What evidence can you share that demonstrates the impact of the engagement?
The inbound marketing has converted significant business from the leads that have been generated from their work. The development help on our CHX program is far above anything else in our industry. It consistently makes us the destination gas compliance industry leader. It's highly unlikely that we're not going to win business when we show it to hospitals.
They've significantly optimized our search engine ranking and social reach. We're above the fold on every major search term, outperforming competitors 100 times our size. We're a niche business by comparison, so it's amazing that we're able to outperform them. That comes from the ongoing improvement platform that we have through HubSpot and through Keith's management.
Every month for the last two years, our blogs, website, and views per page have been up. Our blog is the number one blog in the industry at the moment, getting around 6,000 views per month. It's one of the highest viewed blogs in all of healthcare—that's huge and that's a testament to the work that those guys are doing.
How did Modgility perform from a project management standpoint?
In weekly meetings with Keith and his team, he sets an agenda with clear action items that then become the first part of our next meeting. They're very communicative and always available on tools like Slack, which helps cut down on emails.
Mark consistently comes in and presents updates. We test a lot, so he's good about putting a timeline in place and has never missed a deadline.
What did you find most impressive about them?
They're not a transactional vendor, but more of a true partner. Their team is fully ingrained with our team, and they've taken the time to really get to know everyone. It's not even a business relationship; it's a partnership. We see them as an extension of the CHG family.
One of the things that Modgility does better than its competitors is the way they adapt to our business. They're incredibly knowledgeable of our inner workings and Mark could probably tell you the code of one of our older editions better than some of our own technicians. Keith, similarly, has really taken the time to understand our sales process and what's required at every level. They understand the main motivators and indicators that are going to drive results.
Are there any areas they could improve?
No, they offer incredible value for their work. I never have to worry about them. If I had to think of something, I'd say there's always an opportunity for better communication.
Do you have any advice for potential customers?
Give them full access to understand the business and then let them work their magic. Let them get to know the main corporate objectives and work with them on a plan to see how their services can help the corporation achieve those objectives. I'm extraordinarily happy with the way that they go about helping us achieve those things.