What evidence can you share that demonstrates the impact of the engagement?
The general consensus is that their quality is exceptional. MKG doesn't necessarily hire the new-grad, or someone just out of college. They take a different approach to hiring more subject matter experts within areas of expertise. I think that sets them apart from a lot of different agencies. I'm an expert in the digital analytics space, so I need outside, third party expertise when it comes to helping craft and create a story to disseminate to electrical engineers. That's where they set themselves above others in the industry. We need that deeper level of intimacy when it comes to SEO, and that deeper level of granularity when it comes to analytics, and applying it in the correct way.
How did MKG Marketing perform from a project management standpoint?
We use Skype, Zoom, Google Hangouts, OneDrive, and Microsoft Teams.
As far as project management goes, they're very efficient. I hold them in very high regards. It's never a problem of digging too deep, it's about delivering the correct way.
When you partner with certain entities you need to be able to build a reciprocated relationship. MKG went above and beyond to generate that reciprocal relationship. It was both strategic and tactical, friendly and familial. They never made it only about the work side of things. They really embraced the family mentality that I was trying to bring into the organization. To this day, they take a personal and professional interest in getting to know the organization, the different stakeholders, the different goals, both objective and subjective of each and every stakeholder, and apply that to the strategic flow they were looking to achieve.
What did you find most impressive about them?
They very easily become part of your working nucleus and your working family, which is very important to me. I often joke with my team that we're with each other more than we're with our families, so we're going to laugh, cry, celebrate, and argue together. MKG fits themselves into that dynamic, doing what they do at a tremendous level, in that same context. They're not always looking for the money, they're looking for you to achieve your goals. I've worked with some of the larger type of agencies and smaller boutique agencies. I've never found an agency outside of MKG that was so willing to be a part of our family, not just integrating us into theirs.
Are there any areas they could improve?
Truth be told, no. I'm a stickler for wanting to improve. I would say the only thing was, when I was looking to onboard a new paid search agency, MKG was part of the conversation. I had carte blanche in making this decision, but the one coup d'état was that they had to use the Adobe Marketing stack. MKG did not do that. Instead of MKG catering to what we wanted, they were upfront and honest in saying "we do things a different way". I really respected that. They said they would rather stick to their values and be honest in what they're capable of versus catering to what the client wanted. I view that more as a positive.