What was the scope of their involvement?
We’ve worked with them consistently over the course of the engagement, completing 2–3 projects per year. In the beginning, they redesigned our website, updated the look and feel, and added a few specific functions. One of the features they implemented was a 15-second eligibility quiz that consisted of four questions. The quiz helped users quickly determine if they qualified for our homebuyer programs.
After launching the site in 2013, we proceeded to use Mighty Citizen for multiple web services, including Google AdWords, Google Analytics, and site usability testing. Their team also oversaw our SEO efforts for the site. They conducted some exploratory research before meeting with us to discuss our organization and its objectives. Based on both their understanding of what people search for and our own understanding of our audience, we defined a list of keywords to target.
Recently, we contacted them to do a website refresh. Although the site’s architecture still worked well, we had them update the visuals to be more modern. We plan to continue to work with them on additional web-related projects going forward.
What is the team composition?
We’ve worked with a couple of different project managers along the way who serve as our main point of contact.
How did you come to work with Mighty Citizen?
At the time, I wasn’t the director of communications, so I didn’t manage that process. However, I believe we did an RFP, and they responded to it.
How much have you invested with them?
We’ve spent about $150,000 total with Mighty Citizen since 2012. We typically budget about $20,000 to $40,000 per year for website-related expenses.
What is the status of this engagement?
Their work began in 2012 and is ongoing.