Monster Agency®

BACKGROUND

Please describe your company and position.

I am the Area Developer & Franchisee of Radiant Waxing

Describe what your company does in a single sentence.

Radiant Waxing location is a full-service, speed-waxing salon with a mission to deliver a truly premium guest experience. Waxing isn’t just what we do, it’s ALL we do.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Monster Agency® to accomplish?

• Increase New Guest Counts
• Increase Total Guest Counts
• Increase Total Revenue

SOLUTION

How did you find Monster Agency®?

Online Search

Why did you select Monster Agency® over others?

• High ratings
• Marketing Mateirals High Quality

How many teammates from Monster Agency® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Monster Agency launched a video based social media strategy pilot, focused on TikTok, for the franchise. This also included Instagram, Facebook, PPC on Google, and additional work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Guest counts were the KPI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monster Agency used Slack for written communication and video meetings, which was extremely effective. We also used Google Drive to share key information. All worked wonderfully.

What was your primary form of communication with Monster Agency®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's responsiveness was outstanding. Their turnaround is industry leading and I loved being able to ping them in Slack and hop on a video call to discuss. Also, they coordinated with all influencers to obtain content, which can be absolute brain damage. I very much appreciate them owning this process.

Are there any areas for improvement or something Monster Agency® could have done differently?

Having a bit more input on the creative design process would have been nice. But, they owned it and it was good, so difficult to complain about that.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO. We are a graphic design and video editing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®, and what were your goals?

Finding someone creative enough to understand the complexities of design but well versed enough to distill the process down to make it more marketable at scale.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor as a result of first-hand seeing their work as well as a few referrals.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We needed essentially a think tank based on data backed analysis from the current ad campaigns we were running. People who are practitioners of the strategies that they recommend. We started with an audit and then moved to the strategy and execution thereafter. This wasn’t going to be a long project, but there were definitely sprints that needed to be completed in time.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 different team members on the project. A marketing strategist, a paid traffic analyst and a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We achieved better click thru rates, higher converting ads and more efficient campaigns as a result of better understanding the value propositions that were the best hot buttons for increasing prospects' propensity to learn more about our services.

How effective was the workflow between your team and theirs?

They were very effective as we completed our project ahead of time. Reporting was timely and meetings were prompt and to the point. There was a little bit of calibration in the beginning, but that was overcome quickly through clear communication standards.

What did you find most impressive or unique about this company?

Their understanding of user demographics and how to better define who your advertising is intended to reach. They preached ‘if you try to talk to everyone, you’ll reach no one’ and that couldn’t have been more on point.

Are there any areas for improvement or something they could have done differently?

The pricing could be a bit more competitive, but I also understand why they’re priced where they are as a fellow business owner.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a retail laundromat business and a consultancy where I coach people on how to become successful in the laundromat industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We developed a new laundry cleaning process that was unique to our area, so we needed someone to provide us with high-level marketing services to promote it.

SOLUTION

What was the scope of their involvement?

Monster Agency® provides us with general digital marketing that mainly includes SEO, social media marketing, and PPC marketing for Google. Apart from that, they’ve also filmed and produced two commercial videos that essentially promote our products and services.

What is the team composition?

My main point of contact is Andrew (Founder), but I’ve also worked with their production crew that was headed by Adam (Video Department Head).

How did you come to work with Monster Agency®?

I came across one of their ads on Facebook so I reached out to them because I was impressed with how professional and aesthetically pleasing their content was.

How much have you invested with them?

We spend $2,000 a month for their digital advertising services and they charged us $12,000 to shoot two of our commercials.

What is the status of this engagement?

Our ongoing partnership started in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since hiring Monster Agency®, our business has experienced a 25%–30% increase in revenue after plateauing 3–4 years prior. Anecdotally speaking, they’ve taught me a lot about digital marketing through our strategy sessions.

I value their knowledge since it helps me coach other people and understand what they’re doing — they really took the time to educate me so I can continue growing my businesses.

How did Monster Agency® perform from a project management standpoint?

Their project management is fantastic because their process is really simple and efficient. They provide me with weekly data and analytics to see how the ads are performing, and they communicate with us consistently through Zoom, email, and phone calls.

What did you find most impressive about them?

What distinguishes them from their competitors is they price their high-quality services accordingly. They were initially above our price range but after talking with Andrew, I felt like working with them was a risk worth taking — I’ve had no regrets since then.

Are there any areas they could improve?

There’s nothing they could improve on because they always deliver exactly what I want.

Do you have any advice for potential customers?

Monster Agency® wants to work with people who will appreciate them, so I would advise you to take care of them as a service provider. They bring a lot of value to me and my businesses, so I always wish they experience the same success.

BACKGROUND

Please describe your company and your position there.

I am the founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®, and what were your goals?

We hired Monster Agency to run our social paid campaigns to help us acquire users. Our goal is to get our user cost below a certain value and increase volume as we go.

SOLUTION

How did you select this vendor and what were the deciding factors?

I really liked the ads they had created for their own services so i reached out and I'm really glad that i did.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work involved creation of content and campaigns on both Facebook and tik tok ads. This involved creative and copy creation with various AB tests along the way to ensure we are constantly optimizing the campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with their CEO and founder as well as their creative and account management teams.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The only thing that matters to us is getting our CPA down and ensuring we are seeing a positive downward trend. Which we are. So this is a fantastic outcome. We are continuing to optimize and also introduce new channels.

How effective was the workflow between your team and theirs?

Seamless. We chat on slack every week.

What did you find most impressive or unique about this company?

They are data-driven and do not let emotional ups and downs influence the campaigns.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

Ecommerce dietary supplement brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

Fb advertising management

SOLUTION

How did you select this vendor?

Saw their advertisement

Describe the scope of their work in detail.

Manged FB ad spend, ad creation

What was the team composition?

Slack channel

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Managed ad spend well

How effective was the workflow between your team and theirs?

great communication

What did you find most impressive about this company?

They are responsive and easy to work with.

Is there any area for improvement or anything that could have been done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of Peeva, a technology company committed to resolving the missing pet problem by streamlining veterinary and shelter workflow with innovative tools and large data sets that make the instant exchange of vital pet health data quick and easy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

We needed someone to make our ad copy less long winded and to the point.

SOLUTION

How did you select this vendor and what were the deciding factors?

I find that there are so many advertising agencies in the digital space that are either learning on the fly or doing the bare minimum with minimal results. I was looking for someone to drive up our rate of online conversions, awareness, and increase sales.

Describe the project in detail and walk through the stages of the project.

After an initial clarifying coversation and homework assignments, we had a kick off meeting so they could understand my business and unique competitive advantages.

How many resources from the vendor's team worked with you, and what were their positions?

A total of 5 or six that include the AD creative, social media set up, and google PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The ad copy is too the point and in a language that everyone can easily understand.

How effective was the workflow between your team and theirs?

We had a dedicated slack channel and my rep is responsive.

What did you find most impressive or unique about this company?

The prior accounts they have worked on and the documented experience of the company owner.

Are there any areas for improvement or something they could have done differently?

Yes, but every client of theirs is different so I assume there's a lot of learning as there is no one size fits all apporach.

BACKGROUND

Introduce your business and what you do there.

I started an online retail business called Big Poppa Breaks. We take baseball and sports cards, as well as sports memorabilia, and get them out to adults and children. Our target audience is probably between 27 and 40-year-old men.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We were trying to increase our sales. I was doing Facebook Ads by myself, but I wasn’t getting any return on my ad spend. Since it wasn’t our strong suit, our goal was to get some help on advertising and marketing.

SOLUTION

What was the scope of their involvement?

Monster Agency allows me to take my hands off of my Facebook and Instagram advertising — they’re a one-stop-shop. I initially gave them a package of 20 different stock photographs, and they sat down with me to get the nature of my business. Then, they took a week to do research on the industry and finally put those things together to create some photos, videos, gifs, and more content for ads.

Their whole focus has been on PPC. They get people to my site through advertisements on Facebook and Instagram. They’ve been creative with the things that they’ve come up with.

What is the team composition?

Now, I have two different people working with me consistently, but I’ve talked to 3–5 people overall. Both of them check in with me and send me a weekly update with a stat sheet. One of the gentlemen is in charge of the bookkeeping. The other one is working along with me as we scale, keeping our creatives fresh, tracking our ad spend, and overseeing what we do. He talks me through all of it.

How did you come to work with Monster Agency®?

I found them on Facebook. Once I started looking, iOS was all over me with advertisements for Facebook Ads. I got a couple of them and talked to a few other places, but when I sat down with Monster Agency, it just felt like they knew about sports. Also, they had a younger base of people and were US-based, which gave them a little more credibility and understanding of the US sports market.

Overall, I went with them because they gave me a better feeling.

How much have you invested with them?

We’ve spent around $62,000.

What is the status of this engagement?

We started working together just three months ago, in March 2021. They had a 90-day retainer, and we plan to continue with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with $30 a day and have gone up to $300 a day in advertising. Furthermore, they’ve done a lot to scale my business in a short period. I’ve gone from about $30,000 a month to $125,000 a month in revenue.

How did Monster Agency® perform from a project management standpoint?

They’ve performed very well and have done a great job on it. The team works well with customers and with each other. We mainly communicate by Slack, but we also use emails. It’s pretty easy to get a hold of them.

What did you find most impressive about them?

Just the freedom that I’ve had since they’ve taken over everything. I don’t have to stress about anything. Monster Agency does everything I need in terms of Facebook Ads — creative, ad spend, prospecting, and so on. I haven’t looked at my Facebook Business Suite in the past three months. They’ve done a great job.

Are there any areas they could improve?

I think it would be helpful for them to improve a little their communication and understanding of the customer. I’ve asked them to slow down the ad spend on Mondays and Tuesdays because we’re off on those days. However, they’ve continued to spend the ads, probably because they get a percentage of them. However, I don’t want to pay $300 a day to send people to an empty website. In that sense, I don’t think they understand my workdays, work schedule, or where I’m coming from.

Do you have any advice for potential customers?

Communicate with them, and be prepared when you walk into that first consultation. When you get started with Monster Agency, you need to understand exactly what you’re looking for and articulate it well to help move things along quicker.

On another side, their cost is slightly higher than others, but they’ve done more than what I could’ve asked for.

BACKGROUND

Introduce your business and what you do there.

I’m a co-managing partner at a gaming company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We needed help with advertising new products.

SOLUTION

What was the scope of their involvement?

Monster Agency helps us with Facebook and Instagram advertising. We met to explain our product and calibrate our ads. We gave them some of our content, and they do all of our postings. They also do a lot of A/B testing and prospecting.

What is the team composition?

We worked with Andrew (Founder) and Zach (Email Marketing Coordinator).

How did you come to work with Monster Agency®?

My partner was in the process of evaluating several agencies. He stumbled across Monster Agency, and their presentation made them stand out. From there, we decided to work with them.

How much have you invested with them?

We spent around $12,000, not including ad spend.

What is the status of this engagement?

We started working together in December 2020, and we wrapped up in May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The aspects we looked at were sales growth and ROAS. We paid attention to their sales and how they compared with the first ad agency we worked with. Monster didn’t do well as the first agency, but they still did a great job. The first agency garnered $40,000 in sales and Monster got $22,000.

How did Monster Agency® perform from a project management standpoint?

They kept good communication with us, and we had bi-weekly meetings. We also had a shared Slack channel. They were very available throughout the project.

What did you find most impressive about them?

Zach was quite knowledgeable. We’re folks of detail, and he was extremely helpful whenever we had a question. Whenever we voiced any concerns, he would quickly funnel it up to the appropriate party on his team.

Are there any areas they could improve?

We caught some grammatical errors in their work, which should have been really easy for them to notice. We also had one incident where they spent beyond our budget. They apologized for the error, but I would have liked it if they gave us a partial credit for the next month. They’re great people, and they’re easy to work with.

Do you have any advice for potential customers?

My advice is to really know your product. Stay in communication with them and do your research. Folks that just want to advertise on social media platforms should educate themselves a little bit so they can work with Monster Agency in the most cohesive manner.

BACKGROUND

Please describe your company and your position there.

I'm the president of an eCommerce consultancy business that also hosts an annual educational conference.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®, and what were your goals?

We were looking for a video that conveyed humor and fun as a way to symbolize the type of event that we're hosting at eCommBash. We wanted a long-form video to catch people's attention and make them want to watch, so that we could build audiences and sell tickets to our event.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've been familiar with the work that Monster Agency has done for a long time, so I knew that they produce quality, very professional work. I've always felt like the type of content that they create was entertaining and informative in nature, and therefore a very good fit for our brand.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with video calls to talk about what we're looking to accomplish, and then followed up with ideas and concepts, and ultimately a script. When we scheduled the one-day shoot, I was on-site and participated in the actual production. Monster Agency took care of everything, from booking the location and actors/actresses to providing all equipment and props needed to deliver a realistic experience.

Who did you work with and what was the feedback process like?

I worked with various members of the Monster Agency team, and it was a very collaborative approach. From conceptualization to post-production, I was involved and included every step of the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a premium, timeless piece of hilarious content that we will be able to use in all of our advertising campaigns now and in the future. I am very happy with the video and will be working with Monster Agency again in the future when I need video content.

Describe their project management style, including communication tools and timeliness.

This project didn't require a lot of complex management from my perspective, as it was a single video, but between email and phone/text, communication was excellent and timely always.

What did you find most impressive or unique about this company?

I was always impressed by Monster Agency®'s ability to produce creative and humorous content. This video was right in line with that. The quality of the video production is in line with the best television-quality production content anywhere.

Are there any areas for improvement or something they could have done differently?

Honestly no. Even during the COVID restrictions, we were able to have this content delivered in a timely manner, exceeding all expectations for the project. I will absolutely continue working with Monster Agency in the future.

BACKGROUND

Please describe your company and your position there.

I own an e-commerce business, with a focus in the automotive accessory industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

We hired Monster Agency to manage/create our social media ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We saw one of their ads on Facebook and liked their presentation after speaking with them on the phone.

Describe the project in detail and walk through the stages of the project.

After our initial meeting we provided some raw images/video so that Monster Agency could create social media ads. We also provided them a few products we wanted to focus the ads on. They created some ads, although they mixed up copy from various brands so the ads didn't quite make sense.

How many resources from the vendor's team worked with you, and what were their positions?

Only 2. The owner and one other person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up terminating our agreement a few weeks after things started. Monster Agency made it seem like we were bothering them every time we asked a question or had issues. They never reviewed the copy on our ads with us before making the ads live, which cost us money. The owner was very rude when I questioned why the ads were not live after I spent my own time fixing all of the copy.

How effective was the workflow between your team and theirs?

Not very effective at all. They seemed overwhelmed by the data we were given them, and it was not much data at all. The person they assigned to us didn't seem to want to be bothered and the owner didn't seem to want to be bothered.

What did you find most impressive or unique about this company?

The only thing I appreciated was the owner communicating with me on a Sunday. Although he did bring that up a few times as if he went out of his way to talk to me on a Sunday.

Are there any areas for improvement or something they could have done differently?

They need to talk to their customers more and be more patient. They don't seem to want to listen to their customers concerns nor communicate. Any communication needs to be done through an online chat system, and when you use it they get mad because you are leaving messages for them (which alerts them). They also need to research their customers products and listen to their customers. Losing the attitude is also a BIG step as well, because as a customer I expect to be treated in a professional manor. Not berated when I ask a question, as if I'm bothering them and interrupting them.