Mobio Group

BACKGROUND

Please describe your company and your position there.

I'm the head of performance marketing at a grocery delivery company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobio Group, and what were your goals?

We were looking for a company that could promote our delivery app. We had a really hard KPI and special target audience so we needed a professional agency for effective ad campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found this company in a rating, checked out their reviews and asked about them some former clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly, they conducted market research using the Sensor Tower, in order to understand the market well. Then the initial tests were launched. Together with us, Mobio tested various approaches in creatives and targeting that were basic for the theme. They also launched Web2App tests. This made it possible to bypass SKAD restrictions when running FB on iOS.

How many resources from the vendor's team worked with you, and what were their positions?

• 3 UA managers
• 1 sales manager
• 1 account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

By the right targeting, messaging and catchy creatives the conversion increased and CAC decreased by 20%. As a result, the volume increased by ~ 700%.

How effective was the workflow between your team and theirs?

The workflow was very effective, we communicated on Skype as it was the most convenient format for us. We used the platform for both chats and calls.

What did you find most impressive or unique about this company?

We had a rather hard goal to achieve, and we were surprised by how easily Mobio Group's team handled the task.

Are there any areas for improvement or something they could have done differently?

This is truly hard to tell how they can become better because our whole experience with the company was as pleasant as possible.

BACKGROUND

Please describe your company and your position there.

I work in a big company that gives fast loans to the people. I am myself a sales manager, who finds clients and on occasion does marketing duties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobio Group, and what were your goals?

Mobio's task was to attract new users using the CPA model to our mobile application through the main traffic sources.

SOLUTION

How did you select this vendor and what were the deciding factors?

We basically scheduled several calls with 12-15 agencies and talked to each of them in person. What Mobio proposed to us seemed the most sensible and credible strategy, so we decided to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In the beginning, they launched an advertising campaign to a wide audience for greater coverage, which often allows you to buy traffic cheaper due to lower CPM.

But there are always risks of worsening CR into the target action (in this case, a loan), so they carefully selected creatives for each age group and tested hypotheses. Then they launched advertising to a wide audience using the CPA model, but faced difficulties: CPA was 25-30% lower than planned.

They had to look for alternative solutions to get into our KPI. The launch of an advertising campaign for contextual queries helped to reduce CPA and achieve the planned KPI. Having received the first positive results, Mobio further optimized contextual queries and launched contextual targeting.

The results of the campaign turned out to be impressive: CPA is 3 times lower than in campaigns for a wide target.

How many resources from the vendor's team worked with you, and what were their positions?

3 UA managers, 1 sales manager, and 1 account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the optimization of advertising campaigns for contextual queries, it was possible to reduce CPA by 3 times in a month, and the cost of the loan became 40% lower than the planned KPI.

How effective was the workflow between your team and theirs?

We decided to communicate on Skype. Mobio created a group there and we could talk to each other fast and conveniently. Also, we called them when we needed to discuss something, and Mobius Group will always make some time for us so that we could talk and discuss the project directly.

What did you find most impressive or unique about this company?

How effective they were from day 1. There's never a moment when we doubt Mobio Group's expertise in what they do. That was really impressive.

Are there any areas for improvement or something they could have done differently?

From our point of view – no. Communication was fast, the results were delivered.

BACKGROUND

Please describe your company and your position there.

I work in a company that sells cars. On our website people can find a car they want to buy and choose where they need it to be delivered. I am a Business Development Manager and all the communications with Mobio were done through me.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobio Group, and what were your goals?

We needed a company that could promote our mobile app. Our main goals were to acquire more relevant users for our app and find alternative sources for that instead of classic ones.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a company that can provide the service of the highest quality in our geo, so we started asking our partners about who they worked with, and based on several positive reviews from the people we trust, we decided to try Mobio.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the tests phase. It was decided to try to acquire new traffic through a special platform. The breakdowns by age group were tested there, which made it possible to identify segments with the most effective CPA. They tested several audience segments for contextual queries. The division of search phrases into segments made it possible to better manage the distribution of the budget between campaigns and monitor CPA. Brand and competitive queries showed good dynamics – CPA was 47% lower. The monthly budget for the channel was constantly growing, scaling took place in a short time, so the average CPA increased, but remained within the established KPI.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 UA managers, 1 account manager, and 1 sales manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Changing the focus in promotion to the was the right decision, which allowed us to find our relevant audience and target with CPA close to KPI.

How effective was the workflow between your team and theirs?

We communicated via Slack, where the group for that was created. If we had questions, we could ask their team anything and would get a fast and clear answer. The calls were conducted if needed.

What did you find most impressive or unique about this company?

They were absolute professionals who knew what they did. It was great that they would honestly tell us not only about their strong sides, but about limitations as well. It gave us a chance to fully understand how they would do this or that without any cunning moves.

Are there any areas for improvement or something they could have done differently?

There were absolutely no problems with us, everything was done in a timely manner, all the KPIs were reached, no troubles with communication noticed.

BACKGROUND

Please describe your company and your position there.

I work in a company that makes and delivers pizza. I am a Marketing Manager and I communicated with Mobio through the campaign.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobio Group, and what were your goals?

One of the main tasks of promotion was to motivate and encourage users who installed the application, but used it only once or never at all, to place an order.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed a company for our goals to be completed and simply started looking online, tried to Google companies. Mobio was always in the top searches in our geo, so we conducted a call with them after which we decided to launch a campaign with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The campaign lasted for a 6 months, and the ads targeted all residents of cities where restaurants are represented. Multi-format was chosen to promote the mobile application. Mobio also used an additional strategy for interacting with users - remarketing. It is based on the knowledge that the potential customer is already familiar with the product - in this case, they placed an order for our pizzeria through a website or application, or showed interest in certain products.

How many resources from the vendor's team worked with you, and what were their positions?

3 UA managers, 1 sales manager, and 1 account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

An advertising campaign with a multi-format showed good results: it was possible not only to achieve KPIs, but also to exceed them. CPO decreased by 51%, CR increased by 15%.

How effective was the workflow between your team and theirs?

We talked on email, as this was more convenient for us. Once per 2 weeks we had calls with their team, where all the results would be presented to us. Everything was clear and rapid.

What did you find most impressive or unique about this company?

They do what they promise. They had a lot of experience in our industry, so everything they did was 100% right and planned well.

Are there any areas for improvement or something they could have done differently?

I don’t really know: from our experience everything was made according to the highest standards. I would easily recommend the agency to the other companies.

BACKGROUND

Please describe your company and your position there.

Our company is a network for the sale of furniture and household goods, as well as a marketplace for furniture suppliers. My position is marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobio Group, and what were your goals?

We hired Mobio for acquiring new users in the application, the work was done on CPI basis.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mobio was recommended to us by our friends, who already worked with Mobio and were completely satisfied with their cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As it was already mentioned, our goal was to acquire new users in the application. We had a call with the Mobio team, discussed all the possibilities, they offered us several traffic channels through which they could bring new clients, we agreed on that and they started doing their magic :)

How many resources from the vendor's team worked with you, and what were their positions?

3 UA managers, 1 account manager, and 1 sales manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Mobio has managed to grow our new user base to 45,000 installs per month (up from 8,000 in January 2022), while the total share of ad spend was 12%.

How effective was the workflow between your team and theirs?

We simply communicated via email. We never had any problems during the engagement.

What did you find most impressive or unique about this company?

How accurately they chose the methods for completing the task we gave them.

Are there any areas for improvement or something they could have done differently?

I will not say that there is any area for improvement.