We transform mission-driven organizations

Mighty Citizen transforms mission-driven organizations through branding, marketing, and digital communications. We help nonprofits, associations, universities, and governments increase their impact and revenue by creating deeper connections with their audiences. We marry data with human-centered design to craft brands, build websites, and launch marketing campaigns that improve the world.

 

Located in Austin, Texas and Washington, D.C. 

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1999
Show all +
Austin, TX
headquarters
  • 2400 Webberville Rd
    Austin, TX 78702
    United States
other locations

Portfolio

Key clients: 

The University of Texas at Austin, 

American Association of Nurse Practitioners,

Texas Restaurant Association,

Auburn University, 

Texas Society of Association Executives,

Texas Health and Human Services,

Disability Rights Texas,

Texas Medical Association,

Meals on Wheels of Central Texas,

Mother's Milk Bank,

Austin Community College 

Reviews

Sort by

Website Redesign for Public School Nonprofit Association

"Time and time again, Mighty Citizen could create what we described and make it come to life."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jul. 2018 - Jul. 2019
Project summary: 

Mighty Citizen helped redesign a website to boost overall functionality and design, with the primary new feature being the integration of a public site with a registration site.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Tom Greer
Director of Communications, Texas Association of School Business Officials
 
Verified
The Review
Feedback summary: 

The redesigned site is more sophisticated design-wise and, as such, has received overwhelmingly positive feedback. Mighty Citizen met all deadlines, corrected problems quickly, and responded equally as promptly to other concerns. Expertise and meticulousness were hallmarks of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the director of communications for the Texas Association of School Business Officials. We're a non-profit association with 7,000 members who work in K-12 public school finance & operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Citizen?

We needed a new design and platform for our public website.

What were your goals for this project?

We wanted better functionality and navigation and a design that would capture who we are. The site should also provide easy access to our training and news.

SOLUTION

How did you select this vendor?

Our staff had worked with them previously, and we were impressed with their subject-matter expertise during presentations at a training event. They convinced us that they were the right fit during their interview because they specialize in government and association websites. They also were familiar with the type of integration we needed.

Describe the project in detail.

Mighty Citizen’s first step was research into our organization, technology, and digital footprint. That phase also included a content audit. After receiving their recommendations, we agreed to a nine-month design phase to redesign the public site and integrate it with our registration site. The next phase of the project included creating functional specs, home page and subpage wireframes, and design. They led a site map update integration, technical and copywriting training, and testing. 

What was the team composition?

We interacted with much of their leadership team, and had a project manager the entire way. We worked with 1–2 subject matter experts throughout the project. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve received positive feedback from members and leadership. All of our initial design and functionality goals were met. The new site is stunning, especially the event calendar filter tool and the news site. The CMS they picked, Craft, saves time and allows us to re-allocate our resources.

How effective was the workflow between your team and theirs?

Their team was amazing. Mighty Citizen anticipated our schedule and worked diligently to ensure that any issues were solved and addressed. Virtually every deadline was met and the site launched on time with very few issues. We used the project management tool Teamwork, and they held live and virtual meetings with us throughout the project.

What did you find most impressive about this company?

Their programmers made it look easy. Time and time again, Mighty Citizen could create what we described and make it come to life. In addition, they’re meticulous in their project management.

Are there any areas for improvement?

The website they designed for us is quite impressive. We're going to have to continue to work with them and put in more work ourselves to meet the new high standard.

5.0
Overall Score Great work, professional, and friendly.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling is their #1 strength.
  • 4.0 Cost
    Value / within estimates
    Overall, it's quite expensive.
  • 5.0 Quality
    Service & deliverables
    The final product is stunning.
  • 5.0 NPS
    Willing to refer
    I've already referred them to several people.

Web Development for University Business School

"..all of a sudden, it’s like I have a real team working with me, which makes all the difference."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan 2019 - Ongoing
Project summary: 

Mighty Citizen is overhauling a website and creating a microsite using HTML, CSS, and JavaScript. Their efforts also include copywriting, copyediting, and building analytics tracking.

The Reviewer
 
51-200 Employees
 
Auburn, Alabama
Webmaster, University Business School
 
Verified
The Review
Feedback summary: 

Their work consistently receives high satisfaction ratings. The team is phenomenal, from their thorough road mapping, to providing useful technical insights. Stellar project management and excellent communication are what make Mighty Citizen a digital transformation powerhouse.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the webmaster for the Harbert College of Business at Auburn University. I’m in charge of the website, digital signage, and the CMS, specifically for the college of business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We wanted to perform a complete overhaul of our main website and a microsite, amongst other features.

SOLUTION

What was the scope of their involvement?

Mighty Citizen is completely revamping our main website, from wireframing to design, using HTML, CSS, and JavaScript files, which they’ll put into our OmniUpdate CMS. They’re also creating a microsite for a new building we have coming online. Additionally, they’re performing copywriting, copyediting, creating an integrated messaging platform, and working with us to develop a content governance plan. Next, they’re providing comprehensive training and helping us to devise our workflow strategies. Subsequently, they’re helping us with some video work with a third-party vendor they work with. Finally, they’re setting up analytics tracking with triggers and campaigns.

What is the team composition?

We have 10 points of contact from Mighty Citizen, which are different team leaders that handle distinct aspects, such as visual design, rhetoric, analytics, and marketing. I have two project managers as well.

How did you come to work with Mighty Citizen?

After coming into some funding, We put out an RFP and ended up interviewing four different companies. We selected Mighty Citizen based on their proposal in that process.

How much have you invested with them?

We’ve invested $250,000.

What is the status of this engagement?

We kicked off both projects in January 2019 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve hit all of our milestones so far; we only had one delay and that was on our side. The satisfaction rating and feedback from our department heads and executive unit heads are very high as well. As far as true analytics, we’ll assess the ROI after the project is completed.

How did Mighty Citizen perform from a project management standpoint?

They are excellent at project management. We use Teamwork as a project management tool, which is fabulous because they’re able to help us stay on track with every milestone that we need to meet. It’s been a really seamless process.

They also use InVision to share all of our project related files and images, and people can leave comments right there. They’re really good at teasing out what we need, even though we might not know we need it. We communicate every day via email or phone calls; I feel like they’re here in a weird sense, even though they’re actually in Austin and we’re in Alabama. They might as well be two doors down, honestly. I’m a team of one, usually; all of a sudden, it’s like I have a real team working with me, which makes all the difference. They actually came to town recently, and when one of their speakers got sick, they were good about delivering what was expected.

What did you find most impressive about them?

We find their clarity of process most impressive. The way they approach our project and the tools they use to move through the process are phenomenal. They’re very clear about where we are and what our next goal is, while also keeping everyone focused on the task at hand. Sometimes groups get too creative and spiral out, they’re very good about listening, and at the same time, honing in and extracting exactly what you need. It’s amazing to watch how skillful they are.

Are there any areas they could improve?

They could open up an office in Atlanta, which is pretty close to where we are!

Do you have any advice for potential customers?

I would advise potential customers to go with Mighty Citizen, hands down. Use them for your marketing, branding and web needs. If you need creative collateral, they can work with you too.

5.0
Overall Score It’s been the best. They’re great people and great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We already have a calendar with milestones for the entire project.
  • 5.0 Cost
    Value / within estimates
    They were on par with most of the other companies we interviewed and were cheaper than two, in fact.
  • 5.0 Quality
    Service & deliverables
    They’ve really honed in what our brand is. They hit the mark on who and what we are as a college of business.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Web Design & Dev for University for Health Sciences

“From communication to project management, they did everything exceptionally well.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Nov. 2017
Project summary: 

Mighty Citizen designed a web page template with built-in video playing capacities, responsive forms, and field validation mechanics.

The Reviewer
 
51-200 Employees
 
Missouri
Marketing Director, University for Health Sciences
 
Verified
The Review
Feedback summary: 

Mighty Citizen created a template the fulfilled all the desired requirements. Beyond the team’s technical expertise, internal stakeholders lauded their remarkable project management skills. They were organized throughout the engagement and delivered the project within the time and cost estimates.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for a university of health and sciences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We needed resources who could develop a specific template for our web pages. The template was going to be a landing page that responded to advertising campaigns.

SOLUTION

What was the scope of their involvement?

Initially, we discussed the scope with Mighty Citizen, detailing the type of content we wanted, the functionality, and the general look and feel. We wanted a template that allowed us to add videos and modify the content as well as having a responsive form with field validation. They took our requirements and developed a proposal. Once we approved it, they built a wireframe before developing the page template and transferring it into our server.

What is the team composition?

I primarily worked with one of their project managers.

How did you come to work with Mighty Citizen?

We approached them because they were one of the few vendors who had expertise in our CMS. After looking at their previous work, I talked to them to gauge their capacities before selecting them.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

Their work lasted from September­­–November 2017, and they finished development in 50 days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They produced a page template for us that we couldn’t do ourselves, so that was particularly helpful. As far as implementation, we haven’t published any pages based on their template yet due to our own internal reasons. But we were completely satisfied with their work and would use them again.

How did Mighty Citizen perform from a project management standpoint?

They were exemplary, delivering the project on time and within budget. Their project management actually helped us stick to deadlines. They had regular benchmarks, milestones, and meetings to ensure that the project kept on track. We also coordinated via phone, email, and video conferences. On their side, they used a tool to manage the different project stages.

What did you find most impressive about them?

I have nothing but good things to say. From communication to project management, they did everything exceptionally well.

Do you have any advice for potential customers?

Be fully forthcoming about the project and explain all the details. They’re good at what they do and know how to lead a project, so allow their processes to guide the initiative.

5.0
Overall Score I would use them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had issues on our side with keeping to deadlines, and they were able to help us with that.
  • 5.0 Cost
    Value / within estimates
    Compared to other vendors we’ve worked with, their pricing is very fair for what they do. Everything is made clear upfront.
  • 5.0 Quality
    Service & deliverables
    They delivered exactly what we needed and completed the project on time and on budget.
  • 5.0 NPS
    Willing to refer
    I would recommend them.

Web Design for a Milk Bank

“They will exhaust themselves finding the right answer to help you achieve your goals.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2009 - Ongoing
Project summary: 

Mighty Citizen developed a website that includes a user-interaction interface. They continue to provide updates.

The Reviewer
 
Austin, Texas
Kim Updegrove
Executive Director, Mother's Milk Bank at Austin
 
Verified
The Review
Feedback summary: 

Due to the developments, measurements of success have increased every year while internal procedure time has significantly decreased. Mighty Citizen’s responsive and timely attitude, as well as their ability to understand goals and act upon them, enables productive workflow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the executive director of a mother’s milk bank in Austin, Texas. We are an 18-year old 501 C-3 organization charged with saving babies lives through the provision of prescribed pasteurized human donor milk.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

Prior to working with Mighty Citizen, we maintained a website that—as we would find out—was attracting around 50% of our milk donors. That site was not too helpful for prospective donors and lacked any mechanisms for user sign on and donor screening. We needed an inviting, informative and user-friendly site that allowed for electronic interaction—right from the beginning of the commitment process—for donors and our organization.

SOLUTION

What was the scope of their involvement?

They reviewed our organization’s programs and mission and listened to our initial thoughts. Mighty Citizen's expertise allowed them to inform us about best practices for using the technology available to achieve our goals. The biggest change was they are developing more interaction with the site; right from visiting, prospective donors are able to express their interest and provide some brief data.

What is the team composition?

Nick Weynand (Founder and CEO, Mighty Citizen) has been our main point of contact since the start of this relationship. While he is the one that really understands our vision and ensures the website supports that, we have also worked with a number of his technicians and engineers.

How did you come to work with Mighty Citizen?

Word of mouth led us to Mighty Citizen in 2010 and we interviewed them; we were initially impressed with their ability to listen and their knowledge of how technology could be used to help meet the challenges of our organization.

How much have you invested with them?

I have invested more than $30,000 with them.

What is the status of this engagement?

We began brainstorming with Mighty Citizen in late 2009 and signed a contract with them by the end of that year. It took most of 2010 for creating the platform and incorporating the necessary tools. We have continued to work with them for updates and optimization on our system.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The improvements have both increased our milk donors every year and decreased the time for the vetting process. Our mission is ultimately to connect donors with babies that need help; the website not only gets the message across in a friendly and accessible way but allows for the immediate user feedback which has increased overall donor numbers. The mobile-friendly aspect of our site has also contributed to increases in prospective donors.

How did Mighty Citizen perform from a project management standpoint?

We all established a timeline that they’ve owned. As long as we have provided content on time, they deliver everything perfectly within our timeline.

By engaging with Mighty Citizen, we’ve been able to leave the evaluation of the technology and how users interact with it to them so that we can focus on things that we’re really good at, like saving babies.

What did you find most impressive about them?

I am most impressed by their responsiveness when taking website feedback and listening to our changing goals. What is priceless is how they set us up with the tools that allow us to meet those goals.

Are there any areas they could improve?

No, I think that they’re absolutely terrific.

Do you have any advice for potential customers?

Establish a key set of meetings, upfront, where you communicate without a filter about what you need for your organization to be successful; then, leave all of that on the table and let Mighty Citizen determine what tools are available to help you meet those goals. They will exhaust themselves finding the right answer to help you achieve your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Revision for Large University Department

We aren’t their most profitable customer, but they cater to our needs as if we are their largest client.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2012 - Ongoing
Project summary: 

Mighty Citizen renovated a website into a mobile-friendly platform with UX optimization, strategic content placement, and an online marketplace. They also developed a site for alumni outreach and fundraising.

The Reviewer
 
10,001+ Employees
 
Austin, Texas
Nicole Olmeda
Assoc. Director, University of Texas at Austin Dept. of Recreational Sports
 
Verified
The Review
Feedback summary: 

End-users love the site’s refined look and feel, and internal users appreciate its manageability. Mighty Citizen’s superior customer service is their key to success. They were receptive to the expressed business challenges and worked diligently to develop the most effective solution.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the associate director of communications for the University of Texas at Austin’s recreational sports department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We’re unique in that we provide services to students, faculty, staff, and university affiliates; we’re also considered an auxiliary unit, which means we have to generate our own funds to survive. Our attempts at catering to our distinct audiences, while also promoting our services and raising funds turned the website into a decentralized mess. We needed help transforming our dated site into a useful resource for all our needs.

SOLUTION

What was the scope of their involvement?

Mighty Citizen revamped our website with innovative features according to our needs assessment. The new site has an optimized UX experience, so visitors can quickly search and view content on desktops and mobile devices. Page design and content placement were strategically planned to increase time spent on the website and the number of pages viewed on a single visit. They also

included an online marketplace to generate sales. They continue to help us with minor updates on the website, in addition to side projects like building another site specifically for fundraising and alumni engagement. As a part of our service agreement, they offer educational sessions for our staff throughout the year.

What is the team composition?

We mostly work with our assigned project manager, but we occasionally interact with the senior developers for design advice.

How did you come to work with Mighty Citizen?

Before Trademark Media and Creative Suitcase merged into Mighty Citizen, we had the opportunity to work with both companies.

How much have you invested with them?

We were considered a university department when we commissioned the project in 2013, so the website renovation cost $25,000 with the state contract discount. Over the last five years, we’ve spent between $50,000--$60,000 on annual agreements and ongoing architecture changes. They also built a small fundraising website for us, which was about $8,000.

What is the status of this engagement?

They started working on the website in the fall of 2012 and finished the project in August 2013. It was a great experience, so we made them a long-term partner.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received a countless number of compliments on the sites new look. The update even caught the attention of senior-level staff in other departments at UTAUS. Beyond the aesthetically pleasing design, the website is easier to manage and operate for internal and end-users respectively. Our 18--22-year-old student demographic is benefitting from the mobile-friendly platform and spending more time navigating the website. Most importantly, the centralized site is showing visitors who we are and what we have to offer.

How did Mighty Citizen perform from a project management standpoint?

Our partnership has stood the test of time because of their impeccable customer service. We aren’t their most profitable customer, but they cater to our needs as if we are their largest client. If we can’t make it to a meeting, they come to us. When our main point of contact is out of the office, they ensure that someone is available to help us. Revising our content-heavy website was a daunting task, but they completed the project with ease. No project is too big for them to manage, and no request is too small for them to take on. 

What did you find most impressive about them?

Mighty Citizen has grown so large because they make an effort to form genuine relationships with their clients. While they have a standard method of working, the lens with which they develop their content is unique for each project. They visited our facilities, met our team, and made an effort to understand our business needs.

Are there any areas they could improve?

We updated our logo last year and needed them to reflect the changes on the website. After reviewing their work, I noticed that a few pages still displayed our old logo. Fortunately, they were able to remedy the situation quickly. While these mishaps are rare, it would be productive for them to edit more thoroughly.

Do you have any advice for potential customers?

Have a designated contact on your team to act as a liaison during the project. Be honest and forthright about your challenges and how you hope to use their services to overcome them. Don’t let a modest budget deter you from working with them, because they have the creativity to make anything work.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website & Content for Commercial Real Estate Company

"The team sets clear expectations for progress and communicates responsibilities clearly."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
3.5
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Mighty Citizen redesigned a website to modernize its look and feel. Since the re-launch, the scope has expanded to include copywriting and ongoing bug fixes. The team is also building new pages.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Kendall Guinn
VP of Marketing, AQUILA Commercial
 
Verified
The Review
Feedback summary: 

The site has generated quality leads and positive feedback from stakeholders. Clear communication, a streamlined process and responsive service make Mighty Citizen an effective partner. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for AQUILA Commercial, a commercial real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

Our website had become outdated in the 10 years since its 2007 launch. The look and feel were antiquated, but also the back-end functionality. We hired Mighty Citizen to make it more modern, user-friendly and functional on the back end. 

SOLUTION

What was the scope of their involvement?

We originally hired them to redesign and relaunch our website; we later added copywriting services, specifically for the site’s most important pages. Our partnership has stayed active. Currently, they’re doing tweaks, helping reorganize content, and building out new pages and features.

What is the team composition?

In total, we worked with two project managers, a site architect, search engine optimization specialist, one copywriter, and one designer. We worked with a project manager during the initial website project and her colleague took over that role as scope evolved.

How did you come to work with Mighty Citizen?

We hosted an RFP process and interviewed about seven companies. Our in-house selection committee liked their team approach, strong portfolio, and local knowledge. During that time, we met Mighty Citizen in-person and had a good dynamic because their team took the time to get to know us. 

How much have you invested with them?

In total, we’ve spent $85,000. Approximately, the original scope cost $66,000 and the added work cost another $20,000.

What is the status of this engagement?

Work started in July 2016 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Internal stakeholders are happy with the new site. Traffic has increased over 250% since our re-launch in April of 2017. The website has been a useful tool in implementing our content marketing strategy. Our sales team is now generating meaningful leads.

How did Mighty Citizen perform from a project management standpoint?

They were very responsive. We used Teamwork for project management.

What did you find most impressive about them?

Their redesign process is effective and efficient. The team sets clear expectations for progress and communicates responsibilities clearly.

Are there any areas they could improve?

The only think we’ve run into is scope issues. For instance, we only had one round of quality assurance – and it was for front-end design only. We had to pay more to get a second round of QA that included back end. Mighty Citizen is aware of this issue and is currently working on a solution for future clients. 

Any advice for potential customers?

Be involved throughout the process and set clear expectations up front. But more specifically, the copywriting and messaging services have been a huge advantage. While not everyone is willing to pay for those, we’re glad that we expanded the scope. That being said, be mindful of how changes affect budget and timelines.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Deadlines are a hard balance for both teams, but they’re mostly on target. It can take time for us to get on the schedule.
  • 4.0 Cost
    Value / within estimates
    They’re not a value provider. Although quality reflects the higher costs, we pay extra for top-tier results.
  • 4.5 Quality
    Service & deliverables
    They produced quality products, but haven’t exhibit the over-the-top creativity we look for.
  • 3.5 NPS
    Willing to refer
    For the recommendation to be meaningful, I would only refer them to the specific companies that have the appropriate budget and scope.

Website Overhaul & Advertising for Pet Relocation Service

“We're seeing a lot of conversion from the optimized content they've helped us create.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2016 - Ongoing
Project summary: 

Mighty Citizen redesigned and transferred a website onto a new CMS platform, incorporating SEO-friendly content. They continue to provide digital marketing services and ongoing support.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Christina Quezada
Marketing Specialist, PetRelocation
 
Verified
The Review
Feedback summary: 

Mighty Citizen designed a high-quality, successfully optimized website that continues to attract online traffic at a consistent rate. Their responsiveness and customer-centric approach sets them apart. Regardless of the size, they treat every project as a priority.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing specialist at PetRelocation, a service that helps people safely relocate their pets around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We were looking to overhaul our website to better highlight our destinations and global reach. We also wanted to make the site more user-friendly, so visitors could easily figure out how to relocate their pets by accessing our expert content.

SOLUTION

What was the scope of their involvement?

Mighty Citizen completely redesigned our website and transitioned it onto a new CMS platform, incorporating SEO-friendly content and making changes to existing content for improved optimization. They also manage our online advertising campaigns.

After the website launched, they've continued to make improvements and adjustments as needed. We're also working on presenting our content in a new way, which we plan to rollout in the next year or so.

What is the team composition?

Our two main points of contact are Carly (VP of Client Services, Mighty Citizen) and Laurena (Project Coordinator, Mighty Citizen). An expert is also leading each specific part of our project, including Mike (User Experience Director, Mighty Citizen), Patrick (Digital Marketing Manager, Mighty Citizen), Polly (Senior UX Designer, Mighty Citizen), and Kristine (Senior Developer, Mighty Citizen).

How did you come to work with Mighty Citizen?

We worked with them in 2004 on one of our very first websites. Then in 2016, through a local RFP process, they proved to be not only the best provider of content, but our team really loved theirs. It was a bonus that it ended up being the same company we hired over a decade ago.

How much have you invested with them?

We've probably invested a little over $35,000, and we're continuing to invest in their services on an ongoing basis.

What is the status of this engagement?

We started working together again in 2016 and launched the website in March 2017. They continue to provide support and work on other projects for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We continue to be impressed by Mighty Citizen's work. We're seeing a lot of conversion from the optimized content they've helped us create. Our overall web traffic continues to increase and our pages are consistently ranked in the top 10 search results on Google.

How did Mighty Citizen perform from a project management standpoint?

They are the most impressive agency I've worked with. Their level of responsiveness is second to none; they're extremely on top things. Carly and Laurena manage projects well, so I don't have to worry or micromanage at all. We meet on a monthly basis and correspond through Teamwork, which we find to be very effective.

What did you find most impressive about them?

I'm most impressed by their level of responsiveness. They treat our work as a priority, even during slower, maintenance periods. They truly value their customer relationships and stay on top of tasks, no matter how big or small the request is.

Do you have any advice for potential customers?

Come into the relationship armed with ideas. Their team is great at collaborating, so keep an open mind and engage them on their input and expertise. They're very receptive to customer needs and goals, even if you decide to shift direction at any point.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

CMS Dev & Design for Food Service Trading Association

“Thanks to Mighty Citizen, our websites have successfully been transitioned over to an improved CMS.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Mighty Citizen transferred two websites from HTML and CSS to Drupal, incorporating redesigned architectures and additional features. They continue to provide development support as needed.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Anna Tauzin
VP of Marketing & Innovation, Texas Restaurant Association
 
Verified
The Review
Feedback summary: 

Mighty Citizen significantly improved web performance, functionality, and design. In addition to the invaluable changes and updates they've made, their work has freed up a lot of time for employees. Responsive and approachable, the relationship continues to strengthen over time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the vice president of marketing and innovation for the Texas Restaurant Association (TRA), a leading trade association that represents food services and restaurant business in Texas. We provide advocacy, products and services, and access to discounts within the industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

We needed to redesign and launch two websites and transition them to a Drupal CMS. 

SOLUTION

What was the scope of their involvement?

Mighty Citizen did an audit of our current websites and made improvements on the overall design and information architecture, adding new features as requested. They also transferred the sites from HTML and CSS to Drupal.

What is the team composition?

My main contact person is Valerie (Project Manager, Might Citizen). I'm probably in touch with her once a week, but I spoke with her daily earlier on in the project.

How did you come to work with Mighty Citizen?

We were already working with them when I came onboard, so I wasn't part of the hiring process, but I know we selected through an RFP process.

How much have you invested with them?

The original scope of work was for $95,000, but I'd estimate that we've invested an additional $25,000 since.

What is the status of this engagement?

I'm not sure when the engagement started, but I came onboard in December 2016 and I believe the websites launched that October. They continue to help us with different development work as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Mighty Citizen, our websites have successfully been transitioned over to an improved CMS. The types of edits and updates they've made have been invaluable. One of the greatest impacts of their work is how much time they've freed up for our own employees to focus on other tasks besides making edits to the site. 

How did Mighty Citizen perform from a project management standpoint?

They respond to my calls immediately or within an hour—we rarely have to use email. They're organized and keep track of project milestones in Teamwork.

What did you find most impressive about them?

As a business that supports local businesses, we love the fact that Mighty Citizen is local. It would be cheaper for us to work with another vendor elsewhere, but we enjoy being able to support our local community. Their team, especially Valerie, is also wonderful to work with all around.

Are there any areas they could improve?

They're not overpriced, but I wish they offered more competitively priced packages for ongoing support. We're currently paying by the hour because we ran out of hours so quickly within our current budget constraints.

Do you have any advice for potential customers?

It helps to try to define the problem your user is facing before talking with their team—they can't read your mind. I also recommend communicating honestly with them. I was very blunt with them about what I liked and didn't like about our sites and they've been very receptive to that feedback. I think we're stronger partners as a result of that kind of open communication.

5.0
Overall Score They're wonderful to work with—I can't praise them enough.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They've only missed a couple minor deadlines, but they're there when we need them overall.
  • 4.0 Cost
    Value / within estimates
    There's room for improvement on the accuracy of their hourly billing for specific projects.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They're good, honest people. I've recommended them many times to others.

Web Design for a Nonprofit Housing Corporation

“Their services have been invaluable to our organization, and we’re consistently impressed with their work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - Ongoing
Project summary: 

Throughout the collaboration, Mighty Citizen has completed numerous web development and web services such as site redesigns, Google AdWords and Analytics management, and SEO strategies.

The Reviewer
 
Austin, Texas
Katie Claflin
Director, Texas State Affordable Housing Corporation
 
Verified
The Review
Feedback summary: 

Since their initial involvement, Mighty Citizen has demonstrated exceptional technical expertise across a wide range of web development and SEO services. Professional and responsive, their team has proven themselves capable of using constructive feedback to ensure the desired results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our organization is called the Texas State Affordable Housing Corporation. We’re a statewide nonprofit formed by the Texas legislature to facilitate the creation of more affordable housing in Texas. My role is the director of communications and development. I coordinate and oversee all of our marketing and communications activities as well as our fundraising efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

Initially, we approached Mighty Citizen in 2012 to redo our website and modernize it. Since then, we’ve expanded their role to encompass a variety of web services. As a nonprofit, we’re always conscious of our budget, so we generally spread out our larger projects throughout the year.

SOLUTION

What was the scope of their involvement?

We’ve worked with them consistently over the course of the engagement, completing 2–3 projects per year. In the beginning, they redesigned our website, updated the look and feel, and added a few specific functions. One of the features they implemented was a 15-second eligibility quiz that consisted of four questions. The quiz helped users quickly determine if they qualified for our homebuyer programs.

After launching the site in 2013, we proceeded to use Mighty Citizen for multiple web services, including Google AdWords, Google Analytics, and site usability testing. Their team also oversaw our SEO efforts for the site. They conducted some exploratory research before meeting with us to discuss our organization and its objectives. Based on both their understanding of what people search for and our own understanding of our audience, we defined a list of keywords to target.

Recently, we contacted them to do a website refresh. Although the site’s architecture still worked well, we had them update the visuals to be more modern. We plan to continue to work with them on additional web-related projects going forward.

What is the team composition?

We’ve worked with a couple of different project managers along the way who serve as our main point of contact.

How did you come to work with Mighty Citizen?

At the time, I wasn’t the director of communications, so I didn’t manage that process. However, I believe we did an RFP, and they responded to it.

How much have you invested with them?

We’ve spent about $150,000 total with Mighty Citizen since 2012. We typically budget about $20,000 to $40,000 per year for website-related expenses.

What is the status of this engagement?

Their work began in 2012 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their services have been invaluable to our organization, and we’re consistently impressed with their work. In particular, they were instrumental in developing the eligibility quiz and ensuring that our site was user-friendly.

We’ve also seen significant success with their SEO campaigns. When we first launched our site, we had low search rankings didn’t even place on the first page of Google. However, within a few months, we saw tremendous returns on their SEO work. We now rank second or third on most of our keywords.

How did Mighty Citizen perform from a project management standpoint?

They use a software called Teamwork to track all communications and milestones, and they trained us on how to use the platform. Beyond that, they’re transparent about what they’re working on and the hours that they’re entering. If we start to reach the high end of an estimate or our budget, they typically let us know so that we can determine if we need to increase the budget or scale back on some of our expectations.

What did you find most impressive about them?

Beyond their professionalism, they’re responsive and easy to work with. Moreover, they’re knowledgeable about every aspect of web development. They’ve handled everything for us, from SEO and AdWords to usability testing. With every project that we do with them, we become more and more impressed.

Do you have any advice for potential customers?

Be honest with feedback at all levels because it makes the project better. When people aren’t as direct in their feedback as they could’ve been, they might get too far into a project before realizing that it’s not what they wanted, which can be expensive. Mighty Citizen’s team excels at taking feedback and making adjustments to match our vision.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Re-design for Small Community College

"They make sure to fully understand our needs, conduct outside research themselves, and tailor their work to fit our organization."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Jan. 2018
Project summary: 

After an initial discovery phase, Mighty Citizen developed the website and implemented SEO best practices. They are currently providing IT support and developing additional features.

The Reviewer
 
51-200 Employees
 
Cisco, Texas
Kaitlin Berry
Director of Marketing & PR, Cisco College
 
Verified
The Review
Feedback summary: 

Users comment that the new site is user-friendly and easy to navigate. Providing smooth project management and clear communication, Mighty Citizen skillfully coordinates expectations. Their intrinsic investment and ability to tailor to business needs make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing and public relations for Cisco College. We're a medium-size community college in West Central Texas and we serve about 3000 students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Citizen?

Our website needed a major update. It wasn’t reaching prospective students, their families, and community members. Our goal was to completely redo the website to make sure it was easy to find our programs and resources we have to offer.

SOLUTION

What was the scope of their involvement?

Mighty Citizen took us through the whole website redesign process. We had an idea of what we wanted and communicated our goals to them. They came up with a few different design ideas for us to pursue and explained the reasoning behind them to decide which ones fit best.

They also provided additional suggestions to enhance our website through tools and specific language that help individuals get familiar with our organization. Then, they developed the website itself using our feedback and implemented SEO best practices.

They continue to provide IT support, develop additional features as needed, and answer our technical and navigational questions.

What is the team composition?

We work with a couple project managers, who are our two main points of contact. In the beginning, we worked with a web designer and an SEO specialist as well.

How did you come to work with Mighty Citizen?

We found Mighty Citizen through an organization in Texas that investigates vendors and pre-negotiates contracts. We contacted them and found them to be the right fit for our project.

How much have you invested with them?

We invested $55,000–$60,000 so far.

What is the status of this engagement?

The engagement started in July 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We receive positive comments daily about our website's user-friendliness and how easy it is to find information. It functions wonderfully and the members of our organization are pleased with the change. It has been very beneficial for us in communicating our message to prospective students and other individuals outside the organization.

How did Mighty Citizen perform from a project management standpoint?

Their project management is very effective. Mighty Citizen tracks progress and sends messages through a project management tool called Teamwork. Their team also sends us weekly emails to update us on what was accomplished and what their expectations are—always responding within 24 hours to our questions. We call each other regularly using GoToMeeting to iron out any details.

What did you find most impressive about them?

They really personalize the experience. We don’t feel like just another client. Might Citizen listen to our feedback and really care about our project. They make sure to fully understand our needs, conduct outside research themselves, and tailor their work to fit our organization.

Are there any areas they could improve?

No, we haven’t experienced any issues so far. It was a surprise in the beginning how involved we had to be, but they prepared us for that.

Do you have any advice for potential customers?

Don’t hold back on your ideas and questions. They will investigate anything you ask them about. They really make you feel like a partner and will take care of your needs.

5.0
Overall Score They are invested in the project and help us whenever we need it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We never run into any issues with deadlines.
  • 5.0 Cost
    Value / within estimates
    They deliver great value for our money.
  • 5.0 Quality
    Service & deliverables
    We're very satisfied with what we have received so far.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.