Digital Marketing and Technical SEO
Milestone helps businesses create, organize, and amplify their digital information by enhancing their digital presence to make information more accurate, consistent, and visible. We do this with a digital presence platform and add to it as much or as little service as you need to help you be everywhere your customers are. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through omnichannel marketing fueled by SEO.
Learn how you can leverage our proven approaches at www.milestoneinternet.com or email us at [email protected]
headquarters
Focus
Portfolio
High Performing Website
- Cleansed and updated data through Milestone Local across the digital spectrum
- Continuous monitoring of listings with ongoing updates
- Automatic updates to maintain consistency
- Total visibility for branded & non-branded searches up 92%
- Branded searches up 197%
- Non-branded searches up 78%
Hotel Increases Bookings During the Pandemic
Milestone Inc created an image-rich design for Hacienda Del Sol Guest Ranch Resort that highlighted what the resort has to offer. We created a simple user-friendly site architecture to reduce the number of clicks guests had to make on site. We also added clear call to actions across the site to help increase the number of contact forms and RFPs filled out. We also added an event calendar and featured it on the homepage to highlight the clients on site events (especially their live music). We also updated the site to be ADA conforming, add relevant schema and improved the page speed for overall brand awareness and user experience.
- New Milestone website to help user experience which included:
- Milestone CMS: only SEO-first CMS on the market
- Mobile-first wen design
- Accelerated Mobile Pages (AMP)
- Progressive Web App (PWA)
- Deployed error-free advanced schemas on every page of the website with Milestone Schema Manager software
- WCAG 2.1 ADA website to help with user experience
- Event Calendar to promote onsite events/meetings and help increase awareness of events happening at the property
- Milestone Local software to further increase brand awareness and authority
Milestone Presence Cloud to manage all digital marketing, content, and analytics from a single dashboard
ResultsClient website went live on May 14, 2020 in the middle of the Covid-19 pandemic, where hospitality industry has seen a direct impact. The property is in Tucson, AZ.
- Client saw a 16% year-over-year increase in website revenue compared to prior 4 months where it saw a negative 7% year-over-year decline.
- Mobile traffic increased by 23%
- 51% increase in direct bookings
- 9% increase in website visits compared to the average of March and April 2020, when they were down on an average by 42%
- The 9% increase in post-site live traffic delivered a 41% increase in weddings RFPs submitted via mobile devices.
G6 Improves Digital Results
Milestone deployed a comprehensive local strategy to improve awareness online and increase website visitors and online orders:
- Milestone Local: The UNAP and key business details to achieve profile completeness for the listings of the client were updated and made consistent for every location across key channels, such as GMB, Bing, etc. Using Milestone Local, 99% UNAP consistency was achieved (previous being 70%) and relevant categories were updated.
- Schema Manager: Milestone deployed schemas, such as LodgingBusiness, Room, ReserveAction to increase SERP saturation and improve the visibility of the amenities of the client.
2 months following the local and schema optimization of all the listings, the client experienced:
- 120% increases branded search on Google
- 90% increase in non branded search using
- 70% Increase in customers who found the client on Google Maps
- 50% Increase in phone calls from GMB
- 40% Increase in clicks from GMB
Evergreen Improves Digital Results
- In just 60 days post-implementation, the client recorded growth
- 31% increase in business listings on Google and 10X increase in business listing on Bing
- 45% increase in business listing on Google for service related queries
- 48% increase in visits to website from Google My Business
- 43% increase in organic visits
Reviews
the project
Web Dev for Hospitality Services Provider
"There's been consistent engagement throughout the process and when any problems came up, they were fixed immediately."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Southern Management operates multiple hospitality, multi-family and commercial assets. As the Vice-President, Sales and Marketing for the Hotel Division, I am responsible for all sales and related activities including website development.
For what projects/services did your company hire Milestone Inc, and what were your goals?
The project was to replace an ineffective website for a single hotel (Branded) with a stand-alone new site with updated tools for enhanced SEO, easily modifiable with a comprehensive CMS and incorporating multiple options for special marketing.
How did you select this vendor and what were the deciding factors?
An open RFP was hosted and multiple organizations were evaluated. The key factors were price, timing (project start to go-live), overall functionality, flexibility, ability to edit, CMS capabilities, SEO support, PPC tagging capabilities and creativity of design. All vendors were interviewed as a part of the process in addition to formal review of proposal submissions.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Similar to above, once the vendor was selected (Milestone) we had a project kick-off meeting and agreed on the aggressive timeline and the required deliverables by Milestone as well as SMC. All meetings were virtual (COVID-19) but extremely productive and weekly calls were effective as were the online editing tools used.
How many people from the vendor's team worked with you, and what were their positions?
During the development phase we only interacted with three people after the contract was executed. The Project Manager and two technical team members who handled edits and specific responses. The PM did a very good job in managing the communication to ensure the project stayed on-track.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our new website was up and running as promised and has done well. It is difficult to aggregate the growth due to the impact of COVID on hospitality operations, however, the SEO placement and performance has improved immensely. Overall productivity of the site is growing daily and the ease of navigation and reporting detail is exceptional.
Describe their project management style, including communication tools and timeliness.
The preference is for straightforward communication, clear timelines and simple technology for effective management. We had a kick-off call and then weekly calls with pre-circulated agendas with due dates for specific items. There were zero surprises and significant email communication between calls to ensure deadlines were achieved.
What did you find most impressive or unique about this company?
The commitment from the senior leadership on down to the project management. There's been consistent engagement throughout the process and when any problems came up, they were fixed immediately.
Are there any areas for improvement or something they could have done differently?
There was a challenge with the initial PM however once highlighted, Milestone moved quickly to address and the project was never at risk. Overall their responsiveness was good. Potentially an improvement area would have been proactive monitoring of their PM team to address issues before being raised by the client.
Since its launch, the new site has been working smoothly without any issues. Milestone Inc communicates well and manages tasks efficiently to ensure timely outputs. Their commitment to the project is manifested through their responsiveness and speed in addressing sudden issues or requests.