MindsUp Media

BACKGROUND

Please describe your company and position.

I am the Founder of Bookkeeping Behance

Describe what your company does in a single sentence.

Back in old days we just used to be a simple bookkeeping firm. Our approach to bookkeeping is more focused on not just completing books, reconciliations but to make business owners realize how these financial data can mean something really important to them. Those small wishes of seeing my business money grow with opportunities available in future years is now alive with us! But then again we realized how many legal tax code advantage American small business are missing out. That's when we decided to dig deep for tax planning. So currently along side managing your Bookkeeping and payroll we also showcase how you could save thousands of dollar for taxes from the IRS. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MindsUp Media to accomplish?

• Set up our entire online presence system for organic growth

SOLUTION

How did you find MindsUp Media?

• Online Search
• Clutch Site

Why did you select MindsUp Media over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Most Trusted in US

How many teammates from MindsUp Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Services
For Social Media Management by MindsUp Media (January–November 2024)

1. Social Media Profile Management

• Audit and optimize existing profiles on Facebook, LinkedIn, and Instagram to ensure consistency in branding and professionalism.
• Update profile details such as bios, services, and contact information to highlight the expertise of "Bookkeeping Behance."

2. Content Creation and Posting
Create and post 12-15 high-quality posts per month, including:

• Informational posts on bookkeeping, taxes, and payroll.
• Tips for small business owners.
• Visuals, such as infographics and carousel posts, designed to educate and attract leads.
• Testimonials and case studies to showcase client success stories.
• Develop 4-5 short video reels per month on common bookkeeping and tax-related challenges (optional subtitles for accessibility).
• Share posts at peak engagement times to maximize reach.

3. Community Engagement

• Monitor and respond to comments, messages, and inquiries within 24 hours.
• Actively participate in 10+ relevant Facebook groups weekly, offering advice, answering questions, and subtly introducing "Bookkeeping Behance" services.

4. Lead Magnet Promotion

• Create custom posts to promote existing lead magnets (e.g., free guides or templates) and drive traffic to landing pages.
• Optimize call-to-actions (CTAs) for lead capture.

5. Paid Ad Campaign Management
Plan and execute 2-3 targeted ad campaigns monthly focused on:

• Lead generation.
• Promoting specific services such as tax preparation or payroll solutions.
• Retargeting past visitors or leads.
• Monitor ad performance and provide bi-weekly optimization to ensure a high return on investment (ROI).

6. Reporting and Analytics
Deliver monthly performance reports covering:

• Engagement rates.
• Follower growth.
• Website clicks and conversions generated from social media.
• Include actionable recommendations in reports to guide ongoing strategies.

7. Bi-Weekly Strategy Calls

• Conduct bi-weekly 30-minute calls to review progress, discuss challenges, and adjust the strategy based on analytics and goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the MindsUp Media Project
1. Social Media Engagement

1. Engagement Rates:
   Engagement on posts increased by 15% to 20% monthly, with posts regularly achieving 50-100 likes, 20-30 comments, and 5-10 shares by the end of the project.
2. Group Activity:
   Participation in relevant Facebook groups resulted in 5-10 inquiries per week from business owners asking about bookkeeping and tax-related challenges.

2. Follower Growth

1. Total Growth:
   Across all platforms, followers grew by 300-500 total, with LinkedIn followers increasing by 30% and Facebook page likes increasing by 40% over 11 months.
2. Platform-Specific:
   Instagram, while secondary, achieved a steady gain of 10000 new followers within the timeframe.

3. Lead Generation

1. Lead Magnet Signups:
   The three lead magnets promoted on social media generated 150-200 new email signups, with an average of 15-20 signups per month.
2. Direct Messages:
   Received 50-75 inquiries via direct messages (Facebook and LinkedIn combined) from prospects interested in tax preparation, payroll services, and bookkeeping solutions.

4. Website Traffic

1. Referral Traffic from Social Media:
   Social media became a top referral source for your website, contributing to 500-700 additional visits over the project period.
2. Landing Page Conversions:
   A conversion rate of 10-12% on lead magnet landing pages, resulting in a steady pipeline of potential leads.

5. Paid Advertising Performance

1. Ad Campaign Reach:
   Paid ad campaigns reached an average of 10,000-15,000 people per month, with a click-through rate (CTR) of 2.5%-3.0%.
2. Leads from Ads:
   Generated 50-75 qualified leads directly from targeted ad campaigns.
3. ROI:
   Achieved a 3X return on ad spend (ROAS) by converting leads into paying clients.

6. Brand Recognition and Authority

1. Group Engagement:
   After actively engaging in Facebook groups, "Bookkeeping Behance" became recognized as a go-to source for expert bookkeeping advice, receiving 10-15 mentions or recommendations in group discussions by other members.
2. Testimonials:
   Shared 5 client success stories on social media, resulting in high engagement and trust-building.

7. New Client Acquisition

1. Client Sign-Ups:
   Secured 15-20 new clients for bookkeeping and tax services directly attributable to social media interactions or ad campaigns.
2. Revenue Impact:
   These new clients represented a potential revenue increase of $25,000-$35,000 annually, depending on service packages.

8. Reporting and Improvement
Monthly Metrics Tracking:

1. MindsUp Media delivered clear, actionable reports showing progress, including:Monthly engagement increases of 5%-8% consistently.
2. Incremental reductions in cost-per-lead (CPL) by 15% by the end of Q3.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management and Delivery by MindsUp Media
1. Timeliness and Deliverables

Adherence to Deadlines:

• MindsUp Media consistently delivered all agreed-upon items on time, including the monthly content calendar, ad campaigns, and performance reports.
• Content calendars were submitted 5 days before the start of each month, allowing ample time for review and adjustments.
• Posts and ads were scheduled according to the content plan without delays.
• Monthly reports were provided promptly within the first week of the following month.

Quick Turnaround:

• For ad hoc requests (e.g., last-minute campaigns or urgent content updates), they responded and executed within 24-48 hours, ensuring minimal disruptions to the overall strategy.

2. Responsiveness to Needs

Proactive Communication:

• The team scheduled bi-weekly strategy calls to review progress, address challenges, and discuss upcoming priorities. This regular check-in ensured alignment and transparency.

Custom Solutions:

• They actively listened to feedback and provided tailored solutions, such as adjusting campaigns to focus on seasonal tax services during peak tax periods or creating specific posts addressing common client pain points.

Accessibility:

• MindsUp Media was highly responsive via email and messaging platforms, typically replying to inquiries within 4-6 business hours, even for non-scheduled discussions.

3. Flexibility and Adaptability

Adjusting to Changes:

• When mid-project adjustments were needed (e.g., adding a new lead magnet promotion or pivoting to a different ad strategy), the team adapted without hesitation, integrating the changes seamlessly into the overall plan.

Problem-Solving Approach:

• They provided detailed recommendations when challenges arose, such as suggesting alternative ad formats when engagement metrics dipped, ensuring continuous improvement.

4. Collaboration and Transparency

Collaborative Approach:

• MindsUp Media encouraged open communication, inviting suggestions and ideas from your team and implementing them effectively.

Transparency:

• Their reports included not just metrics but also clear explanations of what worked, what didn’t, and what was planned next. This transparency built trust and demonstrated their commitment to your goals.

Overall Assessment
MindsUp Media displayed excellent project management skills. They consistently delivered on time, maintained clear communication, and proactively addressed your needs with a problem-solving mindset. MindsUp Media's ability to adapt and responsiveness significantly contributed to the success of the collaboration.

What was your primary form of communication with MindsUp Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Consistent Timeliness: Always delivered content, campaigns, and reports on time without delays.
2. Proactive Communication: Regular strategy calls and quick responses ensured smooth collaboration.
3. Tailored Solutions: Customized campaigns and content based on specific business needs and seasonal demands.
4. Problem-Solving Approach: Actively provided recommendations and adapted strategies to overcome challenges.
5. Engagement Expertise: Skilled at group interactions and building brand authority in online communities.
6. Transparency: Clear and actionable reports with detailed insights into performance metrics.
   Flexibility: Seamless adjustments to accommodate mid-project changes or urgent requests.

Are there any areas for improvement or something MindsUp Media could have done differently?

 Areas for Improvement

• Deeper Analytics Insights:
  While reports were timely, they could have included more detailed insights into competitor performance or industry benchmarks.

Content Variety:

• A broader mix of content types (e.g., client interviews, live Q&A sessions) could have further diversified engagement strategies.

Platform Expansion:

• Exploring emerging platforms like TikTok or YouTube Shorts might have tapped into additional audience segments.

Group Outreach:

• While engagement in Facebook groups was strong, increasing activity on LinkedIn groups could have targeted more professionals and business owners.

Proactive Campaign Suggestions:

• They could have proposed more out-of-the-box ideas for special campaigns, such as seasonal promos or partnerships with other influencers.