Brand Intelligence & Design

We Accelerate Meaningful Brands. Our team loves building brands that people love. That’s why we develop experiences that accelerate smart, purpose-driven organizations, products, and services. Think of us as your brand’s creative partner, its honest friend, and dedicated champion harnessing the power of branding to create impact and achieve your goals.

Every story we tell, brand we accelerate, and interaction we compose is based on an authentic story. By engaging deep strategies, informed creativity and thoughtful design we can help inspired leaders and their teams to communicate their brand’s purpose, culture and value to connect, solve challenges, and realize goals in beautiful ways.

 

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2007
Show all +
Miami Beach, FL
headquarters
  • 901 Pennsylvania Avenue, #3-355
    Miami Beach, FL 33139
    United States

Portfolio

Key clients: 

CHASE Saphire | Del Monte | City Of Miami Beach | Metro Housing Boston | Thriving Mind South Florida | CUNY School of Law | Miami Culinary Institute | Camp Harbor View | Metro Dade County | UM ALS Center | MOCA | Sony | Adrienne Arsht Center | Douglas Elliman | Maloney Properties | Broward County Schools | O-I (Owen Illinois) Glass | YAA -Young At Art Museum

Better Behavioral Health Through Better Business

Infinity Behavioral is a revenue management company focused on better behavioral healthcare through better business. Providers nationwide trust Infinity to maximize revenue capture and utilization in order to enhance outcomes for both their patients and their practice. Over the last 10 years, we have partnered with Infinity to optimize their branding, culture definition, and marketing at key stages of their growth

from a start-up to multi-billion dollar billing management. We have helped them to define and expand their digital footprint through growth-focused brand positioning, the development of multiple generations of their website as well as strategic digital marketing and outreach to position customized offerings to key audiences. As a clinician-owned firm Infinity's approach is human-centered around their client's specific needs and patient outcomes. Our goal has always been to bring the humanity of their approach to the forefront. Powered by industry intelligence and customized messaging, we have strategically driven significant ROI and brand building.
Information To Clients Need During New Conditions Image

Information To Clients Need During New Conditions

A recent campaign was set to launch on the day our offices shifted to remote working due to the COVID-19 Pandemic. This meant that most of the direct sales massaging of this campaign instantly fell out of tone with what was happening in the larger world. We had to pivot the entire campaign to one that supported the challenges their clients faced then evolved the messaging and the offering to position it's value to

providers dealing with the demand and undefined impact of the pandemic on mental health. Our goal was 2 fold, to provide valuable information in a rapidly changing business environment and to improve awareness and lead generation for Infinity. Listening and engaging from an authentic, objective place is an essential part of successful brand building and marketing.
Get Information Out and Build Brand Value Image

Get Information Out and Build Brand Value

Our goal was 2 fold, to provide valuable information in a rapidly changing business environment and to improve awareness and lead generation for Infinity. Listening and engaging from an authentic, objective place is an essential part of successful brand building and marketing.

 

A recent campaign was set to launch on the day our offices shifted to remote working due to the COVID-19

Pandemic. This meant that most of the direct sales massaging of this campaign instantly fell out of tone with what was happening in the larger world. We had to pivot the entire campaign to one that supported the challenges their clients faced then evolved the messaging and the offering to position it's value to providers dealing with the demand and undefined impact of the pandemic on mental health. 
Environment for Global Success Image

Environment for Global Success

Owens-Illinois (O-I) is a century-old Fortune 500 company, one of the world's producers of glass containers worldwide. We were asked to develop an innovative environment while implementing the O-I brand to their new Latin American HQ in Coral Gables, Florida. The design execution of the environment required an authentic representation of Master Brand, and it’s visual and verbal messages; while allowing this HQ

Environment to connect with the identity and culture of its Latin American Division. 
The Right Place to Thrive Image

The Right Place to Thrive

Creating the right place to thrive required the following services:

Brand Integration Brand Positioning Experience Design Interior Branding
Reframing Mental Health  For A Better Future Image

Reframing Mental Health For A Better Future

South Florida Behavioral Health Network is a highly efficient network of providers in Miami Dade and Monroe Counties. They promote access to care for individuals and families with mental illnesses and substance use disorders by managing over 90 million dollars of Federal funding through a local system of providers. The stigma surrounding Mental Health and the lack of access to helpful resources is a national and very

local crisis. Since 2006 the network has been highly efficient in its mission however doing so by mostly working behind the scenes with little support or funding beyond the federal dollars for providers
Reshaping How Mental Health Image

Reshaping How Mental Health

Organizational and cultural shifts within and surrounding this brand as well as an evolving landscape of need provided the organization with the insight to expand their audience and shift their brand outward to be best prepared for the future. We were approached to help the organization analyze and position its brand equity and to provide strategies and tools to help it make this important transition. Transitioning

from an internally focused brand to one that engages the outside world required a deep understanding of the value of the organization to the community it serves. It also involved cultural shifts and preparing the internal teams for the new challenges and opportunities with interacting with the public. 
Improving the Mental Health of South Florida Image

Improving the Mental Health of South Florida

Through research we gained an understanding of the state of mental health in national and global communities as well as a objective and honest analysis of the function, role and perceptions of the network. This enabled us to provide brand-focused recommendations to transition the positioning (visual, verbal and experiential), communication, service, and other touchpoints. South Florida Behavioral Health Network (a

descriptive but benign, institutional name) became the approachable, human-focused Thriving Mind | South Florida. The strategic design transitions extended to the brand identity, website, all communication pieces, and an external messaging campaign.
Regionalize Our Brand Image

Regionalize Our Brand

The design execution of the environment required an authentic representation of Master Brand, and it’s visual and verbal messages; while allowing this HQ Environment to connect with the identity and culture of its Latin American Division. We worked with management, the architects, and interior designers to ensure that the branding overlay experience in the headquarters was bold, friendly, and, most of all, uniquely OI Latin

America. The result was an environment that honored the world wide brand but made this space respectful and representative of the multiple Latin American offices it managed.
Shaping Culture & Aligning Brand + Pourpuse Image

Shaping Culture & Aligning Brand + Pourpuse

Maloney Properties

The "people people" of real estate in Boston since 1981. Managing over 11,000 units of mixed-use housing in 80 communities across New England, providing exceptional brokerage services and unique development partnerships have earned Maloney Properties a reputation for excellence and industry-leading service. This company is all about being "human", which is evident in its empathetic, customer-centric

service and culture. However, this story was not effectively translated into their brand positioning, communication, and outreach. Even in well-established organizations, this type of issue can affect the time and expense needed for business development and recruitment. We were commissioned to provide strategies and tools to help Maloney Properties evolve their brand (both internally and externally) by telling the deeper stories of who they are and where they are going. We created authentic, outcome-focused tools and experiences that are building on 30 years of equity while authentically representing the people at the core of the brand. It takes courage to shift a brand visually, verbally and operationally however we provided the Malony teams with informed strategies to make the shift as easy as possible. The new logo and identity, website, marketing, outward messaging and internal communications are providing the communication tools and assets for this dynamic brand to evolve its culture, it's outreach and so perceptions in preparation for an ideal future.
Let's Connet The Dots & Tell Our Story Image

Let's Connet The Dots & Tell Our Story

We created a silo breaking web platform.  The ability to tell stories was hindered by their lack of constant communication with the different company silos. Connecting the external and internal teams.

Sharing authentic,  timely stories while simultaneously positioning a strong position in Market Value Properties and Robust Fair Housing Services.

How Do We Share Our Stories Image

How Do We Share Our Stories

The greatest asset our client has is their reputation. They stand by their word and Every part of their company works in since to connect residents to homes, manage communities, and develop projects.

Making an Impact While Telling Your Story Image

Making an Impact While Telling Your Story

As part of our client's overall rebranding, we designed prominent and informative signage solutions inclusive of Out of Home and other signage programs.

Lets get the conversation started!

Once all the elements are in place. It's time to activate the brand.

Reviews

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Logo & Branding for Real Estate Company

"MOK2 was full of rich, creative ideas and they kept their finger on the pulse of the digital world."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Oct. 2004
Project summary: 

MOK2 | Brand Intelligence & Design handled a brand redesign for a real estate company. They worked on the logo and all collateral, including templates, business cards, notecards, and storefront windows. 

The Reviewer
 
11-50 Employees
 
Fort Lauderdale, Florida
Saul Gross
Streamline Properties, Inc., President and Owner
 
Verified
The Review
Feedback summary: 

The level of service from MOK2 | Brand Intelligence & Design amazed the client, as the branding materials have remained relevant and fresh over a decade later. Their team was easy to communicate with, friendly, and brought a new, unique perspective to the work. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Streamline Properties. We’re a real estate company headquartered in South Beach. Primarily, at this point, we’re doing less development and more management and brokerage work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MOK2 | Brand Intelligence & Design?

My company was established in 1984, and I hired them to refresh my brand, design a new logo, and create new collateral for me.

SOLUTION

What was the scope of their involvement?

The primary task was redesigning the logo. They were familiar with my company and created several different versions of the logo for me to review. We gave them feedback, based on which they produced a few more versions. From there, we settled on what we chose as our logo to move forward with. 

Then, we had a lot of collateral materials, like stationery, email templates, business cards, advertising templates, notecards, front window design, and all ways we could reach the public. They redesigned all of our collateral. 

What is the team composition?

We worked mostly with Mauricio (President) and Kevin (Co-Founder).

How did you come to work with MOK2 | Brand Intelligence & Design?

I followed a referral to use them. 

How much have you invested with them?

We spent about $15,000. 

What is the status of this engagement?

We worked together from February–October 2004.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We still use the collateral to this day. Their service was excellent. I was dealing directly with the owners, which I appreciated. 

How did MOK2 | Brand Intelligence & Design perform from a project management standpoint?

I was always pleased with their responsiveness and openness to client feedback. We mainly spoke through email. We also had some in-person meetings. As far as deadlines, they produced everything on time and according to our schedule. 

What did you find most impressive about them?

They had a good balance of having pride in their work and being open to modifying it for the client. At the time we did this project, they were a generation younger than I was, so they had a fresh perspective that I appreciated. I had my own ideas that they could call “old-school” but they represent the “new-school”.

To this day, they still capture the vitality that comes with the new school. They were always reinventing themselves and were clever. Even though this project was 16 years ago, I am still friendly with them. I was an elected official in the area at one point, and they would call me about the projects they were tasked with for the city, which always impressed me. We might be engaging them in the future, as well. 

Are there any areas they could improve?

I never had any problem with them. 

Do you have any advice for potential customers?

Come in with an open mind, as with any marketing. If you just want someone to do exactly what you tell them to do, you can probably use a different company. MOK2 was full of rich, creative ideas and they kept their finger on the pulse of the digital world. 

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand & Marketing Support for Retail Store

"No ego ever obstructed the objective."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - Feb. 2020
Project summary: 

MOK2 | Brand Intelligence & Design developed the client's brand through their local market and then internationally. They delivered multi-layered presentations and project proposals.

The Reviewer
 
1-10 Employees
 
Miami, Florida
Greg Melvin
CEO, Babalu Miami
 
Verified
The Review
Feedback summary: 

MOK2 | Brand Intelligence & Design was flexible, proactive, and effective. They contributed to the client's successful name, as they became one of the highest-grossing per square foot turnover retailers. They were brilliant and creative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Babalu: Consumer retail based in Miami Beach, FL CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MOK2 | Brand Intelligence & Design?

Miami served as our base of revenue and operations and revenue, so we were looking for a local agency with an international scope. We were looking for a brand to conceive of an enduring brand image that would resonate with the multiple Latin, European and American cultures that pass through our gateway, yet still bounce as an authentically local home-grown identity.

What were your goals for this project?

We were looking to develop our Babalu brand recognition as a household name through the local Miami market first (our consumer base) and then, given that Miami is a key crossroads of the western world, build out the Babalu in stages internationally.

SOLUTION

How did you select this vendor?

It was a very easy decision to choose Mok2 as our intelligent design partner: after review of their client portfolio and initial discussions regarding our goals to strategize the brand concept and growth for Babalu, we quickly saw how quickly that Mok2 team not only had the internal resources, but inherently understood how to wrap their minds around a needs and goals of their clients and to deliver a platform for client success.

Describe the scope of their work in detail.

Planning Proposal Execution Mok2 kept the demands from us as their client very simple to a minimum so we could continue to focus on our strengths. This is a professional talent in itself

What was the team composition?

We worked most closely with the principals of the firm. They have proven accessible at all points throughout the duration of our partnership, and offered client servicing above-and-beyond expectations. Their team: composed of both creative and tech. If there was an external source required for a specific purpose, they had excellent 3rd party resources on-tap.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Babalu became known as enduring go-to retail brand, a familiar touch-point for repeat international visitors, and a reliable brand for Miami locals. At its peak, Babalu became one of the highest-grossing per square foot turnover retailers ($4,000/sq ft). This can only happen with a cohesive resonant brand image.

How effective was the workflow between your team and theirs?

Flexible, proactive and effective. Mok2 delivered professionally on all levels. No ego ever obstructed the objective. All ideas on the table brought to meetings by both parties were considered and filtered as part of the discovery process. When Mok2 delivered our multi-layered presentations, they extrapolated and incorporated all reasonable suggestions into the project proposals, always with streamlined effect.

What did you find most impressive about this company?

All of the above. Mok2 treated Babalu with the care and intelligence that can only be found by working with brilliant creative and strategic partners.

Are there any areas for improvement?

As CEO we are both watchdogs for our company and its assets, as well as driven on building revenue and profitabliity. I am more than comfortable with all aspects of the Mok2 deliverables and how we arrived at each point of project execution together.

5.0
Overall Score Overall Value to Deliverables: 6/5. No matter where you are based, I couldn't recommend a better partnership
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer