Your Creative Partners

Mirage is an international branding- and strategy initiative. We operate entirely independent, offering a wide range of creative disciplines including branding, consulting, design, strategy and digital solutions. Our advanced multidisciplinary teams are focused on delivering unparalleled services that stimulate the performance of brands and businesses to the fullest potential. Cutting-edge creative solutions that stand the test of time. 

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2019
Show all +
Berlin, Germany
headquarters
other locations
  • Droogbak 4
    Amsterdam, NH 1013GE
    Netherlands

Reviews

Sort by

Consumer Research & Marketing Strategy for Media Company

"Their strongest aspect is their skill to get to the core of the situation and translate this in copy and artwork."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2020 - Ongoing
Project summary: 

Mirage conducted consumer research to determine messaging for a target audience. This involved conducting interviews to reach conclusions. Then, they supported content creation efforts for the campaign.

The Reviewer
 
1,001-5,000 Employees
 
Amsterdam, Netherlands
Jorian Cram
Account Consultant Digital, Media Company
 
Verified
The Review
Feedback summary: 

The campaign resulted in a $240,000 increase in sales. About 80% of the target audience responded positively to the messaging. Mirage was a highly invested, driven group that consistently shared new insights with the client. Customers can expect a true partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are the biggest publisher in the Netherlands and Belgium. As a Account Consultant Digital I am responsible for helping advertisers like Ikea and Auping to achieve there online marketing objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage?

The corona crisis had a major impact on revenues generated by adds. For example the travel market is our biggest source of advertising income. Slowly but steady things were getting back to normal and company's were starting up again. To get advertisers back on board we needed to send a strong message. We reached out to Mike/Mirage in what way we could best get this message across. Mirage conducted multiple interviews and captured our proposition very suiting with the core message #nlstartop.

What were your goals for this project?

Push optimistic content of companys with our in-house channels and reach out to company's who needed a partner to make the best out of this difficult time.

SOLUTION

How did you select this vendor?

Back in Holland I used to work with Mirage (Victus Sports). I noticed Mike had a great combination between creativity and a practical follow-up. On top of that the artwork was exceptional.

Describe the scope of their work in detail.

We contacted Mirage as a an external partner to discuss the best way to get our message accross. Even in the corona crisis there our plenty of opportunities to conduct business. At our company, we conducted research to consumer behaviour and when the consumer trusth came back we wanted to launch our campaign. Mirage functioned as a sparring partner to capture the gist of our message. They were in the lead for creating the right look-and-feel of the artwork and created a roadmap for pushing our message to the dutch market.

What was the team composition?

We worked with a team consisting of 6 key people including myself. Mirage assembled a team specifically for our project; their art director, head of strategy and two strategic/project managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was connected to lead generation true various of our channels. The leads created a additional sales uplift of 240K. 80% of the target audience was positive regarding the message and tought I would help get the economy back on track.

How effective was the workflow between your team and theirs?

Mirage was very involved during the process. They checkd in almost on a daily basis to share their insights and achievments. Their service was excellent and it felt like a real partnership all the way.

What did you find most impressive about this company?

Their strongest aspect is in my opinion their skill to get to core of the situation and translate this in copy and artwork.

Are there any areas for improvement?

Personally I like to work face-to-face because it creates more creativity and traction. I would like to see Mirage get a offical headquarters in the area of Amsterdam.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always delivered as promised
  • 4.0 Cost
    Value / within estimates
    Considering the quality of the work and the partnership I experienced. I would say the price is more then appropriate.
  • 5.0 Quality
    Service & deliverables
    Message, copy and artwork were excellent
  • 5.0 NPS
    Willing to refer
    Mirage is the agency If you want to get to the core of your objective.

Corporate Rebranding & Strategy for Lifestyle Business

"he project has been more successful than anticipated."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Feb. 2020
Project summary: 

Mirage led extensive workshops to rebrand a lifestyle startup's image. Beyond aligning the brand's core values with their positioning, they also revised the sales and marketing strategies.

The Reviewer
 
1-10 Employees
 
Amsterdam, The Netherlands
Jason G.
Founder, Health & Lifestyle Brand
 
Not verified
The Review
Feedback summary: 

Mirage's guidance was crucial in helping the brand achieve its business goals. The team used a combination of on- and off-site communication to ensure smooth collaboration. Customers can expect a dynamic team with a clear creative process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder of a health & lifestyle startup based in Amsterdam. We reinvent the way people approach and experience the health industry digitally. My experiences lay in the fields of entrepreneurship, arts & entertainment, e-commerce and strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage?

We hired Mirage for a rebranding of our corporate identity, as well as the design and execution of various strategies including positioning, sales and marketing.

What were your goals for this project?

To shape a distinctive brand identity in harmony with our company's core values and market positioning. Besides that we collaboratively executed international strategies to achieve both our short and long term business goals.

SOLUTION

How did you select this vendor?

Mirage got recommended by someone in my professional network.

Describe the scope of their work in detail.

We started with a workshop in one of our offices where the team of Mirage together with us shaped the foundation of our project. This workshop was focused on brainstorming, positioning, design, marketing en branding. As a next step Mirage took control of the rebranding process and maintained a high sense of interaction along the way.

After an inspiring first phase of the project we collaboratively focused both our teams on identifying elements for shaping strategies aimed for brand performance, positioning, e-commerce targets and overall international awareness for our company.

Mirage functioned as partners who continuously kept striving for the best results imaginable. A creative, inspiring and motivation process.

What was the team composition?

We worked with a team consisting of 4 people including myself. Mirage assembled a team specifically for our project; their art director, head of strategy and two strategic/project managers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have achieved our internal business-goals accordingly with the valuable input, steering and overall guidance of Mirage. The project has been more successful than anticipated.

How effective was the workflow between your team and theirs?

It was a highly effective collaboration with frequent on-site meetings and daily conference calls, that enabled us all to work smoothly as a team.

What did you find most impressive about this company?

The vision of the founder together with the dynamic and creative modus operandi of their team resulted in a very fruitful collaboration with great results and a strong foundation for future collaborative perspectives. Mirage communicated clearly, attached the utmost value to a dialogue with us, throughout the entire project and truly inspired us on various ways.

Are there any areas for improvement?

We don't see any specific factors that should be improved.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Ad & Marketing for Startup Incubator

"They offer an endless source of imagination and creativity."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2019 - Ongoing
Project summary: 

Mirage | Berlin - Amsterdam provides brand consulting, marketing communication, and e-commerce services to shape two content strategies.

The Reviewer
 
1-10 Employees
 
Amsterdam, The Netherlands
Danny de Rooij
Employee, Startup Incubator
 
Not verified
The Review
Feedback summary: 

While it's too early to report results, the stakeholders are pleased with the engagement so far. The vendor maintains effective communication marked by a positive attitude. Taking a hands-on approach, the specialists have offered useful ideas and constructive feedback.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I fulfilled the position as Head of Strategy and operations for a start-up incubator in Amsterdam.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage | Berlin - Amsterdam?

For brand consulting, content strategies, marketing communication and e-commerce services.

What were your goals for this project?

To shape two distinctively shaped content strategies supported by marketing communication plans

SOLUTION

How did you select this vendor?

I met the founder of Mirage at a meet-up event in Berlin.

Describe the scope of their work in detail.

Mirage analysed the designated target groups for our two start-ups, shaped highly creative brand identities upon a meticulously organised process by their Art Director and Strategist. Based on these identities, Mirage shaped multiple content strategies, backed up by tailored marketing and communication plans, built upon data provided by our teams.

What was the team composition?

We worked with Mirage's Art Director, two Strategists backed up by their Head of CCO and Founder. Our team consisted of myself as head of operations and strategy and my two junior business development managers and senior content manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The start-ups are about to be launched in summer 2020. Results will follow.

How effective was the workflow between your team and theirs?

Highly effective direct communication via online tools as well as frequent physical meetings.

What did you find most impressive about this company?

They offer an endless source of imagination and creativity in line with their hands-on mentality and attitude in striving for the best results, together with us. Winner mentality. Our team members enjoyed the processes and respected their input and criticism

Are there any areas for improvement?

Not necessarily.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Seamlessly
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Better than expected
  • 5.0 NPS
    Willing to refer