Moloney Consulting

BACKGROUND

Please describe your company and position.

I am the CEO of INK Solutions

Describe what your company does in a single sentence.

We are a software agency that builds custom software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moloney Consulting to accomplish?

• Get more clients

SOLUTION

How did you find Moloney Consulting?

Online Search

Why did you select Moloney Consulting over others?

• High ratings
• Good value for cost

How many teammates from Moloney Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnerered with Kieran for services in lead generation and process building with the goal of driving valuable results and increasing the client base for my software agency that specializes in building custom code software. We showed the outreach mechanisms that we had, content creation strategies, and clearly defined our objectives and ideal client personas. 

Our results were poor - we're not marketing and lead generation experts, that's why we reached to Kieran who promissed us to help improving our processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Absolutely none. We collaborated for several months, dedicating two team members to meticulously implement the strategies and suggestions provided by Kieran. Despite six months of rigorous adherence to his advice, we were dismayed to find that not a single client was acquired through Kieran’s guidance. 

Our fortunes shifted when we pivoted away from Kieran’s recommendations, turning instead to recognized experts in the field and onboarding a new member who swiftly critiqued and countered many of Kieran’s propositions. It was only then that we began to secure clients. I approached Kieran, seeking at least a partial refund for the countless hours invested by my team and the utter lack of results, but my request was met with refusal, followed by non-replying for further email.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have not delivered any results despite their promises.

What was your primary form of communication with Moloney Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing

Are there any areas for improvement or something Moloney Consulting could have done differently?

Kieran is an amateur. He doesn’t perform his job well and is far from being an expert. Looking back, I can clearly see this at every step of the way: from how he responds to clients' complaints to his discussions on topics he only superficially understands.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Lean Start Labs. We are a software development agency that works with a lot of early-stage entrepreneurs in the app and tech space to help them get off the ground with their ideas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moloney Consulting?

Our company had tried a couple of marketing methods and channels on our own before working with Moloney Consulting, but the results that we received from those efforts were very mediocre.

SOLUTION

What was the scope of their involvement?

The majority of our project has been composed of two elements, campaign strategy development and then actual ad execution. All of our ad spend is being focused on Facebook so that the management is as focused as possible.

Our team collaborated closely with them to build out landing pages, write copy and put content together, and even film some videos to use for their advertising efforts. Since that has gone so well, we might think about expanding to other channels, but their specialization is Facebook ads, so that has been our priority for the moment.

How did you come to work with Moloney Consulting?

We saw an ad for Moloney Consulting on Facebook, and the ad copy and focus of their methods were very relevant to what we do, so we decided to reach out to him to try to revamp our advertising efforts as a whole. After talking with their team for a while, they seemed like a good fit for the project, so we decided to go with them.

How much have you invested with them?

The setup for the project cost around $1,500, and the management fees and ad budget are another $3,000, so in total, we have spent around $4,500 and are planning to spend another $3,000 per month going forward.

What is the status of this engagement?

We started working together in December 2019 and the campaign is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of leads generated per day has exceeded our expectations, especially for this early on in the project. We have never seen the number of leads coming in per day that we have now before working with Moloney Consulting.

Another metric is the ROI, which at this rate we are expecting to be at least two times our original investment. On top of that, the cost per lead acquisition has been relatively low, to the point where we are spending nearly a third of what we had previously budgeted.

How did Moloney Consulting perform from a project management standpoint?

Everything has been pretty smooth and on time so far. They keep things simple for us, which helps a lot to stay on schedule and keep everyone on the same page. We use a spreadsheet to track our efforts more manually, but everything else can just be managed through Facebook because of the robust set of campaign management and analytics tools that they have on-site.

What did you find most impressive about them?

Their team really knows their stuff. It’s clear they’ve built up a lot of expertise in their field over time, which shows in their own lead generation. They’ve been there, done that, and that’s one of the reasons I chose them originally and it has really paid off in the results.

Are there any areas they could improve?

I think customizing the spreadsheet to our own campaign a little bit more would have avoided some confusion, but after the first couple of weeks, we were able to talk and clear up some of the terminology and definitions that we were using.

BACKGROUND

Please describe your company and your position there.

I am accountable for marketing and digitial strategies for Rocketlab on an international level.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloney Consulting?

Various service related to social & digital marketing on multiple channels.

What were your goals for this project?

Better visibility in the market, work out our USP and communicate it towards potential clients. Generate more potential client contacts and spread our services and potential through all channels available.

SOLUTION

How did you select this vendor?

We have been contacted by him via Linkedin, had short converstion. After some time and further discussions we descided to start with a small project.

Describe the scope of their work in detail.

Multiple workshops together with Kieran, created a strategy and ran activities under his guidance. Multi-channel marketing plan and communications guidelines.

What was the team composition?

We followed the guidelines and activities we have created together and under guidance of Kieran and tried to put them in action as soon as possible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Visibility and hits on our website increased. Our marketing concept has been created and is in a very good state at the moment.

How effective was the workflow between your team and theirs?

We always found times where we were able to share our thoughts, held video/ phone conversations.

What did you find most impressive about this company?

Very good understanding of our needs and our key messages. They're very well-prepared, deliver results, and have a clear understanding of further steps.

Are there any areas for improvement?

I would lie to say no. Because it is a comprehensive field and audience (our target group) is changing in some way all day. So we always have to adapt and keep flexible alsways with the focus of transmitting our key message.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of North Two Five, a custom software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moloney Consulting?

I hired Moloney Consulting to help me add more clients to my business.

SOLUTION

What was the scope of their involvement?

The work they’ve done thus far has been pretty extensive. Moloney Consulting provides a full marketing service, taking me step by step through the process. They’re working with us on creating marketing materials for social media, particularly Facebook. 

How did you come to work with Moloney Consulting?

We chose Moloney Consulting because they had specific experience within the IT industry, which is rare. 

How much have you invested with them?

For the six weeks that we’ve been working together, I’ve spent $1,500 on their services.

What is the status of this engagement?

We’ve been working together since September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t started running the ads yet, so I don’t have any metrics to speak of. However, Moloney Consulting has done more than I originally expected them too, which is great. We’ve had a pleasant experience.

How did Moloney Consulting perform from a project management standpoint?

They’re good in terms of meeting deadlines and following project compliance. We typically communicate through email and Skype. They get back to my emails very quickly. 

What did you find most impressive about them?

They’ve over-delivered and are always on top of my requests. Although I don’t know the results of the efforts yet, we’ve had a good engagement and everything has been very timely. 

Are there any areas they could improve?

No, there’s nothing for them to improve. 

BACKGROUND

Please describe your company and your position there.

I am the founder of a penetration testing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloney Consulting?

We needed help in acquiring new leads for our business.

SOLUTION

How did you select Moloney Consulting?

1. Information on the website
2. Discussions with Kieran

Describe the scope of their work in detail.

The project was proposed as a broad B2B marketing project, but it turned out to be focused on Facebook ads.

What was the team composition?

Kieran

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After being paid, Kieran quit this project and is no longer responding to my emails. The project is incomplete.

How effective was the workflow between your team and theirs?

They were very responsive until they stopped responding.

What did you find most impressive about this company?

The pitch of overhauling and solving lead generation.

Are there any areas for improvement?

1. Organization and consistency in communications and requirements from the customer
2. Communicate timelines to stick to if there is one