Better digital solutions for people and planet.

Mightybytes is a full-service creative firm for conscious companies.

A Certified B Corporation and one of Illinois’ first legal Benefit Corporations, Mightybytes is committed to creating positive environmental and social change while providing unparalleled support to our clients. 

 

We offer a full range of services from website and software development to user experience design, identity and branding, to content strategy, search engine optimization and social media strategy. 

 

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1998
Show all +
Chicago, IL
headquarters
  • 4001 N. Ravenswood Ave., Suite 404
    Chicago, IL 60613
    United States

Portfolio

Key clients: 

Allstate, Alliance for the Great Lakes, Chicago Children’s Choir, Chicago Community Trust, Chicago Greeter, Dharma Merchant Services, DePaul University, Greater Public, National Association of Boards of Pharmacy, National Geographic Learning, Northwestern University and YMCA of the USA.

Mightybytes built the Alliance for Great Lakes website specifically to increase donations and newsletter signups that power their advocacy work.

Alliance for the Great Lakes (AGL) was using many different systems to manage their online communications and website. The design was dated, the navigation challenging, and information architecture problems made it difficult for visitors to find what they needed. This led to fewer donations, less advocacy, and missed volunteer recruitment opportunities. AGL turned to Mightybytes for help solving these problems.

User research and extensive content strategy helped AGL better inspire advocates to save the world's largest body of freshwater. Defining content types and messaging to inspire conservationists and Great Lakes advocates were at the core of this project. By better engaging their users, the Alliance can build community and drive donations, volunteerism, and advocacy efforts. View our full portfolio entry.

Mightybytes partnered with the National Association of Boards of Pharmacy (NABP) to help them map out an annual digital strategy.

NABP turned to Mightybytes for help managing the creation of new website features and developing a detailed digital strategy to guide them through the course of a year. We worked together to create a roadmap for success with a digital strategy workshop and UX-driven feature planning exercises.

Mightybytes and the team from NABP brainstormed dozens of potential solutions and prioritized those solutions based on our collective capacity, resources, and ability to execute throughout the year. We'll revisit and revise the reports generated from these workshops as the team learns more from prototyping, testing, etc.

Learn more about our approach for this project in our full case study.

Mightybytes transformed Chicago Children’s Choir’s digital presence to provide the best experience and information for primary audiences on mobile.

Chicago Children's Choir's existing site was non-responsive and outdated both in terms of visual design and content. These challenges made it very difficult to serve donors who wanted to support The Choir while attending an event, and parents who wanted to keep track of rehearsal schedules for more than 4,300 children. Chicago Children's Choir partnered up with Mightybytes to solve these and other challenges.


The Choir announced their new website just prior to their annual Red Jacket Optional fundraising event, which had a fundraising goal of $1M. They built a new page dedicated to streaming the event performance and ended up raising $1.2M. The site update also significantly reduced bounce rates on mobile devices since launch. For more details on this project, view our full portfolio entry.

Mightybytes increases organic traffic for Dharma Merchant Services by 131%

Dharma Merchant Services is committed to sustainability and transparency in credit card processing. Its website wasn’t effectively communicating this because text was displayed in large blocks that were largely skimmed over.

We created a site that balanced text and design to tell a visual story about Dharma, and designed signup pages that were simple to use and optimized for conversions. Our team also worked with Dharma's third-party software to create an online application process that filtered out unqualified applicants and gathered important data from qualified leads.

After the launch, Dharma saw a 131% improvement in traffic coming from organic search, increased conversions from referral traffic, and the new site generates hundreds of customer leads every month.

Learn more about this project in our...

Reviews

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New Website for the Alliance for the Great Lakes

“They really care about us as an organization, which means a lot to us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2016 - Ongoing
Project summary: 

Mightybytes designed and built a customized WordPress site for which they continue to manage hosting, maintenance, and support. They recently initiated additional digital marketing and SEO work.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Jennifer Caddick
VP, Alliance for the Great Lakes
 
Verified
The Review
Feedback summary: 

The redesigned site has revolutionized the client’s digital marketing, increasing capacity to bring on new supporters. Working in partnership, Mightybytes managed processes transparently. They took the time to understand the client and build its capacity to ensure success.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Communications and Engagement with the Alliance for the Great Lakes. We’re a Chicago-based nonprofit environmental organization whose mission is to protect and preserve the Great Lakes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mightybytes?

We needed a complete refresh of our digital presence. Our website was old and not mobile-friendly, and the content was outdated. We needed a site that was sustainable for a small nonprofit with nontechnical staff.

SOLUTION

What was the scope of their involvement?

They developed a customized, user-friendly WordPress site for us. They host the site and manage ongoing maintenance for updates or security issues. They’ve also helped us add technical features that weren’t included in the original design.

Prior to the RFP process, we had done some audience research on our own, including focus groups, to think about the organization’s overall communication strategy. We provided that information to Mightybytes and worked on the strategy with them, bringing in their digital expertise. We had specific goals about the audiences we wanted to reach and the actions we wanted those audiences to take. They helped us refine these communications to define the website’s strategy and goals.

They walked us through processes to think about the design elements, the content management system, the platform, and hosting. We provided the vast majority of content for the new site but they ultimately designed and built it for us.

They taught us how to use the site effectively. We did a couple of workshops with them about writing for the web and developing content development processes for our site. They’re now working on some digital marketing and helping us do an SEO audit. They’ll help us implement that work so we can appear higher in search rankings.

What is the team composition?

We worked with four or five people. Our main contact was the project manager. We worked with someone else on strategy and two technical people on each content strategy and development and building the site. The Principal at Mightybytes was involved in some of the strategy sessions during the project’s kickoff.

How did you come to work with Mightybytes?

We reached out to companies—including Mightybytes—to request responses to our RFP. We received about 10 responses and narrowed to three firms that we interviewed. After a vetting process, we selected Mightybytes.

Throughout the RFP process, we felt like we were on the same page with them. We knew the company a little beforehand and were comfortable with them. As a B Corp, they work with nonprofits and socially-minded organizations. They knew our space and could understand where we were coming from. Their closest competitor didn’t have the nonprofit experience that Mightybytes did. I spoke with references who talked about their transparent processes, which was another big reason we picked them. They were a good fit for us.

How much have you invested with them?

We currently have two separate contracts with them, one for site maintenance and hosting and one for support with additional projects. We’ve spent $50,000–$100,000 between that and the website redesign.

What is the status of this engagement?

We began working with them in April 2016 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site has revolutionized our digital marketing. We’re now able to be more creative—especially with our social media marketing—because we push people back to a responsive, engaging, and interesting site. It is a key part of our ability to bring new supporters into our organization and into the Great Lakes issues we work on.

How did Mightybytes perform from a project management standpoint?

As project lead, it was always clear what they were working on and where we stood on our budget and timeline. I had clear options and felt comfortable making decisions that could have impacted timeline or budget because I knew the whole picture. They worked hard to make us feel like we were in control of those key decisions, especially around the budget which is something we don’t have a lot of flexibility on as a nonprofit.

They’re responsive and transparent whether on capacity or cost issues, while at the same time being frank about what is or isn’t feasible. It’s always clear in advance if things will shift in terms of timelines, budget, or other project components. We made decisions together, as opposed to consultants coming in. It felt like we were partners, especially on the website redesign and now with the ongoing support work. Their team is great to work with.

Our first project manager was amazing at keeping us up-to-date on the project and flagging potential issues that might impact timeline or budget. Over the past two years, we transitioned to a new project manager who is just as great as the first. They have a track record of hiring people who mesh with their company’s philosophy and approach to client engagement.

What did you find most impressive about them?

They’re a B Corp—and they really believe in and fulfill the spirit of being one. They “walk the talk” in terms of sustainability and how they treat their employees, which is important to us as a nonprofit.

They invite their clients to regular events or workshops where they share new learning. This has been a great way for us to expand our knowledge and skills as well as network with others grappling with similar digital marketing and strategy questions. It’s an added benefit that Mighybytes makes an effort to provide to the community that has been beneficial to us.

They’ve also gotten to know us very well as an organization. Knowing that we’re a nonprofit, they’re thoughtful in helping us identify opportunities or people to connect with that might help us. They go above and beyond to make sure that our website is functioning. They really care about us as an organization, which means a lot to us.

Are there any areas they could improve?

Not that I can think of. They were open and upfront about the staff changes that were going to occur, which was hugely helpful in a scenario that could have been a little nerve-wracking. Their current staff seems really happy and stable.

Do you have any advice for potential customers?

We did a lot of work before putting out an RFP. We were clear about our project goals. We did the same before we entered into the support retainer with them in order to be clear about what we wanted. That helped us negotiate the contract and clarify the boundaries of our work with both the original website redesign and the ongoing support. It also gave them the opportunity to provide us with feedback on what they could and couldn’t do within our budget and timeframes.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had a tight deadline for the project and they nailed it.
  • 5.0 Cost
    Value / within estimates
    They were very competitive compared to other proposals we received.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Choir

"They provide a very individualized, almost boutique-like experience."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Oct. 2016
Project summary: 

Following a major rebranding project, Mightybytes revised key website features and refined the internal content writing process to ensure a clean, accessible, and mobile-tailored product. 

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Dave Adams
Director of Marketing & Communications, Chicago Children's Choir
 
Verified
The Review
Feedback summary: 

Both customers and the board of directors reviewed the new site positively. Mightybytes’ “content-first” perspective facilitated a timely, cost-effective relaunch with strong frontend and backend components. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing communications director at Chicago Children’s Choir. We are a youth choral music education organization founded in 1956. We started as a very small choir, and now we serve 4,400 children across Chicago, representing all 57 city zip codes. Our mission is to inspire and change lives through music. We do that through programs in 10 Chicago neighborhoods, 80 Chicago schools, a special ensemble for boys with changing voices, and our world-renowned Voice of Chicago touring ensemble. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mightybytes?

We were entering our 60th anniversary year, and we had recently undergone a major rebranding project. It was time for a new website to match all that work. Our old site was a little stale and hard to use. The backend was hard to update and keep current. We needed everything revamped and updated.

SOLUTION

What was the scope of their involvement?

We went through exploration with them, diving into what we could keep from our previous site. It involved a lot of ditching dead weight and defining goals. We were very specific in the way we communicated, and they helped us through that process. They went through a lot of visual exercises with us to determine what resonated with us and what we wanted to see in the final website. Together, we defined what the site will and will not do. We did a lot of granular goal exercises that I think were important.

They conducted content workshops with us as well, which were extremely helpful. They have a “content first” strategy for launching websites, and I think that’s one of the reasons the launch process went smoothly. They were instrumental in helping our staff define a process for writing content and having it approved and ready to go into the final site before launch. We went through final prototypes, and they trained us on the new CMS with WordPress.

Mightybytes did some basic search engine optimization (SEO). That wasn’t a big part of the project, but we hope to dive into that more with them in the future. Most of our budget was devoted to starting the new site.

How did you come to work with Mightybytes?

They came referred to us by colleagues in the building where we’re located. Mightybytes is well known among nonprofits, and the City of Chicago has used them as well. We checked their references and saw that their work is very respected.

How much have you invested with Mightybytes?

We’ve invested $10,000–$50,000.

What is the status of this engagement?

We had initial exploratory calls with them in May of 2016, and the work started in June. We reviewed the prototypes by September and launched in October of 2016. Since the launch, they continue to provide hosting and maintenance services for us. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

They really helped us to define our communication goals on the site, which was something we hadn’t done before. We’re better able to defend our decisions on the website—what we do and don’t put on it. It helped us focus a lot on using that as a goal-oriented tool.

We’ve received great feedback from our board of directors, which is very important for us as a nonprofit. Our customers find it much easier to find events and registration portals. On the analytics side, the biggest improvement we’ve seen is that mobile performance is much better.

Our previous site was not mobile-friendly, so some key metrics around abandon rates for mobile users have improved.

How did Mightybytes perform from a project management standpoint?

They did great. We had a transition in project managers in the middle of the project, but they made sure everything was fluid. They kept us informed of budget progress. Anytime I had a question, they were very transparent with their answers. They’re very congenial and open to any conversation. They’re just nice people.

What did you find most impressive about Mightybytes?

They provide a very individualized, almost boutique-like experience. It’s a small firm, and I never felt like I was just another client. It’s a very personalized approach.

Are there any areas Mightybytes could improve?

I don’t have anything specific there. We’re very satisfied with their work. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Nonprofit Organization

"They are extremely efficient. I would recommend them to anyone looking for a Web development firm"

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

MightyBytes designed and developed a website to educate consumers about sustainability initiatives in Illinois. The work is an ongoing partnership, with additional development in the works.

The Reviewer
 
2-10 Employees
 
Chicago, IL
Marcia Lochman
Director of College Partnerships, Illinois Green Economy Network
 
Verified
The Review
Feedback summary: 

Although it’s too early for hard metrics about the website, MightyBytes proved to be an efficient, organized provider. Their project management skills far exceeded any competitors, and the team was very conscious of budgetary constraints.

BACKGROUND

Please describe your organization.

We are Illinois Green Economy Network. We are a network of all 39 community college districts in Illinois. We focus on community education, workforce training, and campus sustainability. We work between our colleges to try to advance that across our state.

What is your role and responsibilities?

I’m the director of college partnerships.

OPPORTUNITY / CHALLENGE

What was your goal for working with MightyBytes?

We received a grant to create a website that would provide consumer education about smart meters and smart grid education in Illinois. 

SOLUTION

Please describe the scope of their work.

It is ongoing partnership. Initially, MightyBytes helped us walk through the process of creating a website from the beginning until it was complete. We also began working with them to complete a second development phase of the project.

What was your process for selecting MightyBytes with which to work?

We are required by law to submit a bid for an RFP [request for proposal] package. We solicited an RFP. MightyBytes was one of the firms that responded. We evaluated each of the companies for a few specific things: the expertise they brought to the table, cost, and whether they had a B corporation status.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

It’s a brand new website, and it was a brand new mission for us, so we can’t give any analytics as to how it’s going. We’ve been extremely satisfied.

Is there anything unique or special about MightyBytes that really makes them stand out compared to other online marketing companies?

They are truly one of the best project-managed firms I’ve ever worked with. They are extremely efficient. They are very good project managers, timely, cost conscience and, from my perspective, the fact that they are a certified B corporation is very important to us. I would recommend them to anyone looking for a Web development firm.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web and CMS Development for Financial Services Firm

"For the most part, we’ve had successful metrics with each MightyBytes’ project."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

MightBytes provided website development and content management system coding. After demonstrating their expertise, the team has gone on to develop additional web apps.

The Reviewer
 
10,001 + Employees
Marketing Manager, Financial Services Firm
 
Verified
The Review
Feedback summary: 

MightyBytes hit most performance metrics over their three-year engagement. The team can perform well on multiple projects simultaneously and still have quick turnarounds. Creative problem-solvers, they can scale their services depending on the need.

BACKGROUND

Please describe your organization.

We provide financial services. 

What is your role and responsibilities?

I am the marketing manager. I handle all new innovation for our website. 

OPPORTUNITY / CHALLENGE

What was your goal for working with MightyBytes?

The main reason for our initial partnership was to utilize MightyBytes for their expertise in website and back-end coding.

SOLUTION

Please describe the scope of their work.

Our partnership began with solely utilizing their coding expertise. They now help us with a lot of our new applications that we’re putting online.

What was your process for selecting MightyBytes with which to work?

Although I was not involved in the initial selection process, I know the selection team went through quite an extensive list of providers to find a partner that could deliver what we needed.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

I don’t have a specific number but our partnership provides significant value to us.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

For the most part, we’ve had successful metrics with each MightyBytes’ project. 

Is there anything unique or special about MightyBytes that really makes them stand out compared to other online marketing companies?

MightyBytes is very reasonable with their prices and able to turn things around quickly. They’re able to spin lots of plates at once. If I have an issue, I know I can go to them and they will help me through it. They move as quickly or as slowly as I need. They have great project management skills. They can think outside the box to make things work.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Every company eventually reaches a limitation to their bandwidth. My only suggestion for MightyBytes would be to continue to focus on growing so that we can continue to push as much work as we can their way. Growth is always a thing that’s needed to keep up with demand.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom CMS Web Development for City of Chicago Department of Cultural Affairs Theater Department

"With tech people, sometimes it feels like you’re bothering them. Mightybytes has never given us that impression."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Mightybytes designed and developed a website to showcase images and videos, drive ticket sales, and integrate with a third-party providers. Tasks involved creating a CMS, content migration, and on-site SEO.

The Reviewer
 
Chicago Metro Area
Former Program Coordinator, City of Chicago Department of Cultural Affairs
 
Verified
The Review
Feedback summary: 

Mightybytes drove a significant traffic increase to the new site by making it more engaging and interactive. The team was friendly, calm, and responsive, and they contributed great ideas at every step of the way. They offered ongoing support after the site launched

BACKGROUND

Could you describe the organization you worked for during your initial experience with Mightybytes?

I was working for the City of Chicago Department of Cultural Affairs. At that time, we were working on a website for our theater department. We needed something that reflected a look we had going that was established through the city and that followed the city’s policies and guidelines for Web design, but we also wanted to create something fresh that went off-template from the regular City of Chicago website.

I was the main point of contact for the whole project. I was working closely with the Mightybytes project manager. We went back and forth at every step until the site was complete, and then I was the one to continue updating it as part of my daily routine after that. 

OPPORTUNITY / CHALLENGE

Did you have any specific goals for the new website? Were you trying to increase traffic?

Yes. Definitely. We were hosting itinerant theater companies that didn’t have a space of their own. A lot of them were young. A lot of them didn’t have their own box office and ticketing systems set in place. Some of them had websites. Some were better than others. Basically, once a company had applied and been accepted to show in our space at the cultural center, then the DCA theater website was the main marketing vehicle to get the word out about the show. It showcases images and video, and definitely drives people to buy tickets. That was probably one of the more complicated aspects of it, which Mightybytes handled really well, was being a liaison with our ticketing software provider, which I think it was TicketStage. There was a lot of behind the scenes to work with this third party that Mightybytes did on our behalf. 

SOLUTION

When they were building the new website, was the content migrated a new content management system?

It was. They created a content management system for us, specifically for this website. They were able to transfer over the information we wanted to keep from the old site.

Why did you choose Mightybytes to work with in the beginning?

Price was one aspect of it, of course. As required by the city, we had to take three bids. We had met Tim [Frick], the owner of Mightybytes, at a conference. I was impressed with his approach, took a look at his book and got interested in Mightybytes from the beginning, so we had a little bit of a bias. We knew Tim and wanted to work with him.

We went out and got three quotes, though, just to make sure that was the right vendor. I did end up interviewing the other two companies that we got quotes from. I think it was more of a gut decision that swayed us towards Mightybytes. I thought James was great as a project manager and felt like we would get a lot of attention from him. We just had a good feeling. We’d looked at their work online and were impressed with their portfolio and felt really comfortable.

Can you give a sense of the size of the project either in a cost figure or a personnel work-hour estimate?

I think the website was between $25,000 and $30,000. From a work standpoint, it was a brand-new site that integrated a complicated third-party ticketing system that had a custom-built CMS and probably took about three months to create and to unroll. We had a pretty strict timeline that we needed to have it done by. So, they condensed their schedule that they had originally proposed as I remember. I think we got it done in about three months.

When was this?

That was in 2008. I started working for Lillstreet [Art Center] three years ago, and we brought Mightybytes on again as the main servicer and support network for our current website. 

RESULTS & FEEDBACK

In terms of results, do you have any metrics or feedback to indicate the effectiveness of their work?

I don’t have the numbers at my fingertips since it was so long ago. But, we saw a vast increase in traffic to the website. That was something that was monitored closely. They helped us with SEO [search engine optimization] and key wording our pages. That seemed to be working. We also saw an increase in ticket sales, which was part of a concerted marketing effort for which the website was one piece. We were also seeing an increase on the time spent on the site. We set out to have a site that had more content than our previous site. We wanted videos. We wanted interviews with artists. We wanted more information. They were able to build a site that showcased that. We were happy to see the people were spending more time on the site. We were getting more links from other people. We definitely watched as the numbers steadily increased from the Web traffic. 

Does Mightybytes continue to maintain the website for the Department of Cultural Affairs?

It’s an interesting case. Through no fault of Mightybytes, the website is no longer functioning because there were changes within the department that caused the merging of several different city departments. They essentially eliminated the theater program. 

But, once Mightybytes had finished the initial design and CMS and handed them off to us, we updated it ourselves all the time. They were there to help us if there was something that went wrong or that was confusing, or if we found that we needed something different than what we had initially thought. They were there for us. 

What is the scope of the work they are doing currently for Lillstreet?

We had some specific goals. We knew we couldn’t afford to redo the entire site. We also have a third-party system. We use a version of FileMaker to handle all of our class registrations. That is integrated with the website. It’s a complicated system. They took it over from an individual that had created the site and helped us untangle some of the things behind the scenes that were causing us problems and did a few project based updates for us. Now, they continue as needed, to make changes and to help us fix errors. We still manage it ourselves in terms of the CMS, but if we run into issues, we just contact them directly.

How would you describe Mightybytes’ performance while working with them?

We were very happy with it. Everyone that was involved in the project was very comfortable with them. We felt like they had good ideas and were attentive and quick to respond. I’m hesitant to give the highest marks to anybody, and I haven’t worked with a lot of other companies in this way, but I would say they’re an A-minus on a grading scale, in terms of what they presented, the cost that they proposed and what they delivered, and their overall approachability and friendliness and attitude towards helping us. 

Is there anything you would consider special or unique about them compared to other companies with which you may have worked?

Again, I go back to the personalities. I think their staff is really strong. The people they put in charge of managing projects are very efficient. James, especially, we just had a great experience with him. He actually does our project management here at Lillstreet. They’re calm and very responsive. With tech people, sometimes it feels like you’re bothering them. Mightybytes has never given us that impression. They’ve always just really been respectful of issues we’re having and never try to make an assumption that we’re doing something wrong. They take every question very seriously and research it thoroughly. I have a very positive feeling of a trust in their work.

Is there any area that you think that they can improve upon or that you would do differently?

I’m also a graphic designer. Especially now, knowing what I know years later, I think that some of the design aspects could have been a little stronger, but maybe it’s just the person they had working with them at the time. Talking about the DCA Theater, I thought the functionality of the website was strong, and the customer service was good. They did a lot of things right. But, maybe a little bit fresher design would have been useful. Maybe they have improved that now.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom CMS Website Design and Development for Charitable Bicycle Ride Organization

"Client satisfaction is something that they really value. It’s not just something they give lip service to."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

MightyBytes designed, implemented, and maintained a marketing website and CMS after a previous version proved too buggy. They also designed custom e-newsletters that matched the site’s look and feel.

The Reviewer
 
11-50 Employees
 
Missoula, Montana Metro Area
Geraldine Carter
Co-Founder, Climate Ride
 
Verified
The Review
Feedback summary: 

Rather than offering a one-size-fits-all fix, MightyBytes thoughtfully arrived at the best solution for the specific organization. The team communicated efficiently about progress.They were engaged and committed at all stages of the project, even the low-budget maintenance phase.

BACKGROUND

Could you start by giving a brief description of Climate Ride?

We’re an organization that’s six years old. We run three fundraising bicycle events that are each five days and one five-day hike in Glacier, Montana. We have participants who raise a certain minimum, usually $2,800, in order to participate. Those participants can then select from almost a hundred different organizations that support sustainability and active transportation. As a result of their fundraising, Climate Ride donates about $600,000 annually to these hundred different nonprofit organizations.

What was your role at the organization?

I was co-founder and director. Primarily, I managed the operations of the organization including the finances, the staff, and other operations in order to make the backend part of the organization run. 

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you approached Mightybytes?

We had a website that wasn’t working for us. There were numerous problems on the backend, namely that it was very difficult to maintain. It had a custom CMS [content management system] that was buggy. The customer service with the previous company was inefficient. On the whole, we were underwhelmed with the ability of the previous website company to flex to our needs.

We approached Mightybytes because we needed something that was more reliable, better functioning with better customer service and responsiveness and more flexibility to grow with us and be able to make updates to the website as our organization grew.

SOLUTION

What was your process for selecting Mightybytes to work with? What set them apart from other candidates?

They listened the best to what we needed. When we talked about possible solutions, the solutions that they offered were exactly what we needed. The difference was that they really heard us, evaluated what they could do for us, evaluated the tools and thought, “What is going to be best for Climate Ride?” and offered us their recommendations.

This was really different from some of the other firms that I spoke with, which was more like, “Here is what we give you,” a one-size-fits-all approach, “this is what we do, and here it is.” Mightybytes was more thoughtful about it. To me, that made all the difference. What they provided us really worked a huge difference over what we had prior.  

Can you describe the scope of the work? Did it include design, development, training, and support?

It was all of those things, from design to implementation to ongoing support. We started out with some research in terms of trying to figure out what it was that the users of our website really need and how can we meet that need, and then what exactly the needs of the organization were, for instance, a custom CMS that’s really easy for us to use.

Then, we went into the design phase. We did a couple of iterations of what the design should look like: The overall look and feel. They then went into development where they built everything out. We worked with them in reviewing the wireframe and things like that as this went along.

Once everything was built out, we uploaded all the content. We gave them a lot of photos that we thought they could use. They did a lot of the Photoshopping to get the images to the specs and the graphic quality that we wanted for the website.

Once everything was ready, we went live. That was probably two or three years ago. Since then, we’ve continued to grow, and our needs have continued to shift. Mightybytes has been really responsive with that in helping us make adjustments as needed. They’ve been great to identify what our needs are as we’ve grown and prioritize them and get them implemented. They’ve really been fantastic to work with.

How long did the process take from initial planning to the launch of the website?

It was about three months.

Can you give a sense of the size of the project, either in a cost range or in a personnel work hour figure?

It would be in the $10,000 to $50,000 range.

RESULTS & FEEDBACK

What were the results of the work they did?

For sure visibility. One thing that they did was help us build out or e-newsletters, so that the branding matched the website and that the e-newsletters pointed back to the blog. We use Emma as our mail client, and they built custom branding for us so that the style of the e-newsletter within Emma matched our website in terms of the look and feel.

Our e-newsletters resulted in a big increase of traffic to our website and probably an increase of 15 to 20 percent traffic to our website. That was really great.

We also heard from a lot of our users that the new website was much easier to use, and the information was much easier to find. 

Could you describe a little bit more about their performance throughout the project?

We had a timeline of when we needed to meet a certain target. They were right on track with the timeline. They were really great about being proactive and following up. If ever anything we had [was] missed or not addressed, it would always get caught by somebody to make sure that it got implemented on time. It always [was] addressed. The questions [was] answered and so on, so that the whole process kept moving forward.

I never felt like we were being left behind. I never felt lost in the process. It always felt like the project management was really fantastic and that we had specific timelines for all the bits and pieces. The whole team was on track to meet that timeline. Everybody was on board. Everybody was playing their role and making sure they got their bits done. I was really impressed.

Looking back on the work that they did, is there any area that you think they could improve upon?

I wouldn’t have minded a little bit more look and feel options. We had one or two choices for color, look, and feel. I think that was largely driven by the color gradient of our logo. That drove the color options for our website. I think there might have been a little bit more flexibility.

In terms of their performance, was there anything unique or special about them compared to other companies that you may have worked with?

It’s clear that client satisfaction is something that they really value. It’s not just something they give lip service to. They’re proactive in making sure that we get what we need. Whereas with other firms that I’ve worked with, once the website is complete, my needs become an afterthought. When you’re a company that is always growing, things are always changing. There needs to be some continual upkeep and thought given to the ongoing performance of the website. It’s not a static thing that you deliver and then you’re done. I have felt that way with other companies. Once they delivered their product, they were really hands off.

I was really happy with Mightybytes that once they delivered their product, it was, “Let’s look six months down the line and see what we want to do now.” Again, six months down the line, continuing to make sure the website grows with the company.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer