What evidence can you share that demonstrates the impact of the engagement?
We were able to achieve effective messaging through their creativity and fantastic writing skills. The majority of the material they created matched our tone of voice, even if the concept was built by their team. Everyone loved the new campaign because the messaging stuck. They were able to simplify technical concepts into messages that our audience understood.
Additionally, our internal staff indicated that they were appropriately prepared to walk into the field with a full understanding of what they were selling.
How did MiresBall perform from a project management standpoint?
They were responsive and respectful. Instead of just taking orders, they were willing to challenge us on our ideas to ensure that we were thinking critically. It was also helpful when they would ask questions to make sure that they completely understood our needs.
What did you find most impressive about them?
After a little bit of pushing on my end, they were able to think outside of the box and create a campaign that is different from others we have run. They’re a very creative team that was able to put themselves in our shoes. The team was able to act gracefully and calm under pressure, building connections with my team on their own. I knew they would represent me well because they have such a strong team.
Are there any areas they could improve?
It would be helpful if they could prioritize certain assets upfront that will need more nurturing in the long run. Their assets were always strong, but there were times when our collaboration could have benefitted from more proactive planning. Additionally, they’re on the expensive end of their industry, so maybe they could sharpen their pencils a bit in that area as well.
Do you have any advice for potential customers?
Be yourself and openly communicate your needs. They’re small and nimble, so they encourage you to speak directly to make your project successful. If they fully understand your needs, you can trust them to deliver high-quality deliverables.