Please describe the scope of their involvement in greater detail.
Morsekode helped us develop a white paper – although we are calling it a position paper. They’re helping us work out how we want to position ourselves in the marketplace, showing our expertise within 3M, our long history in the transportation industry, and how we could influence new markets that we’ll be working in.
They’ve interviewed a number of technical people within our company. That coupled with supporting data, creative writing, and design work will culminate into a video. The purpose of that 2-3 minute long video is to come up with a high-level summary that we could show people explaining what we’re all about.
How did you come to work with Morsekode?
A colleague of mine was working with Morsekode on a customer journey mapping project in a different market, and she highly recommended them.
Could you provide a sense of the size of this initiative in financial terms?
The customer journey mapping project was $50,000. For the video, we’re partnering with an illustrator as well, but Morsekode’s part is between $30,000 and $40,000.
What is the status of this engagement?
We are currently working with Morsekode.