Mind Forward

BACKGROUND

Please describe your company and your position there.

IPOPI is a non-profit international organisation and the leading advocate for primary immunodeficiency (PID) patients worldwide. I'm the Communications Manager for this organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Forward, and what were your goals?

The disease group we represent is complex and rare, and we wanted to create a set of motion design videos to explain the symptoms, diagnosis and treatment in a simplified way that would speak to a lay audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared three video production companies that had previously produced videos with the style we were looking for. We looked at their proposal (including price, timeline and exhaustiveness), the company profile itself, as well as the services we were looking for. We chose Mindforward as they scored the highest in this comparison.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a kick-off call at the beginning of 2022 to go through our needs. Following this we prepared a script which was returned together with a storyboard. After this approval, the voice over was recorded, and the final animation was produced.

Who did you work with and what was the feedback process like?

We worked with the Founder & Senior Consultants and the feedback was given through email after each step in the production process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Following the launch we received requests from seven of our member organisations in different countries who wanted to provide translations to the videos and disseminate them on a national level.

Describe their project management style, including communication tools and timeliness.

The team was very easy to communicate with, and they delivered every item swiftly. We communicated through email and received quick replies on every request and clear timelines.

What did you find most impressive or unique about this company?

I am impressed by their professionalism, their quick way of working and how they managed to completely match what we were looking for.

Are there any areas for improvement or something they could have done differently?

No nothing!

BACKGROUND

Please describe your company and your position there.

The company is a Women´s shoes manufacturer that has a brand:JJheitorShoes. I am the brand consultant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Forward?

In a first stage it was made a strategic analisys of the digital ecossistem of the brand. In a seconda stage Mind Forward, develop the design and the user experience of the brand site and e commerce

SOLUTION

How did you select this vendor and what were the deciding factors?

I have the suggestion of a friend of mine and she worked with Mind Forward at Catolic Business Scholl, at OPorto city, Portugal. She was very satisfied with the results. I choose this company because of it´s competences in digital and it has a very good relation of costs/results.

Describe the project in detail and walk through the stages of the project.

It was necessary to study this area-women footwear, in the markets that we selected. In several aspects: the environment, the competitors, the business models. The strategy was settled and then, Mind Forward, made a suggestion for the design and user experience of the site+ e commerce.

How many resources from the vendor's team worked with you, and what were their positions?

3 elements. The account/the strategist/the web designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven´t yet finish the project but it seems to me that we are in a good direction.

How effective was the workflow between your team and theirs?

The project manager was easy to communicate. We have virtual and presencial meeting. The temporal objectives were always met.

What did you find most impressive or unique about this company?

They have strong web design, UX, and optimization knowledge.

Are there any areas for improvement or something they could have done differently?

Things could always be done faster. Bus the quality of the final project was good.

BACKGROUND

Please describe your company and your position there.

We are a solid bank, created 27 years ago thinking about the needs of all Angolans. With 2,700 employees, we develop solutions, products, and financial services that foster a lasting relationship with its customers and create value for shareholders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Forward?

With extensive experience in the banking and financial sector, the decision was made to put us in the digital environment with the aim of bringing the bank even closer to its customers. A joint marketing strategy was developed to create the bank's presence on social media networks: facebook, linkedin and Instagram. In the same process we develop a new web inteligence processes for our public site.

What were your goals for this project?

introduce the brand, its products and services to the market, with Innovation, Transparency and Proximity.

SOLUTION

How did you select Mind Forward?

Mind Foward already worked with the bank in the processes of web intelligence and Google Analytics. Being a bank and as some of the processes should be internally manageable, Mind Forward was chosen, because it is a dynamic partner, available and capable of rapid responses

Describe the scope of their work in detail.

• Creation of the monthly editorial plan for social networks Facebook, Linkedin, and Instagram, according to the rubrics and seasonalities defined in the Commercial Proposal.
• Support to the BFA digital team in the daily management of the community, management of potential crisis situations, and definition of response copy, outside the standard responses.
• Monthly report of BFA performance in social networks and benchmark of competition on Facebook.
• Monthly Report with qualitative and quantitative analysis of the data generated through Google Analytics and conversion analysis of multiple simulation forms, with the aim of improving the overall performance of the BFA site and providing business data to management.
• Purchase of Advertising Space on Facebook and Linkedin Social Networks, with a monthly define budget.

What was the team composition?

6 people in total, 3 internal and 3 of Mind Foward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

having arrived at social networks many years after the competition, in a year we reached 100,000 fans on facebook. Reaffirming one of the objectives, throughcommunity management, we have given full support to our customers.

How effective was the workflow between your team and theirs?

We have a daily contact and support, having fulfilled allthe objectives set out in our initial strategy.

What did you find most impressive about this company?

Their technical knowledge of the themes and their collaborative approach in explaining them are impressive.

Are there any areas for improvement?

We work in different markets and in this case there is a need to locally give constant feedback on the rules and surrenders of the business.

BACKGROUND

Please describe your company and your position there.

ANACOM (National Communications Authority) is for over 30 years the Portuguese regulator for Electronic Communications and Postal Sector. I’m responsible for promoting a new digital culture at ANACOM, the National Communications Authority where I run a Change Management team and a program for adoption in the scope of digital transition at the Directorate-General for Information and Innovation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Forward?

At a time when the Covid-19 pandemic forces social distance, working teams have to adopt new work processes, but still maintain their productivity levels. ANACOM was thus obliged to review the way its employees carried out daily and collaborative tasks, but in telework. Therefore, we decided to recommend the adoption of the digital tool Microsoft Teams, so that any employee could maintain permanent contact, collaborating pertinently and effectively in each project.

For this purpose, Mind Forward created an animated Video of informative and tutorial nature, in order to raise awareness among all ANACOM working teams about the adoption of the Teams tool in their daily work.

What were your goals for this project?

We start from the premise that the need to produce documents collaboratively is a constant in our daily professional life. Typically, it is an inefficient and even frustrating process, based on sending 1001 versions of the document by email.

With this video we wanted to highlight the added value in using Teams instead of email to perform regular organizational tasks, which are, most of the times, time consuming.

SOLUTION

How did you select Mind Forward?

The company was recommended to me by a person who had already had a good experience of working with the company.

Describe the video(s) and the process in detail.

The video is divided into two parts, the first tells the story of the despair of a team that had to prepare a report to the Board of Directors using the email; in the second half, all the details of the story are converted into successes because the team adopted the right tools and managed to finish the report in time.

In my organization, we are developing a process to improve digital adoption and we invited her Mind Forward to produce this video showing the pros and opportunities of the change in progress.

What was your vendors' project management or feedback process?

It was a great success. People considered the story very clear and the video represented a step forward to reinforce the adoption process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This video continues to be used to impact employees. Each time we reactivate the campaign we have an adoption rate increase

How effective was the workflow between your team and theirs?

The result was overwhelming. The team is incredibly creative and understood the idea since the very beginning they accepted all my suggestions and added value to all these ideas the video was delivered on time and the outcome was a great success.

What did you find most impressive about this company?

They are very committed to the client and very helpful in dealing with our doubts, goals, challenges, and expectations. They are very punctual in their services and work

Are there any areas for improvement?

I think the team is very consistent, well structured. They are the right partner for those who look for ideas out of the box.

BACKGROUND

Please describe your company and your position there.

My company is a utility and i am responsible for dissemination and communication of our European funded innovation projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Forward, and what were your goals?

Mind Forward was hired to develop a European funded project website and some communication materials (brochure, flyer, institutional video, roll up and infographics).

SOLUTION

How did you select Mind Forward and what were the deciding factors?

Mind Forward was called to participate in the contest because of their previous work at a more institutional level (company website development). They were selected as they offered the most price competitive proposal and more creative one.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

we had a first briefing meeting were all goals and project timeline were shared. From there the team delivered mock-ups and a development calendar. We agreed on the design issues and the dates of the deliverables.

Deliverables included: development of a wordpress project website and some communication materials (brochure, flyer, institutional video, roll up and infographics), monthly analytics reports and yearly social media reports.

How many people from the vendor's team worked with you, and what were their positions?

The project manager was our main contact point.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables were on time and truly compliant with all that was asked for. Our stakeholders and team feedback on the quality of the work deliverable was above expectations.

Describe their project management style, including communication tools and timelines.

The project management is easy going and very transparent. All steps and developments were communicated and the team was super available on managing all the issues.

Even the ones that were not foreseen. More than partners, they were part of the team and always worked with us on an improving basis

What did you find most impressive or unique about this company?

Their fast and accurate response to all requests is impressive. Namely, the website development on such a short time period.

Are there any areas for improvement or something they could have done differently?

Nothing relevant to point out.

BACKGROUND

Please describe your company and position.

I am a Department Manager of Kaffa Cafés

Describe what your company does in a single sentence.

One of the most important players in Portugal´s coffee industry. Coffee Producer for private label - capsules and roasted bean coffee.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Forward to accomplish?

• Site Development
• Visibility on SEO

SOLUTION

How did you find Mind Forward?

Referral

Why did you select Mind Forward over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Mind Forward’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building Kaffa´ website for the beginning: www.kaffacoffee.com

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely fantastic! Most of the times, the service is deliver before the leadtime acure by email and by phone.

What was your primary form of communication with Mind Forward?

In-Person Meeting

What did you find most impressive or unique about this company?

Their know-how, efficiency, and quick answers were impressive.

Are there any areas for improvement or something Mind Forward could have done differently?

No.