Miracle Mill AG

Introduce your business and what you do there.

I’m the COO of T34MS Sweden, an agile development company.

What challenge were you trying to address with Miracle Mill AG?

We needed to find a company that had proficient developers and understood Swedish work culture.

What was the scope of their involvement?

We’re outsourcing developers from Miracle Mill AG. We’ve built a team with them: I’m the business lead, and they provide us with the developers. We primarily source web and mobile developers with AWS cloud knowledge. We’ve done a few projects with them.

Our clients can talk to the developers without having to go through me. We provide product ownership and scrum master positions. 

What is the team composition?

Usually, we have 3–4 developers per team. We’re running two teams concurrently right now. We plan to scale it up after the summer.

How did you come to work with Miracle Mill AG?

I’ve known them for a while. When we started this idea for providing composite teams, we got in contact with them. They were on board with supporting us.

What is the status of this engagement?

We started working together in January 2020, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve received top-notch deliveries and seen excellent results. Our clients really like that our offsite developers appreciate and adhere to Swedish work culture.

How did Miracle Mill AG perform from a project management standpoint?

We communicate via Microsoft Teams and Slack.

What did you find most impressive about them?

Their time estimates are excellent, and their follow-ups are great. I love our working relationship – it’s easygoing and just what we were looking for.

Are there any areas they could improve?

I’m very satisfied with their deliverables.

Do you have any advice for potential customers?

Be used to working iteratively.

Please describe your company and your position there.

I'm the CEO of Fleet Trading. We connect car dealerships with buyers.

For what projects/services did your company hire Miracle Mill GmbH?

We needed to create an auction platform for listing and selling cars, since doing so manually was no longer efficient. 

What were your goals for this project?

Our goal was to create an online B2B auction platform for car dealers, making the process more efficient and increasing overall sales. We also wanted to create a platform that was better than the ones our competitors offer. 

How did you select this vendor?

I heard of Miracle Mill through a mutual acquaintance. I spoke with them about the project and asked what building a web and mobile platform would entail.

Describe the project and the services they provided in detail.

First, we designed the platform. Miracle Mill helped us conceptualize the whole platform and effectively design its functionality. The initial development phase has taken approximately eight months.

What was the team composition?

When we started, the team had four or five members. Now we have a team of about two.

Can you share any information that demonstrates the impact that this project has had on your business?

When we launched this platform, our company became more professional and reputable in our sector.

How was project management arranged and how effective was it?

The workflow and communication are always strong. We talk briefly each day and have standup meetings twice a week. We plan each Monday and review what we have completed each Friday. I visit their office and work with the team both in-person and remotely. Working with them is great.

What did you find most impressive about this company?

Their level of structure and technical competence are impressive. Miracle Mill is organized and helpful. They do what they say they will do and keep their word about deliverables. Not many companies do that.

Are there any areas for improvement?

I can't think of anything.

Please describe your company and your position there.

I am the CEO of Top Marine Sverige and bryggshoppen.se, the company started in 2016. The company is selling floating pontoons and accessories, building custom hardware, and essentially dealing with everything that floats.

For what projects/services did your company hire Miracle Mill ?

We needed a software development company to create and maintain an e-commerce website that allowed users to purchase products.

What were your goals for this project?

The goal was to start an online e-commerce shop that would act as the selling portion of the project. The goal was to have higher online visibility and internet presence. We are one of three companies in Sweden that sells these types of products.

How did you select this vendor?

I met the CEO of Miracle Mill at a local event in North Macedonia, we formed an acquaintance and began talking about the project. When it was time to take the next step and build the project we contracted Miracle Mill.

Describe the project and the services they provided in detail.

We were very open about the project, we did not have much to say about the creation of the site other than the main goals. We had two-three meetings with Miracle Mill and they discussed our options and all the technical aspects of the site. These meetings helped us to understand the development process. Miracle Mill also helped to make the branding and the logo. The plan was to make the site simple, with clear UX/UI, that would be understandable for our typical customer profile. They included payment processing for the site via Klarna, this was a bit tricky to implement, due to external circumstances not dictated by Miracle Mill, in the end, they found a solution and everything is working well.

What was the team composition?

Input: The team was composed of about three people, working on the planning, design, and development. We are currently still working with Miracle Mill for any maintenance. Now, we have a dedicated contact person if something needs to be changed or fixed.

Can you share any information that demonstrates the impact that this project has had on your business?

We were able to establish our goals of creating the site and maintaining it. We had a simple working relationship. I was able to go into the local office and the communication was great. Now, we work together remotely. We hold all our meetings on Skype and communicate over email. Overall the answers and solutions are quick.

How was project management arranged and how effective was it?

Very effective, they are quick to respond and easy to work with overall.

What did you find most impressive about this company?

Miracle Mill was creative when it came to the design. We did not give them much information, we only had a name. They were fast to show us ideas. The ideas were great and we were able to select one, allowing us to begin and for the development to progress quickly. They were able to show us that they were close to and understood our way of thinking.

Are there any areas for improvement?

Nothing that comes to mind. Overall we are pretty happy with the results and the process.

Introduce your business and what you do there.

I’m the managing director of a manufacturing company based in Sweden. We build paper boards used as construction material for shop fittings, fairs, and exhibitions in 40 countries.

What challenge were you trying to address with Miracle Mill?

We were trying to create an online network to publish information for a specially-invited group of product users. We needed a partner to manage design and programming tasks which included building a login wall and database.

What was the scope of their involvement?

It’s a very broad scope. Miracle Mill has done everything from building the first iteration of the website to creating an automated marketing campaign through Mailchimp. The team has designed email templates and built a partner community.

Miracle Mill resolves digital and system challenges, directing our technological choices. They also support domain strategy. The team understands any challenges we describe in plain language and translates it into a technical solution. I’m not in the best position to provide technical details but I know I can always turn to Miracle Mill.

What is the team composition?

I usually connect with Stefan (CEO, Miracle Mill) and Andreas (Co-Founder & CTO, Miracle Mill). But I've also worked with a project manager, architects, and developers.

How did you come to work with Miracle Mill?

I’ve known one of their founders for several years and have worked with Miracle Mill on behalf of several companies. For one of these companies, they built a database and helped us with automation processes. I described the project at hand, and they came back with a reasonable quote that balanced cost and solution. Whenever I have a project, I consider them.

What is the status of this engagement?

We began collaborating in 2017, and it’s ongoing. However, my relationship with Miracle Mill spans the last ten years.

What evidence can you share that demonstrates the impact of the engagement?

I’m perfectly happy with them. Miracle Mill is the backbone of our digital marketing efforts.

How did Miracle Mill perform from a project management standpoint?

We’re using Asana as a tracking tool. We work with them week by week, which has actually sped up project timelines compared to having a regular project plan with set due dates. Miracle Mill follows our business objectives which we separate into individual paths.

We hold an in-person meeting once a week during which we discuss path priorities. Things change all the time in our area, so any plan we have is bound to change. Miracle Mill is flexible with redirection and reprioritization based on our needs. The team commits to their tasks, producing deliverables on time.   

What did you find most impressive about them?

Miracle Mill translates business challenges into technical solutions. The team’s ability to communicate complex technologies without requiring me to understand IT is instrumental.

Are there any areas they could improve?

When working with teams of different nationalities, there are bound to be differences in communication and expression. This is true of any international organization, and Miracle Mill’s founders are experienced in working internationally.

Do you have any advice for future clients of theirs?

Spend time thinking about the scope and problem to reduce the number of alterations during execution.

Introduce your business and what you do there.

I’m the CTO of Funtoad. We provide a platform for mass spectator events, which allows artists and performers to connect with the audience through mobile devices. We send commands to mobile devices to accompany the event in real time.

What challenge were you trying to address with Miracle Mill?

We wanted to build a reliable mobile app that could distribute commands to mobile devices from beacons, Wi-Fi, and the web. We’d worked with another firm and had the skeleton of the app, but that firm wasn’t able to deliver. The apps they built were buggy and problematic.

What was the scope of their involvement?

Miracle Mill developed our app for Android and iOS. They did a good job of fixing the mess the other company left behind, allowing us to move forward.

Miracle Mill worked with us to reach deep into device peripherals to do all sorts of nifty things, like displaying flashes based on vibration patterns. They implemented different color patterns that are associated with various musical instruments so the audience can contribute to the sound in the concert.

We collected user feedback and made changes based on user recommendations to make it more intuitive and user-friendly.

What is the team composition?

We’ve worked with a couple of developers, and we had quite a few conversations with their CEO as well. I reach out to Andreas (CTO & Co-Founder, Miracle Mill) frequently to brainstorm. He gives a lot of guidance to his developers, who are young but capable.

How did you come to work with Miracle Mill?

We attended an accelerator for startups in London, and we met an individual that worked with Miracle Mill and recommended them.

How much have you invested with them?

The cost has been $50,000–$100,000 so far.

What is the status of this engagement?

We started working with Miracle Mill in May 2017 and the collaboration is ongoing. They’re doing maintenance and fixing bugs, and we’re also adding features often. We’re happy with them, and we’ll continue to use their services as much as we can afford.

What evidence can you share that demonstrates the impact of the engagement?

Miracle Mill’s work enabled us to participate in mass spectator events in Israel. We’ve been part of a show for the national theater for a year and a half. The shows are built around the use of the app. Their work got our apps working sufficiently to participate in these events. 

How did Miracle Mill perform from a project management standpoint?

We’re self-funding right now, so we’re using the money we’re making from the events for development. In show business, these things are unpredictable, so our workload with Miracle Mill has varied. We’ve had busy periods of 2–3 months, and there were other times when we didn’t give them any work because we couldn’t afford it. Miracle Mill has been very accommodating, and they’ve given us our two favorite developers.

Their estimates have been good. They were never too conservative, and they’ve always come in on time or early. I’m happy with their project management. We use Asana for tracking.

Not only have we challenged them, but we’ve had unforeseen circumstances, and we were late in our payments. They were incredibly understanding and accommodating and never pushed us.

What did you find most impressive about them?

I’ve spent time brainstorming with their CTO, and they never charged me for this. He’s happy to offer his expertise, and he’s like an employee of the company. We can reach out to him without worrying whether we’re going to be charged for it or not. We’ve had critical bugs during events, and their developers were able to help us during the weekend and at night. The fact that we have a direct line to their developers is fantastic. They’re able and willing to help us anytime. 

Are there any areas they could improve?

Miracle Mill should hire more people. The developer we want isn’t always available, but this is partly because our work can be sporadic at times. Were they to get a few more developers, they could better assist other customers like us.

Do you have any advice for future clients of theirs?

Clients shouldn’t be afraid to give them difficult tasks. They’ll figure it out, one way or another.

Introduce your business and what you do there.

I’m the CEO of Clarifi Media Limited, a company that creates apps for live music events, sports outings, and medical research.

What challenge were you trying to address with Miracle Mill?

We needed a partner to create native iOS and Android apps to connect to the backend that our in-house dev team had been developing.

What was the scope of their involvement?

Miracle Mill works mainly in JavaScript and Objective-C to develop apps that perform well and are highly scalable. They also create visuals and the customer experience, integrating with various external systems via different APIs. Since initially hiring them, they’ve also taken over some backend and web services work, using Neo4j and DynamoDB. They’ve worked on three different apps from start to finish, including their maintenance, and ensure that our apps are able to scale and perform as required.

What is the team composition?

The team varies, depending on our needs. We’ve worked with anywhere from 1–5 people.

How did you come to work with Miracle Mill?

I did some research and found them. I interviewed them and was confident in their abilities, so I hired them.

How much have you invested with them?

We’ve spent around $200,000.

What is the status of this engagement?

We partnered in September 2013, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Their work has had few bugs, all of which have been resolved quickly. If they weren’t our partner, we wouldn’t be able to afford to do these projects at the same level of quality.

How did Miracle Mill perform from a project management standpoint?

We have daily meetings to understand project progress and setbacks.

What did you find most impressive about them?

They’re more focused on providing excellent outcomes than on billing us as much as they can. The team is proactive and always willing to take on new problems. We have a respectful and collaborative relationship, and they’re extremely reliable. They know how to handle hard situations and train new resources on their own dime. Unlike many other firms, they pay attention to details and have a friendly team that has a broad knowledge across various subjects.

Are there any areas they could improve?

They do good graphic design, but it needs to be edgier.

Do you have any advice for future clients of theirs?

Engage with the project and communicate with them regularly. Instead of outsourcing your own product, foster a comfortable working relationship with Miracle Mill.