What was the scope of their involvement?
Miller Ad Agency helped us align our messaging across every advertising channel. They’ve managed our traditional marketing like billboards, newspaper, television, and radios ads. Keeping our budget in mind, they handle all our media buying. They find available options and pricing for radio stations and billboards to showcase our ads.
At times, we need to promote specific events like our annual spring sale. Miller Ad Agency creates general campaign themes along with designs to enhance the look and feel. They've even sourced third-party suppliers like a balloon company. Concerning digital marketing, they focus on SEO, Google AdWords, and Facebook ads. Whenever we need marketing or promotional materials, they design print assets like flyers, handouts, or tags.
What is the team composition?
We worked with a 2-3-person team. Seth (Senior Account Supervisor, Miller Ad Agency), our main point of contact, handles the account. Mary (Account Coordinator, Miller Ad Agency) conducts research and manages informational tasks. She’s our coordinator when Seth is unavailable. Sasha (Art Director, Miller Ad Agency) modifies, updates, and fixes problems on our website, which we plan to eventually redesign.
How did you come to work with Miller Ad Agency?
About ten months ago, we started looking for an advertising agency to handle all our media buying and campaigns so we could focus on the stores and sales internally. We interviewed 4-5 different companies with varied capabilities. During the interview process, we instantly connected with the whole team at Miller Ad Agency. They went above and beyond to make us feel important and like a part of their family.
How much have you invested with them?
We spent about $250,000.
What is the status of this engagement?
We found Miller Ad Agency in November 2017 and started working together in January 2018. Our partnership is ongoing.