Expanding Markets through Creative Direction

MDG is a brand strategy and communications firm with the experience to conceptualize, create and produce digital or printed assets. Our clients include Fortune 500's as well as start-ups, and we deliver on a broad spectrum of project types, including; branding, identity systems, marketing materials, social media, corporate communications, web design, exhibit design, video production, photography, presentations and custom-build projects.

In our 30 years+ of experience we have contributed to markets covering; Pharmaceuticals, Insurance, Workers' Comp, Property Management, Education, Financial, Publishing, Beauty, Community, Not-for-profit, Local Organizations, and Charitable. We continue to seek motivated clients looking to expand their market share(s) by committing to the inclusion of great design at the beginning of their projects. We believe collaboration is the key to outstanding outcomes, increased profits and successful relationships.

 
$1,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
1995
Show all +
Grayslake, IL
headquarters
  • 162 Center Street
    Grayslake, IL 60030
    United States

Portfolio

Key clients: 
Abbott Laboratories Safety National AbbVie Novare Sedgwick Cambridge Avizent Hospira

Abbott Award Submission

Novare Branding

Complete branding for National company. Included brand development, messaging, tagline, print design, presentations, digital and social media.

Novare branding Business Cards

Novare Powerpoint Presentation

New branded template presentation offered sales a convenient way to create custom client presentations while retaining company brand and graphic palette.

Therabill Custom Dice Game

Custom game designed for easy transport for tradeshow in Las Vegas. Designed to reinforce new company tagline and became the most popular booth location during the tradeshow. Simplicity and fun always wins.

Therabill Exhibit Design

Complete tradeshow set-up including flexible 20’ backdrops, pedestal designs, rolling presentations, premium items and adjustable banner.

Turner Financial Branding /Business Cards

Turner Financial Direct Mail - Seminar Event

Direct mail printed piece that increased attendance by over 33%.

Avizent Animated Powerpoint Presentation

UI Testing

UX/UI development for apps or special custom applications.

GLR 5K Facebook Ad

Content development including graphics and event logo.

Reviews

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Branding for Online Medical Billing Software Company

“Mock Design's redesign of our website significantly increased online performance ...”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2012 - July 2015
Project summary: 

Mock Design provided branding services, including the redesign of a website and marketing. 

The Reviewer
 
1-10 Employees
 
Phoenix, Arizona
Joe Dundas
Founder & CEO, Edu3sixty
 
Verified
The Review
Feedback summary: 

Mock Design provided high-quality, results-driven branding designs that boosted the company's online performance across the board. Acting as an extension of the company's team, they were timely, accessible, and easy to work with throughout the engagement. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Edu3sixty, a company that provides online documentation and billing software for rehabilitation services in the medical field. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mock Design Group, Inc.?

We engaged Mock Design for branding services, including the redesign of our website.

SOLUTION

What was the scope of their involvement?

Mock Design met with me in person several times to go over our goals and get acquainted with our software. They then provided several different designs for us to choose from, a new logo design, and mockups of the website. After designing the site, they also provided additional marketing services, running ad campaigns as needed. 

What is the team composition? 

We worked with Bill (Principal, Mock Design Group, Inc.).

How did you come to work with Mock Design Group, Inc.?

Bill is a friend of one of our employees. When we invited him into our office, he was very open and constructive. I liked that he had explanations for every design decision unlike other designers I'd worked with in the past. 

How much have you invested with them?

We invested $20,000–$30,000.

What is the status of this engagement?

We worked together from May 2012–July 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mock Design's redesign of our website significantly increased online performance, including the time visitors spent on the site. 

How did Mock Design Group, Inc. perform from a project management standpoint?

They were great, delivering everything as expected and on time. I never had any issues reaching them. 

What did you find most impressive about them?

It didn't feel like we were working with a contractor, but rather an extension of our own team.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was delivered on time.
  • 4.0 Cost
    Value / within estimates
    They provide high-quality work, but it's still a little expensive for a small business.
  • 5.0 Quality
    Service & deliverables
    They met all of our requirements.
  • 5.0 NPS
    Willing to refer

Logo Design for Cleaning Services Company

“Mock Design Group, Inc. treats us like valued partners instead of just another client.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Mock Design Group, Inc. created a new logo based on a careful consideration of how it would appear when displayed on company vehicles. The team also designed business cards that feature inventive visuals.

The Reviewer
 
1-10 Employees
 
Round Lake, Illinois
Jair Mejia
Owner, Organica Cleaning Services Inc.
 
Verified
The Review
Feedback summary: 

Mock Design Group, Inc. delivered a captivating logo that resonates with customers. Via unique branded assets, they skillfully distilled a company’s core values into an immediately recognizable visual identity. Executive-level involvement cultivated a personable and productive engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Organica Cleaning Services Inc. We’re a home cleaning business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mock Design Group, Inc.?

We needed a design firm to create a recognizable logo for our company’s brand.

SOLUTION

What was the scope of their involvement?

Mock Design Group, Inc. worked with us to produce a logo that embodies the company’s values. It positions us as a professional cleaning service that prefers using natural and non-toxic chemicals. During the design process, they considered how each version of the logo might look when displayed on the side of vehicles. 

The initial logo design project led to a more extensive engagement where Mock Design Group, Inc. generated more materials for us. They designed business cards that feature our new logo. A document they created includes our contact information and repeat business to help our staff calculate price estimates and facilitate sales on the go.

In collaboration with another one of our partners, they also redesigned our website. Since the new site launched, they’ve trained me how to edit the interface myself. When I can’t figure out how to make a change, however, they’re always available to help. They capably and efficiently address my concerns efficiently.

What is the team composition?

Bill (Principal & Creative Director, Mock Design Group, Inc.) is our primary point of contact.

How did you come to work with Mock Design Group, Inc.?

I found a lot of vendors by searching online, but few could deliver the level of quality we needed in a logo. Changing up my search parameters, I narrowed my focus to local companies. Mock Design Group, Inc. was the first to respond of the 5–6 candidates I called. The creative director was kind and professional during our first meeting, so we decided to move forward with his company.

How much have you invested with them?

We spent around $800 on the logo.

What is the status of this engagement?

The initial logo design project took place from February–April 2017. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mock Design Group, Inc. succeeded in delivering a logo that we plan to use for the foreseeable future. They oversaw its creation every step of the way. It’s not only simple and easy to understand, but also makes the company stand out from the competition exceedingly well. Customers often say that they decided to call us after seeing our vehicles around the area. 

The team took care to ensure the final product they delivered looks nice on all of our company vehicles. The colors complement each other well. Since our company uses a variety of different-sized vehicles, this consideration was paramount to their success.

How did Mock Design Group, Inc. perform from a project management standpoint?

Everything has gone well;  they've completed each deliverable promptly.  They'd send an email or a text after finishing each design iteration. I’d view the designs in person before giving the team my approval to move forward. The creative director explained each of the hypotheticals so that I could understand their rationale. We iterated multiple times until they produced a polished design that satisfied our needs.

What did you find most impressive about them?

Mock Design Group, Inc. treats us like valued partners instead of just another client. They’re more hands-on than other firms we’ve worked with in the past. The team consists of kind professionals who always made us feel comfortable when we visited their office.

The principal was always concerned about our happiness with the project. He made himself available to us via cellphone at all times. He’s always flexible and willing to adjust meeting times to suit our schedule better. We’ve developed a pleasant rapport.

Are there any areas they could improve?

No. We’ve worked together on various projects over the course of two years, and they’ve managed to deliver everything we requested without experiencing significant issues.

5.0
Overall Score We’ve yet to have a negative experience with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re good about sticking to established timelines.
  • 5.0 Cost
    Value / within estimates
    They provide great value considering all that they do.
  • 5.0 Quality
    Service & deliverables
    The time and effort they put into each project is admirable.
  • 5.0 NPS
    Willing to refer
    I’d recommend them because I know they’re able to deliver.

Rebranding for Workers' Compensation & Insurance Company

“Their design assets have helped reinforce our company’s brand as we grew.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2011 - 2012
Project summary: 

Mock Design Group piloted a rebranding initiative to support a national expansion. They created three versions of a logo, which was the basis for all other collateral (e.g., brochures, business cards, website).

The Reviewer
 
11-50 Employees
 
Madisonville, Louisiana
Paul Jaquillard
COO, Novare
 
Verified
The Review
Feedback summary: 

The three logo designs reflect different aspects of the business and still serves as a talking point to engage customers. Mock Design Group works well under pressure, delivering quick turnarounds as needed. Even after nearly a decade, their quality work continues to drive ongoing engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m one of the founders of and COO at Novare. We’re a workers’ compensation and cost containment company. Our insurance offerings revolve around four core services: case management, bill review, pre-certification, and multiple service agreements (MSA).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mock Design Group?

Our company had been in business for about 10 years at the time, but we were still using all of our original, outdated branding materials. As such, we engaged Mock Design Group to lead our rebranding efforts as we transitioned from a local presence into a national market.

SOLUTION

What was the scope of their involvement? 

Mock Design Group headed our brand refresh, creating a comprehensive set of branding collateral to support our expansion. For the first 6–8 months, we held teleconferences to iterate on our logo. We wanted a design that meant something to us and reflected our services, so they spent a lot of time picking the colors and finalizing three versions of the logo.

Their team then used these designs as an anchor for the rest of our materials. They created implemented the logo and color scheme into our website, developed print assets for trade shows, and created business cards. Since then, we’ve continued to work with Mock Design Group for all of our design needs.

What is the team composition?  

Their principal served as our main point of contact, but they also provided a designer and a writer who developed our copy.

How did you come to work with Mock Design Group? 

My partner found Mock Design Group through a referral, and we considered them with 2–3 other candidates. In the end, we felt that they were the right company for us.

How much have you invested with them? 

The initial rebranding project cost about $8,000–$12,000.

What is the status of this engagement? 

This particular project lasted from 2011–2012, but we’re still working with them to date.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their design assets have helped reinforce our company’s brand as we grew. Clients often ask questions about the three different logos that we use, which gives us an opportunity to share our story. We still consistently use those pieces on all of our collateral; the visuals look good and are more cutting-edge than smaller companies.

How did Mock Design Group perform from a project management standpoint?

I’d give them full marks on project management, which is why we continue to use them today. On occasion, we didn’t give them enough time to complete a task because we needed to meet a certain schedule. However, they still did a great job.

What did you find most impressive about them? 

Mock Design Group functions as our design arm. Whenever we go after a particular project or bid, they’re happy to help us present our pitch. This ranges from redesigning an individual brochure in order to target certain market sections to developing wording and content.

Are there any areas they could improve? 

Sometimes they don’t bill us right away, but that’s relatively minor.

5.0
Overall Score I've always had a good relationship with their principal.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes we put a lot of pressure on them to deliver without giving sufficient time, but they’ve performed well for the most part.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them already and am committed to doing so.

Branding & Design for Pharmaceutical Software Company

“They took the time to ask questions and listen to how we wanted to depict our company.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - May 2018
Project summary: 

Mock Design Group led a branding effort, focusing on naming and booth marketing for the software’s national launch.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Jean Jendusa
CEO & Founder, Mobile MediClaim, Inc.
 
Verified
The Review
Feedback summary: 

MDG’s design boosted brand recognition in a niche market. The branding reflected the original vision, thanks to the team’s attentive and meticulous approach.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a company that’s about to launch software for pharmacists.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MDG Advertising?

We hired MDG to brand our company and create a booth that we could use for our national launch.

What were your goals for this project?

We needed to brand our company as fresh, innovative, and a major new player in a niche market.

SOLUTION

How did you select this vendor?

We selected MDG after we met them at a weekly networking event.

Describe the scope of their work in detail.

MDG Advertising crafted our company branding and image. They also designed and created our booth.

What was the team composition?

Our marketing director and I met with MDG Advertising and quickly got our work going.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company is now easily recognized throughout the nation, thanks to the booth designed by MDG.

How effective was the workflow between your team and theirs?

The workflow was productive and easy.

What did you find most impressive about this company?

They took the time to ask questions and listen to how we wanted to depict our company.

Are there any areas for improvement?

I see no need for improvement.

5.0
Overall Score They offered professional and insightful advice.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was easy. They were always on point with deadlines.
  • 5.0 Cost
    Value / within estimates
    It was well within our budget.
  • 5.0 Quality
    Service & deliverables
    They delivered awesome quality.
  • 5.0 NPS
    Willing to refer
    I absolutely will refer other businesses to MDG Advertising.