Modifyed Digital

BACKGROUND

Please describe your company and position.

I am the Owner of Ricky D’s Rib Shack

Describe what your company does in a single sentence.

Ricky D's Rib Shack is a BBQ restaurant.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modifyed Digital to accomplish?

• We’re fairly new to the environment and were trying to get expand our reach. We didn’t know how to do it, so we looked up social media firms.

SOLUTION

How did you find Modifyed Digital?

Online Search

Why did you select Modifyed Digital over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Modifyed Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started the engagement with the management of our Facebook account. We wanted to post pictures regularly but didn’t know exactly what to say in order to attract the attention of college kids. Later on, we added Ad Words search-engine advertising to Modifyed Digital’s list of services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve been working with Modifyed Digital for about a year and have been very happy with the results. College kids are constantly telling us how funny our Facebook posts are. Before working with them, we’d see a couple of people stopping by our restaurant from time to time and we used to go to local college bars and hand out fliers, but that obviously wasn’t doing it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 I had some personal issues for about a month, and we didn’t have time to call Modifyed Digital and talk about what we wanted to be posted. We told them the situation and they continued to work for us without additional contact and did everything right on top of that. We thought that they would go in a completely different direction, but they did exactly what we wanted when it came to our social media and advertising. It helped us a lot.

What was your primary form of communication with Modifyed Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I'm most surprised by in working with Modifyed Digital is I think they underrepresent their ability to preform. They go way above and beyond and beat any expectations I have for them. They consistently outperform what I actually expect. I really think they are one of the best if not the best at what they do.

Are there any areas for improvement or something Modifyed Digital could have done differently?

I don't have any suggestions for improvement. I think they just need to keep doing exactly what they are doing.

BACKGROUND

Please describe your company and position.

I am the Marketing Campaign Manager of SoftServe

Describe what your company does in a single sentence.

SoftServe is a premier IT consulting and digital services provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modifyed Digital to accomplish?

• Boost the quantity of service applications submitted
• Raise brand awareness
• Try out some new markets for advertising.

SOLUTION

How did you find Modifyed Digital?

Referral

Why did you select Modifyed Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Modifyed Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we had to complete a quick form that provided them with additional information about our organization and the project's objectives. Their PPC team then moved on to investigate keywords and competitor analysis. We came up with elements of differentiation to emphasize in the advertisements together. 

After getting our permission, they created the ad copy and ran the commercials. They continuously evaluated the campaigns to find their advantages and disadvantages, and they changed the parameters to get the best results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the three months that we worked together, we acquired one client and over 300 leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything worked well since they are communicative and straightforward. For fast queries and video conferences, we used Google Meet. They sent reports by email.

What was your primary form of communication with Modifyed Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had knowledge, expertise, and a focus on the client's needs.

Are there any areas for improvement or something Modifyed Digital could have done differently?

No, nothing comes to mind.