What was the scope of their involvement?
minimalia has primarily produced content for our large, international clients. They’ve done motion graphics and some animation. The videos are between 1– 5 minutes. They produced a video for one of our larger clients, a subsidiary of a multinational imaging corporation, detailing their digital services. More specifically, the video explains how they use a complex process to screen data and ensure it’s safe. They also produced a video for a client that transfers old infrastructure processes to new processes for major financial, aviation, and international companies. The video explains how they provide this new way of working and why their services are reliable.
We communicate with our client about what they want and what message they wish to send, and then we create the script and the message. We also look for a specific style or genre. Once we have that, we communicate with Yasmin (Founder/Creative Director, minimalia) and get her opinion. minimalia then creates the storyboard; once that’s approved, they continue with the animation.
What is the team composition?
My point of contact is Yasmin. We usually work with 3–4 other people, depending on the project.
How did you come to work with minimalia?
I saw Yasmin’s work on Vimeo and contacted her.
How much have you invested with them?
My company spends €5,000–€15,000 (approximately $5,500–$16,500 USD) each year.
What is the status of this engagement?
We started working together in January 2011, and our partnership is ongoing.