Mindset Consulting

BACKGROUND

Please describe your company and position.

I am the Partner of Flint Capital

Describe what your company does in a single sentence.

Flint Capital is a Boston-based venture capital fund that invests in early-stage IT companies globally, helping them enter the US market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mindset Consulting to accomplish?

When we first started working with Mindset in 2021, our goal was to establish the fund's presence and network within the U.S. investor community, and build quality deal flow. Additionally, we needed to assist our portfolio companies with external communications and media relations.

Today, we have a strong brand image and reputation within the Israeli-American VC community. We continue to collaborate with the team to reinforce these achievements by maintaining our position as a trusted and well-known fund, attractive to LPs and promising startups. Our focus includes securing regular appearances in top search results and participating in high-profile industry events.

The team also provides initial PR support to our portfolio companies that we consider to be one of the added values our fund offers to startups. We have consistently received positive feedback and expressions of gratitude from them for the PR efforts provided by Mindset.

SOLUTION

How did you find Mindset Consulting?

Referral

Why did you select Mindset Consulting over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Expertise in VC

How many teammates from Mindset Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Having worked with Mindset for almost three years, we have received significant PR support for all our funds and portfolio companies. They have focused on building a loyal media community around us and fostering strong relationships with journalists, securing high-quality mentions in top American and Israeli media outlets.

They consistently support us with news announcements, expert content creation, interviews, event participation, and award applications. They also assist us in creating and distributing our quarterly newsletter, and every year, they review and refine our communications strategy to ensure alignment with our business goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 200+ organic (non-paid) brand mentions (interviews, features, news, comments) in media like Business Insider, Forbes, Fortune, CNBC, TechCrunch, TIME, The Wall Street Journal Newsletter, etc.
• Speaking in podcasts like Tech Daily Podcast, Making Billions Podcast, TechCrunch Live, Tank Talks podcast, VC10x podcast
• In 2022 & 2023, Flint Capital was included in Inc.'s annual Founder-Friendly Investors list
• Sergey Gribov was selected as a speaker for TechCrunch Disrupt 2023 and TechCrunch Early Stage 2024
• In 2023, Flint Capital’s SOV reached 54% (+29% YoY) 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are satisfied with their project management. The team consistently delivers items punctually and exhibits a proactive approach, continually exploring new avenues and presenting fresh ideas. Their responsiveness to the needs of our fund and portfolio companies is exemplary. They actively engage with any requests and ensure all requirements are met promptly and efficiently.

We maintain consistent communication with the agency's executives and collaborate directly with the senior manager. The team conducts regular status calls and diligently sends every report to our chat, ensuring we are always well-informed on progress and developments.

What was your primary form of communication with Mindset Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Before working with Mindset Consulting, we had collaborated with several PR agencies in Israel and the U.S. However, it was only with them that we achieved the high level of quality, professionalism, and mutual understanding we were looking for. 

The team always performs to the maximum. Even when faced with time constraints, such as news pitching within a limited timeframe, they do their utmost to secure publications. They always try to meet our business needs and consistently consider our feedback on their work and results.

Their focus is exclusively on organic media publications and non-paid speaking opportunities, cultivating warm relationships with journalists, podcast hosts, event organizers, and more.

Are there any areas for improvement or something Mindset Consulting could have done differently?

We’re happy with the team and trust that they will maintain their high standards.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Solar Staff

Describe what your company does in a single sentence.

Solar Staff is an HR tech solution that assists in managing remote and distributed teams, freelancers, and contractors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mindset Consulting to accomplish?

• Drive brand awareness among potential clients in the United States.
• Establish loyal relationships with key journalists and stakeholders.
• Build a perception of Solar Staff as a reliable HR tech solution.
• Highlight Solar Staff as the only solution in the U.S. connecting companies in developed economies to freelancers from developing regions known for their extraordinary skills.

SOLUTION

How did you find Mindset Consulting?

Referral

Why did you select Mindset Consulting over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mindset Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To reach our company’s goals, the team has actively leveraged different strategies, thoughtfully aligning them with current trends and news in tier-1 media. They have identified key messages, introduced the product and the firm’s speaker to business and tech media outlets, positioned the CEO as a thought leader, and listed the solution in U.S. directories. 
Working closely with American journalists, Mindset’s PR team has secured interviews, podcast appearances, publications of expert op-eds, and comments in top outlets, as well as distributed our industry research studies and news.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 100+ organic publications, including tier-1 media like Benzinga, Bloomberg Law, and Spiceworks. 
• CEO was featured in interviews and podcasts in Starter Story, ITPRO Today, The Human Cloud, The Thoughtful Entrepreneur. 
• Op-eds in Forbes, TechCrunch, Fast Company, Crunchbase News, HR.com and more. 
• The solution was well-received in the U.S. market. 
• The company got coverage in both business and industrial media, strengthening its market position. 
• The company's research was covered by industry tier-1 outlets, establishing it as an expert service provider.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The managers we have worked with are highly responsive and have done everything on time. Regular status calls with the project team, as well as quarterly 1-on-1 meetings with the agency’s executives help keep our work on track and align our PR efforts with Solar Staff’s business goals and global vision.

What was your primary form of communication with Mindset Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive things about the agency’s work is seeing how media publications impact our daily routine and help our team in their tasks. For example, our business development team consistently uses publications in tier-1 media like Benzinga, Spiceworks, Forbes, and Hackernoon to start conversations with our B2B clients. What distinguishes Mindset Consulting is their ability to fully immerse themselves into our business, deeply understand our objectives, and ensure that our PR efforts are effective.

Are there any areas for improvement or something Mindset Consulting could have done differently?

We have been working with Mindset Consulting for over a year and are pleased with the results! They are very professional and have in-depth expertise working with media on the international market.

BACKGROUND

Please describe your company and position.

I am the VP Strategy, Brands & Communication of Voyagu

Describe what your company does in a single sentence.

Voyagu is a travel management platform that connects premium travelers with travel advisors to facilitate better and easier planning, booking, and managing of their trips.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mindset Consulting to accomplish?

• Support the platform’s launch and develop a wide media presence in the U.S. market to establish the company's awareness and reputation among potential investors, partners, clients, and employees.
• Generate interest in the company among journalists.
• Establish the founder’s persona as someone with strong expertise in both the tech and travel industries, showcasing successful leadership.
• Strengthen the company's image as an employer to attract top tech talents.

SOLUTION

How did you find Mindset Consulting?

Referral

Why did you select Mindset Consulting over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Relevant expertise in the U.S. market

How many teammates from Mindset Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main focus has been on building media relations and securing organic publications in top media outlets (news, quotes, features, etc). 

The Mindset Consulting's team works closely with journalists to build a loyal community around the brand, grow its awareness, and spearhead special projects, such as our partnership with Skift Media. They also manage our social media channels and support our participation in awards and rankings. A significant part of the work is centered on building the founder’s personal brand in the United States.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 200+ organic brand mentions in English-speaking media 
• 50+ publications in tier-1 outlets like Daily Express, The Washington Post, Daily Mail, CNBC, and The Mirror 
• Feature stories in PhocusWire, Travolution, and TravelDailyNews 
• Founder’s interviews in Arabian Business, The European Business Review, Authority Magazine, Starter Story 
• Expert columns in Forbes, Entrepreneur, Benzinga, Quartz, Unite AI, Hackernoon, Hospitality.Net, Travel Tomorrow, Crunchbase News 
• Joint research with trade media outlet Skift that was covered by TravelPulse, TravelDailyNews, Travel Agent Central, TTR Weekly, and more 
• The company's Linkedln profile gained over 1,700 new followers organically in 12 months 
• Voyagu increased its share of voice to 36% with growth of 25% YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The firm’s project management is very efficient, and follows the KPIs initially established in the contract. As a result, the company has successfully met all commitments. They hold regular calls, update the chat with status reports, and are always ready to answer any spontaneous questions and respond to our requests. 

Additionally, the managers are very good listeners, and have been able to tune into our needs and deliver on set objectives. One example is when we successfully shifted our strategy, from our initial focus on B2B communications to B2C customers. The team is eager to accept challenging tasks and find solutions to deliver value in a rapidly changing environment.

What was your primary form of communication with Mindset Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mindset Consulting is hands down one of the most professional PR teams we've ever worked with. They consistently embody their 'Deliver more than expected' principle, and their dedication, proactiveness, and assertiveness sets them apart from other PR firms. They are highly adaptable and always prioritize their client’s business goals.

Are there any areas for improvement or something Mindset Consulting could have done differently?

The team has done an excellent job, and we trust their professionalism and expertise.

BACKGROUND

Please describe your company and position.

I am the Founder & Managing Partner of Taver Capital

Describe what your company does in a single sentence.

Taver Capital is a venture fund that invests in early-stage artificial intelligence companies worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mindset Consulting to accomplish?

• Build the personal brand of the Managing Partner and create visibility.
• Build awareness of Taver Capital within the professional investor community in the U.S. and English-speaking Europe.
• Create a network among investors.
• Create the image of Taver Capital as a Founder-Friendly and Added Value VC fund.

SOLUTION

How did you find Mindset Consulting?

Referral

Why did you select Mindset Consulting over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Relevant expertise in VC

How many teammates from Mindset Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First of all, developing media relations and securing organic mentions in top media outlets. They proactively pitch journalists and initiate quality mentions in different formats: comments, columns, interviews, etc. They also support the fund’s portfolio companies, providing founders with consultations on PR and securing their news announcements and press release distributions. 
They assist the fund with participation in awards and rankings, as well as secure the founder's participation as a speaker at large events and conferences in Europe. Additionally, they manage our presence on social media, particularly on LinkedIn.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Interviews in Proactive Investor, Authority Magazine, UnderstandingVC podcast, PromptPod podcast, Silicon Valley Tech & AI podcast, Life Self Mastery podcast; 
• Mentions in tier-1 media like Sifted, Reuters, BNN, etc.; 
• Op-eds in Financial Times, Benzinga, Unite.AI, Crunchbase News and TechTalks; 
• Speaking at Valencia Digital Summit, the PREQVECA International Investment Forum in Belgrade, the Resourcing Tomorrow Conference in London, and SuperReturn Secondaries Europe;
• In 2023, Taver Capital entered Inc.'s annual Founder-Friendly Investors list and was recognized as the Most Innovative AI-Focused Venture Fund by Wealth & Finance International.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In the project, we have two managers who work with us permanently - they are always available and respond quickly to any requests. Every week we have a status call where we discuss current tasks and adjust goals if necessary. We receive monthly and quarterly reports on time and see how well the agency's work system is organized. Our project has clear KPIs that are always met, and even exceeded.

What was your primary form of communication with Mindset Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am not an expert in PR, but I can confidently say that the firm has exceptionally professional managers. They have helped to increase Taver Capital’s visibility on the international market and highlight my expertise as an investor and speaker by securing organic publications in top media outlets like Crunchbase News, Reuters, Sifted, Financial Times and more. 
Additionally, I have participated as a speaker in top events, including SuperReturn Secondaries Europe in London. What sets Mindset Consulting apart is its dedication to its clients' success. For example, I had never participated in podcasts before, and when the managers I work with pitched me for my first recording, I was unsure of what to expect. The team supported me on all stages, providing me with a deep dive training session and even advising what to wear. 
As a result, my first podcast episode was recorded and successfully released, and I was absolutely satisfied with the outcome. The agency’s team is also highly adaptable and always prioritizes their clients’ business goals: based on my new request, they have edited our work strategy even though it is something that wasn't initially included in the contract.

Are there any areas for improvement or something Mindset Consulting could have done differently?

I am satisfied with their team. I hope that the quality will remain the same.