Could you describe the scope of work in greater detail?
When we started out, we had six different websites. The new project is essentially spread across eight websites, so it’s a global portfolio of websites spanning the U.K., U.S., Canada, Ireland, Middle East, and Asia. We bumped up from six to eight websites, reviewed a lot of content in that process. We really rethought the whole process from scratch.
They needed to be scalable, so if we’re going to open up in new markets we can easily roll out new websites. The design was very important, too. We wanted to find a supplier that understood our brand personality, and that’s something that’s quite difficult to nail down. After we chose the supplier, we did a lot of exercises around exactly that. These guys demonstrated that they weren’t telling us what our brand’s personality was. They listened to us, and we worked together to come up with a joint plan.
I think we’re more global now with our new sites, which really give a more global aura. The sites have simpler navigation and usability. We completely dropped the drop down menu from the old site and reorganized the information architecture. We wanted a platform that we can update ourselves, the old one we couldn’t update at all. We wanted a quick website, too, which we definitely have.
They’ve also helped us with regional hosting, so we’ve actually configured a multisite solution. We’ve actually got our websites hosted in the U.K., in the U.S., and in Singapore. Previously, they were all in the U.K. The last one is content control and accessibility. The CMS is very easy, and we’ve got a lot more people involved in uploading content, rather than it falling on the shoulders of me, or two people, in the tech department. We’re up to about six or seven people, and we can only grow that because it’s very easy.
How did you select Moove Agency as your solution partner?
I did a lot of research in-house as to what we wanted. There had about 20 people with lots of ideas. We have 210 staff, so I opened up to everyone in the company, with an all-staff email. I got lots of ideas and created a long proposal, which was very detailed. Once I was ready to go out there and it was all agreed upon, I started Google searching and doing research to see WordPress, Cycle and everything else that was coming up. I discovered the Moove Agency through a search on "WordPress agency."
Their website was very clean and their showcased work was impressive. There were a few other WordPress agencies that I looked at as well. In total, we found about 10 or 11 different vendors that we thought might fit our bill. I went ahead and sent each of them our project description and received several proposals in return. We invited each to demo their skills and approach, and based on their method, previous experience, cost, and flexibility, we chose Moove Agency.
Could you provide a general cost estimate for this particular project?
It cost us just over £30,000 [~$50,000].
When was the project completed?
It was completed in April of 2014.
The site's clean interface and attractive design have boosted inquiries by 37 percent and traffic by 25 percent. Moove Agency's openminded approach, creative solutions, and rapid turnarounds made working with them enjoyable. The team resolves issues quickly and prioritizes client needs.