What was the scope of their involvement?
MMDA currently oversees design for the company. They initially delivered HTML code as well, but we have internalized the development process since. MMDA continues to design all our collateral marketing materials, as well as our site’s user experience. They also developed our affiliate platform, which was a substantial challenge from a development standpoint.
What is the team composition?
We work with about five people from their agency. I’m usually in contact with the whole team on a daily basis. Diego (Founder, MMDA) participates in top-level discussions.
How did you come to work with MMDA?
We were introduced to MMDA by another partner of ours. They were also referred to us by previous shareholders. We are based in São Paulo, while they are in the south of Brazil, in a city called Porto Alegre. We found it to be an advantage to work with a company outside of São Paulo, given that they would be less likely to work with our competitors. There are also very good specialists in the south of Brazil.
How much have you invested with them?
We have a monthly fee of about $10,000 for day-to-day work. The affiliate platform had a development cost of $20,000.
What is the status of this engagement?
We began working with MMDA eight years ago. They are the only marketing provider we’ve used since the start of the company. We’re plan to launch the affiliate platform within a month.