# Mobio Group Mobio Group Reviews (5), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 1 connections joined Mobio Group's Network [Visit Website](https://mobiogroup.com/) [Get a Custom Proposal](https://clutch.co/profile/mobio-group) **Mobile App Marketing and Beyond** Mobio Group is a trusted mobile app marketing agency headquartered in the UK, offering quality mobile app promotion at cost-effective prices. Our team of experienced app marketers and specialists help clients toachieve **maximum** output for advertising budgets **with 5 key services:** - **Paid Search**(Google Ads) - **Paid Social** (Facebook, Instagram, TikTok Ads) - **App Store Optimization**(includes localization services into global markets) - **Mobile Retargeting** - **Creativity Services, Video Production** We also provide **Dedicated/Outstaffing our performance marketing team** \+ FREE creative and motion design from our creative department. Since **2013** we’ve worked with different industries, such as: Ecommerce, FinTech, Travel, Delivery, Food & Drink. Our office-based team of **70+** talented professionals promotes mobile apps for startups and brand name Fortune 500 companies alike. We build long-term relationships with our clients and take an expert, proactive approach to business challenges. Our team will implement **the best combination of promotion channels and strategies for your mobile app and guaranteed results.** ## Company Information - Minimum project size: $10,000+ - Hourly rate: $50 - $99 - Number of employees: 50 - 249 - 2 Locations: - London, England (Headquarters) - San Mateo, CA - Founded in 2013 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 90% Mobile & App Marketing - 10% Affiliate Marketing ### Focus Areas - Affiliate Marketing Focus: - 35% Facebook Affiliate Marketing - 35% Youtube Affiliate Marketing - 30% Pinterest Affiliate Marketing ### Industries - 10% Supply Chain, Logistics, and Transport - 20% eCommerce - 20% Financial services - 10% Gaming - 10% Medical - 20% Other industries - 10% Retail ### Clients - 20% Small Business (<$10M) - 50% Midmarket ($10M - $1B) - 30% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Mobio Group offers competitive pricing with a focus on performance-based models like CPI and CPA. Clients report significant cost reductions, such as a 3x lower CPA and 51% decrease in CPO, indicating high value for cost. They effectively handle diverse client needs across various industries. **Most Common Project Size**: $200,000 to $999,999 based on 5 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Other Digital Marketing: $200,000 to $999,999 based on 4 reviews - Search Engine Optimization: $200,000 to $999,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Mobio Group Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.9 - Willing to Refer: 4.7 ### Top Mentions - High-quality work (3 mentions) - Professional (2 mentions) - Exceptional results (1 mentions) - Experienced (1 mentions) - Honest (1 mentions) - Results-oriented (1 mentions) - Unique expertise (1 mentions) ### Review Highlights **Strong Industry Expertise** Mobio Group's expertise spans various industries, including furniture retail, grocery delivery, financial services, automotive, and food delivery. Clients noted their deep industry knowledge and tailored strategies. **Smooth Communication** The workflow and communication were generally seamless. Clients used various platforms like email, Skype, and Slack without issues, ensuring efficient project management and timely responses. **Professionalism and Honesty** Mobio Group's professional conduct and honest communication were frequently highlighted. Clients appreciated their transparency about both strengths and limitations, which fostered trust and understanding. **Impressive Methodology and Strategy** Clients praised Mobio Group for their well-thought-out strategies and accurate methods. Their ability to test various approaches and optimize campaigns effectively was highly valued. **Effective Cost Management** Clients have reported substantial cost efficiencies, such as a 20% decrease in CAC for a grocery delivery app and a 51% reduction in CPO for a pizza delivery company. These cost savings contributed to higher overall volumes and better ROI. **Custom Solutions for Complex Goals** Mobio Group has successfully tackled complex goals, such as promoting a grocery delivery app with hard KPIs or re-engaging dormant users for a pizza delivery app. Their tailored solutions were praised for their effectiveness. **High Client Satisfaction** All clients expressed high satisfaction with Mobio Group's services, often recommending the company to others. They appreciated the company's ability to meet or exceed KPIs and deliver on promises. **Proven Results in User Acquisition** Mobio Group has demonstrated significant success in acquiring new users. For example, they grew an online furniture retailer's user base from 8,000 to 45,000 installs per month, and reduced CPA by 3 times for a financial services company. ### Mobio Group Reviews #### Mobile App Marketing for Food Delivery App **The Project** - Services: Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Sep. 2021 - May 2022 **Project Summary**: Mobio Group conducted market research and promote a grocery delivery app. They used Web2App to test the client's app and bypassed the SKAdNetwork restrictions on iOS devices. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Performance Marketing, Food Delivery App - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 27, 2022 **Feedback Summary**: The client's app's conversion rate was increased, and CAC decreased by 20%, which led to a 700% overall volume increase, thanks to Mobio Group. The team had an effective workflow and used Skype to communicate. Overall, the client was happy with the collaboration results. ""We had a rather hard goal to achieve, and we were surprised by how easily Mobio Group's team handled the task."" **BACKGROUND** Please describe your company and your position there. I'm the head of performance marketing at a grocery delivery company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Mobio Group, and what were your goals? We were looking for a company that could promote our delivery app. We had a really hard KPI and special target audience so we needed a professional agency for effective ad campaigns. **SOLUTION** How did you select this vendor and what were the deciding factors? We found this company in a rating, checked out their reviews and asked about them some former clients. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Firstly, they conducted market research using the Sensor Tower, in order to understand the market well. Then the initial tests were launched. Together with us, Mobio tested various approaches in creatives and targeting that were basic for the theme. They also launched Web2App tests. This made it possible to bypass SKAD restrictions when running FB on iOS. How many resources from the vendor's team worked with you, and what were their positions? 3 UA managers 1 sales manager 1 account manager **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? By the right targeting, messaging and catchy creatives the conversion increased and CAC decreased by 20%. As a result, the volume increased by ~ 700%. How effective was the workflow between your team and theirs? The workflow was very effective, we communicated on Skype as it was the most convenient format for us. We used the platform for both chats and calls. What did you find most impressive or unique about this company? We had a rather hard goal to achieve, and we were surprised by how easily Mobio Group's team handled the task. Are there any areas for improvement or something they could have done differently? This is truly hard to tell how they can become better because our whole experience with the company was as pleasant as possible. --- #### Mobile Marketing Campaign for Financial Services Company **The Project** - Services: Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Mar. 2022 - Ongoing **Project Summary**: To extend their reach to prospective clients and improve their digital presence, a financial services company engaged with Mobio Group to implement a new CPA model into their mobile app. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Advertising Manager, Financial Services Company - Industry: Financial services - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 27, 2022 **Feedback Summary**: Thanks to Mobio Group's marketing expertise, the company is able to optimize and reduce their mobile campaign's CPA by three times a month. The costs are now 40% lower than the original KPI, but internal stakeholders are particularly impressed with their vast knowledge and digital prowess. ""There's never a moment when we doubt Mobio Group's expertise in what they do."" **BACKGROUND** Please describe your company and your position there. I work in a big company that gives fast loans to the people. I am myself a sales manager, who finds clients and on occasion does marketing duties. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Mobio Group, and what were your goals? Mobio's task was to attract new users using the CPA model to our mobile application through the main traffic sources. **SOLUTION** How did you select this vendor and what were the deciding factors? We basically scheduled several calls with 12-15 agencies and talked to each of them in person. What Mobio proposed to us seemed the most sensible and credible strategy, so we decided to work with them. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. In the beginning, they launched an advertising campaign to a wide audience for greater coverage, which often allows you to buy traffic cheaper due to lower CPM. But there are always risks of worsening CR into the target action (in this case, a loan), so they carefully selected creatives for each age group and tested hypotheses. Then they launched advertising to a wide audience using the CPA model, but faced difficulties: CPA was 25-30% lower than planned. They had to look for alternative solutions to get into our KPI. The launch of an advertising campaign for contextual queries helped to reduce CPA and achieve the planned KPI. Having received the first positive results, Mobio further optimized contextual queries and launched contextual targeting. The results of the campaign turned out to be impressive: CPA is 3 times lower than in campaigns for a wide target. How many resources from the vendor's team worked with you, and what were their positions? 3 UA managers, 1 sales manager, and 1 account manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Thanks to the optimization of advertising campaigns for contextual queries, it was possible to reduce CPA by 3 times in a month, and the cost of the loan became 40% lower than the planned KPI. How effective was the workflow between your team and theirs? We decided to communicate on Skype. Mobio created a group there and we could talk to each other fast and conveniently. Also, we called them when we needed to discuss something, and Mobius Group will always make some time for us so that we could talk and discuss the project directly. What did you find most impressive or unique about this company? How effective they were from day 1. There's never a moment when we doubt Mobio Group's expertise in what they do. That was really impressive. Are there any areas for improvement or something they could have done differently? From our point of view – no. Communication was fast, the results were delivered. --- #### Digital Marketing Services for Automotive Company **The Project** - Services: Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Oct. 2021 - Apr. 2022 **Project Summary**: Mobio Group provided digital marketing services for an automotive company. After a testing phase, the team developed a website to promote the company's application and create another source of users. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Director, SberAuto - Industry: Automotive - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jul 25, 2022 **Feedback Summary**: Mobio Group's efforts helped the client focus more on promoting their product, identifying the relevant audiences, and targeting the most effective CPA. The team quickly accommodated all queries and provided answers through calls in Slack. Their professionalism and honesty were remarkable. ""They were absolute professionals who knew what they did."" **BACKGROUND** Please describe your company and your position there. I work in a company that sells cars. On our website people can find a car they want to buy and choose where they need it to be delivered. I am a Business Development Manager and all the communications with Mobio were done through me. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Mobio Group, and what were your goals? We needed a company that could promote our mobile app. Our main goals were to acquire more relevant users for our app and find alternative sources for that instead of classic ones. **SOLUTION** How did you select this vendor and what were the deciding factors? We were looking for a company that can provide the service of the highest quality in our geo, so we started asking our partners about who they worked with, and based on several positive reviews from the people we trust, we decided to try Mobio. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. First, we went through the tests phase. It was decided to try to acquire new traffic through a special platform. The breakdowns by age group were tested there, which made it possible to identify segments with the most effective CPA. They tested several audience segments for contextual queries. The division of search phrases into segments made it possible to better manage the distribution of the budget between campaigns and monitor CPA. Brand and competitive queries showed good dynamics – CPA was 47% lower. The monthly budget for the channel was constantly growing, scaling took place in a short time, so the average CPA increased, but remained within the established KPI. How many resources from the vendor's team worked with you, and what were their positions? We worked with 3 UA managers, 1 account manager, and 1 sales manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Changing the focus in promotion to the was the right decision, which allowed us to find our relevant audience and target with CPA close to KPI. How effective was the workflow between your team and theirs? We communicated via Slack, where the group for that was created. If we had questions, we could ask their team anything and would get a fast and clear answer. The calls were conducted if needed. What did you find most impressive or unique about this company? They were absolute professionals who knew what they did. It was great that they would honestly tell us not only about their strong sides, but about limitations as well. It gave us a chance to fully understand how they would do this or that without any cunning moves. Are there any areas for improvement or something they could have done differently? There were absolutely no problems with us, everything was done in a timely manner, all the KPIs were reached, no troubles with communication noticed. --- #### Digital Marketing Services for Pizza Restaurant **The Project** - Services: Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Jan. - June 2022 **Project Summary**: A pizza restaurant hired Mobio Group for digital marketing. The team created a six-month multi-format advertising campaign and a new marketing strategy to capture customer interest and increase orders. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Pizza Restaurant - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 25, 2022 **Feedback Summary**: Mobio Group's advertising campaigns produced positive results — the CPO decreased by 51% while conversions increased by 15%, potentially exceeding the target KPIs. The team streamlined convenient workflow and communication. Above all, they accurately delivered what they promised. ""They had a lot of experience in our industry, so everything they did was 100% right and planned well."" **BACKGROUND** Please describe your company and your position there. I work in a company that makes and delivers pizza. I am a Marketing Manager and I communicated with Mobio through the campaign. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Mobio Group, and what were your goals? One of the main tasks of promotion was to motivate and encourage users who installed the application, but used it only once or never at all, to place an order. **SOLUTION** How did you select this vendor and what were the deciding factors? We needed a company for our goals to be completed and simply started looking online, tried to Google companies. Mobio was always in the top searches in our geo, so we conducted a call with them after which we decided to launch a campaign with them. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The campaign lasted for a 6 months, and the ads targeted all residents of cities where restaurants are represented. Multi-format was chosen to promote the mobile application. Mobio also used an additional strategy for interacting with users - remarketing. It is based on the knowledge that the potential customer is already familiar with the product - in this case, they placed an order for our pizzeria through a website or application, or showed interest in certain products. How many resources from the vendor's team worked with you, and what were their positions? 3 UA managers, 1 sales manager, and 1 account manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? An advertising campaign with a multi-format showed good results: it was possible not only to achieve KPIs, but also to exceed them. CPO decreased by 51%, CR increased by 15%. How effective was the workflow between your team and theirs? We talked on email, as this was more convenient for us. Once per 2 weeks we had calls with their team, where all the results would be presented to us. Everything was clear and rapid. What did you find most impressive or unique about this company? They do what they promise. They had a lot of experience in our industry, so everything they did was 100% right and planned well. Are there any areas for improvement or something they could have done differently? I don’t really know: from our experience everything was made according to the highest standards. I would easily recommend the agency to the other companies. --- #### SEO Services for Online Furniture Retailer **The Project** - Services: Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: June - Sep. 2020 **Project Summary**: Mobio Group helped an online furniture retailer acquire new application users by handling their SEO. They initially discussed all possibilities and recommended various channels to increase traffic and clients. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 3.5 **The Reviewer** Marketing Manager, Online Furniture Retailer - Industry: Retail - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Sep 12, 2022 **Feedback Summary**: Mobio Group successfully grew the company's user base to 45,000 installs monthly and ROAS by 12%. The team communicated mainly via email, ensuring smooth collaboration. What stood out the most was their accuracy methodologies in completing tasks. ""We never had any problems during the engagement."" **BACKGROUND** Please describe your company and your position there. Our company is a network for the sale of furniture and household goods, as well as a marketplace for furniture suppliers. My position is marketing manager. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Mobio Group, and what were your goals? We hired Mobio for acquiring new users in the application, the work was done on CPI basis. **SOLUTION** How did you select this vendor and what were the deciding factors? Mobio was recommended to us by our friends, who already worked with Mobio and were completely satisfied with their cooperation. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. As it was already mentioned, our goal was to acquire new users in the application. We had a call with the Mobio team, discussed all the possibilities, they offered us several traffic channels through which they could bring new clients, we agreed on that and they started doing their magic :) How many resources from the vendor's team worked with you, and what were their positions? 3 UA managers, 1 account manager, and 1 sales manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Mobio has managed to grow our new user base to 45,000 installs per month (up from 8,000 in January 2022), while the total share of ad spend was 12%. How effective was the workflow between your team and theirs? We simply communicated via email. We never had any problems during the engagement. What did you find most impressive or unique about this company? How accurately they chose the methods for completing the task we gave them. Are there any areas for improvement or something they could have done differently? I will not say that there is any area for improvement. --- ## Portfolio & Awards ### Attracting 1.5M Users to the Burger King App Client: Burger King Industry: Food and Drinks GEO: Worldwide Channels: Facebook Ads and Google Ads      Challenge: Promotion of the Burgermania action. Coverage and attraction of mobile app installs Ad campaign: We accessed an audience of relevant bloggers, applied geo-targeting, and launched an advertising campaign. In the second phase, we launched banners for users who watched 50% or more of the video. As a result, the CPI went down by 40% with a 7-fold increase in CTR. In the third step, we expanded our reach even further. After that, the cost to install the app dropped by a factor of four, which was the lowest cost to install with a quality audience.   Results - 1.5M new users in app  - CPI decreased by four times  - >200% ROAS    ### 5K Installs for UK Food Delivery App About the client Jiffy is a new grocery delivery service – an online supermarket that delivers good groceries  and essentials in minutes. Industry: Food Delivery GEO: United Kingdom Tasks from the client: Product development, increase in traffic volume Channels: Facebook Ads and Google Ads Ad campaign:  At the first stage of initial tests, together with the client, we tested various approaches in creatives and targeting – we increased volumes by more than 300% in 4 months. At the second stage ​​we launched Web2App tests. Our team developed and created more than 300 creative materials - videos and static banners, including blogger’s content to give users relevant experience about the service.As a result we have reduced CAC by 20%. Results: - >700% Volume - +5000 Purchases - 20% CAC reduction ### 7.5x Lower CPI for E-Commerce App Client: Econika  Industry: E-commerce GEO: Worldwide   Challenge: to attract new users to the iOS app via Facebook, using the capabilities of SKAD Ad campaign: -Launched campaigns in FB iOS before connecting SKAD -Connected SKAD attribution -Launched campaigns in FB iOS with SKAD attribution   SKAD integration: Integration of Facebook ad account and Appsflyer dashboard through Integrated Partners Contributed by: Facebook App Id In the SKAN column, the synchronization of social media has been carried out. the Facebook account to which the ad account is linked and the Appsflyer account. Results: CPI decreased by 4 times During the next month (November), there was a 7.5 decrease in the CPI compared to the beginning of October (before the incorporation of the SCAD) ### Retargeting Campaign for AliExpress App Client: AliExpress Main goal: To attract new customers, incentivize current users or bring users back. Monetization model: in-app purchases and advertising Ad campaign: We developed a strategy to bring them back to the app and optimized retargeting. Retargeting campaigns used different approaches to reach audiences. Results:  - Average ROI – 360% (with a target ROI of 300%). - Number of users returning per day – 301,000 ### Ad Campaign for Mobile Game Main Goal: Return users who are no longer active in the game.   Solutions: Audience segmentation Paying users are users who often make in-game purchases, but in the last week did not buy anything. Level 9 players - players who have reached level 9 in the game, but have not made a single payment. It was important to encourage them to make their first purchase. Testing: sources, creatives The campaign was launched in relevant sources for this task – DSP and Facebook. The DSP allows you to find users in other applications, including other games. Setting up Deeplinks On the technical side, the introduction of deeplinks technology was needed to direct the user immediately to the desired screen within the app. In this case, the user went to the screen of the promotion, which is available only by deeplink. Thus the value of retargeting for users increased - players could see a unique promotion that was not present in the game's offer system.     Results:  - By the end of the campaign, the client's ROAS exceeded 204% cumulatively on both platforms with an average conversion from retargeting to purchase - 25%.   - Test results on Android showed which GEOs were the most profitable. The top 10 countries with the highest rates tested were bundles (geo plus creative). The most effective ones were launched on iOS. In parallel, the test bundles were used on different sources.   - This allowed the campaign to scale and increase the number of daily purchases. ### Industry Recognitions - Medium ## Packages ## Locations (2) ### London, England (Headquarters) - 2nd Floor 2 Woodberry Grove, North Finchley - London N12 0DR - England - 50 - 75 employees - Phone: +14842634845 ### San Mateo, CA - 400 Concar Drive - San Mateo, CA 94402 - United States - 10 - 15 employees - Phone: 6502503447 ## Contact Mobio Group [Send a message](https://clutch.co/profile/mobio-group) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/9455094)