see what project management tools they were using, but we had regularly scheduled meetings almost daily because of the time frame.

We did some meetings in person since it was “pre-Zoom” days, but we used other management tools like Google Meet or tools, so we could share the work in progress and signed it together.

What did you find most impressive about them?

Most Likely To team’s ability to work with a lot of information for an area that they were not particularly close to was impressive. It was their agility and their ability to turn things around and deliver a story infused with their creativity. They were very smart people who listened and were thoughtful. 

Are there any areas they could improve? 

I don't think there was anything to improve. We were so in such a tight time frame that their team gave it their all, and they went above and beyond what was scoped out in the work. They wanted to deliver something exceptional.  

Any advice for potential customers?

My advice would be to hire them. Most Likely To is a small, nimble, agile, and incredibly creative agency. They're not the old-fashioned agency model; in today's environment where people are working virtually and bringing together custom teams, they're a great resource for you to consider in your tool kit. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and investor relations at Ariel Investments. We’re an asset management firm based in Chicago. We’ve been around for 37 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

Our team was looking at our social media efforts and how we showed up in our space. We hired Most Likely To to work on the brand strategy of our social platforms — for our firm and two executive leaders.

SOLUTION

What was the scope of their involvement?

Their team handled the idea generation and overall strategy for each platform. Then, they did our organic posting on our platforms. We decided to become active on Instagram, LinkedIn, and Twitter.

Their team created some graphics including our logo and quotes. The branding aspect was a collaborative effort. They did initial stakeholder interviews with some of the leadership before coming to us with recommendations on how we should move forward that year.

What is the team composition?

I worked with about five of their team members.

How did you come to work with Most Likely To?

We issued an RFP to search for a digital marketing agency that could help us as we looked to expand our presence online; Most Likely To won.

What is the status of this engagement?

The engagement was from December 2018–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided monthly stats on how each of our platforms is performing. We saw huge growth on one of our executive’s channels the most, they gained thousands and thousands of followers.

How did Most Likely To perform from a project management standpoint?

Most Likely To handled project management very well. They’re professional and do a great job of giving recommendations while also listening to their client. We’re a unique group of people and everyone is opinionated. I thought they handled themselves very well if there was disagreement from the firm.

What did you find most impressive about them?

When we were doing our RFP interviews, Most Likely To was the most energetic and super enthusiastic about our story and brand. We could tell, through their effort, that they really wanted to bring that to life, and they did everything they could. Their team came to us with all kinds of ideas.

Most Likely To was really proactive; they didn’t sit around and wait for us to ask for things. They came to us with a lot of ideas and were always open to brainstorming. It’s clear their objective was for us to get the best outcome.

Are there any areas they could improve?

No, we had a great partnership because we were hands-on and worked side-by-side with them.

Do you have any advice for potential customers?

Be actively engaged and don’t expect them to do all the work. You have to fill in the gaps and holes. If you’re able to do that, they’ll be able to deliver.

BACKGROUND

Introduce your business and what you do there.

I'm a director at a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We engaged Most Likely To for branding and strategy services. Our company was growing and moving into new areas of expertise, so we needed to rebrand ourselves to provide clarification to our clients. 

SOLUTION

What was the scope of their involvement?

Most Likely To collaborated with us on branding and marketing strategies for some of our new products, including naming services. They also worked with our internal IT team to design and develop a website, including written and video content that fit within our broader infrastructure.

What is the team composition? 

We probably worked with about five people, including Joseph (Founder & Chief Strategist, Most Likely To). 

How did you come to work with Most Likely To?

We'd been working with Joseph for many years before he started his company, so we naturally continued the relationship after Most Likely To was officially formed. 

How much have you invested with them?

We probably invested an average of around $250,000 per year.

What is the status of this engagement?

We worked with them for about ten years from 2009–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most Likely To provided great branding services and deliverables over the many years we worked together.

How did Most Likely To perform from a project management standpoint?

We developed a strong level of trust with their team over the years. There were some hiccups when Joseph initially set up the company, but they were generally great to work with overall. 

What did you find most impressive about them?

Their ability to embed themselves within our team set them apart. They were genuinely invested in the company's success, taking pride and ownership in their work. 

Are there any areas they could improve?

While Joseph is very creative and good at brainstorming new ideas, he could use additional project management support.

Do you have any advice for potential customers?

Allow their team to embed themselves so they can deliver the best possible end products. They do their best work by immersing themselves within a team.