What evidence can you share that demonstrates the impact of the engagement?
They’ve got great attention to detail. We’re a small tech startup in UK, yet we’ve been all over the main trade press in the US and Europe on back of a report we published a few weeks ago. That’s all thanks to Milk & Honey.
We have to be careful with messaging because our product shows ad budget wastage (among other things) and that isn’t what agencies and brands want to hear. Milk & Honey reshaped our messaging to performance improvement, and these subtle changes are quite key to how we come across.
How did Milk & Honey PR perform from a project management standpoint?
I love them on this front. They tend to manage me, asking me for information on deliverables or for help on this or that project.
We have weekly calls to asses our priorities and monthly face-to-face meetings. Beyond that, we communicate over Slack, email, and Dropbox, which is for sharing documents, presentations, and articles. They’re deeply plugged into our team, as we rely on them for both content and distribution. They even came on a two-day work trip we took to the coast.
What did you find most impressive about them?
They deliver what they promise. If you’re asking too much, they tell you. You’re not going to be disappointed in the delivery. I’ve worked with some vendors in the past that promise the world, but then assign you a junior account manager, and you aren’t happy with the offerings after that. Milk & Honey are always pleasant.
Are there any areas they could improve?
Everyone could always lower the fees, but that’s all.