Designing and developing mobile, AR experiences

Mobi Lab is a mobile design and development agency based in Estonia and UK with a clear mission - to create the best mobile and augmented reality applications.

Mobi Lab combines business, design, and engineering expertise to deliver a digital experience that is delightful to use, and increases our customers’ return on the investment.

Digital product design

  • Product strategy
  • Discovery workshops
  • User research
  • UX/UI design
  • Identity & branding

Software engineering

  • iOS development
  • Android development
  • React Native development
  • AR/VR on Unity
  • Quality Assurance

Product Management:

  • Product KPIs
  • Business model workshops
  • Product planning
  • Product building
  • CTO-as-a-service

Here you can take a look at some examples of Mobi Lab's design processes:

Say hi at [email protected]


$50 - $99 / hr
10 - 49
Show all +
Tartu, Estonia
other locations


Key clients: 


  • eBury
  • Skype
  • Touchnote
  • Lifecake


  • Microsoft
  • TextPlus
  • SpeakEasy


  • Qnnect
  • Peach Property
  • Naoo

Rest of Europe:

  • Omniva,
  • LHV Bank,
  • Pocopay,
CollectNet Image


CollectNet, leader in the field of robotics based parcel delivery, contacted Mobi Lab for the UX design and development of their different mobile services and products. Being CollectNet's long term partner has given Mobi Lab the fulfillment of witnessing the product's growth since early stages. One of the biggest challenges was to conduct a deep user research to identify all target groups, identify their needs and draw every

possible journey and user scenario. 

You can find the complete case study here:

Phido by HATCH App Image

Phido by HATCH App

Phido is a simple online survey tool helping businesses create a better working environment and atmosphere. It gives employees a stronger voice, making it easy for them to get changes. This tool minimizes gaps within the company organization. Mobi Lab helped HATCH to improve the user experience by designing a hassle free mobile app. Users are notified of new questions and can easily reply by adding a comment and/or a


You can find the complete case study here:

TV applications for Estonian Public Broadcasting Image

TV applications for Estonian Public Broadcasting

ERR, Estonian public broadcasting, is well known for bringing top quality content to all audiences. They produce and cover everything you could think of -  news, TV serials, sport competitions, movies, documentaries, concerts...

ERR addressed Mobi Lab to redesign the whole mobile experience for both TV and radio. Mobi Lab enjoyed every single step during the project, because it offered them the opportunity to face many

different challenges along the process. Plus, most Estonians will use the apps and the additional feedback is priceless.

You can find the complete case study here:

ERR TV Image


ERR, Estonian public broadcasting, approached us to redesign the whole mobile experience of their TV and radio stations. The new navigation is so easy that we decided to remove the navigation menu. And we are very proud of that.

MyFitness App Image

MyFitness App

When we got contacted by Myfitness we got very excited, because we are a team of sport addicts. This helped us to easily understand their needs. Thanks to Myfitness app there are no excuses not to live an active and healthy life. Ready, steady...go!

Pocopay Image


Banking is something we still tend to look at in a very conservative way. Pocopay transforms our everyday banking and is everything else but traditional. This project is a successful co-operation between Mobi Lab, Pocopay and AKU teams and you can take a look at the UX design process here: 

Skype (J2ME, Blackberry, Android) Image

Skype (J2ME, Blackberry, Android)

Mobi Lab team has been long-term partners with Skype working with different native mobile user interfaces. Our focus has been continuous product development with the focus to superb user experience and enterprise level quality.

Estonian Public Broadcasting Image

Estonian Public Broadcasting

Estonian Public Broadcasting ( has the biggest audience in the Estonian media sector. We delivered new mobile listening experience for five different radio stations. The co-operation continues with a complete coverage of TV and online news channels.

Next+ Image


Mobi Lab team helped developing Next+ with their next generation application. Similar to the current one it included calling and messaging. New application provided more scalability, new messaging features, improved calling quality and contacts handling.



Mobi Lab has created cinema application for local cinema and bookstore chain APOLLO. It is possible to browse screenings, upcoming movies, edit users APOLLO profile and buy tickets to screenings using credit cards, bank link or via mobile billing.

Click & Grow Image

Click & Grow

Mobi Lab collaborated with urban gardening start-up Click & Grow to create an application that enhances users experience with their Click & Grow product. Nice tips and reminders are presented as well as information about plant’s life.

Train times Image

Train times

Based on our Transit white-label product we were able to launch an application for Estonian trains agency Elron fairly quickly.

Some of the features include:

• Real-time departures

• Scan NFC and QR tags for quick information at stops

• White-labelling options for any city or transit agency

• Offline schedule data

• UI and UX optimised for every-day users

Luua Forest Trail Image

Luua Forest Trail

Mobi Lab created a mobile application for Luua Forest School who has an amazing forest trail on their territory. The application gives the user extra value for exploring the nature and being outside enjoying the fresh air. Users can see the whole track and points of interests which also include questions and facts for each of the POIs.

KUKU Radio Image

KUKU Radio

Radio and podcast streaming application for Trio LSL group. The project included 4 white labelled applications for the following radio stations - Kuku Raadio, Raadio Elmar, Uuno Raadio and SpinFM.

Supported platforms - iOS and Android.



Omniva (National Postal service in Estonia) has been using a lot of innovative solutions. Mobi Lab has developed their official application for tracking your packages, looking up ZIP codes or finding the nearest post office.



Cinando for Android provides film professionals registered* on with on-the-go access to the leading online network in the industry.

Explore the entire Cinando database of companies, people, films and screenings. Get all the contacts of people and give them a call, a text or an email. View the line-ups of companies and each film details (including synopsis, film stills and trailers). Make

your research using optimized filters. Add people directly to your address book
Tartu bus times Image

Tartu bus times

NFC based innovative service for public transport users to get quickly relevant information. Application was launched integrated with Tartu transport IS Q1 2014.

Some of the features include: Real-time departures; Scan NFC and QR tags for quick information at bus stops; White-labeling options for any city or transit agency; Offline schedule data - does not require internet connection



The mobile application enables to make fast financial donations for Unicef projects, which are targeted to children living in poor conditions all over the world.

The Unicef application is a symbol of charity and you can always be sure that by using this app your every donation will reach children, who need it the most.


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App Development for Innovative City Cluster

"Mobi Lab understood the timelines and, from the communication side, I found it very good."

Willing to refer: 
The Project
$10,000 to $49,999
Project summary: 

Mobi App provided app development and design services for the client. The project also required the agency to collect user feedback and conduct quality assurance on their work.

The Reviewer
2-10 Employees
Gerttu Simm
Project Manager, Smart City Lab
The Review
Feedback summary: 

Mobi App performed well for the client by contributing to a successful and innovative app that is used thousands of times a day. The agency did an excellent job of identifying potential problems before they arose. Mobi App is recommended to others.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Please describe your organization.

In Estonia, a cluster is an organization that brings together different companies and R&D [research and development] institutions or local municipalities. In our case, we are a cluster focusing on smart city solutions. Our partners are mainly ICT [information and communications technology] companies like Mobi Lab, and infrastructure companies, R&D institutions like universities and science centers, and we have turned to city municipality as our main partner.

The role is to bring all the parties together and boost the cooperation between them because the main problem is that the cities don't know what the companies can offer, and companies often don't know what the cities actually need, so there is a big gap between those organizations. We are just like the middleman, trying to work out what are the needs of the cities and what the companies can actually offer to them and to support export activities. If the companies work out some great solutions, then we are boosting the internationalization.

What is your position?

I am the project manager.


What business challenge were you trying to address with Mobi Lab?

The idea was that the cities I talked to needed some kind of application that would work like those real-time bus timetables on the streets. They wanted to have some kind of application that offered the same information but on mobile, so you can have this big sign in your pocket, and it works the same way.

We needed to find someone who would be capable of doing something like this. This is where this project actually started, but the cooperation with Mobi Lab started much earlier actually – maybe six or more years ago. The company name was different, but the people are the same. This was when the cluster initiative was starting, and Mobi Lab was one of the companies in Estonia that was very interested in smart city teams and solutions. That's why they were onboard from the beginning.


Please describe the scope of their involvement in detail.

It was primarily the application development, and design. Actually, it's a little bit bigger than just developing an application. The process was a little bit more complicated because we started with ideation. Together with the city government, we needed to find out what their needs were. What they did as a first step was collecting user feedback. They asked the users what they would like to see in this kind of application. They didn't just think, like many of the developers do, that, "We are the smartest people in the world, let's develop a nice app," and then people just say, "Oh, it's not something I would use."

They gathered the feedback in the first place, then they did the first development, the first design, and then they tested it again. In my mind, it's very important that they showed this application that was not finished, and they asked for user feedback again in two ways: for the mobile application on the one side and, on the other side, how people find information about the application in the city and the bus stops. It was a little bit different. Then, they developed it further.

How did you come to work with Mobi Lab?

We had worked with them in the past before we started this project.

Could you provide a sense of the size of this initiative in financial terms?

From our side it was around 35,000 euros [approximately $39,800]. It's a little bit complicated, because there is European Union money involved, and it's only supported to finish the project with some kind of prototype. They needed to put in another 30,000 euros [$34,000] to make it this real application and to develop it further.

What is the status of this engagement?

The relationship is still ongoing. Another three-year project is starting in January, and they are onboard again. We have different, smaller get-togethers, and they are part of the think tanks on this kind of meetings. We are still in cooperation, but with this specific bus time application project, they managed to finish it. I believe it's like a platform, so you can always develop it further, but the plain functionalities are ready today.


Could you share any statistics or metrics from this engagement?

We would say that it's very successful because there wasn't anything like this before in this city, and the numbers behind it say that 99.4 percent of the users are returning users. There are very many returning users, which shows that this application has proven itself, and people are using it daily. If I remember correctly, there were more than 6,000 unique sessions a day.

How did Mobi Lab perform from a project management standpoint?

Very good – I couldn't complain there. The people we were talking to were very reasonable. Mobi Lab understood the timelines and, from the communication side, I found it very good. When they saw that some problem could possibly come up, they informed us in advance.

What distinguishes Mobi Lab from other providers?

What I believe they did differently from other developers was, as I said before, collecting user feedback. Usually, the developers are doing what they think is the best for end users, but it comes out as something different, and they didn't imagine the application the way that end users did. It was helpful for them as well.

Is there anything Mobi Lab could have improved or done differently?

Not really. As I said, we were not in contact with just the developers, but with different project managers who were able to communicate with the client and with the different parties that were involved.

Overall Score
  • 5.0 Scheduling
    I can't remember that they missed any deadline.
  • 5.0 Cost
    Value / within estimates
    As this was a public procurement, I have to say that they had the best quality-and-cost ratio. There were some other offers as well, and they were either lower in quality or higher in price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We really had a good experience...

Mobile Development for Video Messaging Application

"Mobi Lab is proactive, and they understand the business problem that we're trying to solve."

Willing to refer: 
The Project
$200,000 to $999,999
2008 - 2012
Project summary: 

Mobi Lab provided development services during the creation of video messaging apps for mobile operators, Android platforms, Blackberry platforms, and tablet platforms among others.

The Reviewer
51-200 Employees
Former Project Manager, Video Messaging Application
The Review
Feedback summary: 

Mobi Lab contributed to solving business problems beyond the original scope of the project. The agency has a high level of technical competence and fulfilled all requests without any problems. Mobi Lab impressed by seeing the bigger picture.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Please describe your organization.

Most of my interactions with Mobi Lab was when I was employed by a large video messaging platform. I was there from 2007 until 2014.

What is your position and responsibilities?

I changed positions, but during the period I worked with Mobi Lab, I was project manager for different mobile development activities, where we built the video messaging applications for mobile operators, Android platforms, Blackberry platforms, tablet platforms, and some other ones.


What business challenge were you trying to address with Mobi Lab?

Our first business challenge was we wanted to get the application on mobile. During that time, it was still very common in the West that we had cheap, low-end Nokia series and Ericsson phones. Not many companies and not many engineers had experience designing and developing a mobile experience on these kinds of phones.


Please describe the scope of their involvement in detail.

It was primarily the mobile development for the application on different platforms.

How did you come to work with Mobi Lab?

The engineering headquarters at that time was in Tallinn, Estonia, and Mobi Lab is headquartered in Estonia. We found them by recommendation. Estonia is small, and people know each other. They were recommended as a company with expertise. We phoned them, and we started with an initial proof of concept. They showcased that they can deliver, that they understood the mobile concept and business needs, and that was the start of the engagement.

Could you provide a sense of the size of this initiative in financial terms?

We engaged with them on time and materials, meaning that it was not necessarily a fixed price. Requirements also changed in the larger world, so it's hard to say exactly. Typically, each work stream, some mobile development and maintenance, was a couple hundred thousand dollars. There were smaller projects, like a couple of $10,000 but, altogether, it was definitely above $1 million, maybe close to $1.5 million.

What is the status of this engagement?

We started working with them in 2008, and our collaboration ended in 2012.


Could you share any statistics or metrics from this engagement?

I think the main reason we kept on working with Mobi Lab was not only that they did pure development, but also they're also very actively engaged in business problems, and how to solve them. They were actively brainstorming together with us, understanding all the challenges, speaking like product owners and an extended team, to be able to design and develop the best mobile experience. That was quite cool because it's not what you expect from an external company.

How did Mobi Lab perform from a project management standpoint?

All in all, they were very good, I wouldn't say we had any major problems. As in any project, sometimes there are small issues, and the company changes its requirements all the time.

What distinguishes Mobi Lab from other providers?

Mobi Lab is proactive, and they understand the business problem that we're trying to solve. They're not only good at developing applications, they don't only have that core skill set, but they have a good understanding of the details of business and what problems need to be solved. Much value was added by them in that regard.

Another thing is their technical competence. They definitely match the technical competencies with the engineers, and that's what we needed. We could speak on the same page. They have very high technical competencies. Those are the key things.

Overall Score
  • 4.5 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    That was excellent.
  • 5.0 NPS
    Willing to refer