What was the scope of their involvement?
This wasn’t my first time working with MKG; I’ve worked with them in two prior roles in the last five years. In the past, they’ve done organic and paid search, but this time we just wanted demand generation marketing campaigns. We wanted to build targeted campaigns for software and manufacturing verticals, and we want to understand what messages we should advertise. They could be in any medium: banner ads, e-mails, or other marketing channels. They recruited people that fit our potential client profile (i.e., finance and accounting professionals) and conducted expansive research to find what was important to them. They had a list of questions for each category and asked them to the interviewees.
After that, they reported back to us what they found and what they saw as key trends and patterns in the research. They helped us hone in on what message we should choose; we could have gone with efficiency, easiness, accuracy, etc., but we wanted to be succinct and precise. They provided market research to help launch a successful advertising and marketing campaign.
What is the team composition?
We have around four people. There’s an account manager, two who do most of the work, and one who oversees everything. I’m not involved with the project on a day-to-day basis, so that may be a bit different. We speak with our main point of contact either daily or weekly, depending on the project.
How did you come to work with MKG Marketing?
I met them at a previous job and brought them on here. We were considering two companies at the time, but MKG’s past success, cost, and nimbleness made me choose them.
How much have you invested with them?
We’ve spent about $50,000.
What is the status of this engagement?
We partnered in August of last year, and the campaign launched in October, but we’re still working together.