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Digital Marketing Experts in PPC, SEO, & Analytics

4.5
4 reviews

MKG Marketing is a digital marketing agency located in the Pacific Northwest and New Orleans servicing clients all over the world. We are a SCRUM based organization who only hires digital marketing experts in SEO, PPC, and Website/Campaign Analytics. 

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2011
Show all +
Seattle, WA
headquarters
  • Seattle, WA
    United States
other locations
  • New Orleans, LA
    United States
  • Portland, OR
    United States

Portfolio

Key clients: 

Atmosera, ContentStack, ExtraHop, Informatica, NETGEAR, Proofpoint, Weaveworks, Darigold, Planned Parenthood, and Sparkling Ice.

Reviews

4.5
4 reviews
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PPC and Social Media Marketing for Charter Network

"Smart and diligent, they cared about the work they were doing for us." 

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4.5

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Dec. 2016
Project summary: 

MKG Marketing contributed to PPC and social media marketing efforts, participating in strategic planning, audience targeting, and keyword identification discussions.

The Reviewer
 
11-50 Employees
 
Scottsdale, Arizona
Kimberley Carey
Associate Director of Marketing and Media, BASIS Independent Schools
 
Verified
The Review
Feedback summary: 

CPC, lead quality, and program engagement all improved, which helped positioned MKG Marketing for a larger project. The team was constantly available and ensured that their response times fit campaign necessities. Their dedication to success and industry expertise made them stand out.

BACKGROUND

Please describe your company and your position there.

I was the associate director of media and marketing for BASIS Independent Schools. We’re a network of Pre-K–Grade 12 private schools focusing on raising the standards of student learning to the highest international levels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MKG Marketing?

We needed someone to manage our PPC as well as our social media strategy and activation.

What were your goals for this project?

We wanted to drive engagement with and consideration of our network of private schools. It was essential that our campaigns delivered quality leads that would ultimately become conversions (whether signing up for info sessions/open houses or filling out an application).

SOLUTION

How did you select this vendor?

We vetted a number of companies to partner with. Not only did we need to feel confident in their capabilities, but also, from a culture standpoint, we needed an agency that we could mesh with. Our marketing department was small but nimble, and we sought a partner with those same qualities. 

Describe the project in detail.

MKG Marketing’s team helped us define our strategic plan and execute our PPC and social media campaigns effortlessly. They targeted a niche, hyper-local audience in a competitive market with clear keyword strategy recommendations.

What was the team composition?

We primarily worked with two project managers with whom we were in constant communication. We also worked closely with the CEO.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

It was essential that our campaigns delivered quality leads that we would ultimately convert. On the PPC side, we saw our cost per conversion (CPC) decrease and our lead quality increase. For our social campaigns, we saw an uptick in both information session and event sign-ups. We were so happy with the metrics that when our charter network needed help advertising for their upcoming enrollment period, we recommended MKG Marketing.

How did the MKG Marketing perform from a project management standpoint?

Although the MKG Marketing team worked remotely, you'd never know it. Collaboration and communication were necessities for us, given our time-sensitive campaigns, and their team was always responsive and easily accessible. Furthermore, we developed a synergy from forming strong, working relationships.

What impresses you about the MKG Marketing?

They focused all of their attention on achieving our business outcome: getting students in seats. Not only were they easy to work with, but it was also clear that they knew their stuff. I relied on their expertise in a space that was relatively new to other members of my team. MKG Marketing's team heard and understood our challenges.

The agency proved to be a great partner. Smart and diligent, they cared about the work they were doing for us. I couldn't have asked for a better group to work with.

Are there any areas for improvement?

They do have a minimum required spend for their partnerships, and, being in the education industry, we didn’t have a large marketing budget. Since our network was composed of five schools, we were able to make it happen.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Optimized Websites and PPC for Cryptocurrency Marketplace

“Their balance of professionalism and commitment to quality work is impressive.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Dec. 2017
Project summary: 

MKG Marketing provided SEO, digital campaign planning, and PPC services for several websites. They enabled analytics tracking, keyword tracking, and other digital services.

The Reviewer
 
11-50 Employees
 
Fully Remote
Jenn Cloud
Marketing & Communications Manager, OB1
 
Verified
The Review
Feedback summary: 

Their team increased the number of product downloads per website visit. Additionally, they found SEO keywords not previously targeted and continue to provide a steady stream of qualified leads for potential clients. They should find ways to make their clients more accessible to small businesses.

BACKGROUND

Please describe your company and your position there.

I am the Marketing and Communications Manager for OB1, a venture-backed startup that is building a decentralized cryptocurrency marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MKG Marketing?

We hired MKG to help us with the search engine optimization of our websites, digital campaign planning and guide us with PPC work.

What were your goals for this project?

We wanted to have excellent tracking for our web properties, including campaign conversions and website traffic.

SOLUTION

How did you select this vendor?

We were referred to MKG Marketing. Both sides determined the partnership was the right fit after research.

Describe the project in detail.

We relaunched our software and wanted to ensure our web properties received maximum exposure. We started tracking meaningful conversions in addition to other analytics. MKG Marketing also handled our keyword targeting and PPC campaigns.

What was the team composition?

I was the point of contact for my team. We worked with an account manager and a team of experts that focused on Google tag management and PPC management. Occasionally, we worked with the agency owner for major campaign changes, pitches, and reviews.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

MKG helped us determine and rank for keywords that we previously looked over. They provide a steady supply of qualified leads for potential clients to visit our website. These leads increased our conversion rate of product downloads.

How did the MKG Marketing perform from a project management standpoint?

I appreciate their approach to project management. They were professional, organized, and regularly follow up with us to keep our project on track.

What impresses you about the MKG Marketing?

Their balance of professionalism and commitment to quality work is impressive. We have a comfortable work atmosphere that is both engaging and transparent.

Are there any areas for improvement?

I believe it would be beneficial for their business to explore setting up an ongoing SEO and PPC maintenance package. This would make their services more accessible for small businesses like ours and keep them as clients for the long-term.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, PPC, & Analytics for Creative Agency

“They’re very knowledgeable around the various processes that they implement, and they know how to get results.”

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4.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2017 - Ongoing
Project summary: 

MKG provides SEO and PPC ad services by managing campaigns to increase brand awareness and drive new leads to sales. They supplement a team that includes both a PR and a creative agency.

The Reviewer
 
51-200 Employees
 
Beaverton, Oregon
John Trembley
CMO, Atmosera
 
Verified
The Review
Feedback summary: 

Since the start of the engagement, 100% of new customer leads converted to sales can be attributed to MKG’s campaigns. 67% of those sales are a direct result of SEO and pay-per-click efforts. Aside from a few resource shifts in the beginning, the process was smooth and collaborative.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO at Atmosera, a cloud solution provider. We specialize in managed services for companies looking to move their infrastructure or services to a cloud-based environment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MKG Marketing?

One of my responsibilities as CMO is demand generation and brand awareness. We engage with MKG for two specific needs: SEO to broaden our profile and increase our Google ranking, and demand generation through pay-per-click.

SOLUTION

What was the scope of their involvement?

MKG is our agency of record (AOR) for SEO and pay-per-click. They manage relevant day-to-day tasks and optimize our digital assets according to best practices.

Internally, we work proactively to identify specific areas for improvement while constantly managing the combination of keywords, themes, and subject matter expertise that we want to highlight. We oversee these practices from an SEO standpoint while also identifying content areas that are successful/lacking. This is also our process for reviewing our advertising strategies. We then use this information in conjunction with our larger campaigns, which are tied to specific topics or services that we’re looking to push. We then connect everything through pay-per-click ads to redistribute demand/site traffic according to our current marketing goals.

MKG takes a lead on how to most effectively structure those campaigns, monitor their performance, manage their budget, and ensuring that the ROI is worthwhile. They work collaboratively with me and our creative agency in preparing content/visuals that further our goals. They’ve also made changes to our site in line with SEO best practices.

What is the team composition?

There are always a minimum four people on our calls. We primarily work with an account/project manager, an SEO specialist, a pay-per-click specialist, and an integration/analytics specialist. Other key members of their team engage on specific challenges as necessary.

How did you come to work with MKG Marketing?

We were using another agency before the start of the engagement and needed a change. When I was in the market for a new agency, our CEO suggested I reach out to MKG after hearing about them from a personal acquaintance.

What is the status of this engagement?

We signed a 12-month contract with them in May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaigns drove 100% of all new customer leads that we were able to convert to sales in the last year. This is an incredible indicator of success. 67% of those sales were directly attributed to SEO and pay-per-click.

How did MKG Marketing perform from a project management standpoint?

They’ve been very organized throughout the process. However, there were a few staff changes during our project that created some challenges. MKG fosters an environment that allows for vacations, account switches, etc. They do a very good job transitioning and making sure that new people are up to speed, but it’s still not the same as having a dedicated, full-time resource. Over the past six months, we’ve been able to stabilize and there are very few shifts on their end.

What did you find most impressive about them?

They’re very knowledgeable around the various processes that they implement, and they know how to get results.

Are there any areas they could improve?

Apart from the occasional resource shifts in the beginning, we’ve been very happy with the engagement.

Do you have any advice for future clients of theirs?

With SEO and pay-per-click projects, you have to be very invested. They require meticulous oversight and need to be actively sustained. Make sure you understand the audiences you’re looking to reach, and take a hands-on approach to tracking results.

4.0
Overall Score There were some hand-off issues as they were cycling through folks.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We’ve seen a huge number of high-quality leads, and our search ranking has improved dramatically.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Demand Gen Marketing & Research for Tax Company

“They provided market research to help launch a successful advertising and marketing campaign.”

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4.5

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2017 - Ongoing
Project summary: 

MKG Marketing created demand generation marketing campaigns to raise awareness and highlight services. Extensive research and detailed reports were top priorities.

The Reviewer
 
1,001-5,000 employees
 
Seattle, Washington
Sr. Director, Demand Gen. Marketing, Tax Company
 
Verified
The Review
Feedback summary: 

All campaign goals were reached, partially due to MKG’s excellent work. The team communicated well and consistently delivered. Unlike other providers, MKG takes time to truly understand their customers’ products and/or services, creating better results.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director for a company that produces Software as a Service (SaaS) to help businesses calculate, file, and remit sales and use tax.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MKG Marketing?

We wanted to raise awareness for sales and use tax and our company’s services, and we also wanted to conduct research on what messages and key pain points would resonate with potential clients.

SOLUTION

What was the scope of their involvement?

This wasn’t my first time working with MKG; I’ve worked with them in two prior roles in the last five years. In the past, they’ve done organic and paid search, but this time we just wanted demand generation marketing campaigns. We wanted to build targeted campaigns for software and manufacturing verticals, and we want to understand what messages we should advertise. They could be in any medium:  banner ads, e-mails, or other marketing channels. They recruited people that fit our potential client profile (i.e., finance and accounting professionals) and conducted expansive research to find what was important to them. They had a list of questions for each category and asked them to the interviewees.

After that, they reported back to us what they found and what they saw as key trends and patterns in the research. They helped us hone in on what message we should choose; we could have gone with efficiency, easiness, accuracy, etc., but we wanted to be succinct and precise. They provided market research to help launch a successful advertising and marketing campaign.

What is the team composition?

We have around four people. There’s an account manager, two who do most of the work, and one who oversees everything. I’m not involved with the project on a day-to-day basis, so that may be a bit different. We speak with our main point of contact either daily or weekly, depending on the project.

How did you come to work with MKG Marketing?

I met them at a previous job and brought them on here. We were considering two companies at the time, but MKG’s past success, cost, and nimbleness made me choose them.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We partnered in August of last year, and the campaign launched in October, but we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Multiple factors influence our success, but overall, we did achieve our campaign goals. Every channel had different goals (e.g., for paid digital we had impressions, click throughs, desired bookings targets), and we accomplished them; in part, thanks to MKG.

How did MKG Marketing perform from a project management standpoint?

They communicated everything well, and they delivered within our budget.

What did you find most impressive about them?

They took the time to understand the services and products we offer. Their background work and research allowed us to create a successful campaign.

Are there any areas they could improve?

No.

Do you have any advice for future clients of theirs?

Be clear on what you're trying to do, and give them as much information as you can. They’ll take it and do a great job.

4.5
Overall Score They’re easy to work with, nimble, and deliver good work.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They deliver on time.
  • 4.5 Cost
    Value / within estimates
    They're very reasonable.
  • 4.0 Quality
    Service & deliverables
    The quality is always good, on time, and on budget.
  • 5.0 NPS
    Willing to refer
    They do good work.