Modicum

BACKGROUND

Please describe your organization. What are your role and responsibilities?

I’m the president of an executive coaching and leadership consulting company. It’s pretty much a one-person business but if I get a large contract I subcontract with other individual coaches.

OPPORTUNITY / CHALLENGE

What was your goal for working with Propoint?

I wanted to clean up my branding and make it represent the value a coach can bring. When I started in 2006, I just threw my branding together, and I hadn’t spent much time to create nice graphics. I took a class and learned about the power of good presentations and that’s what sparked me to get a professional to help me with my graphics. I wanted templates and icons created ahead of time so that when I needed a presentation, I could count on a partner to provide them.

SOLUTION

Please describe the scope of their work.

Propoint created the title page and presentation format for all of my presentations. I use that title page each time I present to give my presentations a common look and feel. Propoint did a great job on that title page. They provided the right colors and the right images that matched the requirements I had.

What was your process for selecting Propoint with which to work?

I called two companies. Both were referred to me by Duarte Communications. I vetted both of them and liked Propoint better.

RESULTS & FEEDBACK

Is there anything unique or special about Propoint that really makes them stand out compared to other online marketing companies?

Propoint works very fast. They gave me two designers to work with. If there was something I didn’t like about what they proposed, they understood intuitively what I meant. I thought they were really good at understanding what I was saying.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I’ve never worked with creative graphic professionals before and I didn’t know how much I could push back. They did some things I didn’t like. But, I was inexperienced in the language I needed to use. When I started to use the right language we started to connect.