Metheus Consultancy Ltd

BACKGROUND

Please describe your company and position.

I am the CEO of Enhencer

Describe what your company does in a single sentence.

Enhencer uses AI Technology to segment the visitor based on their behavior on the website, which improves your online ad campaigns with AI Optimization and AI Audience Targeting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metheus Consultancy Ltd to accomplish?

• Increase Potential Leads
• Increase Number of Paid Customers
• Structuring an omni-channel Marketing process

SOLUTION

How did you find Metheus Consultancy Ltd?

Referral

Why did you select Metheus Consultancy Ltd over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Metheus Consultancy Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Enhencer's current scope of work involves a focused expansion of its business operations into new countries, aiming to tap into a broader customer base. While they have experienced success in acquiring new clients in these emerging markets, their reputation in Europe and North America is still in its early stages. Olcay, one of Enhencer's founders and the CEO, identified the need to scale the lead generation process and accelerate customer acquisition. 

To address these challenges, Enhencer's team initiated a series of brainstorming sessions to generate preliminary ideas for expanding into European and North American markets. However, they faced uncertainty regarding which market to prioritize and channel their efforts into, despite having the necessary investment and resources. 

What they lacked was experience in scaling lead generation efforts, implementing marketing automation in the customer acquisition process, and establishing a unique positioning for Enhencer in a highly competitive landscape for ecommerce shopper analytics and ad optimization. 

Additionally, while they demonstrated proficiency in lead generation, there was a need to adopt an organized, data-driven approach to develop a comprehensive lead generation strategy. This approach would encompass both inbound and outbound marketing tactics that should be seamlessly integrated into the overall strategy. 

Key Deliverables: 

• Enhencer has achieved significant growth, expanding its customer base to over 250 active customers, a notable increase from 100+ customers six months ago. 
• The number of customers in the newly targeted European and North American markets has seen an impressive increase of 173%, indicating a successful market penetration. 
• Enhencer's lead generation efforts have witnessed a remarkable boost, generating 534% more leads. 
• Notably, these efforts have resulted in a 254% increase in the generation of solid, qualified leads, further enhancing their customer acquisition process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes: 

• Direct Increase in Customer Amount and Revenue: Enhencer's customer base has surged to 250+ active customers, a substantial growth from the 100+ customers just six months ago. Metheus played a pivotal role in facilitating Enhencer's expansion into new markets, which translated into the acquisition of new clients and a substantial boost in their revenue. 
• Enhanced Quality of the Platform's Value Offering: Metheus provided Enhencer with essential insights, including market expansion strategies, go-to-market expertise, and a deep understanding of customer needs and expectations. This valuable knowledge transfer empowered Enhencer to elevate the quality of its product offering, resulting in a remarkable 173% increase in customers in the new markets. 
• Scalability in Lead Generation and Opportunities: Metheus played a pivotal role in streamlining Enhencer's operations and boosting their scalability. Through the implementation of an efficient and automated process, Enhencer achieved a remarkable 534% increase in lead generation and a 254% surge in solid, qualified opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was commendable. They consistently delivered items on time, ensuring that the project progressed smoothly and according to the set timelines. One of their standout strengths was their thorough market research and strategy development. They invested substantial effort into understanding the market landscape and its intricacies, which enabled them to formulate robust strategies. 

Their ability to respond effectively to our needs showcased their commitment to client satisfaction. They were proactive in addressing our specific requirements, and their responsiveness throughout the project was highly appreciated.

What was your primary form of communication with Metheus Consultancy Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique was their unwavering accessibility. They were always just a message or call away, making the communication process smooth and efficient. Unlike some companies that offer generic solutions, They stood out by tailoring their approach to our specific needs and potential. Their deep understanding of our problem, coupled with a high level of empathy, was truly remarkable. 

Additionally, their friendly and flexible communication style fostered a collaborative and enjoyable working relationship. All these qualities combined to set them apart as a standout partner.

Are there any areas for improvement or something Metheus Consultancy Ltd could have done differently?

Not to our understandings

BACKGROUND

Please describe your company and position.

I am the COO of AnalyticaHouse

Describe what your company does in a single sentence.

We offer multidimensional digital marketing consultancy services based on holistic marketing technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metheus Consultancy Ltd to accomplish?

• Global Expansion

SOLUTION

How did you find Metheus Consultancy Ltd?

Referral

Why did you select Metheus Consultancy Ltd over others?

Great culture fit, Good value for cost, Company values aligned

What was the size of Metheus Consultancy Ltd’s team?

2-5 Employees

What was your primary form of communication with Metheus Consultancy Ltd?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an initial call to discuss our goals, objectives, business potential, and barriers. After the call, they created a framework and listed the required work scope to generate the highest possible impact.

They divided the whole scope into 3 categories:

1. Market expansion planning: They knew that our resources were limited, so we first completed a detailed market selection process. The Metheus team created a decision tool to compare countries based on various criteria. These criteria included current & future growth potential, our capabilities as a company, team and budget resources, buyer behavior, and competition. At the end of their research and scoring table, we identified the Nordic markets as a critical priority. We also identified niche sub-customer segments and created the initial implementation plan.
2. Business Development Optimisation: We had a team of 3 business developers and salespeople. They designed a training program to improve our lead generation figures, return rates, and close rates. The whole team and other operational teams participated in this 16-week training. We learned new concepts, embodied the perspective of key buyers, and their buying patterns, and implemented the learnings in real cases in our sales funnel.
3. Future Growth & Decision Intelligence: This category was full of new initiatives that we had not established or started before. They created the strategy and business case for new areas and guided us to the next steps once we had achieved our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion Rate of Deal Closing
• Qualified Leads Increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had 2 meetings a week throughout the project and they responded promptly to all our requests and emails outside of the meetings. They shared all the guidelines, presentations, strategy flows, and decision tools with us so that we could use them in the future.

What did you find most impressive or unique about this company?

This team definitely knew about the whole business development and sales cycle. They knew different approaches, their positive and negative sides of them, and could relate the issues to our business successfully. Communication and pace were good when we had 2 meetings a week and they were able to complete all the tasks and guidelines for us.

Are there any areas for improvement or something Metheus Consultancy Ltd could have done differently?

We worked with Metheus Consultancy to select our new target countries, understand buying decisions, and create our implementation strategy and go-to-market training. The number of samples of the requested reports and structures may increase, other than that, we were very satisfied.

BACKGROUND

Please describe your company and your position there.

I'm working as the Head of Growth for Mindsite Turkey. Mindsite is an e-commerce analytics and insights platform enabling marketing and sales teams to take data-driven decisions by providing real-time price, promo, content and share of voice data of both customers’ and their competitors' products from different e-commerce platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metheus Consultancy Ltd?

After our latest investment round in early 2021, we have achieved market growth in our home market, Turkey, with several enterprise FMCG and CPC manufacturers or retailers such as P&G, Johnson & Johnson, Getir, Unilever, Colgate and Pepsico. In early 2022, we had some early adopter customers in the Middle East with referrals from existing customers. However, we were lack of direction on which countries or regions to prioritize. We did not have any awareness other than our home market.

Lastly, we lacked knowledge on lead generation methods and communication styles in different countries. Through the project we did with Metheus, we overcame these challenges now. We have created a lead generation funnel that quickly catches the interest, addresses the pain points of potential customers and covert into our sales funnel.

SOLUTION

How did you select this vendor?

We have known founder’s previous enterprise B2B business development successes before. We had several meetings during the partner selection process. Metheus team meticulously understood our current positioning, existing customer profile, team structure, capabilities, and targets before giving any proposal. We did not look for any other option when we were confident that Metheus could take us to a further level in our market expansion and being a global player ambitions.

Describe the scope of their work in detail.

Metheus team drafted a schedule to emphasize 2 main categories:

1. Building know-how within the team and empowering the existing and future efforts
2. Review the ongoing operations and optimizations through feedback and guidance.

They’ve created a 16-week scope of work to cover from advanced targeting to agreements and closing sales. We had consultancy sessions on market prioritization, outreach, marketing flows, content strategy, negotiations, and partnership structure. There were quite strong decision-making and process methodologies.

We customized those together in Mindsite’s way of working. Metheus team also gave several exercises to complete in the journey to implement learnings and processes. In each implementation, we had review and feedback sessions on how we could improve the results.

What was the team composition?

Our team worked with executives of Metheus and the consultancy team. Director led the project with us and team members participated in several implementation cases.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the first half of the project scope, we were able to identify our target groups in very lean way, getting in contact with them, actively communicating on business opportunities and having quicker responses. We’ve had several business meetings from different target markets, learn deep insights to improve our offerings and serious deal opportunities to move with our proposals.

How effective was the workflow between your team and theirs?

We had 2 meetings weekly and one focuses on consultancy and the second is on reviews and feedbacks of our operations. All materials discusses in our sessions were shared immediately by team. Additionally, we communicated over email regularly, and had prompt responses.

What did you find most impressive about this company?

I would say that they are quite an expert on market entry, expansion strategy and have huge experience in implementation. They cared about our business, current situation, and challenges; they committed to empowering us on our growth. Also, their communication and quality of service were impressive.

Is there any area for improvement or anything that could have been done differently?

No, there isn't. Their workflow was appropriate.