What evidence can you share that demonstrates the impact of the engagement?
The results, in a large part, remain to be seen, because the work is about eventually driving more sales, traffic, and conversions on our site, as well as what kind of recurring business we may or may not get. So that's to be determined. But, I can say that they've helped us think about our own business tremendously and think about who we are, what we're really doing here, and what we're trying to communicate to the world.
That process is extremely helpful and has brought our team a lot closer. It’s made us more focused, for sure. It also has made us – as we've now spent time with professional, modern aid – prouder of who we are and more focused about what we're doing every day. That’s more of an intangible.
How did modern8 perform from a project management standpoint?
This isn’t the first time I've used third parties for various projects, and I've found modern8 to be extremely professional and capable. The communication has been really clear and consistent, as have been their follow-ups. They've kept us on track and I never have to call and ask them what's going on. They've always been proactive about making sure that we hit whatever deadlines or objectives we have. The level of interaction and service has been outstanding.
Initially, our contact was very frequent, at multiple times a week, be that on the phone, by email, or in-person. As the process evolved over six months, we’ve had at least a weekly contact. One way or the other, we're interacting with their team.
What did you find most impressive about them?
I don't have a lot of experience with branding agencies or ad agencies, but I would say that the two things that stand out are that we're interacting with the experienced, key people at their agency, and that they never settle. Once we signed up with them, we didn't get passed on to somebody else. Sometimes, with these projects, you start with the partner or managing partner or director, but then they disappear. That's not the case here. We've had high-level interactions competence from day one. In these types of projects, there are many times where you could say something was good enough to move on. In every aspect of the project, they want to make sure that they nail it, and that we feel like they nailed it. They're very thorough on all details and in all aspects.
Are there any areas they could improve?
I really can't think of anything about which I would say they should have done something different or better. They've certainly exceeded all my expectations.
Any advice for potential customers?
Make sure that you're committed to a real process. Don't go halfway. If you really want to figure out what your branding is and what your messaging is, and how you want to be operating and communicating with your customers, then go all in and do it. It's not a project to take lightly or to go halfway or partly into the pool on. Go all in on it, because it’s intense. It only works if it's intense. It only works if you're willing to make the full investment.