Mirage

BACKGROUND

Please describe your company and your position there.

Founder & Managing Partner for digital agency specialised in start-up incubation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage?

Mirage Berlin created an extensive corporate identity for one of our clients, including an international brand positioning as well as various marketing- and communication strategies.

What were your goals for this project?

To shape a resilient and multidimensional brand identity together with a wide variety of touch points, both online and offline. Mirage helped us get a thorough understanding of various target audiences to ultimately shape marketing strategies to communicate effectively with our selected audiences.

SOLUTION

How did you select Mirage?

Mirage was recommended to us through our professional network.

Describe the scope of their work in detail.

Our collaboration started with extensive market research and ‘user-persona’ identification. Then we moved forward with establishing a foundation for the creation of a new brand identity, to be followed with the execution of various touch point designs (and production).

Besides the identity related tasks, Mirage created various marketing strategies specified to the selected audiences and selected countries. Identity & Positioning, Touch Points, Strategy & Marketing.

What was the team composition?

From our side we worked with three people: Managing Partner and two Account Managers. Mirage worked with a team of five members; their Creative Director, two Strategists, an Art Director and their Senior Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been great so far; exceeded our KPI targets. Our brand performance indicators have been showing incredibly good feedback. The engagement- and retention rates have never before, shown such a good progressive development.

How effective was the workflow between your team and theirs?

Our collaboration has been truly effective and overall very positive.  Straight-forward and direct communication was key in our efforts. The dialogue was continually ongoing and Mirage has always shown interest and importance in understanding and valuing our point of views.

What did you find most impressive about this company?

Their dedication and passion for achieving the best results imaginable was very inspiring to experience. Their communication is on-point and their work-ethics and company culture is unique; open, direct and also fun.

Are there any areas for improvement?

We can’t come up with areas of improvement as we are totally satisfied with our collaboration.

BACKGROUND

Please describe your company and your position there.

We are the biggest publisher in the Netherlands and Belgium. As a Account Consultant Digital I am responsible for helping advertisers like Ikea and Auping to achieve there online marketing objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage?

The corona crisis had a major impact on revenues generated by adds. For example the travel market is our biggest source of advertising income. Slowly but steady things were getting back to normal and company's were starting up again. To get advertisers back on board we needed to send a strong message. We reached out to Mike/Mirage in what way we could best get this message across. Mirage conducted multiple interviews and captured our proposition very suiting with the core message #nlstartop.

What were your goals for this project?

Push optimistic content of companys with our in-house channels and reach out to company's who needed a partner to make the best out of this difficult time.

SOLUTION

How did you select this vendor?

Back in Holland I used to work with Mirage (Victus Sports). I noticed Mike had a great combination between creativity and a practical follow-up. On top of that the artwork was exceptional.

Describe the scope of their work in detail.

We contacted Mirage as a an external partner to discuss the best way to get our message accross. Even in the corona crisis there our plenty of opportunities to conduct business. At our company, we conducted research to consumer behaviour and when the consumer trusth came back we wanted to launch our campaign. Mirage functioned as a sparring partner to capture the gist of our message. They were in the lead for creating the right look-and-feel of the artwork and created a roadmap for pushing our message to the dutch market.

What was the team composition?

We worked with a team consisting of 6 key people including myself. Mirage assembled a team specifically for our project; their art director, head of strategy and two strategic/project managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was connected to lead generation true various of our channels. The leads created a additional sales uplift of 240K. 80% of the target audience was positive regarding the message and tought I would help get the economy back on track.

How effective was the workflow between your team and theirs?

Mirage was very involved during the process. They checkd in almost on a daily basis to share their insights and achievments. Their service was excellent and it felt like a real partnership all the way.

What did you find most impressive about this company?

Their strongest aspect is in my opinion their skill to get to core of the situation and translate this in copy and artwork.

Are there any areas for improvement?

Personally I like to work face-to-face because it creates more creativity and traction. I would like to see Mirage get a offical headquarters in the area of Amsterdam.

BACKGROUND

Please describe your company and your position there.

I am the founder of a health & lifestyle startup based in Amsterdam. We reinvent the way people approach and experience the health industry digitally. My experiences lay in the fields of entrepreneurship, arts & entertainment, e-commerce and strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage?

We hired Mirage for a rebranding of our corporate identity, as well as the design and execution of various strategies including positioning, sales and marketing.

What were your goals for this project?

To shape a distinctive brand identity in harmony with our company's core values and market positioning. Besides that we collaboratively executed international strategies to achieve both our short and long term business goals.

SOLUTION

How did you select this vendor?

Mirage got recommended by someone in my professional network.

Describe the scope of their work in detail.

We started with a workshop in one of our offices where the team of Mirage together with us shaped the foundation of our project. This workshop was focused on brainstorming, positioning, design, marketing en branding. As a next step Mirage took control of the rebranding process and maintained a high sense of interaction along the way.

After an inspiring first phase of the project we collaboratively focused both our teams on identifying elements for shaping strategies aimed for brand performance, positioning, e-commerce targets and overall international awareness for our company.

Mirage functioned as partners who continuously kept striving for the best results imaginable. A creative, inspiring and motivation process.

What was the team composition?

We worked with a team consisting of 4 people including myself. Mirage assembled a team specifically for our project; their art director, head of strategy and two strategic/project managers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have achieved our internal business-goals accordingly with the valuable input, steering and overall guidance of Mirage. The project has been more successful than anticipated.

How effective was the workflow between your team and theirs?

It was a highly effective collaboration with frequent on-site meetings and daily conference calls, that enabled us all to work smoothly as a team.

What did you find most impressive about this company?

The vision of the founder together with the dynamic and creative modus operandi of their team resulted in a very fruitful collaboration with great results and a strong foundation for future collaborative perspectives. Mirage communicated clearly, attached the utmost value to a dialogue with us, throughout the entire project and truly inspired us on various ways.

Are there any areas for improvement?

We don't see any specific factors that should be improved.

BACKGROUND

Please describe your company and your position there.

I fulfilled the position as Head of Strategy and operations for a start-up incubator in Amsterdam.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage | Berlin - Amsterdam?

For brand consulting, content strategies, marketing communication and e-commerce services.

What were your goals for this project?

To shape two distinctively shaped content strategies supported by marketing communication plans

SOLUTION

How did you select this vendor?

I met the founder of Mirage at a meet-up event in Berlin.

Describe the scope of their work in detail.

Mirage analysed the designated target groups for our two start-ups, shaped highly creative brand identities upon a meticulously organised process by their Art Director and Strategist. Based on these identities, Mirage shaped multiple content strategies, backed up by tailored marketing and communication plans, built upon data provided by our teams.

What was the team composition?

We worked with Mirage's Art Director, two Strategists backed up by their Head of CCO and Founder. Our team consisted of myself as head of operations and strategy and my two junior business development managers and senior content manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The start-ups are about to be launched in summer 2020. Results will follow.

How effective was the workflow between your team and theirs?

Highly effective direct communication via online tools as well as frequent physical meetings.

What did you find most impressive about this company?

They offer an endless source of imagination and creativity in line with their hands-on mentality and attitude in striving for the best results, together with us. Winner mentality. Our team members enjoyed the processes and respected their input and criticism

Are there any areas for improvement?

Not necessarily.

BACKGROUND

Please describe your company and position.

I am the Founder of Yester

Describe what your company does in a single sentence.

An interactive platform for sharing knowledge.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mirage to accomplish?

• Establish brand strategy
• Create brand identity
• Brand activation

SOLUTION

How did you find Mirage?

Referral

Why did you select Mirage over others?

Close to my geographic location, Referred to me, Company values aligned

What was the size of Mirage’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked on an extensive brand strategy that involved multidimensional market- and audience research as well as multiple internal workshops. Key components of our brand strategy:

• audience,
• proposition(s)
• mission and vision
• values and virtues
• golden circle
• key-messaging
• brand tonality 
• brand personality sliders.

Next main deliverable was our brand identity that includes the following deliverable:

• custom logotype
• custom icon
• typography
• colours
• visual language
• design system
• grid(s), imagery
• videography
• illustration
• icons (all truly topnotch).

Brand activation: various touch points

A wide variety of print materials;

• books
• presentations
• covers
• ads
• OOH
• merchandise
• digital interface design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Solid brand strategy
• High quality, custom brand identity
• Impactful brand assets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive team: crystal clear and professional communication. Always online, quick responses and overall a very pleasant and engaging dynamic.

What did you find most impressive or unique about this company?

Committed, friendly and inspiring people. Top quality. They truly listened to us and translated our goals into solid solutions. Strategically very strong, impeccable design - overall a joy to work with the team.

Are there any areas for improvement or something Mirage could have done differently?

All good.

BACKGROUND

Please describe your company and your position there.

I am the General Manager of Villa Borobudur Resort.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage, and what were your goals?

We were in need of rebuilding our brand as we were preparing for international expansion.

SOLUTION

How did you select this vendor?

Mirage got recommended to us. From that point on we ignited our collaboration fairly quick. Good chemistry and likeminded.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with extensive strategy work and the proceeded with visually reimagining our brand. Close contact was maintained throughout our collaboration. Weekly online meetings and regular on-site workshops here in the resort as well as in the Mirage office. After our strategy and design work we worked on various content strategies and marketing efforts. We keep on working with Mirage on a monthly retainer basis.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Mirage's founder, a designated account manager and were in direct contact with their designers as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our traffic, engagement and bookings have increased significantly and our returning guests have increased as well. Our new brand has received international acclaim and won several awards here in South-East Asia. Overall very fruitful collaboration. Mirage is highly valued by us and our community.

Describe their project management style, including communication tools and timeliness.

We had a lot of contact moments and regular meetings. We used online communication tools besides daily e-mail contact. Various workshops were done in both our offices.

What did you find most impressive or unique about this company?

Their empathy, attitude, and communication were impressive. Very transparent and respectful.

Are there any areas for improvement or something they could have done differently?

no.

BACKGROUND

Please describe your company and your position there.

Managing Director of Verlan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage, and what were your goals?

We hired Mirage to take care of our brand identity. We needed a leading creative and design agency; Mirage proved to be a perfect fit.

SOLUTION

How did you select this vendor?

We got the recommendation to connect with Mirage and so we did. Out first discovery session resulted in a clear conviction that we would form a great team.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started our project with various discovery sessions and did several one--on--one interviews. Then we worked on a brand strategy that served as a foundation for our identity as well as marketing and communication efforts. The identity is accompanied by a design system that enabled us to execute the brand fairly easy. The deliverables we received are: brand strategy, brand identity + design system and visual language. Stationery and various brand assets such as brochures, goodies, merchandise and stage/booth tools.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Mirage's Managing Director. Our team consisted of three people, including myself. During our workshops their Creative Director and Designers joined as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Mirage made sure we were prepared for a solid launch of our brand. Our brand identity received a lot of positive feedback and especially the logos attracting a lot of attention. We have high conversion rates and the overall design system is easy to use. The library of custom illustrations that was created for us is being used with pleasure.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and were continuously in contact through Slack and Telegram. The team was very responsive, and all deadlines were treated with care and respect. The guys at Mirage are flexible and on time.

What did you find most impressive or unique about this company?

I was fascinated by their Stoic inspired approach to brand strategy, besides that the quality of their design work is just topnotch. Pleasure to work with. Fun, empathic and inspiring.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of. Our collaboration ran very smoothly.

BACKGROUND

Please describe your company and your position there.

I am the founder of Klein Media. We build data-driven digital products and solutions for smaller and big enterprises.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mirage?

We partner with Mirage for a high-end brand and design projects.

What were your goals for this project?

The goal was to create a high-end brand recognizable for the target/buyer audience which was succeeded.

SOLUTION

How did you select Mirage?

Mirage's portfolio and founder were especially suitable since recent work was of high level and fit the profile.

Describe the project in detail.

• Create a corporate identity
• Brand book a
• Several design elements to lay the base for future deliverables

What was the team composition?

I communicated directly to the founder of Mirage, we communicated with our client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client was happy with the deliverables.

How effective was the workflow between your team and theirs?

Communication went through Phone, Email, Asana, and Slack which is our preferred form of communication.

What did you find most impressive about this company?

The capability to think through the brain of our client easily was impressive.

Are there any areas for improvement?

None.