What were the results of the project?
I’m extremely satisfied with their performance so far.
Do you have any statistics or metrics to track improvement from the project?
I don’t know the key metrics, but they’ve had a dramatic impact. I wish I could give specific percentage or dollar figure increases, but based on the major goals we’ve set out, if it was reducing support calls, we’ve accomplished those metrics. I think it’s more than 40 percent reduction in service calls due to our work with them.
There’s been an increase in leads based on work performed by Modus both in digital marketing landing pages and on the organizing principles and clear calls to action and conversion focus on our basic corporate presence. Their efforts have absolutely increased the leads, visitors, returning visitors on a year-to-year and month-to-month basis, and then they’ve also helped us to architect, design, and develop a mobile website, which has increased steadily. I think the traffic is up on that site by 200 percent year to year.
Is there anything unique about them that really makes them stand out, compared to other companies?
Yes, they listen. They get it. The other unique thing is you’re dealing with the owners of the agency on any given project, and so you’re getting their best employees each time working on every aspect of the project. They have an in-depth knowledge and understanding of our business, I think sometimes they even understand better than we do and can help guide decisions given that knowledge across the spectrum of our product portfolio.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
That’s the beauty of what we do. They’re tied into our analytics, so they understand metrics and performance. Modus helps guide projects due to their deep understanding of not only who the audience is, but then actually what they’re doing on the site, where there may be gaps or room for improvement. I wish they could replicate themselves and be infused in more of the business.