Milk & Honey PR

BACKGROUND

Please describe your company and position.

I am the Executive Director of New York Solar Energy Industries Association

Describe what your company does in a single sentence.

New York Solar Energy Industries Association (NYSEIA) advocates for policies and programs to accelerate distributed solar and energy storage deployment in New York State.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Milk & Honey PR to accomplish?

• Raise awareness about NYSEIA's proposal and roadmap to accelerate rooftop and community solar deployment in New York State.
• Secure earned media coverage for NYSEIA and New York's rooftop and community solar industry.
• Elevate NYSEIA's profile as a leading voice on clean energy in New York.

SOLUTION

How did you find Milk & Honey PR?

• Online Search
• RFP

Why did you select Milk & Honey PR over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Strong Proposal

How many teammates from Milk & Honey PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop a PR strategy to support the release of the NY solar roadmap with an emphasis on earned media and sustained coverage for several months following the initial launch
  Provide feedback on the NYSEIA-drafted NY solar roadmap and support the development of a press kit
• Secure exclusive coverage of the NY solar roadmap release with a reputable NY publication
• Draft and widely distribute a press release announcing the publication of the NY solar roadmap
• Assist NYSEIA to secure radio, TV and podcast speaking opportunities to highlight the benefits of rooftop and community solar, barriers to deployment, and the policy solutions included in the NY solar roadmap
• Support op-ed concept development, drafting, and placement
• Secure follow up coverage for the NY solar roadmap throughout the summer, with an emphasis on stories highlighting the benefits that solar provides to rural landowners, low-income households, and workers
• Participate in weekly planning calls with NYSEIA staff and present a PR strategy to steering committee of solar industry representatives
• Develop social graphics and social media kits for stakeholders to post together at inflection points during the campaign 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Milk & Honey helped NYSEIA launch a successful PR campaign, resulting in several articles, op-ed placements and improved messaging for our campaign to raise New York's rooftop and community solar deployment goal. Between our press release re-print and articles/op-eds, we had 87 total placements. Key placements included: Politico NY, Times Union, FingerLakes1, NY Daily News and a TV interview on Spectrum News 1. In addition to helping us craft and place op-eds and getting New York's solar success story into the local/regional political news cycle, Milk & Honey also provided a really valuable PR coaching session to prepare us for successful interviews and supported us in strategy development/execution leading up to and through an impactful Climate Week event.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Milk & Honey staff were professional, communicative and effective. 

What was your primary form of communication with Milk & Honey PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They thought critically about our messaging, incorporated our feedback in real-time and adapted their approach quickly to make sure we got traction with the relevant publications. I was impressed with their agility and creativity.

Are there any areas for improvement or something Milk & Honey PR could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

Human Managed is a data platform that delivers AI-native solutions for cyber, digital and risk outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Milk & Honey PR to accomplish?
Enhance Human Managed’s brand awareness, visibility, and thought leadership in ASEAN

SOLUTION

How did you find Milk & Honey PR?

Referral

Why did you select Milk & Honey PR over others?

• Referred to me
• Company values aligned

How many teammates from Milk & Honey PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

6 months deliverables:  

• Foundation: Planning, client counsel, account management, scheduled update calls & meetings, ad-hoc calls & reporting
• Press Office: Ongoing press office, seasonal & tailored pitches to SEA media, briefing and preparing for media interviews
• Develop up to 2x press releases or media announcements – includes research, content development, up to 1x round of editing per piece of content + media pitching
• Support for up to 4x original content development - includes ideation, research, advisory on content approach and framework, providing key points, content editing, up to 2x adaptations + media pitching.
• Thought leadership: 3-4x media engagements – these can come in various formats eg written interview, F2F, podcast, expert commentary, etc. Includes research, pitching, securing & briefing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quantifiable outputs for each aspect of contracted service: 

1. press release articles 
2. media engagement in the form of podcast, newspaper articles, columns 
3. thought leadership pieces such as white paper, expert interviews 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

For the most part, and especially from 3-4 months of engagement, my dedicated PR manager Ayesha Kohli, has always delivered items on time.  For the rare times that projects get delayed, she proactively informs me of delays and the reasons behind delays.

What was your primary form of communication with Milk & Honey PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to learn about and truly understand my company's business, across fast-moving and wide-ranging topics such as data, AI/ML, cybersecurity, platform engineering, and many more. 

It truly feels like Milk & Honey is part of my extended team that handles PR and external communications. 

Are there any areas for improvement or something Milk & Honey PR could have done differently?

We had some bumps in the early months of engagement and in our first contract renewal (which came after 6 months) due to a lack of proactive and transparent communications about contractual terms, fees, and alignment on outputs. When I expressed my surprise and disappointment on each occasion, Milk and Honey took on the feedback and addressed it immediately. 
Another area I would like to see is more creative ways to reach the number one goal we set from day one: features in Tier 1 media titles in ASEAN -- which has not happened beyond our largest market. 

BACKGROUND

Please describe your company and position.

I am the Fundraiser of BOYS IN MIND

Describe what your company does in a single sentence.

Registered charity working to prevent suicide in boys and young men

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Milk & Honey PR to accomplish?

• PR and marketing support, particularly digital

SOLUTION

How did you find Milk & Honey PR?

Referral

Why did you select Milk & Honey PR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Milk & Honey PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Promotion of a small charity, growing a recognisable brand, identifying USP and brand identity/character
• Develop digital space and social space strategies to grow our reach and public awareness of our charity and cause
• Identifying key messages and creating a narrative that will resonate with and therefore engage new supporter groups
• Identify partners and reciprocal marketing/PR activities to grow awareness
• Develop easy ways to engage and reward supporters for spending time on our platforms: positive reinforcement
• Create consistent posts and outputs to encourage supporters to identify with us as a 'community'

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased likes, shares, follows, comments on our social media
• Increased engagement via our platforms and live events
• Increased donations as supporters resonate with our 'story' and trust us to spend their money wisely as we put out consistent posts and messaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oliver was great to work with, motivating, inspiring but also very empathic and relatable. Prompt replies to emails.

What was your primary form of communication with Milk & Honey PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They took time to mentor a tiny UK charity that strives to protect young men from taking their life. Oliver at Milk & Honey 'got' us and immediately related to our culture and ethos so our values were aligned from the start.

Are there any areas for improvement or something Milk & Honey PR could have done differently?

No, they've provided excellent services. They're also thorough and above all, genuine and relatable

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of Redeployable

Describe what your company does in a single sentence.

Help people from the military community transfer into a new career. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Milk & Honey PR to accomplish?

• Create a digital marketing campaign plan
• drum up brand awareness via a PR campaign

SOLUTION

How did you find Milk & Honey PR?

I'd worked with them before

Why did you select Milk & Honey PR over others?

• High ratings
• Great culture fit
• Company values aligned
• Highly creative

How many teammates from Milk & Honey PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Milk & Honey were tasked with creating a digital marketing campaign across multiple channels to raise awareness of Redeployable. Within this, they also needed to conseptualise and create a production plan for a series of video content. 

We also worked with them on PR content o generate buzz around the brand (this was in 2023) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PR campaign: We hit all targets, including the national press. They created a system to rate each bit of content too; scoring the quality of the content. It was all consistently high. 

Marketing campaign: Their deliverables was just to generate the plan and give it back to me, however they went above and beyond to deliver assets and clear guidance for us to implement the project. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently deliver on time and with a high level of communication. They're receptive to feedback and always implement it. 

What was your primary form of communication with Milk & Honey PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Milk & Honey are extremely creative, their passion and enthusiasm towards the work they do make them stand out as a brilliant agency. They deliver high-quality work, and results go above and beyond the targets set. They have a solution-focused approach which is refreshing. 

Are there any areas for improvement or something Milk & Honey PR could have done differently?

N/A 

BACKGROUND

Please describe your company and position.

I am the Head of brand and marketing of a material technology company 

Describe what your company does in a single sentence.

Our company is a fast-growing material tech company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Milk & Honey PR to accomplish?

• Boost our awareness within the high-performance textiles industry
• Boost our awareness within the high-performance materials industry

SOLUTION

How did you find Milk & Honey PR?

• Online Search
• Clutch Site

Why did you select Milk & Honey PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Milk & Honey PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase press coverage of our company in trade, prosumer & consumer publications. Consistent coverage in the trade press for the high-performance textiles industry. Gain traction within selected prosumer publications, primarily in the running/training space. Gain traction with some consumer-facing publications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of press mentions within trade, prosumer & consumer publications - primarily in the high-performance textiles industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Milk & Honey's project management is brilliant. They are a super professional team with diverse skill sets and niches. They are always on the lookout for new opportunities that align with our extended targets.

What was your primary form of communication with Milk & Honey PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to understand the dynamics of new markets, products & industries. As a materials tech company, understanding multiple markets and what resonates with them is crucial to our success - Milk & Honey have really impressed us here.

Are there any areas for improvement or something Milk & Honey PR could have done differently?

Honestly no... from the start of our process, they have continued to exceed expectations and have been a pleasure to work with.

BACKGROUND

Please describe your company and your position there.

Software development company - I am the marketing consultant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Milk & Honey PR, and what were your goals?

Public Relations - increase the visibility of Zetta Genomics brand with potential customers, investors and partners.

SOLUTION

How did you select this vendor?

Via a personal connection and based on the quality of previous work experience. They had individuals with skills uniquely suited to Zetta Genomics' needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

A PR retainer focused on writing quality content relating to the genomics space that would raise Zetta Geonomics' profile in this area. The retainer included deep though leadership content, news releases, media relations, social media support and messaging and positioning consultation.

How many people from the vendor's team worked with you, and what were their positions?

We initially had some staff turnover but I worked primarily with 3 team members, the account lead, the social media manager and the content specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

M&H produced a number press releases and blogs on behalf of multiple members of the Zetta Genomics team. They also secured a number of key press articles as a result of written content and interviews secured for Zetta Genomics executives. M&H also played a significant role in crafting the copy for the new web site. The team has provided on going and extensive social media support.

Describe their project management style, including communication tools and timeliness.

The team are very approachable and friendly and we developed a good level of interaction very early on. The team were very effective partners and operated as an extension of the core team. We had regular formal meetings and interactions and these were underpinned with regular and very accessible ad-hoc communications.

What did you find most impressive or unique about this company?

They are a strong team made up of very smart individuals. The team demonstrated a real passion for Zetta's business and build good relationships with individuals across the organsiation.

Are there any areas for improvement or something they could have done differently?

While our relative retainer is quite small, it would be great to see some 'blue sky' suggestions or ideas.

BACKGROUND

Introduce your business and what you do there.

I am the area-wide president of a security company called Deep Instinct; we are dedicated to deep learning practices. We are building up the organization globally, and I am responsible for business in Germany, Switzerland, and northern Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Milk & Honey PR?

We are a startup, and when a company is in the early stages, it needs brand awareness, so we hired Milk & Honey PR to help generate awareness for our brand in the region.

SOLUTION

What was the scope of their involvement?

They helped us with many things. We started by discussing which words and topics would work best to gain interest from the market and the press. 

They studied our brand and worked to understand what deep learning is, and the messaging around it. They crafted that messaging for magazines and wrote articles to promote the brand to the local market. They prepared press releases and scheduled appointments with local journalists to allow us to talk about our technologies. 

They helped us with social media marketing and facilitated journalist roundtables and press conferences. They also set up podium discussions in dedicated healthcare and critical infrastructure environments. They also developed a go-to-market model for every territory and have delivered it to us. 

What is the team composition?

We work with four people: Manuel (CEO, Germany), Patrizia (Senior Client Manager), and two other team members.

How did you come to work with Milk & Honey PR?

I knew the team before they founded Milk & Honey PR and have been working with them for about 20 years. 

What is the status of this engagement?

We started working together on this project when they founded the company several months ago. The brand awareness project began in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with them, our brand awareness has increased. We see much more traffic to our website and more feedback on our articles. They have had a huge overall impact on our business.

Milk & Honey PR is our leading agency, driving many projects to completion. They have great practices and results. It’s hard to track, but I think the number of articles and press releases they’ve worked on has impacted the public. 

We share their ideas with other partners because they have the best practices. 

How did Milk & Honey PR perform from a project management standpoint?

They are good from a project management standpoint; they always meet deadlines. We communicate via email, have regular sure-fix calls, and use a tool to track activities and results. 

What did you find most impressive about them?

I am most impressed by the creative solutions and ideas they have to gain interest from journalists. 

Are there any areas they could improve?

I have nothing they could improve on.

Do you have any advice for potential customers?

My advice is to be open with the team and ask for their opinion.

BACKGROUND

Introduce your business and what you do there.

I’m the chief innovation officer and VP of BrainCheck, a software-as-a-medical-device company. We sell a digital cognitive assessment platform to doctors and enterprise health hospital systems. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Milk & Honey PR?

As a startup, we wanted to increase our brand awareness and create excitement around our product. As a result, we hired Milk & Honey for their PR services. 

SOLUTION

What was the scope of their involvement?

Milk & Honey creates press releases for us on Newswire. They do follow-ups with various industry media channels for our story to gain traction. 

What is the team composition?

We work with around five people from Milk & Honey, including Paul (CEO & Partner), Calli (Client Manager), and a media specialist. 

How did you come to work with Milk & Honey PR? 

We found Milk & Honey through a reference. 

How much have you invested with them?

The investment is well over $150,000. 

What is the status of this engagement?

Our engagement began in August 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our company has gained traction in the marketplace and generated significant leads in terms of large health systems that are now aware of who we are and what we do. Our sales process has gained traction, too. On top of that, we’ve closed further funding since last year — everything has been truly positive for the company. 

Moreover, we’ve had a couple of great placements — Business Insider and TechCrunch —  because of Milk & Honey’s work on our first campaign. We’re also in a big hiring mode, which helps with employer branding. We can show to potential employees and prospects our coverage in the national press. 

How did Milk & Honey PR perform from a project management standpoint?

Milk & Honey’s project management is great. We have a weekly call every Monday morning where we review our tactics, what needs to be executed in the upcoming week, and our overall strategy for the quarter or year. 

The team is good at not only executing day-to-day tasks but also at bringing forward ideas on the pitches that they can do. They base their pitches on where we are and what’s happening in the national media with stories related to BrainCheck. 

What did you find most impressive about them?

Milk & Honey is always looking for new opportunities for us — they’re truly proactive. They always scan the horizon to bring opportunities to us; we don’t always say yes to such opportunities because they don’t always fit, but we’d rather have too many opportunities than too few. 

On top of that, the team is great at strategic thinking. This separates them from other run-of-the-mill agencies that have worked with us in the past. 

Are there any areas they could improve?

No, there aren’t any. We’ve had a great working relationship, and they’re always on top of things.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a macroeconomic research firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Milk & Honey PR?

We needed help with PR services.

SOLUTION

What was the scope of their involvement?

Milk & Honey PR has spent a lot of time getting to know us and the marketplace to ensure we’re putting our best foot forward in the market. On a broad basis, we’re in touch with major media outlets, and they work with us to ensure our website is presenting the best way possible. They give suggestions and support our work in campaigns to increase our exposure to the media. We’ve earned and purchased media positioning through television and print.

What is the team composition?

Paul (Partner & CEO) is our main point of contact. We’ve worked with about half a dozen people, including senior PR and transaction people.

How did you come to work with Milk & Honey PR?

It was a referral.

How much have you invested with them?

We’ve spent about $150,000 in total.

What is the status of this engagement?

We’ve been with them since March 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve increased our media exposure. Since we’ve been with them, our Twitter exposure has grown six-fold. We’ve definitely had more subscriptions, and our national and international media presence has at least tripled. Overall, it’s been an incredibly positive relationship.

How did Milk & Honey PR perform from a project management standpoint?

Project management is good. We’ve been an open book, and it has helped. We consider them a partner in the business, so we treat them that way.

We mainly communicate through email and phone.

What did you find most impressive about them?

Their ability to pivot is outstanding. They learn from the things that work and make the appropriate changes.

Are there any areas they could improve?

No, they’ve done an excellent job. We’re really pleased.

Do you have any advice for potential customers?

Giving them full access to everything you do is a huge help.

BACKGROUND

Please describe your company and your position there.

Techfugees Foundation is a volunteer-led international non-profit collective that brings together cross-sector organisations and the humanitarian sector to combine innovation, insight and inclusion to advance refugees’ rights and equitable access to public services through technology across international markets. We place displaced persons at the heart of everything Techfugees does to uplift the lives of those who are unheard, invisible and excluded towards betterment in empowering their inclusion to participate in the society.

We do this by:

1. accelerating humanitarian innovation through collaborative implementation and technical support of digital products and services providing access to education, information, healthcare, employment and fostering participation in society of marginalized communities.
2. researching to collect Insights and curating open data platforms that supports the ethics behind our guiding principles whilst elevating those unheard displaced voices to the forefront to amplify their experience.
3. orchestrating inclusion programs to strengthen digital upskilling and access to work opportunities for the tech sector to tap undiscovered digital talent amongst displaced people to foster socio-economic growth in their new communities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Milk & Honey PR?

Increasing proliferation of human displacement reinforces the need to reimagine new ways for people, digital tech sector and cross-sector organisations to come together to globally act in solidarity with vulnerable displaced communities to empower their inclusion in digital society and stand for their digital rights.

With limited resources and in need of supporting scale up of initiatives supporting displaced communities worldwide we appointed Milk & Honey on the following:

1. crystallising core messaging framework on innovations - inclusion - insights propositions.
2. refining and creating thought-leadership content
3. managing media relations and securing media interview opportunities
4. exploring partnering opportunities with our global community including potential collaboration with Milk & Honey clients

SOLUTION

How did you select this vendor?

We selected Milk & Honey following evaluations with three agencies on following basis:

1. common shared purpose of serving people and opportunity to unlock hidden value to do good business.
2. strong alignment with Techfugees core values and people chemistry at executive/operational levels.
3. commitment to potentially go over and above the norm to collaborate with us in accelerating shared goals.

Describe the scope of their work in detail.

Following joint executive meeting, the team diligently progressed

1. drafting the core messaging framework on innovation-inclusion-insights with several iterations and interactions with the Techfugees team
2. securing media interview opportunities to raise Techfugees profile. Spokesperson grid formulation with our global community.
3. support conducting research findings into current UK respondent perceptions of the refugee narrative
4. review and disseminate Chili Piper press-release
5. Social media audit review

What was the team composition?

I work closely with the senior partners/executives for overall strategic relationship with the Techfugees client account managed by the senior client executive and senior director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Finalised core messaging framework on innovations, inclusions and insights ready for global community dissemination.
2. Day to day media relations management and several media interviews opportunities presented such as Evening Standard, PR Media, Deutsche Wells,
3. Supported senior exec fundraiser dinner in New York with attendance of Milk & Honey US partner.
4. Positioned Financial Times enquiry to profile Techfugees partner BuffaloGrid
5. Created opportunity with Markettiers to conduct UK consumer snap-poll survey with 2000 respondents of current perceptions. National broadcast with GBnews including 10 interview request with UK national/local broadcasters across TV and radio.

How effective was the workflow between your team and theirs?

We have regular fortnightly meetings with the Senior Client Executive and M&H team together with CEO & Global Community Officer to review progress on deliverables. In addition, the M&H has access to Techfugees Slack channel for direct proactive engagement with our global community.

What did you find most impressive about this company?

As a people centric organisation, duty-to-care is paramount for Techfugees. Hence we are impressed by the staff quality in not only coming to speed in understanding the complex issues surrounding human displacement but also diligently handling subtlety of working with individuals within our global community given diverse ethnic cultures with customer service to care. Equally on delivery of activities. The Milk & Honey PR team was highly collaborative in ensuring effective and quality outcomes.

Is there any area for improvement or anything that could have been done differently?

As we are gearing up activities with key events planned for 2022, I would like to explore more partnering opportunities to lift voices from our global community with thought leadership content pieces to draw in potential collaboration with Milk & Honey clients for create mutual value win-win.