Advertising and Marketing in Atlanta, Georgia
MOCK, the agency produces creatively driven work to help solve marketing challenges.
So do a lot of agencies. But how we work sets us apart. Personal relationships drive better ideas, and we bring both to every client and project, no matter how big or small.
Each and every client has direct access to the principal creatives. This creates efficiencies with time and communication, and helps keep the work on strategy and on schedule.
Focus
Reviews
the project
Rebranding for Mining Company
“They understand what we're trying to accomplish ... I've been extremely satisfied.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of communications at Ciner, which is a mining company.
What challenge were you trying to address with MOCK?
We were purchased by our parent company in Istanbul, so we had to rebrand our company. We needed a vendor to help us with our rebranding efforts.
What was the scope of their involvement?
They created the look and feel of our brand and developed brand guidelines. Then, they designed our website and produced collateral marketing material, advertising, and some trade magazines for us. They always listen to us and come up with the designs that are spot-on, so we usually have to do only one iteration.
What is the team composition?
We work closely with their owner, who is our main point of contact, and we also work with 1–2 other team members, depending on our needs.
How did you come to work with them?
We were interviewing several agencies for this project. MOCK was referred to us and we really liked their vision. They seemed to fit into our company culture, so we chose them.
How much have you invested with them?
We've spent between $300,000–$350,000.
What is the status of this engagement?
We started working with them in December 2015 and the relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I love their creative work and the process they use. They understand what we're trying to accomplish and come back to us with 4–5 different ideas, so it's a very collaborative process.
How did they perform from a project management standpoint?
They're very timely and meet all their deadlines. We constantly communicate throughout the week and sometimes we meet for lunch (I prefer in-person meetings to using a project management tool).
What did you find most impressive about them?
They're a small agency and always give us personal attention.
Are there any areas they could improve?
No, I've been extremely satisfied.
Do you have any advice for potential customers?
They're a smaller company, so it has to be the right fit for you. It worked great for us because we liked that they were able to give us attention whenever we needed it.
The internal team loves their creative work and designs. Bringing exceptional ideas to the table, they’re able to meet all expectations, while their personable approach contributed to the long-term relationship.