Advertising That Works

For more than 30 years, Miller Ad Agency has earned a reputation as experts in advertising. We use our unique approach to marketing and advertising to bring you the results you’re looking for. From boosting your bottom line to growing your market share, Miller Ad Agency brings results.

Whether you are interested in more traditional advertising methods or attracted to exploring new cutting-edge digital marketing concepts, Miller Ad Agency has you covered.

Using the latest advances in digital marketing and advertising, including CRM Targeting, Geo-Fencing, and Email Retargeting, we can more efficiently and successfully pursue and deliver you more customers. If you’re ready for the success that comes with effective, results-driven advertising, then challenge yourself. Join the Miller team!

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
1984
Show all +
Dallas, TX
headquarters
  • 2711 Valley View Lane
    Dallas, TX 75234
    United States

Portfolio

Key clients: 

Some of our key clients are 5Miles, CUTX, FairLease, and Friendly Chevy.

Reviews

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Full-Service Marketing for Incubator

"The work they provide is phenomenal. They demonstrate a real mastery of their craft."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2016 - Ongoing
Project summary: 

Miller Ad Agency provides digital and traditional marketing services (e.g., SEO, SEM, advertising) as well as animation and market research sketches.

The Reviewer
 
1,001 - 10,000 Employees
 
Dallas, Texas
Christopher Arthmann
Senior Solutions Portfolio Manager, NEC
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive, leading to more work for Miller Ad Agency. Direct contact with their executives not only enhances the project creatively, but also demonstrates a vested interest in long-term outcomes and customer business needs.

BACKGROUND

Introduce your business and what you do there.

I'm a senior solutions portfolio manager at NEC. We’re the incubation group responsible for next generation solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Miller Ad Agency?

We were exploring opportunities to partner with traditional and digital marketing companies.

SOLUTION

What was the scope of their involvement?

Our main collaboration started as a partnership to find common customers. We combined our technology with their activities around digital and traditional marketing. Our technologies are geared towards gathering marketing intelligence and supporting customer retention. On their side, they provide services such as SEO, SEM, social media, promotions, advertising, and loyalty programs. Their team has also done some sketches for us as part of our market research.

The scope evolved beyond incubation activity to our current collaboration on a customer project. They’re doing animation work as well as internet of things (IoT) and AI capabilities that we offer customers as a commercial activity.

What is the team composition?

We work with four members of their team.

How did you come to work with Miller Ad Agency?

I was looking for local partners and noticed that they’re based here in Dallas. After I reached out to Erik (CEO, Miller Ad Agency), we really hit it off. I gravitate towards great people, and he's very forward-thinking.

How much have you invested with them?

Combining the commercial activity and incubation, we’ve spent between $80,000–$100,000.

What is the status of this engagement?

We started working together in November 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work they provide is phenomenal. They demonstrate a real mastery of their craft. They do a great job interfacing with customers and are very professional in providing the customer with what they need.

How did Miller Ad Agency perform from a project management standpoint?

We communicate frequently and work together well. For example, if they've done sketches and I ask for changes, they’re always willing to talk it through. Our teams collaborate and come to a decision. Everything remains positive and focused on getting the best outcome.

What did you find most impressive about them?

Their work is incredible. I’m able to easily communicate my thoughts, and they have the ability to deliver on my vision. Their team is skilled, and Erik is a great businessman. Being able to communicate and run things by him is very valuable.

Are there any areas they could improve?

No, not from my viewpoint.

Any advice for potential customers?

Express your thoughts and the outcome you’re looking for. They will come back to you with great questions.

5.0
Overall Score I'm thankful to have the opportunity to do business with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re always available when we need them.
  • 5.0 Cost
    Value / within estimates
    Their costs are competitive, especially for the quality of work they provide.
  • 5.0 Quality
    Service & deliverables
    The deliverables are great.
  • 5.0 NPS
    Willing to refer
    I will always recommend them.

Branding & SEO for Online Women's Magazine

"Their designs are great and their level of service is impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2014 - Ongoing
Project summary: 

Miller Ad Agency has designed and developed a website, created a logo, and migrated content onto the site. They currently help with SEO and create Facebook and Youtube campaigns. 

The Reviewer
 
1-10 Employees
 
Dallas, Texas
CEO, Online Women's Magazine
 
Verified
The Review
Feedback summary: 

The social media campaigns have boosted the site's monthly readership to 500,000. Miller Ad Agency is accessible, responsive, and knowledgeable. They respond immediately to site outages and address any other issues promptly. 

BACKGROUND

Introduce your business and what you do there.

I am the CEO of an online magazine that focuses on professional women over 50. We have worldwide readership in the U.S., U.K., Canada, and Australia, but we have readers that hit our site from over 200 countries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Miller Ad Agency?

We needed help with branding, advertising, and SEO.

SOLUTION

What was the scope of their involvement?

They built the original site from scratch and uploaded our articles. Their objective was creating an attractive, appealing site, and they did an excellent job. They did the logo creation, design, and development, and they also created our site banners.

More recently, they helped with SEO. We purchased a URL for a considerable price and had no idea why we were struggling. The original owners had marked it as "adult," so people couldn't access the site and it was frequently blocked. 

They also market the website through Facebook boosts and other social media. When we were accepted to the Google Accelerator Program, they created four YouTube commercials. 

What is the team composition?

We work with four people. We're often in contact with two, and two others work as consultants. The webmaster has been involved since the beginning. Another person adds our articles to the site.

How did you come to work with Miller Ad Agency?

We knew they were in our area.

How much have you invested in them?

We've invested several hundred thousand. 

What is the status of this engagement?

We started working with them in August 2014 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once we were untethered from the people who thought we were an adult site, we increased from a few thousand monthly visitors. After our Facebook boosts, we'll see 500,000 unique visitors this month.

How did Miller Ad Agency perform from a project management standpoint?

It's been seamless. Truthfully, it couldn’t be better. They're responsive and responsible, and I can contact them anytime.

What did you find most impressive about them?

Their designs are great and their level of service is impressive. So many people have issues with their site going down, but we have almost no disruptions. We get back online quickly when there's an issue, which is necessary in our business. We can’t afford not to stay online since we have readers all over the world. That service is critical to me.

Do you have any advice for potential customers?

Know what you want, clarify your expectations with the agency, and get everyone on the same page. Setting clear deadlines and creating corrections processes makes it work. Many people don’t know what they want, which is tough for an agency.

 

5.0
Overall Score I'm happy with everything.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always meet deadlines.
  • 5.0 Cost
    Value / within estimates
    We've looked at others, and Miller is always comparable or less.
  • 5.0 Quality
    Service & deliverables
    They provide amazing service.
  • 5.0 NPS
    Willing to refer
    We obviously share good suppliers while advising others.

Graphic Design & Marketing for Probiotic Company

“They listen to us and often suggest new perspectives that we haven’t considered before.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

Miller Ad Agency provides graphic design and ad creation services. They handled the visuals for a trade show booth and are currently ramping up to lead social media, SEO, and SEM campaigns.

The Reviewer
 
201-500 Employees
 
Dallas, Texas
Brian Craig
CEO, Essential Formulas
 
Verified
The Review
Feedback summary: 

Miller Ad Agency’s trade show graphics received overwhelming praise from customers. The team is receptive to critique, using internal feedback to refine their work. Although they could be more timely and proactive, their collaborative nature and strong design skills make them promising partners.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Essential Formulas. We’re the primary marketer of unique probiotic products and healthcare items for the U.S. market. Our products are primarily sold through health food stores and online retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Miller Ad Agency?

We needed resources to help us with some of our immediate needs (e.g., graphics and ad creation) in addition to supporting our long-term digital marketing objectives.

SOLUTION

What was the scope of their involvement?

At the moment, they’ve provided graphic arts/design, ad creation, and visuals for various projects, including our trade show booth. For a typical project, we usually have a general concept of what we want but lack any in-depth detail. They coordinate with us to expand on our ideas, outlining the end goals and brainstorming different approaches. Using our provided background information, they then create a copy of the visuals and refine it based on our feedback. Currently, they’re starting to support our social media, SEO, and SEM efforts, and we plan to pursue television advertising in the future.

What is the team composition?

We mostly work with their account executive and VP of account services but have also interfaced with their CEO and artists.

How did you come to work with Miller Ad Agency?

We found them down the street from us and liked their exterior signs. We’d actually just left our previous vendor and were looking for a local agency, so the timing was perfect. We were intrigued by their Google capabilities and decided to reach out to them.

How much have you invested with them?

We’ve spent a little under $50,000 thus far.

What is the status of this engagement?

Their work began in October 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While we don’t have any hard metrics regarding their designs, customer impressions have been very positive so far. In particular, we’ve received enthusiastic responses for our trade show booth. I also appreciate that they’ve attended trade shows in their own time to better understand our projects.

How did Miller Ad Agency perform from a project management standpoint?

To date, they’ve done very well. Our industry is a new category for them, so I don’t think they’ve had much experience with consumer packaged goods for health food products. However, as we’ve gotten to know each other, they’ve remained open to our critiques and modify their work accordingly. They listen to us and often suggest new perspectives that we haven’t considered before.

What did you find most impressive about them?

We've barely scratched the surface of their capabilities, but I believe we’re able to grow and build our business with them. There’s a lot of potential here, and we hope to continue building the partnership as we move forward.

Are there any areas they could improve?

We wish they would be more proactive with some of their support. It’s been great so far, but, because it’s still a new relationship, they might be a bit hesitant to push forward on some things. We’d love to work more closely with them as they take on greater initiatives.

Do you have any advice for potential customers?

Be clear on what you want out of the relationship, and know your industry well enough to explain it to their team.

5.0
Overall Score We would’ve liked a bit more coordination, timeliness, and initiative on their part, but they’ve done well overall.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    It’s been a bit harder to complete some projects as quickly as we would’ve liked due to their workload and commitments.
  • 5.0 Cost
    Value / within estimates
    They’re reasonable with all of their charges and are conscientious of any costs.
  • 5.0 Quality
    Service & deliverables
    They’ve delivered good work and have a solid design process. They also listen to our feedback and are able to implement those changes.
  • 5.0 NPS
    Willing to refer
    There’s always a learning curve, but they’re eager to get their hands dirty and put in the effort to understand our projects/products.

Full-Service Advertising for Outdoor Fireplace Company

“They're clearly invested in our success and take pride in their work.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2017 - Ongoing
Project summary: 

Miller Ad Agency creates and places ads for TV, radio, billboards, and newspapers and designs print assets like handouts and flyers. Digital marketing campaigns involve Google AdWords, Facebook ads, and SEO. 

The Reviewer
 
1-10 Employees
 
Allen, Texas
Garrett Wallace
EVP of Sales, Yard Art Patio & Fireplace
 
Verified
The Review
Feedback summary: 

Miller Ad Agency consistently improves both traditional advertising and digital marketing campaigns by weighing results in terms of efficacy. Using careful tracking and analytics, they’ve gained insight into the most impactful techniques to use. The entire team is friendly, honest, and dedicated.

BACKGROUND

Introduce your business and what you do there.

I am the owner and EVP of Yard Art Patio & Fireplace. We specialize in high-end outdoor patio furniture, glass doors, and gas logs for fireplaces. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Miller Ad Agency?

We’d gotten subpar results from many years on in-house advertising efforts. We started using outside companies to improve our social media and internet advertising but still worked on avenues like radio and billboards internally. Despite a substantial investment, we struggled to send a cohesive message or secure satisfying outcomes. We needed to find a company that offered both traditional and digital marketing. 

SOLUTION

What was the scope of their involvement?

Miller Ad Agency helped us align our messaging across every advertising channel. They’ve managed our traditional marketing like billboards, newspaper, television, and radios ads. Keeping our budget in mind, they handle all our media buying. They find available options and pricing for radio stations and billboards to showcase our ads. 

At times, we need to promote specific events like our annual spring sale.  Miller Ad Agency creates general campaign themes along with designs to enhance the look and feel. They've even sourced third-party suppliers like a balloon company. Concerning digital marketing, they focus on SEO, Google AdWords, and Facebook ads. Whenever we need marketing or promotional materials, they design print assets like flyers, handouts, or tags. 

What is the team composition? 

We worked with a 2-3-person team. Seth (Senior Account Supervisor, Miller Ad Agency), our main point of contact, handles the account. Mary (Account Coordinator, Miller Ad Agency) conducts research and manages informational tasks. She’s our coordinator when Seth is unavailable. Sasha (Art Director, Miller Ad Agency) modifies, updates, and fixes problems on our website, which we plan to eventually redesign. 

How did you come to work with Miller Ad Agency?

About ten months ago, we started looking for an advertising agency to handle all our media buying and campaigns so we could focus on the stores and sales internally. We interviewed 4-5 different companies with varied capabilities. During the interview process, we instantly connected with the whole team at Miller Ad Agency. They went above and beyond to make us feel important and like a part of their family. 

How much have you invested with them?

We spent about $250,000. 

What is the status of this engagement?

We found Miller Ad Agency in November 2017 and started working together in January 2018. Our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Miller Ad Agency helped us formulate an understanding of what techniques work best for us, which was a pivotal goal to achieve. We've been in business for 24 years and had never figured out how to maximize our advertising budget before hiring their team. 

Miller Ad Agency gauges the results of different types of ads and indicates which ones are worth pursuing. I send them a monthly list of customers who purchased products. Compared with our e-blast distribution list, they determine which contacts actually bought products based on their name, address or phone number. 

How did Miller Ad Agency perform from a project management standpoint?

After Miller Ad Agency designed new creative content, I'd often request a few general changes. Five of these times, they made wonderful changes without a problem. In 2-3 cases, they came back with detailed questions instead of the updates I needed. 

What did you find most impressive about them?

I most appreciate how much Miller Ad Agency genuinely cares about our business, even though we're not a large client. They're clearly invested in our success and take pride in their work. I got this sense from all our sit-downs, email exchanges, and on every phone call. They make everybody on our team feel important whenever we visit their office. 

Are there any areas they could improve?

My only complaint would be their occasional response when the creative didn't go right. It took some encouragement to get them back on track. Luckily, that only happened twice in the last ten months. 

Do you have any advice for potential customers?

The best advice I can give is to schedule meetings each month. During discussions, ask a lot of questions. Miller Ad Agency is always happy to provide clear explanations and help you figure out challenges. They're never condescending. I appreciated how open and forthright they've been about their work and methodology.

5.0
Overall Score The few issues we've had were inconsequential in the long term. Miller Ad Agency has been a great business partner.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We usually had open-ended timelines aside from 1-2 hard deadlines. They go above and beyond to stay on time.
  • 4.0 Cost
    Value / within estimates
    I wish everything cost less, but they offer excellent service for a great price. They’re upfront about every aspect of billing.
  • 4.5 Quality
    Service & deliverables
    We wish we’d foreseen a few small things that were out of our control.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to other people. They've done a great job.

Advertising Campaign for Automobile Leaser

"The performance that we received from them has correlated to relevant metrics that we can track. Those numbers have been very strong since we used them. "

— President, FairLease​

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
Project summary: 

Miller Ad Agency was hired to assist the company's existing marketing department and was responsible for putting together banners, email campaigns, billboard design, and website management and development.

The Reviewer
 
Dallas, TX
James Post
President, FairLease
 
Verified
The Review
Feedback summary: 

The client was pleased with Miller Ad Agency's performance in all the areas they worked, noting a strong increase in leads, as well as a partnership with the client's parent company.

BACKGROUND

Introduce your business and what you do there.

We are the automotive leasing arm for the Credit Union of Texas. We function as our own company but we operate under the umbrella of the Credit Union of Texas. We offer our members and the standard public opportunities to lease automobiles through our program.

I am the President.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Miller Ad Agency?

They provide us lead opportunities. We’re trying to get in there and get people’s business. They help us in the radio space. We also do email blasts, SEO [search engine optimization], SEM [search engine marketing], and we’ve done billboards to try to find another niche.

SOLUTION

What was the scope of their involvement?

We have an in-house marketing team that assists them with some of the design, but for the most part, they’re putting together the banner ads and email campaigns. They assist in writing all the copy points for radio, and we have input with that every month. They do manage our website as well. They designed it, manage the backend, and do updates.

How did you come to work with Miller Ad Agency?

They reached out through our marketing team. I believe they came to us. We met with them and they were able to show us what they’ve done for other dealerships. We aren’t a dealership, but we have similarities. It was a good fit. They’re a smaller company and so are we. There’s a lot of synergy between our teams. That’s what landed the spot for them here. That’s fed into them doing work for the Credit Union of Texas as well.

How much have you invested with Miller Ad Agency?

The project was between $50,000 and $200,000.

What is the status of this engagement?

We’ve been with them four or five years. It’s ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We went from 30 to 50 leads a month with our internal efforts to 330 leads, the average for 2014. For 2016, we’re averaging 430. From 2013 to present, our company’s grown an average of 23% year over year.

How did Miller Ad Agency perform from a project management standpoint?

They’re very good. We pose a little bit of a challenge because our marketing team and sales team both get involved in the projects. They’ve been the liaison between all of us and keep us on point. I can’t think of a deadline they’ve missed.

What did you find most impressive about Miller Ad Agency?

In the beginning, they created our jingle. We went through a lengthy process and they hired a very good writer. He put together two jingles for us depending on the radio location. We have one that fits on the country stations and one on the pop stations.

We’ve been able to maintain a strong relationship that’s helped us grow and be better at what we do, as well as being able to provide feedback to help them be the thing we need, without having any negative connotations coming from feedback. That spurred on their opportunity to work with our parent company as well.

Are there any areas Miller Ad Agency could improve?

We grew very quickly in a lot of areas. They were trying to get staff to manage the account. That was challenging for them. We were doing so many projects. We grew quicker than either one of us expected.

4.5
Overall Score They worked extremely well with us, our synergy is strong.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re very good at it. They haven’t missed a deadline and we haven’t had to push them to meet deadlines.
  • 4.0 Cost
    Value / within estimates
    I don’t have a lot to compare that to. Cost is not a driver for us.
  • 4.5 Quality
    Service & deliverables
    The performance that we received from them has correlated to relevant metrics that we can track. Those numbers have been very strong since we used them. We haven’t seen that fall off yet. Not a five because I don’t believe anybody’s perfect.
  • 4.5 NPS
    Willing to refer
    If the company’s in our space.

Website Redesign for Law Firm

"They knew exactly what I wanted and gave me good advice. It was the best experience I've had with anybody that deals with websites."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Miller Ad Agency was hired by the client to overhaul their existing website, providing photographs, text, formatting and style, as well as domain and search engine optimization work.

The Reviewer
CEO, The Law Offices of Tim O'Hare
 
Verified
The Review
Feedback summary: 

The client felt Miller Ad Agency did an exceptional job, noting that they were easy to work with and approached the project with a high level of creativity. 

BACKGROUND

Please describe your organization.

We're a law firm.

What is your position?

I am the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Miller Ad Agency?

I was trying to revamp my website and get some search engine optimization work done inside the website. The previous website had none of that.

SOLUTION

Please describe the scope of their involvement in detail.

They redesigned my website. They gave me photographs. They gave me text. They set up the format and style. They did all the domain and SEO [search engine optimization] work in and around the site.

How did you come to work with Miller Ad Agency?

I used to be the mayor of the town in their Dallas suburb. I knew of them through that. They were actually hired by the city to do some marketing work.

Could you provide a sense of the size of this initiative in financial terms?

The project cost between $10,000 and $50,000.

What is the status of this engagement?

It's complete.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We get many compliments on our website. There's a lot of information on our site. Many in our industry just keep adding content. We don't do that. We try to put content that people can use and rely on. I've had several people ask me who did it. I've sent people to them.

How did Miller Ad Agency perform from a project management standpoint?

They did things quickly. They did what I asked them to do. I needed someone who could give me ideas and tell me what to do. Their follow up was lightning fast in correcting any bugs.

What distinguishes Miller Ad Agency from other providers?

If I found a typo or glitch, I would call or email and, within five minutes, it's fixed. That's not something you run into often.

Is there anything Miller Ad Agency could have improved or done differently?

I don't have any complaints. We can all improve, but I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They weren't the cheapest, but the cheapest car you can find is probably a Kia. I don't want to drive a Kia. You get what you pay for. The value was good for what they charged.
  • 5.0 Quality
    Service & deliverables
    They were easy to deal with. They knew exactly what I wanted and gave me good advice. It was the best experience I've had with anybody that deals with websites.
  • 5.0 NPS
    Willing to refer
    I already have.