Digital Strategic Consultancy
We're a digital strategy consultancy studio, providing people and insights to help organizations achieve business goals.
We define your digital strategical plan and draw all the tactical actions that will be executed and start performing them accordingly with the timetable. So sit back and relax while we do all the dirty job.
We also can be an extension of your team, supporting daily task execution and providing the guidance and experience needed to develop your team skills and transform them into real digital ninjas.
headquarters
Focus
Portfolio
Banco de Fomento Angola, Lisbon Heritage Hotels, Kaffa Cafés, ANACOM, EDP, Sogrape, Bayer
Motion Video Design - ANACOM
At a time when the Covid-19 pandemic forces social distance, working teams have to adopt new work processes, but still maintain their productivity levels.
ANACOM was thus obliged to review the way its employees carried out daily and collaborative tasks, but in telework. Therefore, they decided to recommend the adoption of the digital tool Teams, from Microsoft, so that all collaborators and teams could maintain permanent contact, collaborating pertinently and effectively in each project.
For this purpose, Mind Forward created an animated Video of informative and tutorial nature, in order to raise awareness among all ANACOM working teams about the adoption of the Teams tool in their daily work.
EUniversal Website
The European EUniversal project is managed by a consortium of 18 partners from 7 European countries, and it is coordinated by E-REDES, formerly known as EDP Distribuição (EDP Group).
Besides developing the EUniversal responsive website, Mind Forward also developed other offline communication materials (rollups, flyers and brochure) and a motion vídeo design that explains the purpose of the project that will carried out over 3 years, from 2020 to 2023.
Hello World, I’m Winet, the new Sogrape’s Intranet.
Sogrape is Portugal largest Wine Company, and for years wanted a single platform to connect all the employees around the World and change the way people work and communicate.
To accomplish that, we worked side-by-side with Sogrape key users, conducting several collaborative work sessions, to define the functional specification that drove the development team.
Furthermore, we identified the needs that adoption and Communication plan needed to cover in the pre-launch and after-launch stages.
WINet was nominated for Best Intranet 2019 in European Excellence Awards 2019 and won the award for Best European Intranet.
Social Media Consulting
BFA already felt the urgency to reach social networks in 2017, when its competitors already shared, interacted, responded to their social communities.
Mind Forward took on the challenge to, together with the BFA Digital Communication team, define a solid strategy for the first and next steps of BFA on social media.
The first step was taken on Facebook, followed by Instagram and Linkedin, different networks with different dynamics and communities. With Mind Forward’s daily support and the definition of editorial plans suitable for each social network, BFA started this new stage of relationship with its customers in 2018, seeing its community grow rapidly throughout 2019.
On Facebook, BFA met an interactive community, reaching new followers every day, who interacted, questioned, thanked and shared the BFA content.
On Instagram, a human and dedicated team was revealed, consolidating the pride of being BFA.
Finally on Linkedin, we created a platform of interest for the banking sector, sharing specialty items with high value, positioning its leadership.
We shared, guided and led BFA on social media and in 2021, together with BFA, we maintain the ambition to continue to be truly a platform of interest for Angolan banks and their customers.
HTML5 Banners - Bayer
To support a contextualized display campaign, Mind Forward created a creative concept for 2 banner formats (MREC and Halfpage), illustrating discomfort situations in the eyes after long hours of eye strain activity, which can be relieved thanks to Bepanthene Eye drops.
In the context of the Covid-19 epidemic, situations typical of a quarantine environment were illustrated, such as teleworking, reading a book, online games, viewing TV or streaming series on any device.
Mind Forward ensured the illustration, creation of storyboard and animation of the different banners for Bepanthene Eye in HTML5.
Reviews
the project
Digital Strategy for Bank
"Their technical knowledge of the themes and their collaborative approach in explaining them are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a solid bank, created 27 years ago thinking about the needs of all Angolans. With 2,700 employees, we develop solutions, products, and financial services that foster a lasting relationship with its customers and create value for shareholders.
For what projects/services did your company hire Mind Forward?
With extensive experience in the banking and financial sector, the decision was made to put us in the digital environment with the aim of bringing the bank even closer to its customers. A joint marketing strategy was developed to create the bank's presence on social media networks: facebook, linkedin and Instagram. In the same process we develop a new web inteligence processes for our public site.
What were your goals for this project?
introduce the brand, its products and services to the market, with Innovation, Transparency and Proximity.
How did you select Mind Forward?
Mind Foward already worked with the bank in the processes of web intelligence and Google Analytics. Being a bank and as some of the processes should be internally manageable, Mind Forward was chosen, because it is a dynamic partner, available and capable of rapid responses
Describe the scope of their work in detail.
- Creation of the monthly editorial plan for social networks Facebook, Linkedin, and Instagram, according to the rubrics and seasonalities defined in the Commercial Proposal.
- Support to the BFA digital team in the daily management of the community, management of potential crisis situations, and definition of response copy, outside the standard responses.
- Monthly report of BFA performance in social networks and benchmark of competition on Facebook.
- Monthly Report with qualitative and quantitative analysis of the data generated through Google Analytics and conversion analysis of multiple simulation forms, with the aim of improving the overall performance of the BFA site and providing business data to management.
- Purchase of Advertising Space on Facebook and Linkedin Social Networks, with a monthly define budget.
What was the team composition?
6 people in total, 3 internal and 3 of Mind Foward.
Can you share any outcomes from the project that demonstrate progress or success?
having arrived at social networks many years after the competition, in a year we reached 100,000 fans on facebook. Reaffirming one of the objectives, throughcommunity management, we have given full support to our customers.
How effective was the workflow between your team and theirs?
We have a daily contact and support, having fulfilled allthe objectives set out in our initial strategy.
What did you find most impressive about this company?
Their technical knowledge of the themes and their collaborative approach in explaining them are impressive.
Are there any areas for improvement?
We work in different markets and in this case there is a need to locally give constant feedback on the rules and surrenders of the business.
the project
Video Production for Electronic Regulatory Agency
"They are the right partner for those who look for ideas out of the box."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
ANACOM (National Communications Authority) is for over 30 years the Portuguese regulator for Electronic Communications and Postal Sector. I’m responsible for promoting a new digital culture at ANACOM, the National Communications Authority where I run a Change Management team and a program for adoption in the scope of digital transition at the Directorate-General for Information and Innovation.
For what projects/services did your company hire Mind Forward?
At a time when the Covid-19 pandemic forces social distance, working teams have to adopt new work processes, but still maintain their productivity levels. ANACOM was thus obliged to review the way its employees carried out daily and collaborative tasks, but in telework. Therefore, we decided to recommend the adoption of the digital tool Microsoft Teams, so that any employee could maintain permanent contact, collaborating pertinently and effectively in each project.
For this purpose, Mind Forward created an animated Video of informative and tutorial nature, in order to raise awareness among all ANACOM working teams about the adoption of the Teams tool in their daily work.
What were your goals for this project?
We start from the premise that the need to produce documents collaboratively is a constant in our daily professional life. Typically, it is an inefficient and even frustrating process, based on sending 1001 versions of the document by email.
With this video we wanted to highlight the added value in using Teams instead of email to perform regular organizational tasks, which are, most of the times, time consuming.
How did you select Mind Forward?
The company was recommended to me by a person who had already had a good experience of working with the company.
Describe the video(s) and the process in detail.
The video is divided into two parts, the first tells the story of the despair of a team that had to prepare a report to the Board of Directors using the email; in the second half, all the details of the story are converted into successes because the team adopted the right tools and managed to finish the report in time.
In my organization, we are developing a process to improve digital adoption and we invited her Mind Forward to produce this video showing the pros and opportunities of the change in progress.
What was your vendors' project management or feedback process?
It was a great success. People considered the story very clear and the video represented a step forward to reinforce the adoption process.
Can you share any outcomes from the project that demonstrate progress or success?
This video continues to be used to impact employees. Each time we reactivate the campaign we have an adoption rate increase
How effective was the workflow between your team and theirs?
The result was overwhelming. The team is incredibly creative and understood the idea since the very beginning they accepted all my suggestions and added value to all these ideas the video was delivered on time and the outcome was a great success.
What did you find most impressive about this company?
They are very committed to the client and very helpful in dealing with our doubts, goals, challenges, and expectations. They are very punctual in their services and work
Are there any areas for improvement?
I think the team is very consistent, well structured. They are the right partner for those who look for ideas out of the box.
the project
Web Development for Energy Network Company
"Their fast and accurate response to all requests is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company is a utility and i am responsible for dissemination and communication of our European funded innovation projects.
For what projects/services did your company hire Mind Forward, and what were your goals?
Mind Forward was hired to develop a European funded project website and some communication materials (brochure, flyer, institutional video, roll up and infographics).
How did you select Mind Forward and what were the deciding factors?
Mind Forward was called to participate in the contest because of their previous work at a more institutional level (company website development). They were selected as they offered the most price competitive proposal and more creative one.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
we had a first briefing meeting were all goals and project timeline were shared. From there the team delivered mock-ups and a development calendar. We agreed on the design issues and the dates of the deliverables.
Deliverables included: development of a wordpress project website and some communication materials (brochure, flyer, institutional video, roll up and infographics), monthly analytics reports and yearly social media reports.
How many people from the vendor's team worked with you, and what were their positions?
The project manager was our main contact point.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Deliverables were on time and truly compliant with all that was asked for. Our stakeholders and team feedback on the quality of the work deliverable was above expectations.
Describe their project management style, including communication tools and timelines.
The project management is easy going and very transparent. All steps and developments were communicated and the team was super available on managing all the issues.
Even the ones that were not foreseen. More than partners, they were part of the team and always worked with us on an improving basis
What did you find most impressive or unique about this company?
Their fast and accurate response to all requests is impressive. Namely, the website development on such a short time period.
Are there any areas for improvement or something they could have done differently?
Nothing relevant to point out.