What evidence can you share that demonstrates the impact of the engagement?
Within two months of hiring Michelle and her team, I saw our previously flatlined marketing trend start to go upward on the income side of my business. That was our consistent trend, several months following. We always reach new plateaus and have to try different things, but, within two months of hiring their team, I could see results on the bottom line. It’s continuing to work for us.
Adding advertising to the site in 2018 gave us a boost in a new direction. Mischa is helping me keep diversifying and finding new opportunities for us to maximize what we’re already doing, without a lot of additional headaches and work.
How did Mischa perform from a project management standpoint?
We use a project management tool to keep us all on track. I have a team of six people, all independent contractors, and we work together virtually. Having a good project management tool that all of us can log in to at any given time and know exactly where they’re at on any part of our marketing plan and initiatives each month, was important. We use Teamwork for that, and we use Dropbox for file sharing. I’m a productivity expert, and I have a structured process for how we move things through the creation, approval, and publishing process. We use named and numbered folders in Dropbox, so that anyone on my or Michelle’s team can know where we are in the process with newsletters, publications, books, and articles. Because of the project management tool, we’ve rarely missed a deadline. I never worry about things being late in working with Michelle and her team.
They create a marketing plan each month, with my input. We also have more strategic planning sessions throughout the year. Once a year, they put together our content calendar for the whole year, and we use that to feed into the marketing plans we create, with specific topics for each month, and drilling down into specific aspects of those for each week. All our newsletter articles, blog posts, and social media content that’s developed around that ties into the same theme each month.
We’re using social media to gauge interest in topics. They look at what we’re getting feedback and questions on, and we use that to create a document that gives us additional content for planning for the next year. Mischa has helped make that process almost flawless, and it’s part of our system now. We have calls twice a week, and we stay connected to the flow of article writing.
What did you find most impressive about them?
They have a soft spot for small business owners and helping them succeed, and they’re very respectful of budgets and timelines. They try to make sure that what they’re doing is creating the value and results we’re looking for, not just causing us to pay more than what we should be for something that’s not performing. Mischa is conscientious and aware of the small-business environment.
Are there any areas they could improve?
I’d been hoping they would hire more resources, and they’ve just hired someone for social media and graphics. I’d been using an external party for that, and being able to add team members to support their growing business is helping all of them. Mischa has been growing, and the additional skillsets they’re adding are helping them become a more well-rounded communications and marketing service provider.
Do you have any advice for future clients of theirs?
For clients who are struggling with getting their marketing figured out, with consistency, and with getting it all done, Mischa will help relieve those headaches in weeks, if not days, of engaging with them. Clients should go in knowing what they’re looking for, and Mischa will help them figure out the best strategy for getting that accomplished. I started with a list of priorities, and I checked them off the list and added more along the way. It’s been a fabulous addition to our team.