What evidence can you share that demonstrates the impact of the engagement?
We’ve seen increases in our site traffic due to the changes they helped us make in the site structure and SEO, but more importantly, we’ve gotten a lot of positive anecdotal feedback from customers. They find it easier to find information, and spend more time reading blog posts. Everything is simpler, and the look and feel has improved dramatically.
How did Momentum perform from a project management standpoint?
They’ve been fantastic. The consistency of their communication has been the best part of working with them. They’ve been very clear on what they need from us and when they need it, and what the consequences are if they don’t get it. Sometimes as a customer, it’s hard to juggle our own work and that work that’s required for our vendor. They’re great at communicating why they need our help on certain aspects, and have made it very easy to collaborate with them. Again, the way they’ve handled us as a client was a big part of why we chose them.
We had monthly check-ins, and communicated mostly via phone and email. We also provided small ideas, gave feedback, and addressed other quick fixes via text. There were no gaps in communication on their end; we never had to re-educate the next team member on what we were trying to accomplish. They made it very easy to move back and forth between team members. We always felt very supported and understood.
What did you find most impressive about them?
They are very consistent in making sure they understand your goals fully. They omit the jargon and communicate their work clearly. I would say every step of the way, it’s confidence. They always instilled us with confidence that they would get us where we needed to go.
Are there any areas they could improve?
There was a point towards the end of our last project where we started to feel like we had been sold to a little bit, but after we provided some feedback, they quickly reassured us and our concerns were addressed. I think they’ve been very consistent for the most part.
Advice for potential customers?
The key is to work internally to set your goals, and understand what it is you’re trying to accomplish. Acknowledge your limits of expertise, and recognize which aspects of the project you might be able to learn from theirs. We had a clear vision of what we wanted, and they were able to act on those goals effectively.