What evidence can you share that demonstrates the impact of the engagement?
We had smaller pieces of work, for example, a project where we were showing our management what kinds of deliveries were being done by our digital team. We provided them with creatives like text, pictures, videos, and screenshot. Mito Digital created a one-and-a-half-minute video out of that.
They have a creative group and a research team within their company, which they very much utilized. They didn’t work solely on e-commerce or website design; they have all the functions and expertise in-house, connected to this type of work. We leveraged that analytics research on the e-commerce side, and created design communication user guides for internal use, for marketing and PR.
How did Mito Digital perform from a project management standpoint?
We used our own tools when they were doing actual programming. Mito Digital got access to all our internal tools, and it was quite seamless. We managed their team, and they complied without any issues. They used their own tools while working on the design, to share updates and collect updates. We used Basecamp for many years, but we’ve moved from that. I believe we’re using Figma now.
They’re flexible in the sense that the reaction time for their team is down to a couple of days. We can just call their account manager, send him a request, and get a response in a matter of days. When we really need structured project management, we tend to use our own tools, to keep control. That’s not specific to Mito Digital; we do the same with the 10 other similar vendors we use.
What did you find most impressive about them?
I’ve been there over the whole period, and I can say that Mito Digital not only worked with me and my team, but also with our marketing, communications, and e-commerce teams. They’re a well-known partner across the organization. They’re flexible and very creative in their use of tools and processes. If we need something hip and fun quickly, Mito Digital is absolutely the go-to team.
It’s their out-of-the-box creativity that’s impressive. When we ask them for something, we’re sure that they’ll come up with an idea that we’ve never thought of. They can bring some breakthrough, modern ideas. We don’t say yes to everything they bring, but I really like that because it’s inspiring at the same time. We’ve been happy with them overall, and we’re continuing the relationship.
Are there any areas they could improve?
We haven’t particularly used them when it came to large projects because we didn’t feel that they had the competence and experience to manage rigorous IT projects, with multiple tasks and follow-ups. Their creativity flourished so much that sometimes they overdid what we were requesting, and they also delivered things that we didn’t ask for. That led to some misunderstandings, and we had to learn from that and adjust.
Do you have any advice for future clients of theirs?
I’d advise agreeing on a scope of what they need to work on. If Mito Digital has a different idea, clients should listen to that, but set the boundaries on the areas they want the team to work on. Mito Digital should have creative freedom, but there should be a limit to that.