In terms of results, do you have any metrics or feedback to indicate the effectiveness of their work?
I don’t have the numbers at my fingertips since it was so long ago. But, we saw a vast increase in traffic to the website. That was something that was monitored closely. They helped us with SEO [search engine optimization] and key wording our pages. That seemed to be working. We also saw an increase in ticket sales, which was part of a concerted marketing effort for which the website was one piece. We were also seeing an increase on the time spent on the site. We set out to have a site that had more content than our previous site. We wanted videos. We wanted interviews with artists. We wanted more information. They were able to build a site that showcased that. We were happy to see the people were spending more time on the site. We were getting more links from other people. We definitely watched as the numbers steadily increased from the Web traffic.
Does Mightybytes continue to maintain the website for the Department of Cultural Affairs?
It’s an interesting case. Through no fault of Mightybytes, the website is no longer functioning because there were changes within the department that caused the merging of several different city departments. They essentially eliminated the theater program.
But, once Mightybytes had finished the initial design and CMS and handed them off to us, we updated it ourselves all the time. They were there to help us if there was something that went wrong or that was confusing, or if we found that we needed something different than what we had initially thought. They were there for us.
What is the scope of the work they are doing currently for Lillstreet?
We had some specific goals. We knew we couldn’t afford to redo the entire site. We also have a third-party system. We use a version of FileMaker to handle all of our class registrations. That is integrated with the website. It’s a complicated system. They took it over from an individual that had created the site and helped us untangle some of the things behind the scenes that were causing us problems and did a few project based updates for us. Now, they continue as needed, to make changes and to help us fix errors. We still manage it ourselves in terms of the CMS, but if we run into issues, we just contact them directly.
How would you describe Mightybytes’ performance while working with them?
We were very happy with it. Everyone that was involved in the project was very comfortable with them. We felt like they had good ideas and were attentive and quick to respond. I’m hesitant to give the highest marks to anybody, and I haven’t worked with a lot of other companies in this way, but I would say they’re an A-minus on a grading scale, in terms of what they presented, the cost that they proposed and what they delivered, and their overall approachability and friendliness and attitude towards helping us.
Is there anything you would consider special or unique about them compared to other companies with which you may have worked?
Again, I go back to the personalities. I think their staff is really strong. The people they put in charge of managing projects are very efficient. James, especially, we just had a great experience with him. He actually does our project management here at Lillstreet. They’re calm and very responsive. With tech people, sometimes it feels like you’re bothering them. Mightybytes has never given us that impression. They’ve always just really been respectful of issues we’re having and never try to make an assumption that we’re doing something wrong. They take every question very seriously and research it thoroughly. I have a very positive feeling of a trust in their work.
Is there any area that you think that they can improve upon or that you would do differently?
I’m also a graphic designer. Especially now, knowing what I know years later, I think that some of the design aspects could have been a little stronger, but maybe it’s just the person they had working with them at the time. Talking about the DCA Theater, I thought the functionality of the website was strong, and the customer service was good. They did a lot of things right. But, maybe a little bit fresher design would have been useful. Maybe they have improved that now.