What evidence can you share that demonstrates the impact of the engagement?
They are very data-driven as an organization, which has been very helpful to us. We have not had a lot of that in the past, so we are finding that a lot of our decisions can now be based on what they find are effective keywords to target, topics to cover, and ads to run on various platforms.
We don’t have a lot of metrics on their performance as of yet because we’ve taken the first quarter to really get things in place, but we have definitely been satisfied with their efforts. I have full confidence in their team, and we have a great rapport and cadence for all of the work.
How did Mole Street perform from a project management standpoint?
There’s obviously a lot going on right now, so they have a lot to manage, and I think their ability to handle all of that has proven to be very solid. The team is very communicative and responsive, and we are consistently emailing back and forth between our weekly meetings to make sure that everyone is always on the same page.
What did you find most impressive about them?
Everything that comes out from their team is spot on, whether its content, visuals, or strategy. One of our values is doing things to excellence, and they could not align with us on that more. They pay attention to the details, they do their homework, and it is always apparent that they’re making sure the output is always excellent.
Are there any areas they could improve?
With any provider, you always wish things could move a little faster, but I wouldn’t want to trade the quality for the speed, so it’s not something that I’m particularly worried about. I think that as we work together more and our relationship becomes more sophisticated, that will come.
Do you have any advice for potential customers?
Just place your trust in them Brendan’s got great passion, energy, and vision, which is one of the main things that I was attracted to when we were interviewing them. They can see where you need to be to meet your goals, so let them run with it and you’ll see results.