Mighty Citizen

BACKGROUND

Please describe your company and your position there.

I am the IT Director for a non-profit association of surgeons.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Citizen?

Our website was re-designed in 2016 and again in 2019, however, the designs did not measure to the status of our brand. We engaged with Mighty Citizen to create a strategic digital brand for our website as well as the development and implementation of the design.

SOLUTION

How did you select this vendor and what were the deciding factors?

Multiple vendors were evaluated for scope, budget and time. Mighty Citizen was chosen because their approach was to focus on the discovery phase and identify the best tool based on the output of the discovery phase. Additionally, they encouraged a project approach that was flexible, yet included milestones and tangible deliverables to measure the success of the milestone.

Describe the project in detail and walk through the stages of the project.

The project was comprised of 3 stages, discovery, design and implementation.  The project was then divided into two phases, a separate microsite that was needed before the overall website, and the overall website.  The discovery stage included stakeholder interviews and surveys.  Mighty Citizen engaged with several of the association members as well as with focus groups of staff.  The process was flexible allowing for our specific needs to be met.

The design stage went through two to three iterations of design, at each point stakeholder feedback was received, and accounted for.  As each new section of the site went through design iterations, feedback from prior sections was taken into consideration.  The design team was able to take feedback from a diverse group and consolidate into a master design that continues to impress and represent both the modern look we wanted, with the prestige that the Association represents.

How many resources from the vendor's team worked with you, and what were their positions?

We engaged with a Project Manager, a Project Coordinator, two Designers, a Content expert, a UX expert and Developer.  It was clear there was communication between the team members that allowed the process to continue smoothly.  Additionally it was clear that all team members understood the project, the products we utilize and were implementing, and the responsibilities and skills of each team member.  The team was cohesive, resulting in optimized productivity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback from the surgical community continues to be positive.  The project had high demands and a very tight timeline.  The project came in on time and under budget.  

How effective was the workflow between your team and theirs?

The workflow was exceptional. They lead regular and efficient check-ins while maintaining a high level of quality.

What did you find most impressive or unique about this company?

Mighty Citizen is about the client.  At any point they could tie a recomendation back to the feedback from our stakeholders without hesitation.  At no point did they try to oversell services, or recomend a product that was beyond what we needed.  The approach from the first conversation was, we want to help make you successful, that's when we're successful.  

Are there any areas for improvement or something they could have done differently?

The only area I would adjust is when presenting the initial budgets, there is often a range.  On first glance the range can be confusing, however, the range is broad because there is are services that may not be necessary.  This may seem concerning, however, what you're gaining is a 'no hidden costs' approach.  Mighty Citizen doesn't give you a price to get in the door and then add on services through the process.  They give you an approach up front and they stick to it.

BACKGROUND

Introduce your business and what you do there.

I’m the communication, water conservation, and reuse manager for North Fort Bend Water Authority.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We were looking to refresh our brand’s public perception, so we needed someone to provide us with web development and digital marketing services.

SOLUTION

What was the scope of their involvement?

Mighty Citizen provides us with stakeholder review, research, and discovery, as well as web development, social media management, and the creation of our marketing campaigns.

They’ve built our website from scratch and are continuing to manage it through the implementation of a custom CMS. As for our social media efforts, they’re managing our Facebook, LinkedIn, and Instagram accounts and help us develop and post content for each channel.

What is the team composition?

We work with at least four people from their team on a regular basis.

How did you come to work with Mighty Citizen?

They worked for a smaller firm I used to manage, and I decided to hire them again for this project based on their performance in the past.

How much have you invested with them?

So far, we’ve invested about $500,000.

What is the status of this engagement?

Our ongoing partnership started in September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Mighty Citizen, we’ve seen an increase in our engagement, conversions, and web traffic.

The product they developed is very elegant and it presents our brand in a respectful tone and voice.

How did Mighty Citizen perform from a project management standpoint?

They have the best approach to project management I’ve ever experienced.

We generally interface through Google Teams, Zoom, text, and phone.

What did you find most impressive about them?

We’re impressed with their robust services, diligence, and how they think about the big picture. They’re an all-in-one shop that provides us with everything we need.

Are there any areas they could improve?

I don’t have any constructive feedback as they communicate very well.

Do you have any advice for potential customers?

I would advise you to listen to their recommendations because their feedback has substance and it will benefit you in the long run.

Mighty Citizen isn’t just trying to make money, they actually have a rhyme and reason for their processes.

BACKGROUND

Please describe your company and your position there.

My position: I'm the director of Web Strategy and Development within the Division of University Brand Strategy and Communications. I oversee our web development and salesforce marketing cloud teams. About UNT: Established in 1890, UNT is one of the nation's largest public research universities with nearly 41,000 students.

Ranked a Tier One research university by the Carnegie Classification, UNT is a catalyst for creativity, fueling progress, innovation, and entrepreneurship for the North Texas region and the state. UNT’s programs are internationally recognized with research and scholarship spanning all disciplines. World-class faculty are making breakthroughs every day, and UNT students and alumni are changing the world around them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Citizen?

Our core recruitment websites were in need of optimization and restructuring to improve goal conversions, SEO, and user experience to better serve the needs of our prospective students. Through this project, Mighty Citizen provided their expertise to help us better understand the goals of our audiences and the specific shortcomings of our sites' structure, copy, strategies, and page layouts.

SOLUTION

How did you select this Mighty Citizen

We evaluated several vendors from the Texas Department of Information Resources program and Mighty Citizen by far had the most relevant experience and expertise to meet the goals of our project.

Describe the project in detail and walk through the stages of the project.

The project's scope included four of our most visited and critical sites in helping future students decide if UNT is the right choice for them and help students navigate the application process, including how to pay for college. The specific phases of the project included, Client Onboarding, Discovery Sessions, Stakeholder Interviews and Focus Groups.

The Audience Survey, User Profiles, User Journeys, Website Content Audit, Digital Marketing Audit and Strategy, Discovery Brief Implementation Plan, Page Structure & Architecture websites, Content Consultation, and Copywriting. Their team of experts walked us through every phase of the project and worked under extremely tight deadlines.

Through the discovery sessions, focus groups, and user surveys shed light on our end user's goals and provided actionable feedback that will significantly improve the website's performance in meeting performance goals. In addition to the discovery phase, the Digital Marketing Audit uncovered many improvements needed to improve SEO, specific to our degree program offerings.

They provided recommendations that will not only impact the way we provide degree and program offerings on our website, but the strategic recommendations made will also serve as a strategic roadmap for our approach to web strategy as a whole. Our university also suffers from "site sprawl" and Mighty Citizen was able to provide data and research-based recommendations that will help our university take a more strategic approach when provisioning websites.

How many resources from the Mighty Citizen team worked with you, and what were their positions?

The interdisciplinary team included the following experts: - Founder & Chief Executive Officer, PMP, CSM, Project Manager, Project Coordinator, Content Strategist, Senior Information Architect, Client Engagement Coordinator,  Digital Marketing Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with the deliverables from this project, all of which will serve as our roadmap in rebuilding our sites, but they also shape and influence the overarching governance of our web presence. The UNT team is now working to build out our websites based on the deliverables provided by Mighty Citizen.

The insights provided by the deliverables included tactics we knew we needed to employ but also included new insights that will make our web projects a success.

How effective was the workflow between your team and theirs?

Our project manager was always communicative, collaborative, and helpful. We received weekly status updates and she would provide reminders to the team to ensure the project stayed on track. It is also important to note that we required a quick turnaround on the project deliverables and the Mighty Citizen team met or beat their timelines.

Their project workflow and management system are useful in keeping the project organized and on track.

What did you find most impressive or unique about this company?

The entire team and experience were impressive, but the work done on the digital strategy audit and information architecture exceeded our expectations.

Are there any areas for improvement or something they could have done differently?

I'm hard-pressed to document an area where they needed improvement. The only thing I might have changed would have been to give the project more time. This would have allowed us to continue working with the Mighty Citizen team and to have included development as part of the scope of our project.

BACKGROUND

Introduce your business and what you do there.

I work as the director of technology at an independent insurance organization. We are for-profit on one side, selling errors and omissions insurance to our members, as well as market access to insurance agents who are trying to place business for their clients.

On the other hand, we are a nonprofit organization where we have a membership to the association and provide resources for education. We also have a political action committee that we fund to help support legislative initiatives in our state of Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We needed Mighty Citizen’s help to revamp our entire website and migrate our database.

SOLUTION

What was the scope of their involvement?

We signed a 12-month implementation scope with Mighty Citizen. The areas that we addressed with the help of their team involved rebranding, UI/UX redesign, and copywriting. Mighty Citizen allowed us to envision the design that we wanted, helping us from a consultant standpoint. We needed them to organize our site in that it had more streamlined, easier-to-navigate content. 

We did a discovery project with them prior to the implementation in February. This stage kicked off the website rebuilding process. Their team familiarized themselves with our current website and the areas of business that our organization provided. Once everything was done, they had to move it to a modernized platform that we could also facilitate and work with upon its completion. Additionally, they also did SEO work for us to help boost our online presence.

We launched the website after the 12-month period. Their ongoing work for us centers on providing web support services, such as minor site cleanup and enhancements.

What is the team composition?

On a regular basis, there are about four team members working with us: a project manager, a technical lead, a designer, and a support member.

How did you come to work with Mighty Citizen?

We had a scoring system for all website providers that we thought we could choose from to give us the best value for all the deliverables we needed. Might Citizen was rated highly for all these areas we reviewed, so we were happy to go with their team.

How much have you invested with them?

We’ve spent about $300,000 so far.

What is the status of this engagement?

We started in November 2019 and the implementation kicked off in February 2020. Mighty Citizen currently does web support and maintenance for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first month of our launch, we had over 50,000 website hits and over 30 new membership applications. We also received 30 form inquiries on the website with regard to the different business units of our organization, resulting in more generated leads.

Our members thought that the website was intuitive and easy to navigate. The platform was also responsive both on mobile and desktop. The SEO work they did for us led to a higher visibility rate for our platform on Google.

How did Mighty Citizen perform from a project management standpoint?

The project management was very good. We managed everything through their Teamwork portal, and their project manager was always very responsive. They updated us with the project’s milestones when necessary. Overall, there was no real slippage on the project timeline.

Our modes of communication changed because of the pandemic. We ended up relying on Google Meets a lot since they were a Google-based shop.

What did you find most impressive about them?

Mighty Citizen received our information well and turned it into what we envisioned. They were able to execute the project quickly and efficiently. Their team also made it a point to over-communicate with regard to the project expectations.

Are there any areas they could improve?

We had a larger volume of content than they had initially scoped and planned for, so some of the navigation around that aspect had to be reworked. There was no easy way to extract that content, and we weren’t prepared for the time, effort, and resources that we needed to handle that. We would’ve progressed quicker if that part was better communicated by their team.

Do you have any advice for potential customers?

I would highly recommend them. They were a great partner throughout the process and experience. Mighty Citizen kept things in scope, on time, and within our budget. I attribute part of that success to negotiating fixed contracts with them. It’s important to do this to ensure that everyone knows what the expectations are and what’s to be delivered for what amount of cost or resources.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing and communications for Texas Lutheran University. TLU is a private, undergraduate college of the liberal arts and sciences located in Seguin, Texas, just 35 miles from San Antonio and 50 miles from Austin.

Affiliated with the Evangelical Lutheran Church in America and federally designated as a Hispanic Serving Institution, TLU offers 27 majors, 37 minors, four graduate programs, and 12 pre-professional programs to approximately 1,400 students in a traditional, residential college setting that promotes entrepreneurial thinking and service learning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Citizen, and what were your goals?

Our website was launched in 2012 was desperately in need of an update. Along with creating a modern look and feel, we really needed to work with a company that had experience building a university website.

Our site is pretty large and there are lots of categories/nuances when it comes to academic programs, admissions information, and overall content. This new website was also very much focused on recruiting prospective students (and parents), but we did want to incorporate more elements for current students and faculty/staff.

SOLUTION

How did you select Mighty Citizen and what were the deciding factors?

Their portfolio was vast and impressive, and we were very happy to see the experience they had working with other universities in our area. They were also willing to work with us on our budget since we are a small nonprofit. They were exceptionally understanding and kind to us in that regard.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After several initial meetings to discuss ideas, project timelines, and overall big picture goals, we utilized the Teamwork platform (throughout the entire project) to communicate clearly with various members of their team. They also created a site map in Excel (on GoogleDrive) as well as several other spreadsheets where we could update information.

We worked through the actual layout/design/architecture of the site itself first section by section. After all edits and finalizations were made to each new section of the site, MC began building out sections both programming and design wise.

After that, we began tackling individual pages or special sections our site required. MC helped build/program many large sections of the site and Overview pages, and we also had them help us with transferring content (about 150 pages) as well.

We received some help with copy writing for 10 pages of our choice. I built probably about 400 pages myself, but I never could have done that without their help and guidance along the way.

How many people from the vendor's team worked with you, and what were their positions?

• Project Manager: Laurena
• Project Coordinator: Katie
• Information Architect: Lauren
• Senior Designer: Polly
• VP of Technology: Stephen
• Senior Developer: Kristine
• Content Strategist: Andrew

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A few months after launch, we had a review of how everything was performing and we saw increases in our site traffic as well as many impressive improvements in Google Analytics. The feedback we received (and continue to get) about the overall look, feel, and ease of navigation has been extremely positive from everyone.

Describe their project management style, including communication tools and timelines.

I have never dealt with a more organized and thorough group of professionals. Laurena is an absolute rockstar at project management and everyone we worked with was a communicator and collaborator. We mostly used Teamwork and GoogleDocs/Excel.

What did you find most impressive or unique about this company?

I really felt as though they personally cared about the project and TLU. They took the time to get to know our school and our brand. I wasn't expecting that level of attention and one-on-one interaction from them, so they blew me away. Their work obviously speaks for itself, but this a wonderful team of people who truly care about the success of their clients' projects.

Are there any areas for improvement or something they could have done differently?

If I ever have any concerns or questions, they are always quick to respond and help me figure out a solution. That was true when we launch back in June 2020 and it's still true now.

BACKGROUND

Introduce your business and what you do there.

Every Body Texas is a healthcare-related nonprofit that administers the federal Title X Family Planning program for the state of Texas. We provide training and technical assistance for healthcare providers who deal with sexual assault and reproductive healthcare services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We needed a company that could partner with us for a total rebrand, including a new name, vision, and public positioning. 

SOLUTION

What was the scope of their involvement? 

For the past 16 months, Mighty Citizen has collaborated with us on our rebrand. We had an initial discovery period where we knew that our old theme wasn’t serving us anymore. A lot of the language around our work was pretty outdated, and we knew we wanted to go in a different direction. 

Their team pulled together key people across our organization to think about where we were going and what we wanted to do. After a ton of interviews, they sat down to go over some proposals around what the scope of work would look like

We decided to start with creating a new name and messaging platform to help frame what we were about. They did some audience research to distill our main audiences along with their needs and interests, and we also gained good data from the big survey that they did with our stakeholders and key informant interviews.

The initial draft of our messaging platform outlined our value proposition, mission, vision, values, audience profiles, and boilerplate language analysis. We’ve gone through a few rounds of revisions on that.

The other main part of their work was the website. We’d had a modest site that was built as a labor of love from one of our part-time communications specialist. Mighty Citizen used it as a basis to inform them of the necessary pieces for our new Craft-based website. They built it from scratch with our updated brand guidelines in mind, starting with the site map and then setting up the content. 

In the end, the team wrote five pages of copy for us to use as models for future content, and they also trained our staff on how to write effective web copy using keywords. That was great because they were willing to give us the tools to get things done in-house.

What is the team composition? 

I’ve had the most contact with Val (Project Manager). I’ve also worked with Andrew (Content Strategist) during the first part of the project, Nicole G. (Visual Designer), Lauren (Senior Information Architect), and Polly (Senior UX Designer).

How did you come to work with Mighty Citizen?

I wasn’t a part of the decision-making process, but I believe our director of operations did an RFP process. Mighty Citizen submitted a proposal and package that was in-line with what we needed, so we partnered with them.

How much have you invested with them?

The original scope of work was about $260,000. We’ve added on a few pieces since to bring us close to $300,000.

What is the status of this engagement?

Our very first discovery meeting was in February 2019. The project is almost finished, with the site launching in November 2020. There’s a six-month care package included afterward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site isn’t live ye, but we’ve gotten positive feedback from our partners about our brand launch. Internally, we’ve never had to reevaluate Mighty Citizen’s contract because they’ve been so spot-on. The quality of their product is great, and their ability to set expectations have been great.

How did Mighty Citizen perform from a project management standpoint?

This is the first time we’ve worked with a consulting agency in this kind of capacity, and I’m pleased to say that Mighty Citizen’s internal management is phenomenal. 

They’ve set a standard for themselves that we’re thinking about implementing in some of the work that we currently do because we want to mimic their level organization when working with our clients. As for meeting timelines, they’re mindful of being punctual and are willing to make adjustments based on our needs.

They use Teamwork to manage their projects. They actually gave us training on how to use the tool so that it would become our primary method of communication across all projects. Most of the file exchange is through Google Drive, and they use Zeppelin to share their designs.

What did you find most impressive about them?

The whole team is talented, from their communications people to their graphic designers. But it’s their internal organization and ability to set expectations that are incredible. 

When we have a deadline, they’ll clearly divide the time into stages: we might have two weeks to get one part done and another period to do something else. Then, if we tell them that we have other priorities that will impact the project timeline, they’ll immediately forecast and communicate how those changes will play out for the rest of the project and then reflect that in the project management system. 

That level of communication, transparency, and expectation setting has been fantastic. It’s also colored our expectations for other consultants. We’re working on a data consolidation project with another provider, and it’s got me wondering, “Where’s your project management system!”

Are there any areas they could improve?

The only thing I wish they can help us in more is graphic design for smaller projects. We have annual reports and other items that we haven’t been able to do in-house, and it would be great to have them handle it. But that’s outside of their contracted capacity.

Do you have any advice for potential customers?

For any nonprofit, it can be hard to make an investment into high-quality firms that will do the work you need. But, this was absolutely worth every penny we’ve invested. Again, the levels of customer service, on-time delivery, and product quality have made our lives so much better.

BACKGROUND

Please describe your company and your position there.

I'm the director of communications for the Texas Association of School Business Officials. We're a non-profit association with 7,000 members who work in K-12 public school finance & operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Citizen?

We needed a new design and platform for our public website.

What were your goals for this project?

We wanted better functionality and navigation and a design that would capture who we are. The site should also provide easy access to our training and news.

SOLUTION

How did you select this vendor?

Our staff had worked with them previously, and we were impressed with their subject-matter expertise during presentations at a training event. They convinced us that they were the right fit during their interview because they specialize in government and association websites. They also were familiar with the type of integration we needed.

Describe the project in detail.

Mighty Citizen’s first step was research into our organization, technology, and digital footprint. That phase also included a content audit. After receiving their recommendations, we agreed to a nine-month design phase to redesign the public site and integrate it with our registration site. The next phase of the project included creating functional specs, home page and subpage wireframes, and design. They led a site map update integration, technical and copywriting training, and testing. 

What was the team composition?

We interacted with much of their leadership team, and had a project manager the entire way. We worked with 1–2 subject matter experts throughout the project. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve received positive feedback from members and leadership. All of our initial design and functionality goals were met. The new site is stunning, especially the event calendar filter tool and the news site. The CMS they picked, Craft, saves time and allows us to re-allocate our resources.

How effective was the workflow between your team and theirs?

Their team was amazing. Mighty Citizen anticipated our schedule and worked diligently to ensure that any issues were solved and addressed. Virtually every deadline was met and the site launched on time with very few issues. We used the project management tool Teamwork, and they held live and virtual meetings with us throughout the project.

What did you find most impressive about this company?

Their programmers made it look easy. Time and time again, Mighty Citizen could create what we described and make it come to life. In addition, they’re meticulous in their project management.

Are there any areas for improvement?

The website they designed for us is quite impressive. We're going to have to continue to work with them and put in more work ourselves to meet the new high standard.

BACKGROUND

Introduce your business and what you do there.

I’m the webmaster for the Harbert College of Business at Auburn University. I’m in charge of the website, digital signage, and the CMS, specifically for the college of business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We wanted to perform a complete overhaul of our main website and a microsite, amongst other features.

SOLUTION

What was the scope of their involvement?

Mighty Citizen is completely revamping our main website, from wireframing to design, using HTML, CSS, and JavaScript files, which they’ll put into our OmniUpdate CMS. They’re also creating a microsite for a new building we have coming online. Additionally, they’re performing copywriting, copyediting, creating an integrated messaging platform, and working with us to develop a content governance plan. Next, they’re providing comprehensive training and helping us to devise our workflow strategies. Subsequently, they’re helping us with some video work with a third-party vendor they work with. Finally, they’re setting up analytics tracking with triggers and campaigns.

What is the team composition?

We have 10 points of contact from Mighty Citizen, which are different team leaders that handle distinct aspects, such as visual design, rhetoric, analytics, and marketing. I have two project managers as well.

How did you come to work with Mighty Citizen?

After coming into some funding, We put out an RFP and ended up interviewing four different companies. We selected Mighty Citizen based on their proposal in that process.

How much have you invested with them?

We’ve invested $250,000.

What is the status of this engagement?

We kicked off both projects in January 2019 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve hit all of our milestones so far; we only had one delay and that was on our side. The satisfaction rating and feedback from our department heads and executive unit heads are very high as well. As far as true analytics, we’ll assess the ROI after the project is completed.

How did Mighty Citizen perform from a project management standpoint?

They are excellent at project management. We use Teamwork as a project management tool, which is fabulous because they’re able to help us stay on track with every milestone that we need to meet. It’s been a really seamless process.

They also use InVision to share all of our project related files and images, and people can leave comments right there. They’re really good at teasing out what we need, even though we might not know we need it. We communicate every day via email or phone calls; I feel like they’re here in a weird sense, even though they’re actually in Austin and we’re in Alabama. They might as well be two doors down, honestly. I’m a team of one, usually; all of a sudden, it’s like I have a real team working with me, which makes all the difference. They actually came to town recently, and when one of their speakers got sick, they were good about delivering what was expected.

What did you find most impressive about them?

We find their clarity of process most impressive. The way they approach our project and the tools they use to move through the process are phenomenal. They’re very clear about where we are and what our next goal is, while also keeping everyone focused on the task at hand. Sometimes groups get too creative and spiral out, they’re very good about listening, and at the same time, honing in and extracting exactly what you need. It’s amazing to watch how skillful they are.

Are there any areas they could improve?

They could open up an office in Atlanta, which is pretty close to where we are!

Do you have any advice for potential customers?

I would advise potential customers to go with Mighty Citizen, hands down. Use them for your marketing, branding and web needs. If you need creative collateral, they can work with you too.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for a university of health and sciences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We needed resources who could develop a specific template for our web pages. The template was going to be a landing page that responded to advertising campaigns.

SOLUTION

What was the scope of their involvement?

Initially, we discussed the scope with Mighty Citizen, detailing the type of content we wanted, the functionality, and the general look and feel. We wanted a template that allowed us to add videos and modify the content as well as having a responsive form with field validation. They took our requirements and developed a proposal. Once we approved it, they built a wireframe before developing the page template and transferring it into our server.

What is the team composition?

I primarily worked with one of their project managers.

How did you come to work with Mighty Citizen?

We approached them because they were one of the few vendors who had expertise in our CMS. After looking at their previous work, I talked to them to gauge their capacities before selecting them.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

Their work lasted from September­­–November 2017, and they finished development in 50 days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They produced a page template for us that we couldn’t do ourselves, so that was particularly helpful. As far as implementation, we haven’t published any pages based on their template yet due to our own internal reasons. But we were completely satisfied with their work and would use them again.

How did Mighty Citizen perform from a project management standpoint?

They were exemplary, delivering the project on time and within budget. Their project management actually helped us stick to deadlines. They had regular benchmarks, milestones, and meetings to ensure that the project kept on track. We also coordinated via phone, email, and video conferences. On their side, they used a tool to manage the different project stages.

What did you find most impressive about them?

I have nothing but good things to say. From communication to project management, they did everything exceptionally well.

Do you have any advice for potential customers?

Be fully forthcoming about the project and explain all the details. They’re good at what they do and know how to lead a project, so allow their processes to guide the initiative.

BACKGROUND

Introduce your business and what you do there.

I am the executive director of a mother’s milk bank in Austin, Texas. We are an 18-year old 501 C-3 organization charged with saving babies lives through the provision of prescribed pasteurized human donor milk.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

Prior to working with Mighty Citizen, we maintained a website that—as we would find out—was attracting around 50% of our milk donors. That site was not too helpful for prospective donors and lacked any mechanisms for user sign on and donor screening. We needed an inviting, informative and user-friendly site that allowed for electronic interaction—right from the beginning of the commitment process—for donors and our organization.

SOLUTION

What was the scope of their involvement?

They reviewed our organization’s programs and mission and listened to our initial thoughts. Mighty Citizen's expertise allowed them to inform us about best practices for using the technology available to achieve our goals. The biggest change was they are developing more interaction with the site; right from visiting, prospective donors are able to express their interest and provide some brief data.

What is the team composition?

Nick Weynand (Founder and CEO, Mighty Citizen) has been our main point of contact since the start of this relationship. While he is the one that really understands our vision and ensures the website supports that, we have also worked with a number of his technicians and engineers.

How did you come to work with Mighty Citizen?

Word of mouth led us to Mighty Citizen in 2010 and we interviewed them; we were initially impressed with their ability to listen and their knowledge of how technology could be used to help meet the challenges of our organization.

How much have you invested with them?

I have invested more than $30,000 with them.

What is the status of this engagement?

We began brainstorming with Mighty Citizen in late 2009 and signed a contract with them by the end of that year. It took most of 2010 for creating the platform and incorporating the necessary tools. We have continued to work with them for updates and optimization on our system.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The improvements have both increased our milk donors every year and decreased the time for the vetting process. Our mission is ultimately to connect donors with babies that need help; the website not only gets the message across in a friendly and accessible way but allows for the immediate user feedback which has increased overall donor numbers. The mobile-friendly aspect of our site has also contributed to increases in prospective donors.

How did Mighty Citizen perform from a project management standpoint?

We all established a timeline that they’ve owned. As long as we have provided content on time, they deliver everything perfectly within our timeline.

By engaging with Mighty Citizen, we’ve been able to leave the evaluation of the technology and how users interact with it to them so that we can focus on things that we’re really good at, like saving babies.

What did you find most impressive about them?

I am most impressed by their responsiveness when taking website feedback and listening to our changing goals. What is priceless is how they set us up with the tools that allow us to meet those goals.

Are there any areas they could improve?

No, I think that they’re absolutely terrific.

Do you have any advice for potential customers?

Establish a key set of meetings, upfront, where you communicate without a filter about what you need for your organization to be successful; then, leave all of that on the table and let Mighty Citizen determine what tools are available to help you meet those goals. They will exhaust themselves finding the right answer to help you achieve your goals.