minimalia

Introduce your business and what you do there.

TalentFY is a startup that helps other companies cover their IT profiles and job opportunities in less than 10 days. It is a marketplace where we connect each client and assign the best recruiter for each and every process with the help of AI. 

What challenge were you trying to address with minimalia?

We reached out to them to help us with a video about our platform. We wanted to have a brief animation video because we knew that people have a short attention span. Our main goal was to catch their attention. 

What was the scope of their involvement?

We needed a 1–2 minute animated short video to show what we could do for other companies. The film needed to be super understandable. minimalia assisted us with our visual identity because we didn't really have a clear one at the start. We just had a couple of colors and a logo.

Yasmin (Founder & Creative Director) helped us to come up with a lot of ideas, and from there we started creating the script for the video. After that, we sent it over to them and we had a couple of calls where we discussed changes. 

Then, we proceeded to film the project. Next, they also took care of the editing and the music. For the voice actors, they sent us options of people who could do the work. The final output was posted on our website, YouTube, and other social media channels. 

What is the team composition?

We worked with Yasmin and voice actors. 

How did you come to work with minimalia?

They were recommended by one of my colleagues. We asked around Barcelona for video production companies who were capable of doing animation. Most importantly, we wanted a company that could do things fast. When we saw their portfolio, we were impressed with their work and went ahead to collaborate with them. 

What is the status of this engagement?

The project was completed in October 2020. The engagement lasted a couple of weeks.

What evidence can you share that demonstrates the impact of the engagement? 

It was a great collaboration because we didn’t really know what we wanted. We just wanted a video that could put together what we could offer, but we had no idea how to do it. Not only did they help with our video, but they also assisted in solidifying our identity. Their services went beyond our expectations.

We often used their output and send it to investors and partners to introduce our company. We also used it on our website and it made our engagement grow tremendously.  It also helped increase our email marketing campaigns' conversion rate, which we used for sales and marketing. It helped us reach our potential clients effectively.

How did minimalia perform from a project management standpoint?

They had a smooth and nice project management workflow. We usually discussed things via email, but if there were things we needed to discuss right away, Yasmin was super happy to jump on a call about everything. 

We were a bit chaotic, but they made sure that things were delivered as they should be. The team even frequently reminded us about timelines. 

What did you find most impressive about them?

When we talked to them about our ideas, they easily understood what we were trying to do. Yasmin understood who our clients were, what type of business we have, and what message we want to convey. 

Are there any areas they could improve?

No, I don’t think there were any areas they could improve. Everything went well in the engagement. We had an ideal collaboration. 

Do you have any advice for potential customers?

Do not stress too much if you do not have a perfect picture of what you want to happen. Just explain your business and some of your ideas. Just go ahead and talk to minimalia, and I’m sure something big would come. Don’t wait until you have the final idea because the team could definitely help you with that. 

Please describe your company and your position there.

Unconventional tailor made experiences, incoming tourism packages

For what projects/services did your company hire Minimalia?

Corporate video Motion Grafic

What were your goals for this project?

To comunicate to stakeholders the mission and services of my company

How did you select this vendor?

She was recommended to me by another company

Describe the video(s) and the process in detail.

Minimal Motion Grafic worked in detail. Emotional music. A Little ball draws lines and figures, explosions, it breaks down and reassembles.

What was your vendors' project management or feedback process?

We warked together during the entire process

Can you share any outcomes from the project that demonstrate progress or success?

The video have beeen shared more then 80.000 times. It was used for all the presentations with stakeholders. It helped us to sign contracts

How effective was the workflow between your team and theirs?

The team working was simply magnificent

What did you find most impressive about this company?

Creativity, emotional intelligence, single mindedness

Are there any areas for improvement?

I am 100% satisfied

Introduce your business and what you do there.

I am the owner of Tom’s Cabin. We specialize in content creation and video communication. When companies want to communicate with video, we help them make that happen.

What challenge were you trying to address with minimalia?

We needed someone to produce animated videos for us.

What was the scope of their involvement?

We have four or five projects a year with minimalia. The videos are between 30 seconds to two minutes long, and they handle everything from production to editing.

We start by giving minimalia a briefing of what we’re looking for: what the video should look like and the purpose of the video. Following that, they give me an estimate of the cost, which we always negotiate upfront so there aren’t any wrong expectations from both sides. Once approved, we begin working together. 

Our collaborations are always very nice because they respect deadlines and agreements that are made. They also deliver very good quality of work. They are also very proactive and suggest things so that we end up with a good video that we and the client are very happy with.

What is the team composition?

I work with one person from minimalia.

How much have you invested in them?

We’ve spent €7,000–€8,000 Euros (approximately $7,800–$8,900 USD).

What is the status of this engagement?

We began working with them in June 2017, and we are still working with them.

What evidence can you share that demonstrates the impact of the engagement?

They are usually right on track with what we need. My clients are also always happy with the results. We are very happy to work with them.

How did minimalia perform from a project management standpoint?

They are very good at meeting deadlines. Communication is also very clear and has been very good; minimalia always responds to our messages.

What did you find most impressive about them?

I find their style of animation and the way they work to be really good.

Are there any areas they could improve?

For the moment, I am quite happy with everything.

Do you have any advice for potential customers?

Definitely work with them.

Introduce your business and what you do there.

I’m the general manager and producer at Clickable Video, a production company in Belgium. We mainly produce corporate videos and video marketing campaigns.

What challenge were you trying to address with minimalia?

We needed help with video production.

What was the scope of their involvement?

minimalia has primarily produced content for our large, international clients. They’ve done motion graphics and some animation. The videos are between 1– 5 minutes. They produced a video for one of our larger clients, a subsidiary of a multinational imaging corporation, detailing their digital services. More specifically, the video explains how they use a complex process to screen data and ensure it’s safe. They also produced a video for a client that transfers old infrastructure processes to new processes for major financial, aviation, and international companies. The video explains how they provide this new way of working and why their services are reliable.  

We communicate with our client about what they want and what message they wish to send, and then we create the script and the message. We also look for a specific style or genre. Once we have that, we communicate with Yasmin (Founder/Creative Director, minimalia) and get her opinion. minimalia then creates the storyboard; once that’s approved, they continue with the animation.

What is the team composition?

My point of contact is Yasmin. We usually work with 3–4 other people, depending on the project. 

How did you come to work with minimalia?

I saw Yasmin’s work on Vimeo and contacted her.

How much have you invested with them?

My company spends €5,000–€15,000 (approximately $5,500–$16,500 USD) each year.

What is the status of this engagement?

We started working together in January 2011, and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The whole process has been terrific. We have very happy clients and recurring clients. It’s impossible to say how much of an impact they’ve had on our business.

How did minimalia perform from a project management standpoint?

Yasmin is a true professional. What’s really awesome about her is that she has excellent taste, which is very important in the line of work that she does. She’s extremely reliable and delivers when she says she will.

What did you find most impressive about them?

I recommend minimalia. They do excellent, high-quality work, and they’re extremely reliable.

Are there any areas they could improve?

There’s nothing bad I can say about them.

Do you have any advice for potential customers?

Start working with them. I recommend using them.

Introduce your business and what you do there.

I’m the founder of Studio Carreras, a design and illustration studio.

What challenge were you trying to address with minimalia?

We hired minimalia because our client needed an animated explainer video, rather than a single image.

What was the scope of their involvement?

I worked with Yasmin (Founder & Creative Director, minimalia) on the visual identity. For the video itself, their team was responsible for using our client’s scripts, designing the slides, and animating everything. We collaborated on the design process. 

Once the video was complete, they handled all the editing and arranging the scenes. They added all the finishing touches, including the audio. The final video was around one minute long. 

What is the team composition?

I only worked directly with Yasmin.

How did you come to work with minimalia?

I considered a few companies from my area, but minimalia caught my attention because we were working in the same coworking space. Once we got to know each other and appreciate each other’s work, we agreed to collaborate. 

How much have you invested with them?

We spent less than $1,000.

What is the status of this engagement?

We worked together from October–November 2016.

What evidence can you share that demonstrates the impact of the engagement?

The video had a great impact. This project was my first with the client, and they’re now an ongoing client. They were very happy with the result, finding the way the video explained a complex idea to be very impressive. The video helped spread a message that resonated with the target audience. 

How did minimalia perform from a project management standpoint?

Their team was proficient and very professional. I was pleased with how they managed the project.

What did you find most impressive about them?

minimalia was very involved in the process and truly understood what we needed before starting the project. This was helpful later on in the process and helped them achieve our goals. I trusted Yasmin and she did a great job. 

Are there any areas they could improve?

I became the middleman between my client and minimalia, which meant the process wasn’t as straightforward as I’d pictured it would be. However, it wasn’t an issue because there wasn’t too much feedback to convey between the teams. 

Do you have any advice for potential customers?

Trust the level of proficiency that Yasmin has with videos. She corrected me whenever something was wrong and displayed great expertise. I recommend using them because of how professional they are.