Metric PPC

BACKGROUND

Introduce your business and what you do there.

I am the CMO at a management consulting firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Metric PPC?

We were a relatively new company and needed to establish brand awareness cost-effectively. 

SOLUTION

What was the scope of their involvement?

Metric PPC has established target audiences and launched paid search campaigns to improve our online presence. They run our PPC campaigns on LinkedIn, Google, and Facebook, using content our other vendor creates. Additionally, Metric PPC provides us constructive feedback to improve our ad content, utilizing years of experience to ensure we receive the best results. 

How did you come to work with Metric PPC?

I knew about Metric PPC because a former student of mine worked there. In the end, I hired Metric PPC because of their excellent reputation and we were in the same region. 

How much have you invested with them?

We’ve invested around $200,000 with Metric PPC. 

What is the status of this engagement?

Our engagement with Metric PPC began in January 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After our campaigns were launched, we received over two million impressions a month. I’ve been very pleased with Metric PPC’s work. 

How did Metric PPC perform from a project management standpoint?

Metric PPC manages our project well — they communicate clearly to ensure there are no surprises. We mainly communicate through email and Zoom, but also have in-person meetings. I appreciated that they always tried to optimize our budget — they never spent money without just cause. 

What did you find most impressive about them?

Metric PPC’s knowledge of paid search is extremely impressive. 

Do you have any advice for potential customers?

I’d advise customers to have a three-month trial period with Metric PPC before delving into a deeper partnership.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of an organization called International Association for Six Sigma Certification. We’re a professional association that deals with certification and accreditation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Metric PPC?

We wanted to do PPC campaigns.

SOLUTION

What was the scope of their involvement?

Metric PPC works the system all around for us; they do everything. They put together campaigns, manage them, ensure the effectiveness of the ad spend, and help with content and copy. Also, since we’re a niche space, they’ve taken the time to figure out what we do, how we do it, and how we fit in the market. From there, they’ve handled the analytics and found areas where we can optimize spending.

What is the team composition?

We work with three people, but mainly with Sean (President).

How did you come to work with Metric PPC?

I honestly don’t recall. A friend probably referred them to me, or maybe I just found them online. However, when I sat with Sean for our first meeting, I really vibed with him. I could tell he was very talented, specialized, and into his work, so I just went with it, and it worked out.

How much have you invested with them?

We’ve spent about $500,000.

What is the status of this engagement?

We began working together in January 2017, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re 100% happy with Metric PPC. They’re absolutely great.

How did Metric PPC perform from a project management standpoint?

We had a close reporting cycle when we started. Over time, we’ve fallen into a calmer rhythm. We don’t need to talk every week, so we’ve moved to a monthly review process. Depending on what’s going on and what campaigns are working, we work together on a quarterly basis.

What did you find most impressive about them?

They do a great job at what they do — Metric PPC is excellent at managing PPC campaigns.

Are there any areas they could improve?

No, we haven’t had any problems while we’ve been together.

Do you have any advice for potential customers?

Sit down with Sean and talk things through. I’ve actually referred some people, and it’s gone pretty well.

BACKGROUND

Please describe your company and your position there.

I am the owner of J Welch Marketing, a marketing & media consulting firm that allows organizations to have a dedicated marketing team without having to absorb the costs of an internal marketing department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metric PPC Inc?

We needed to find a vendor that clearly understood the benefits and drawbacks of each digital platform and develop an ongoing relationship that fostered an understanding that our clients campaigns would be closely monitored, insights would be shared and, suggestions for beneficial adjustments would be made regularly.

SOLUTION

How did you select this vendor and what were the deciding factors?

Metric PPC has a deep understanding of digital trends, how to establish campaign effectively and of how analytics need to be shared with both our team and our clients team.

Describe the project in detail and walk through the stages of the project.

We work with Metric PPC for a number a client accounts and are continually impressed with their ability to ask the right questions at the beginning of our client campaigns, submit analytics that are clear and concise and continue to make suggestions based on platform regulation adjustments or market trends.

How many resources from the vendor's team worked with you, and what were their positions?

My clients and I most often work with Sean although we have included other members of his team on client intake calls and problem solving communications.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our medical clients have seen an increase in patient counts that has tied directly to the digital campaign conversions Metric PPC's team has provided data for.

Having the ability to have clear conversations with our clients about expectations and then to be able to show them the results via their monthly reporting has been very important in managing successful annual or multi-annual campaigns.

How effective was the workflow between your team and theirs?

Communication with Metric PPC, including their willingness to make themselves available for one on one conversations with our clients, has been great. They are responsive and they work hard to understand the objective behind the task.

What did you find most impressive or unique about this company?

Metric PPC has people and resources that provide a depth of knowledge and understanding of the inner workings of the digital platforms they employ for my clients that is unmatched in comparison with other vendors in our market.

Are there any areas for improvement or something they could have done differently?

Our team leans toward the artistic and their team is very analytical. There are times this creates barriers in communication but, as we continue to move forward in our relationship the comprehension of different perspectives from both of our teams continues to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Kenyon Noble Lumber, a hardware company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Metric PPC Inc?

We were looking to expand our branding and awareness through marketing, social media, and Google Ads to reach targets and get in front of our customers.

SOLUTION

What was the scope of their involvement?

Metric PPC Inc helps us with digital marketing. We went from having nothing to having a solid campaign strategy set up for years. They mainly use their algorithm to best use our marketing budget — they know what’s best suited for our markets and what keywords have the best performance based on our ROI. In general, we’re comfortable setting a monthly budget to get our campaigns in front of our customers. Also, they report which platforms will perform better for the campaigns we’ll use.

We started with event-based marketing, trying to promote our events. We saw how successful they were and then decided to try other promotions, so we kept building our engagement. We’ve provided artwork for each campaign, and they’ve set up everything they need to put on the platforms we use. Also, we provide documentation, including pages and website links.

What is the team composition?

We work with Sean (President) and his main partner, Keith (Director of Paid Search). He does a lot of the backend work.

How did you come to work with Metric PPC Inc?

We found them by chance; a friend of a friend referred them. Then, we went in and chatted with them — we were sold right off. Metric PPC Inc knew what they were talking about and had an extensive history working in website design and PPC. We were also building the website simultaneously, so they were able to mentor us through the ups and downs of growing as a company because they’d dealt with local people trying to develop their website and online persona before.

How much have you invested with them?

We usually set a budget between $25,000–$50,000 per year with room for expansion based on events, partnerships, and philanthropic efforts with other entities, such as nonprofits.

What is the status of this engagement?

We’ve worked with them for at least 10 years, and we still have an excellent working relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started, we only had a handful of followers on our social media platforms, we didn’t do any sort of marketing through Google, and our website was basically a splash page with a bunch of links to vendors. Working with Metric PPC Inc has allowed us to set the groundwork for our site’s backend structure and have millions of impressions in a two-and-a-half-week campaign. The cost per click was around $2.

In general, we look at the return, how often people see us, and if there’s a call to action, and we definitely see that Metric PPC Inc shows up for us.

How did Metric PPC Inc perform from a project management standpoint?

They’re fantastic to deal with — the team is straightforward and flexible. They don’t hit you with anything you don’t need to know. Moreover, they answer directly and are great people to work with.  Since they’re local, they know many businesses and have a thumb on the pulse of what’s going on.

We usually communicate over the phone or by email. I go over once a year just to recap and oversee anything new. However, we have a pretty good relationship most of the time. We email once or twice a week, depending on what we’re working on. If they need to reach out for something direct, they have my line, and it’s pretty easy to communicate between us.

What did you find most impressive about them?

Sean has become a friend. We trust and respect him a great deal. He knows a lot about the industry and what’s going on. Overall, Metric PPC Inc is doing right by us, which is what matters. If we trust and respect them and like doing business with them, that’s all we need to know. If someone promises the moon, we’re a little skeptical.

Are there any areas they could improve?

I don’ have any feedback on how they should do their business. They’re doing a great job, and the team is adapting and changing with the times. They know what technologies and platforms are out there, and we can always ask them about the new things coming into the market.

Do you have any advice for potential customers?

I usually advise anyone looking into digital marketing or PPC to go to somebody who knows what they’re talking about. In this case, Sean is the person that knows the most about that field. He’ll tell you flat out what he’d recommend for your business structure. Also, he adapts the resources to point out anything that can help you.

Therefore, we highly recommend them to pretty much anybody. Once you meet them, you’ll get to know them and how they work, which is how good partnerships start. Also, they’re great with people, so you should reach out to Sean or Keith and talk to them about the services they can offer to help you.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand marketing of a digital banking company that primarily focuses on delivering robust banking solutions for community banks and credit unions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Metric PPC Inc?

We were looking to increase our marketing efforts, so we needed someone to help us deploy digital marketing strategies.

SOLUTION

What was the scope of their involvement?

Metric PPC Inc handles all of our digital marketing needs and social media platforms, including LinkedIn marketing, YouTube advertising, and Facebook ads.

They created a set of keywords to focus on as we started with a highly limited budget, and they’ve excelled in getting us to where we are today. They’ve essentially helped us put together key ideas to implement into our ad campaigns.

They’re managing our custom audiences and are also helping us leverage our Instagram account, as well as retargeting our strategies for Google AdWords.

What is the team composition?

Our main point of contact is Sean (President), but we’ve also interacted with Keith (Director of Paid Search).

How did you come to work with Metric PPC Inc?

I’ve already worked with Metric PPC Inc in the past. I saw what they were able to produce for my clients and knew they would be a good fit for this project.

How much have you invested with them?

So far, we’ve spent somewhere between $25,000–$50,000.

What is the status of this engagement?

Our ongoing partnership started in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After making some adjustments to our Google AdWords campaign, we’ve significantly increased the amount of quality leads we’re getting. In addition, they create a monthly report which is extremely helpful when identifying what’s working and what’s not.

How did Metric PPC Inc perform from a project management standpoint?

They’re great from a project management perspective. We’re at the stage where we only have quarterly meetings to discuss areas of improvement. It doesn’t make sense to manage them directly because they’re really self-sufficient.

What did you find most impressive about them?

The primary differentiator between Metric PPC Inc and other providers is how we’re maintaining a relationship built on trust — with their team, we’re getting a more high-touch and collaborative engagement.

Are there any areas they could improve?

Our issues are internal, so I’m not really sure how Metric PPC Inc can actually fix that problem.

Do you have any advice for potential customers?

To get the most out of the engagement, I advise you to know your industry, come prepared, and understand the goals you want to achieve.

Metric PPC Inc has a more personable approach which is highly beneficial in the long term, so I wouldn’t want to terminate a relationship like that.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Hive 180 marketing. We do website development, branding, graphic design and ongoing marketing strategies for a variety of companies spanning many industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metric PPC Inc, and what were your goals?

We work with Metric PPC as a critical partner for our clients. We've worked with them on retail, tourism and recreation clients to maximize lead generation and sales tracking utilizing Google PPC, Facebook and Instagram retargeting.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through excellent campaign management, communication and analytics, Metric PPC is able to generate quality leads for our clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first scheduled a call to discuss the client's goals, market and competitors. Metric PPC then analyzed the keywords, ad goals and target markets geographically and demographically to achieve those goals. Once we approved a budget with the client, they implement the ads, delivering monthly in-depth reporting to exhibit the success of the campaigns and the leads generated.

How many resources from the vendor's team worked with you, and what were their positions?

I work with Sean, the owner of Metric PPC.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We work with several mutual clients, all of whom receive a high number of qualified conversions at a cost efficient CPC. The reports delivered are thorough, and informative, allowing for continued success month-to-month.

How effective was the workflow between your team and theirs?

The workflow is extremely effective. They are very responsive and accessible.

What did you find most impressive or unique about this company?

What I find most impressive is their strong communication and timely responsiveness. I know Sean values our mutual clients and works hard to continually deliver the best possible service.

Are there any areas for improvement or something they could have done differently?

Not a thing, I'm thrilled with the ongoing relationship.