MIU Creative Agency

BACKGROUND

Please describe your company and position.

I am the Manager, comms of SPD

Describe what your company does in a single sentence.

Disability-focused charity in Singapore

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MIU Creative Agency to accomplish?

• Conceptualise a visual identity for 60th anniversary celebration
• Produce and install relevant collaterals.

SOLUTION

How did you find MIU Creative Agency?

RFQ

Why did you select MIU Creative Agency over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from MIU Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conceptualise, design, produce and install the following collateral, with the consideration of extended use after the 60th anniversary i.e beyond 2024: 

• Replace 2 x large format wall sticker murals (2pcs x 2.28m (h) x 3.7m (w)) at Level 1 lobby
• Replace 7 x large format wall stickers along Level 3 corridor ((5pcs x 2.2m (h) x 1.1m (w), 1pc x 2.2m (h) x 0.64m (w), 1pc x 2.2m (h) x 1.2m (w))
• Replace 6 x posters on corporate display along Level 3 corridor (6pcs x 1.35m (h) x 1m (w))
• Replace 1 x curve wall sticker at Level 3 Admin Office (2.28m (h) x 2.6m (w))
• Replace 2 x wall stickers located at Level 3 Admin Office II (2.9m (h) x 3m (w)) and Level 4 Admin Office (2.9m (h) x 1.9m (w))
• 5 x large format outdoor banners [to be hung on fence] (1.5m (h) x 2.5m (w))
• 2 sets of 5 x pull up banners (2m (h) x 0.85m (w)) (one reflecting an overview of SPD and the others our programme pillars ie employment, early intervention, rehab, technology)
• 22 x pull up banners (60th anniversary messaging) (2m (h) x 0.85m (w))
• 1 x portable pop-up corporate display
• 2 x sets of 3 indoor stackable cubes. This can be just for the duration of the 60th anniversary celebrations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed on time, good quality of work, lauded by visitors and staff

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 MIU Creative Agency's team was agile, accommodating, creative, and earnest. They managed clear communication and delivered on time.

What was your primary form of communication with MIU Creative Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Responsive, agile and creative

Are there any areas for improvement or something MIU Creative Agency could have done differently?

NIL

BACKGROUND

Please describe your company and position.

I am the Sr Manager of Exicom Group

Describe what your company does in a single sentence.

Exicom Power Systems creates industry-leading EV Charging technology and solutions to advance electric vehicle adoption.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MIU Creative Agency to accomplish?

• Best in class Creatives
• Content to be top class
• Agency should be working on the auto pilot mode

SOLUTION

How did you find MIU Creative Agency?

Online Search

Why did you select MIU Creative Agency over others?

High ratings

What was the size of MIU Creative Agency’s team?

2-5 Employees

What was your primary form of communication with MIU Creative Agency?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital platform handling and developing creatives and content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• online engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I'd be happy to provide positive feedback for MIU, the digital agency. Here it goes: I recently had the pleasure of working with MIU, and I must say that they are an exceptional digital agency. From start to finish, their team was incredibly professional, responsive, and knowledgeable.

They truly went above and beyond to ensure that my needs were met and that I was satisfied with the end product. One thing that really stood out to me was MIU's attention to detail. They were meticulous in their approach, taking the time to understand my business, my target audience, and my goals.

This allowed them to create a custom digital marketing strategy that was tailored to my specific needs, and that ultimately helped me achieve my business objectives. Another thing that impressed me about MIU was their creativity.

They are true innovators in the digital space, and they constantly come up with fresh, cutting-edge ideas that are both effective and engaging. Whether it was developing a new website or crafting a social media campaign, their team brought a level of creativity and originality that really set them apart from other digital agencies.

What did you find most impressive or unique about this company?

Overall, I would highly recommend MIU to anyone looking for a top-notch digital agency. Their team is skilled, professional, and dedicated, and they truly care about delivering the best possible results for their clients. Thank you, MIU, for all of your hard work and for helping me take my business to the next level!

Are there any areas for improvement or something {provider_name} could have done differently?

Providing additional requirement in the quickly process

BACKGROUND

Please describe your company and your position there.

I'm the senior marketing manager of KooBits, an e-learning platform for school going children.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MIU Creative Agency?

We needed design work to be done for our marketing collaterals and requires a quick turnaround for these projects.

SOLUTION

How did you select MIU Creative Agency and what were the deciding factors?

We were shopping around and found that MIU has an unlimited design package which suited our needs. It keeps our costs constant while at the same time helps us complete the tasks at hand.

Describe the project in detail and walk through the stages of the project.

After an initial round of understanding our branding and design requirements, the team created several mock ups of the tasks to nail down the look and feel that my team was comfortable with. After the first few projects, they understood the way we work and what we prefer in the design elements and was able to nail down the designs perfectly in the subsequent projects.

This cuts down time and helps us complete projects at a faster pace.

How many resources from the MIU Creative Agency team worked with you, and what were their positions?

There's a total of 2 project managers who helped coordinate the design work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The look and feel of the projects were on point and fit our objectives perfectly.

How effective was the workflow between your team and theirs?

We manage the projects via Trello and it was fuss free and easy to track progress.

What did you find most impressive or unique about this company?

The teamwork and communication are top-notch. As shared, i was only working with 2 project managers but they are able to get the designs done perfectly each time with minimal instructions/supervision from my team.

Are there any areas for improvement or something they could have done differently?

Some of the files shared were images instead of pdfs and it was difficult to make simple text comments (adding/deleting text) for the next round of changes. Would be good to use pdfs for these instances.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director of an education business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MIU Creative Agency?

We were looking for an agency that could provide us with a refreshed angle to target customers as we have traditionally been doing collaterals in house and designs are getting standardised.

SOLUTION

How did you select this vendor?

We found a couple of companies that were advertising their creative services but MIU stood out for us as they were proactive in their pitch process and delivered an eyecatching pitch deck that captured our attention.

Describe the scope of their work in detail.

MIU was tasked to design two collaterals, a brochure and a flyer for a new product we are launching in the market.

What was the team composition?

I worked closely with their cofounder, Abi, and the account manager, Tas. They were very prompt in their responses and were always eager to help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The first few drafts weren't something we had in mind but they did give us a fresh perspective into what we want and we were able to communicate this effectively with the team.

How effective was the workflow between your team and theirs?

Timelines and status updates on progress were prompt and i was always informed about when to expect revisions.

What did you find most impressive about this company?

Their eagerness to truly understand the project at hand was something I didn't see in other agencies. Their team complemented mine well and ensured that the ultimate goal of delivering a well-presented brochure was met.

Is there any area for improvement or anything that could have been done differently?

There were various communication channels setup that were not used eventually. Would have saved the hassle with just communication via emails and whatsapp as that worked best.

BACKGROUND

Please describe your company and your position there.

I am a Senior Consultant that manages projects for our key clients in the Southeast Asia office - in their majority - fortune 500 multinational American companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MIU Creative Agency, and what were your goals?

MIU is currently helping with one American biopharmaceutical company.

SOLUTION

How did you select this vendor and what were the deciding factors?

They are reliable, responsive, extremely professional, and results-driven.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project involved four workstreams: redesign of the website from WIX to WordPress, server migration to the owned company server (which involved a series of security and capability assessments by the company's processes standards and Global IT team), development of SEO and SEM campaign in order to optimize and widen the site's reach and promotion of their multimedia assets and the upkeep and maintenance of the site and content management.

How many people from the vendor's team worked with you, and what were their positions?

Two people: the two co-founders Now that the migration project is done, the day-to-day has been moved on to the project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site migration to WordPress and the global server have been done. The team was able to navigate a myriad of issues that emerged and were not flagged by the global team and I was impressed by their determination and continuous engagement of the team to make the project come to light.

They provided different solutions and successfully managed to implement the full migration. The ongoing work of maintaining and upkeep the site is a lot simpler and it's about uploading and updating content.

Describe their project management style, including communication tools and timeliness.

They have a system to manage the project but they were very flexible in adapting to my and my client's needs which require a more day-to-day approach with weekly team calls and overall close collaboration through traditional means (email and phone).

I am very thankful for this flexibility as it allows a wider team to be involved and gave me a wider peace of mind. They entirely took over the process so I only had to be updated when there were issues arising and had to get the client involved to escalate the issue/process.

What did you find most impressive or unique about this company?

Their flexibility and support! They were able to manage a series of hurdles that were not foreseen - even by the Global IT team on the client's side - and were able to deliver solutions that made the migration successful.

They're always very patient, supportive, and understanding of the issues at hand - especially dealing with people (like me) with limited background in website development.

Are there any areas for improvement or something they could have done differently?

At times their emails would not receive my invites so I had to double-check they got them - and vice versa. Small technical details but important.

BACKGROUND

Please describe your company and your position there.

We are a licensed Employment Agency handling talent acquisition, training, coaching, payroll management, etc. I am the Director, Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MIU Creative Agency, and what were your goals?

To create a website with extensive form functionality to submit resume, upload paper work and communicate with us

SOLUTION

How did you select MIU Creative Agency and what were the deciding factors?

Very professional and quick in response. Was able to meet our requirements. Pleasant people with a common goal to meet our direction. They also advised us with their expert opinions. After sales service was also commendable.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We kicked off the meeting with the company goals and objectives. Mentioned about our target audience and most of all our target dead line. They were very interactive and quick. Goal met!

How many people from the vendor's team worked with you, and what were their positions?

2 were front facing - the rest were 1 designer and 2 developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Till to date, there has been constant flow of viewership to our website. Good feedback too. Till to date, there has been follow ups from them

Describe their project management style, including communication tools and timelines.

We had daily communication via Emails and other communication platforms. We had face to face brainstorming They were also able meet up even after office hours

What did you find most impressive or unique about this company?

Team work. They worked precisely to what we wanted and advised us accordingly. Quick.

Are there any areas for improvement or something they could have done differently?

They were so prompt that we had to keep up with them. Good work done by them actually. No improvements needed.

BACKGROUND

Please describe your company and your position there.

I was the Marketing and Sales director for Haulotte - an European and global leader in Aerial platforms, for the Asia pacific & ME region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MIU Creative Agency?

We were looking to activate the digital marketing journey for the organization, in a wholistic way vs the ad-hoc manner. The goal was to increase brand awareness using digital marketing and validating success with measurable data.

What were your goals for this project?

An initial part of the project was to understand the different customer journey and identify critical touch points. Deliverables included a content marketing plan to target specific touch points, SEO work to optimise the channels and creating usable content to increase brand awareness.

SOLUTION

How did you select MIU Creative Agency?

I was introduced through a referral. They had an equal opportunity to pitch like other agencies. The biggest asset of MIU unlike other agencies, they do listen intently and try to approach the designing of the solution in a collaborative manner.

Describe the scope of their work in detail.

The main scope and project expectation has been identified above.

What was the team composition?

3 members - 1 project manager, 1 digital expert, 1 digital architecture (an important role for a digital agency that most companies do not have). They had a strong backend support to assist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was the first digital marketing project commissioned for Asia. The initial target was brand awareness. A strong content plan was put in place, with content curation. Digital channels were optimized. Although there were uptakes in awareness both internal and external, it was difficult to directly link to ROI as it was in the nascent stages. MIU also undertook a project to provide social media market research for the Australia and Asia market that was beneficial to position and time our campaigns, more effectively.

How effective was the workflow between your team and theirs?

I enjoyed working with MIU from the kick-off. There was high rate of responsiveness as well as discussion/advisory on digital marketing, the future of digital, the trends as well as the challenges. MIU also gain on my perspective coming from a strong B2B environment.

What did you find most impressive about this company?

I have found them to be truly listening to the clients needs, being responsive and trying to bridge between what is needed vs what is what others are doing. We established a common platform to communicate very quickly from our first meeting. The work they produced always met or exceeded my expectations. And if there is any redo or improvement need to be done, they get on with it efficiently. They definitely speak Digital.

Are there any areas for improvement?

Keep it up.

BACKGROUND

Please describe your company and your position there.

I am business development and product consultant for telecom services, a subsidiary of Palau Telecom

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MIU Creative Agency?

The key deliverables for the project were:

• Brand conceptualization
• Brand guidelines
• Brand name
• Brand Tagline
• Brand packaging
• Pre, post and ongoing marketing strategy
• Pricing Strategy
• Customer Journey online and offline

What were your goals for this project?

The key goal of the project was to facilitate the marketing and product launch, a new mobile service for Island nation of Palau

SOLUTION

How did you select MIU Creative Agency?

MIU presented a very unique lean and targeted campaign and service portfolio for the launch of this product.

Describe the scope of their work in detail.

The scope of the project with MIU was:

• Brand conceptualization
• Brand guidelines
• Brand name
• Brand Tagline
• Brand packaging
• Pre, post and ongoing marketing strategy
• Pricing Strategy
• Customer Journey online and offline

What was the team composition?

I was principle coordinator between MIU and the business requirements from the telecom company

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The telecom company was able to launch the new mobile service accompanied with targeted branding and marketing campaign in record time, thanks to a wonderful work by MIU

How effective was the workflow between your team and theirs?

MIU Creative Agency used industry best practices to implement effective workflow for the delivery of key services.

What did you find most impressive about this company?

- Lean and agile team able to iterate quickly with business requirements - Impressive documentation for effective handoff of deliverables - On time delivery with detailed communication - Impressive support pre and post implementation

Are there any areas for improvement?

None

BACKGROUND

Introduce your business and what you do there.

I was the director of The Hoffman Agency when I worked with MIU.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MIU Creative Agency?

They helped us with a digital marketing campaign with a text message application and website.

SOLUTION

What was the scope of their involvement?

Our client had a negative reputation in certain markets in Southeast Asia that we used digital marketing to revamp. MIU was very helpful in not only shaping perceptions but actually laying down the infrastructure of the project: helping optimize the client’s website in terms of SEO and SEM, developing content for SEO, and managing the website and social media accounts.

Our client was a Chinese company, and they needed a diversified strategy for all of Asia. The client provided corporate content for us to reuse and MIU optimized it.

What is the team composition?

I worked with both of MIU’s co-founders: Abizer and Saifee. They were very hands-on and active, which is very rare. After that, we worked with a content creator, making a total of three people I was in constant contact with. There were also teammates I never met that were involved in the work. Abizer was my main point of contact.

How did you come to work with MIU Creative Agency?

We met at a trade event and stayed in contact, eventually co-pitching a project to another company that we weren’t chosen for. They left an impression on me, however, so when this opportunity came along, we won it together. I’m glad we finally got to work as a team.

How much have you invested with them?

We spent $11,000 per month with them.

What is the status of this engagement?

We worked together from November 2018–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am very happy, and the client is very happy. In terms of specific metrics, we increased their user base by about 40%. The website looks new and modern, generating buzz that helped change the negative perception of the company.

How did MIU Creative Agency perform from a project management standpoint?

They were very good. We spoke over Slack and Zoom. They also used a piece of marketing software. Their comfort and effectiveness in using it showed their expertise and experience in the industry.

What did you find most impressive about them?

Their accountability stood out, as well as their professionalism. They brought a great attitude to the work.

Are there any areas they could improve?

Their price structure could be clearer.

Do you have any advice for potential customers?

Go with them. I’ve introduced MIU to a lot of our other clients, and they’ve begun working with them directly. These clients always come back and tell me how good the recommendation was. MIU’s talent speaks for itself.

BACKGROUND

Please describe your company and position.

I am the General Manager of Sungai Molek Resorts Sdn Bhd

Describe what your company does in a single sentence.

Family resort 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MIU Creative Agency to accomplish?

• To obtain more business
• To market our products widely

SOLUTION

How did you find MIU Creative Agency?

MIU was our customer

Why did you select MIU Creative Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MIU Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEM
• Google ads 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was a successful project. We could see some immediate improvements 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Project was delivered before timeline and it was upto our expectations. 

What was your primary form of communication with MIU Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Well dedicated, knowledgeable staffs. 

Are there any areas for improvement or something MIU Creative Agency could have done differently?

MIU Creative Agency matched our expectations and delivered what they promised. However, there is always room for improvement.