Metrics Matter Consulting Services

BACKGROUND

Please describe your company and your position there.

I am the president. My company does the following: manufacturing, distributing contracting, and engineering consulting as it relates to solving sound and noise control problems using acoustical material/products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrics Matter Consulting Services?

Website improvement project

What were your goals for this project?

Increase on line sales.

SOLUTION

How did you select this vendor?

I had worked Metrics Matter (Arvinder Kaur) past and knew that she was an expert in this area.

Describe the project in detail.

She analyzed our web site and Google analytics results and made recommendations regarding: 1. site lay out to improve UX, 2. how to better utilize key words in web site content to improve SEO, ranking, 3. and suggestions on how to better spend our SEM budget.

What was the team composition?

Arvinder worked directly with my marketing lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We hired Metrics Matters to recommend changes to our website that would help drive online sales. Arvinder conducted a thorough assessment of our website and provided specific recommendations to enhance the user experience and improve the conversion rate.

Our sales have more than doubled in the past 12 months in part due to implementing Arvinder’s suggested improvements. I recommend Metrics Matters to anyone looking to drive online sales growth.

How effective was the workflow between your team and theirs?

No issue.

What did you find most impressive about this company?

Knowledgeable and easy to work with.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

Am the CEO and Product Director GreeneStep Technologies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrics Matter Consulting Services?

Metrics Matter Consulting Services was hired to review current marketing efforts of GreeneStep and suggest a new digital marketing strategy.

What were your goals for this project?

To increase inbound leads and traffic by 10% to 15% in 2020 for the GreeneStep ERP and Business Management product in US, Canada and India Markets.

SOLUTION

How did you select this vendor?

By online research and experience track records in marketing.

Describe the scope of their work in detail.

Provide online product listing in industry recognized portals, review digital collateral, revamp the digital presence, increase visibility by adopting various state-of-the-art digital and social media marketing tools and techniques.

What was the team composition?

1 from Metrics Matter Consulting + 3 In-house

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results so far have been encouraging and we need increase in leads flow in US and India.

How effective was the workflow between your team and theirs?

We do have by-weekly meetings to track progress and tune the activities.

What did you find most impressive about this company?

Systematic evaluation, contact followups, updating portals to stay on track and pointed data driven decisions to implement various strategies.

Are there any areas for improvement?

Not any particular aspect. Things are good.